Ecotourism the new travel style
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Ecotourism
The New Travel Style
Stacy Polkowske
BA506
Tourism Typology
Ecotourism Defined
•
“Responsible travel to natural areas that
conserve the environment and improve
the welfare of local people” (TIES 1990)
Aspects of Ecotourism
1.
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2.
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Local Economics
More $ to the people
3.
Natural World
Connection
Conservation &
Protection
Outdoor Recreation
3.
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Cultural Emergence
“Off the beaten track”
Educational
Language, Food,
Festivals, Sports,
History
Ecotourist Profile
•
•
•
•
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Experienced travelers
Higher education
Higher Income Bracket
Age: middle to elderly
Opinion leaders
• Ask & tell friends about trip
• Important source of travel information
Consumer Demand &
Operator Support
•
•
•
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62% - Cultural learning is important
59% - Support protecting the environment
38% - Willing to “pay more” to use ecotravel companies
49% of British tour operators have a
responsible tourism policy
Let’s Go to Jamaica!
•
Mass Tourism Options
“matured market”
“projected flat growth”
•
Ecotourism Options
“growing 20-35% a
year”
Ecotourism On-line Resources
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www.ecotourism.org
www.ecotourism.cc
www.responsibletravel.com
Ending Thoughts & Numbers…
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In 2004, tourism generated $5.49 trillion
for global economy.
Tourism is a top money maker for 83%
of developing countries.
Ecotourism growing 3 times tourism
industry as a whole.
Ecotourism options puts up to 95% of
money into local economy.
