Best of salesforce world tour melbourne

Salesforce World Tour
MELBOURNE • 2015

One day of information. A year’s worth of innovation.
#salesforcetour


Salesforce World Tour
MELBOURNE • 2015

Everything you ever wanted to know about connecting with
your customers and growing your business success.
#salesforcetour


Salesforce World Tour
MELBOURNE • 2015

Everything you ever wanted to know about connecting with
your customers and growing your business success.
...as presented BY The Salesforce World Tour – Melbourne


THE
KEYNOTE

THE
BIG ISSUE
CAMPAIGN

INSPIRING

SPEAKERS

THE 6
REVOLUTIONS

MEDIA
HIGHLIGHTS

ANALYTICS
SALES
MARKETING
SERVICE
COMMUNITY
APPS

If you
couldn’t
attend – or
want to relive
the experience –
watch the replay
or view the slides

replay
DREAMFORCE
‘15

slides

The keynote
We are in the middle of a technology revolution.
We’re transforming the way that we connect with
our customers by revolutionising analytics, sales,
marketing, service and community, and apps.
We’re putting the customers at the centre of
everything we do.

ANALYTICS

SALES

MARKETING

THE

“70% of buying
experience is based
on service; this is no
longer optional.
If you have great
customer service,
you will win.”

6

REVOLUTIONS
SERVICE

COMMUNITY

APPS

– Leyla Seka
Senior VICE PRESIDENT - SALESFORCE


The keynote
Senior Vice President Leyla Seka
highlighted how these revolutions
are impacting the future of business.

Hear more about Leyla’s inspiring vision for
revolutionising the industry here.

She also introduced some visionary
guest speakers...

“70% of buying
experience is based
on service; this is no
longer optional.
If you have great
customer service,
you will win.”
– Leyla Seka
Senior VICE PRESIDENT - SALESFORCE


The keynote – Guest speaker

Australian Rugby Union is passionate about connecting
its players, parents, coaches, fans and clubs. How are
they doing it?

With a single Salesforce community that brings
them together to share their passion for the game.

Find out more about how ARU is connecting
with its community.

“I’m delighted the
Australian Rugby
Union – powered by
Salesforce – is using
technology to engage
with every individual
who has some connection
with rugby.”
– Rob clarke
GENERAL MANAGER - ARU


The keynote – guest speaker
Did you know that 46,000 women in Australia
are homeless every night?

Or that 40% of homeless people living in shelters
in Australia are women?

The Big Issue and Salesforce are partnering to help

employ women in The Big Issue’s subscription centres.

Hear more about the campaign from
Emma O’Halloran.

“Half the
homeless
population are
women. With every
100 subscriptions we
sell we can employ
one woman.”
– emma o’halloran
MARKETING AND COMMUNICATIONS MANAGER
- THE BIG ISSUE


key moment
world tour showcased Some inspiring speakers
“

I’ve learnt the
most successful
leaders – and
therefore the
most successful
organisations
– are the ones
that are able to
balance creativity

and fear. ”

“

If you can’t
communicate
you’re at a very
real disadvantage.
It’s a very
important skill...
without it you will
fail as a leader. ”

“ Let’s not let
e
tonAsia
s
n
o h n g,

J eti ce
n dy a r k s f o r

WeHead of mfic, Sale
Pa c

unconscious bias
hold us back. We
need to embrace
diversity and

reap the rewards. ”

i

ON
S
P
M ETT

S A BURN
D
D
T O , LEO
CEO

“ The best leaders

d
Ridector, td
s
i
h r Dir ty L

C aging alia P
n
Ma Austr
o
Xer

demonstrate

their vulnerability
because it
empowers people
to join in and
contribute. ”

ETTE
N
N
K E DBLU

F N
JEFCEO, BEYO


a n a ly t i c s
session: Welcome Salesforce wave - the Analytics Cloud
Want to know what your customers want
before they do?
Customer analytics takes you one step closer to
being a mind-reading marketer.
With insights and opportunities anywhere on
any device, Leandro Perez, Director of Product
Marketing, Analytics - Salesforce showed us how…

...DATA IS THE KEY TO UNLOCKING CUSTOMER INSIGHT.

