How to create your social media strategy

How to Create Your
Social Media Strategy
In 4 Easy Steps!


1. Determine your audience.
Who is your target audience? What are their demographics?


2. Decide on channels.
Based off of your target audience, determine the appropriate channels to reach
them!


Extra tips.
Don’t try to be on every channel at once. It’s better to get started and do great
on a few platforms, than to do poorly on all of them.
Every channel has a unique audience and unique purpose. For example, if your
target market is professionals and you have content geared towards business
advice, focus on LinkedIn. If you have a younger audience that responds well to
visuals, focus on Instagram. Don’t use the same strategy for every channel.


Feeling ambitious?
Go ahead, dive in! Download 50 Social Media Best Practices.


3. Come up with a posting strategy
How often will you post to each channel? What days? What time of day? What
type of content? What’s the tone of your voice?
Much of this will depend on your audience. Try testing different times of day,

weekends, and different content types to find the right mix!


4. Create an execution plan.
Who will be in charge of running social media? What tools will allow them to
effectively do their job?


Extra tip.
Social Studio allows you to schedule posts, monitor conversations, and create
reports! Learn more here: />

Want more?
Enhance your new social media strategy. Download #Winning at Social!