Environmental Management E363 lecture 7 communication

E363 –
ENVIRONMENTAL MANAGEMENT
LECTURE 7 - COMMUNICATION
Dr. Nguyen Thi Hoang Lien


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DEFINITION OF COMMUNICATION
“The process, whereby participants
create and share information to
reach a mutual understanding”
(Rogers, 1985)

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REASONS WE COMMUNICATE
• To give or get information
• To influence behavior
• To affect attitude

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TYPES OF COMMUNICATION
• Verbal
• Non-verbal
• Interpersonal
• Mass communication

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DIFFERENCES BETWEEN PUBLIC AND
PRIVATE COMMUNICATION
• Volume
• Audiences – multiplicity and range
• Political realities
• Amount of scrutiny
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BARRIERS TO COMMUNICATION
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Difference in frame of reference
Physical distance – proximity
Hierarchy
Information overload
Distraction
Language
Prejudice
Faulty communication skills

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STRATEGIC COMMUNICATION PLAN
make sure your “ducks are in a row”
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Management situation
Audience
Message
Medium
Feedback

7


TALKING TO A SUPERIOR
• Know her schedule
• Know her communication preference

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SCREENING
how the boss listens to you
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Accuracy
Include pertinent evidence
Don’t prejudice
Anticipate superior’s arguments
State correlation and causes
Upsides and downsides

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SUPERIOR TO SUBORDINATE TASK ASSIGNMENT
1. Explain why this task is necessary
2. State the actual results expected at job completion
3. Describe how this assignment resembles or differs
from previous tasks
4. Provide the information essential to completing
this task: why, who, when, what, where, how
5. Check your subordinate’s understanding of the
crucial aspects of this task
6. Encourage your subordinates to rely on their
resourcefulness but to ask questions if necessary
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ETHICAL COMMUNICATION
• Useful
• Accurate
• Open
• Fair
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PUBLIC OMBUDSMAN
• Someone with an agency who deals with
people outside the agency who have a
problem with that agency
• Anchor
• Facilitator
• Educator
• Referral service
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PUBLIC INFORMATION OFFICER - PIO
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“Talking head”
Spin doctor
External publications
Internal publications

Other outreach - handout

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MEDIA WANTS INFORMATION
• Accurate
• On time
• First (exclusive)

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