BUILD BETTER
PRODUCTS

a n a ly t i c s
session: Welcome Salesforce wave - the Analytics Cloud
Want to know what your customers want
before they do?
Customer analytics takes you one step closer to
being a mind-reading marketer.
With insights and opportunities anywhere on
any device, Leandro Perez, Director of Product
Marketing, Analytics - Salesforce showed us how…

...DATA IS THE KEY TO UNLOCKING CUSTOMER INSIGHT.

BUILD BETTER
PRODUCTS

CREATE BETTER
CAMPAIGNS


a n a ly t i c s
session: Welcome Salesforce wave - the Analytics Cloud
Want to know what your customers want
before they do?
Customer analytics takes you one step closer to
being a mind-reading marketer.
With insights and opportunities anywhere on
any device, Leandro Perez, Director of Product
Marketing, Analytics - Salesforce showed us how…

...DATA IS THE KEY TO UNLOCKING CUSTOMER INSIGHT.

BUILD BETTER
PRODUCTS

CREATE BETTER
CAMPAIGNS

CLOSE DEALS
FASTER


a n a ly t i c s
session: Welcome Salesforce wave - the Analytics Cloud
Want to know what your customers want
before they do?
Customer analytics takes you one step closer to
being a mind-reading marketer.
With insights and opportunities anywhere on
any device, Leandro Perez, Director of Product
Marketing, Analytics - Salesforce showed us how…

...DATA IS THE KEY TO UNLOCKING CUSTOMER INSIGHT.

BUILD BETTER
PRODUCTS

CREATE BETTER
CAMPAIGNS

CLOSE DEALS
FASTER

DELIVER BETTER
SERVICE


a n a ly t i c s
session: Welcome Salesforce wave - the Analytics Cloud
Want to know what your customers want
before they do?
Customer analytics takes you one step closer to
being a mind-reading marketer.
With insights and opportunities anywhere on
any device, Leandro Perez, Director of Product
Marketing, Analytics - Salesforce showed us how…

...DATA IS THE KEY TO UNLOCKING CUSTOMER INSIGHT.

BUILD BETTER
PRODUCTS

CREATE BETTER
CAMPAIGNS

CLOSE DEALS
FASTER

DELIVER BETTER
SERVICE

KEEP CUSTOMERS
FOR LIFE


a n a ly t i c s
“How are
you able to
leverage all
the massive
amounts of data
to be able to
create meaningful
business insights?
Companies are telling
us there’s a massive
data divide”
– Dan Bognar
VP Sales Engineering - Salesforce


key moment
session: Evolution of technology (s)
Think augmented reality and gesture
controlled apps are just for sci-fi
movies? Think again!
In the third wave of computing,

OMNI-CHANNEL
INTERFACES.

how is emerging technology
shaking up your business?

FROM PERSONAL
TO INTIMATE
COMPUTING.

THE FUTURE
OF THE CRM.

THE MOBILE
DEVICE AS A
PERSONAL HUB.

INTERNET OF
THINGS.

PREDICTIVE
ANALYTICS.

“Everyone is
mobile, we are
all social and
we are going to be
connected to
75 billion things.”
– PETER SCHWARTZ
SENIOR VICE PRESIDENT,
STRATEGIC PLANNING - SALESFORCE

sales
Session: Grow sales faster with Sales Cloud
Innovation means smarter decisions.
And smarter decisions equal more sales.
Successful companies are using emerging technology
to accelerate productivity and close more deals.
Find out how Sean Alpert believes companies
can position themselves for sales success.

INCREASED ENGAGEMENT
DRIVES PROFITABILITY

21%

H IG H E R
E
E M P LOY E
IV IT Y
PRODUCT

1 0 %R

H IG H E
R
C U STO M E
T IO N
SAT IS FAC

2 2 %R

H IG H E
B IL IT Y
P R O F ITA

“By 2016, 55%
of salespeople
will access
sales applications
exclusively
through
smartphones or
tablets.”
– sean alpert
Senior Director, Product
Marketing - SALEs cloud


sales
Session: Love at First Click: Alluring lead
generation tactics to pack your pipeline
How do the best B2B marketers attract
top-quality leads?

