Natura Cure marketing plan Final

HerbaCure - A Clinically
Proven Herbal Supplement
with Multiple Benefits
Iris Hoag
Julee Jenkins
Dewi Prasetia
Evelyn Yang


About NaturaCure and HerbaCure
5Cs Summary
Market Concentration Decisions
4 Ps
Why Invest in us
Metrics


Company: NaturaCure
 Mission Statement - To improve peoples lives through nature.
 New company dedicated to the “green revolution”
 Single product focus

 Imported from Indonesia
 Multiple benefits
 Clinically proven
 Sachet package


5 Cs (cont.)
Customer: Health conscious, looking for a natural cure
Context: Increasing demand for natural and green products

Competition: No other company offers same benefit bundle
Main direct competitor: Nature’s Way
Collaborator: Production Company – exclusive contract
Retailers (health foods stores and airport stores)
High retail profit margins (46% and 54%)

Build strong relationships/”Push”

Receive priority placement


SWOT Analysis
Strengths:
 Increasing interest
in herbal products
 Multiple benefits
 Unique product
 Low price
 TSA approved

Weaknesses:
 New brand
 Low control over the
production
 Low trust for herbal
products

Opportunities:
 Product
Extensions

 Moderate entry
barriers
 Innovative sachet
package

Threats:
 Competition from new
companies
 FDA regulations could
change


Market concentration decisions
 Health food retail shopper
 19-35
 Health-conscious
 Educated
 Urban
 Affluent
 Female
 Long distance travelers
 Travel related illness
 TSA approved packaging


4Ps
Segment 1: 19-35 healthconscious, educated, urban,
affluent, female

Segment 2: Long

distance travelers

Product

Unique product made from Indonesian herbs, clinically
proven, multiple benefits, TSA approved packaging

Price

Retails at $9.50 (35% profit
margin)

Free samples, print ads,
website, online marketing
Promotion
and coupon, PR, POP
displays
Place

Health food stores such as
Whole Foods and Sprouts,
Priority shelf placement

Retails at $12.00 (40%
profit margin)
Skymall Magazine print
ad, online marketing,
POP displays
Convenience stores at
airports (LAX, SFO, SAN)

Why Invest in Us?
HerbaCure Appeal to Investors
 High profit margins (35% and 40%)
 Unique product, no direct competition
 High growth industry
 Large potential customer base, 85% retention
 Minimal governmental regulations
 Inelastic demand for product
 High retail profit margins will create “push”


Growth in the Herbal Dietary Supplement Industry
6,000
5,000
Sales
($ in million)

4,000
3,000
2,000
1,000
0

2004 2005 2006 2007 2008 2009 2010 2011 2012
Source: HerbalGram


Projected Profit for the Next Five Year

2014
Health Food
Retail Shoppers

$ (165,285)

2015
$ (61,055)

2016
$ 69,562

Long Distance
Travelers

$
$ 918,394 $ 1,245,294
1,662,091

Total
Profitability

$ 753,109 $ 1,184,239

2017
$ 237,375

2018
$ 433,337

$
$ 2,871,067
2,193,509

$
$ 2,430,883 $ 3,304,404
1,731,654


Any questions?

Thank you!