8506 digitals newspapers on their way

Digital Newspapers on Their Way
Traditional and digital news media might soon merge to produce daily
newspapers on iPads. This is if the plans of Apple owner Steve Jobs and newspaper
mogul Rupert Murdoch come to fruition. Industry rumours say the new newspaper will
be called “The Daily”. There might even be a name to replace newspaper, as the new
project will, of course, be paperless. There will be no print edition or even a Web edition
of this new media. It will download straight to the iPad or alternative tablet for an
unbeatable price of 99 cents a week. Messrs Jobs and Murdoch maybe onto a winning
thing here. The Apple boss has the technology to be able to deliver digital news and Mr
Murdoch owns the world’s biggest news corporation. They also both have a knack of
knowing what people want.
There are reports that Murdoch is particularly interested in the iPad and how popular it
is. He told Fox Business this week that The Daily was his “Number one most exciting
project.” He seems to believe people will prefer to read the news on such a device rather
than a traditional broadsheet newspaper. There are advantages of the tablet over a paper,
such as the lack of origami-style gymnastics required to turn a page on a crowded train,
or avoid the corner getting soaked in milk at the breakfast table. Other more obvious
benefits to an iPad include the higher level of interactivity the user has with the news.
Another advantage for Mr Murdoch and his News Corporation is that he could increase
revenues by selling apps designed specifically for the iPad.
TRUE / FALSE: Read the headline. Guess if a-h below are true (T) or false (F).
a. Newspapers might soon appear with moving images on their pages.
T/F
b. Steve Jobs and Rupert Murdoch have an idea about fruit.
T/F
c. The new news idea could cost as little as 99 cents a week.
T/F
d. Messrs Jobs and Murdoch seem to know about people’s likes.
T/F
e. This news project is the most exciting of Mr Murdoch’s projects.
T/F

f. Murdoch believes people prefer news in papers rather than on iPads.
T/F
g. There might be a danger of newspapers getting wet with milk.
T/F
h. Mr Murdoch is thinking of making available all apps for free.
T/F
2. SYNONYM MATCH: Match the following synonyms from the article.
1. merge
a. version
2
fruition
b. ability
3. edition
c. advantages
4. alternative
d. combine
5. knack
e. income
6. particularly
f.
completion
7. prefer to
g. especially
8. required
h. substitute
9. benefits
i.
needed
10. revenues
j.

rather

3. PHRASE MATCH: (Sometimes more than one choice is possible.)

By


1.
2
3.
4.
5.
6.
7.
8.
9.
10.

By

Traditional and digital news media
There will be no
It will download
maybe onto a winning
have a knack of knowing
people will prefer to
There are advantages
more obvious benefits
the higher level of interactivity
increase revenues

a.
b.
c.
d.
e.
f.
g.
h.
i.
j.

to an iPad
thing here
read the news
print edition
might soon merge
by selling apps
what people want
the user has
straight to the iPad
of the tablet


Answers

TRUE / FALSE:
a. F
b. F

c. T

d. T

SYNONYM MATCH:
1.
merge
2
fruition
3.
edition
4.
alternative
5.
knack
6.
particularly
7.
prefer to
8.
required
9.
benefits
10.
revenues
PHRASE MATCH:
1. Traditional and digital news media
2
There will be no
3. It will download

4. maybe onto a winning
5. have a knack of knowing
6. people will prefer to
7. There are advantages
8. more obvious benefits
9. the higher level of interactivity
10. increase revenues

e. T
a.
b.
c.
d.
e.
f.
g.
h.
i.
j.

f. F

g. T

combine
completion
version
substitute
ability
especially

rather
needed
advantages
income
a.
b.
c.
d.
e.
f.
g.
h.
i.
j.

might soon merge
print edition
straight to the iPad
thing here
what people want
read the news
to an iPad
of the tablet
the user has
by selling apps

Listening

GAP FILL: Put the words into the gaps in the text.
Tens of thousands of students across the U.K. ____________ part in

By

h. F


protests on Wednesday ____________ their government’s increase in
tuition fees. They were speaking out against the three-____________
rise in the prices universities can charge, and voicing their opposition
to the scrapping of benefits that will ____________ poor students. The
nationwide protest was organized by the National Campaign Against
Fees and Cuts (NCAFC). High school and university students,
teachers and ____________ took to the streets to demonstrate. Around
10,000 protestors rallied in London, where there were arrests after
____________ clashes left a police officer with a broken arm. The
protests were largely trouble-____________, unlike those two weeks
earlier in which the ruling Conservative Party headquarters was
____________.
Britain’s ____________ coalition government have made many cuts
to university education, while at the same time ____________
universities to increase tuition fees from $5,624 a year to $14,400.
They say these measures are necessary to ____________ the country’s
budget deficit. Most of the public fury is directed at the junior
coalition partner, the Liberal Democrats, whose election
____________ earlier this year was to ____________ tuition and
maintain transport benefits for students from low-income families.
Their leader has done a total U-____________ and broken these
promises. Until the late 1990s, British students did not need to pay
tuition, and many poorer students received ____________ living
allowances from the government. Many protestors believe this will

____________ opportunities for the poor. They carried banners
saying: “R.I.P. My Degree.”

harm
ugly
attacked
against
lecturers
took
free
fold

abolish
reduce
ruling
kill
pledge
turn
allowing
weekly

Answer
U.K. students in university fees protest

Tens of thousands of students across the U.K. took part in protests on Wednesday
against their government’s increase in tuition fees. They were speaking out against the
three-fold rise in the prices universities can charge, and voicing their opposition to the
scrapping of benefits that will harm poor students. The nationwide protest was
organized by the National Campaign Against Fees and Cuts (NCAFC). High school and
university students, teachers and lecturers took to the streets to demonstrate. Around

10,000 protestors rallied in London, where there were arrests after ugly clashes left a
police officer with a broken arm. The protests were largely trouble-free, unlike those
two weeks earlier in which the ruling Conservative Party headquarters was attacked.
Britain’s ruling coalition government have made many cuts to university education,
while at the same time allowing universities to increase tuition fees from $5,624 a year
to $14,400. They say these measures are necessary to reduce the country’s budget
deficit. Most of the public fury is directed at the junior coalition partner, the Liberal
Democrats, whose election pledge earlier this year was to abolish tuition and maintain
transport benefits for students from low-income families. Their leader has done a total
U-turn and broken these promises. Until the late 1990s, British students did not need to

By


pay tuition, and many poorer students received weekly living allowances from the
government. Many protestors believe this will kill opportunities for the poor. They
carried banners saying: “R.I.P. My Degree.”

By