It’s easy! Be appealing. Be available. Be smooth.

This session hosted by Mathew Sweezey,
Principal of Marketing Insights - Salesforce,
covered strategies for attracting leads,

promoting your content and optimising
your conversions.

Better
content,
delivered in
targeted ways
is the best way
to drive more leads.


key moment
Startup myth busters, secrets of success
Think that it’s easier than ever to start a company?
Or that startups only fail if they lack funding?

You thought wrong!

Ludovic Ulrich – startup world veteran and Head
of Startup Relations, Salesforce – dispelled startup
myths and shared advice on how to fire up
your business.

“Startups
should look
at technology
from the point
of view of the
company they
want to become,

not the company
they are today.”
– LUDOVIC ULRICH
Head of Startup Relations - Salesforce


MARKETING
Session: The future of marketing is
making moments matter

Optimise
known
moments.

The customer journey is comprised of thousands

2

of moments.

Uncover
hidden
moments.

Each moment is an opportunity to connect with
the customer in entirely new ways. To boost
satisfaction, increase sales and uncover new
product opportunities.

3

Jeffrey K. Rohrs, Vice President of Marketing
Insights - Salesforce talked about how to:

1

Create new
moments.


MARKETING
SESSION: How to build a social media powerhouse
Wondering how to scale, monetise and increase
the ROI on your social media campaign?

Find out from Kevin Doyle, Advertising Products Salesforce and Eddie Cliff, Social - Salesforce how
leading companies are becoming social stars.

The role of the
social media team
has evolved from
isolated execution
to cross-department
strategy coordination
and governance.


key moment
Media highlights

1.

2.

3.

4.

5.

Here’s what

Salesforce thinks

Apple Watch

Salesforce has

Here are six

the senior

Australian start-

may be big for

partnered with

technology

vice-president

ups a force to be

business.

StartupAUS to

revolutions

of Salesforce

reckoned with.

grow the Aussie

Salesforce

startup sector.

predicts will

learned in the
Peace Corps

change the

and applies to

future of

business today.

business.


SERVICE & community
session: Customer Service the Small Business Way
78% of consumers have bailed on a transaction
because of poor service.*
So how important is customer experience
to your brand?
Becca Krass, Director of Product Marketing
- Desk.com showed that how you treat your
customers has more of an impact than price
and product on your bottom line.

“It’s clear
that every
industry is
being disrupted.
The lines
between
sales, services
and marketing
are blurring.”
– Robert Wickham

*AMERICAN EXPRESS SURVEY, 2011

Regional Vice President,

Service Cloud/Platform - Salesforce


SERVICE & community
session: Customer Service the Small Business Way
Customer experience has overtaken price
and product as the key brand differentiator.

CUSTOMER
E X PE RI ENC E
PRI CE
3

1

P R O DU C T
2

SOURCE:
CUSTOMERS 2020 REPORT. “CUSTOMER EXPERIENCE HAS OVERTAKEN
PRICE AND PRODUCT AS THE KEY BRAND DIFFERENTIATOR.” PRICE
PRODUCT CUSTOMER EXPERIENCE #1 FUTURE OF CUSTOMER SERVICE
IS THE CUSTOMER EXPERIENCE.

“It’s clear
that every
industry is
being disrupted.
The lines
between

sales, services
and marketing
are blurring.”
– Robert Wickham

Regional Vice President,
Service Cloud/Platform - Salesforce


key moment
Move your business forward faster with
the Salesforce Small Business Centre

“I’m getting
Salesforce for free
because it pays
for itself.”
JEFF DOWNS,
REDBACK CONFERENCING

“Revenue doubled
in the first year of using
Salesforce. We processed
$4.6 billion in 2014.”
MATT BULLOCK, EWAY

“We can contact a
new prospect within
15 minutes of a new
lead dropping.”

MIRANDA DAVID,
UNLEASHED