MINISTRY OF CULTURE, SPORTS AND TOURISM
VIETNAM NATIONAL ADMINISTRATION OF TOURISM
Viet Nam
Tourism Development Strategy
and demand for foreign assistance
Ha Noi, 27th January 2016
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• Coordination between VNAT and Donors
• Priority needs of Viet Nam Tourism
• Foreign assistance to Viet Nam Tourism
• Review 5 year implementation of the Tourism Strategy
Contents
I. Review 5 year implementation the Strategy
1.1. Viet Nam tourism development (2011-2015)
2011
2015
Projected
Results
International
tourist arrivals
(Million visitors)
6.01
7.94
7.5
Domestic
tourists
(Million visitors)
30
57
36
Total revenue
(billion USD)
~6.6
~15
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Accommodation
13,756
256,739 rooms
18,800
355,000 rooms
390,000 rooms
Total tourism
labors
1.39 million
(435,000 direct)
1.78 million
(550,000 direct)
2.2 million
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I. Review 5 year implementation the Strategy
1.2. Tourism development targets by 2020
o International arrivals: 10-10.5 million
o Domestic tourists: 47-48 million
o Total revenue: USD 18-19 billion, 6,5-7% GDP
o Accommodation: 580,000 rooms (35-40% 3*-5*)
o Tourism employment: 3 million jobs (870,000
direct)
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I. Review 5 year implementation the Strategy
1.3. Shortcomings
o Tourist markets
The share of luxury and high-spending markets are
small
Difficulties in expanding to new source markets due to
the shortage of air connectivity
o Tourism product development
Lack of unique tourism products and repeated
products in localities with similar geographical patterns
Selected niche products need to be improved in
quality
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I. Review 5 year implementation the Strategy
1.3. Shortcomings (cont.)
o Tourism marketing and promotion
E-marketing is not effectively implemented
Market research should be strengthened and closely
linked with marketing and promotion activities
o Investment
Insufficient investment capital for tourism
Investment projects mainly focused on coastal and
mountains resorts, lack of projects for entertainment
and public works
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I. Review 5 year implementation the Strategy
1.3. Shortcomings (cont.)
o Human resources
Tourism professional and language skills need to be
improved, especially for less popular foreign languages
(Russian, German, Korean, Japanese, etc)
Tourism training institutions need capacity building
o Technology application
The application of science and technology in managing
and developing tourism is still limited
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II. Foreign assistance to Viet Nam Tourism
• Major donors and development partners: EU, JICA,
AECID, Luxembourg, ADB, UNESCO, ILO, SNV,…
2.1. Formulation of legal docs and tourism planning
• Completed
o UNWTO - Revised master plan, Phu Quoc tourism plan,
Formulation of Tourism Law
o JICA - Research on tourism development in 11 coastal
central provinces
o AECID – Implementation of Tourism Law to enhance state
management capabilities; Hue tourism master plan
o KTO – Technical assistance project on eco-tourism
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II. Foreign assistance to Viet Nam Tourism
2.2. Product development
• Completed
o ADB - Develop pro-poor tourism; Sustainable
development for GMS countries
o IUCN, SNV - Develop community-based tourism, eco
tourism, homestay in Sapa
o AECID - Orientation for tourism management and
development in areas of world heritage sites in Viet
Nam
o ILO, Luxembourg - Strengthening tourism activities in
the remote districts on the mainland of Quang Nam
o UNESCO, ILO, Luxembourg - Responsible tourism in
Central of Viet Nam
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II. Foreign assistance to Viet Nam Tourism
2.2. Product development (cont.)
• Completed (cont.)
o UNESCO - Quang Nam integrated culture and tourism
strategy for sustainable development
o JICA - Promote self-sustaining community development in
Viet Nam through heritage tourism
• Implementing
o FIDR - Cotu ethnic minority community-based tourism
o JICA - Diversified livelihoods based on heritage tourism in
agricultural and fishery village
o JICA – Development of Distribution Channels through
partnership between ‘Locality”, ‘Local Products’ and ‘Tourism’
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II. Foreign assistance to Viet Nam Tourism
2.3. Tourism promotion
• Completed
o SNV - Tourism branding for North –West region
o AECID - Formulate Vietnam Tourism marketing plan in the
period of 2008-2015
2.4. Human resources
• Completed
o EU - Vietnam Human Resources Development in Tourism
o Luxembourg- Capacity building for Vietnam Tourism
human resources
o Korea, Singapore, Japan,… - In country and Overseas
Training Courses and Workshops
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II. Foreign assistance to Viet Nam Tourism
2.4. Human resources (cont.)
• Implementing
o EU - Environmentally & Socially Responsible Tourism
Capacity Development Programme (ESRT)
o GIZ - Project Initiative for ASEAN Integration
2.5. Tourism infrastructure development
• Implementing
o ADB - Greater Mekong subregion tourism infrastructure for
inclusive growth project
Overall assessment: The foreign assistance plays an important role
in developing and diversifying Viet Nam tourism; enhancing quality,
improving competitiveness and contributing to poverty reduction, ...
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III. Priority needs of Viet Nam Tourism
3.1. Institutional strengthening and state management on
tourism
o Disseminate and implement the amended Tourism Law
o Tourism integration in ASEAN and the world
o Capacity strenthening of tourism sector to cope with crisis,
climate change, impact of the world economy, ...
3.2. Developing tourism products
o Develop distinctive tourism products, improve the quality of
tourism products
o Expand environmentally and socially sustainable and
responsible tourism
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III. Priority needs of Viet Nam Tourism
3.3. Building tourism infrastructure
o Invest in tourism public works: Pilot project of tourist center
4-in-1 (Tourist center, Tourism information center, Public
restroom and Tourist shopping center)
o Closer linkage with potential investors to attract investment
on seaports, resorts, amusement parks,...
3.4. Developing tourism human resources
o Training courses of foreign languages and e-marketing
o Improve the quality of tourism labor workforce through
capacity building for tourism training institutions and on-job
training
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III. Priority needs of Viet Nam Tourism
3.5. Technology applications
o E-marketing
o Softwares for tourism development management
o Standardization and effective tourism statistics system
3.6. Improving the competitiveness of businesses
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IV. Coordination between
Viet Nam Tourism and Donors
4.1. Demand from Viet Nam Tourism
o MCST, Vietnam National Administration of Tourism
o Local: Department of CST/Department of Tourism
report on:
Demand for technical assistance
Demand for foreign investment project through
project proposals, feasibility studies
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IV. Coordination between
Viet Nam Tourism and Donors
4.2. Information about resources and priorities of the foreign
donors
o Donors and development partners periodically provide
information on prioritized areas and available resources
for tourism
o Support to link with major investors, donors
4.3. Role of Vietnam National Administration of Tourism
o Clarify the role of VNAT in providing information and bridging
demands of Viet Nam tourism and donors
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MINISTRY OF CULTURE, SPORTS AND TOURISM
VIETNAM NATIONAL ADMINISTRATION OF TOURISM
Thank you for your kind attention!
Vietnam National Administration of Tourism
Address: 80 Quan Su Str., Hoan Kiem Dist., Ha Noi
Tel.: (+84) (4) 3942 3760, ext. 121 Fax.: (+84) (4) 3942 4115
Website: www.vietnamtourism.gov.vn
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