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we
are
social
2014 ASIA-PACIFIC
DIGITAL OVERVIEW
WE ARE SOCIAL’S SNAPSHOT OF KEY DIGITAL DATA & STATISTICS
We Are Social
wearesocial.sg • @wearesocialsg • 1
COUNTRIES DETAILED IN THIS REPORT
16!
20!
25!
21!
18!
06!
03!
02!
09!
26!
15!
11!
13!
17!
08!
12!
28! 30!
05!
27!
23!
14!
04!
24!
10!
29!
22!
07!
01!
19!
01 AUSTRALIA
07 FIJI
13 MACAU
19 NEW ZEALAND
25 SOUTH KOREA
02 BANGLADESH
08 HONG KONG
14 MALAYSIA
20 NORTH KOREA
26 SRI LANKA
03 BHUTAN
09 INDIA
15 MALDIVES
21 PAKISTAN
27 TAIWAN
04 BRUNEI
10 INDONESIA
16 MONGOLIA
22 PAPUA NEW GUINEA
28 THAILAND
05 CAMBODIA
11 JAPAN
17 MYANMAR
23 PHILIPPINES
29 TIMOR-LESTE
06 CHINA
12 LAOS
18 NEPAL
24 SINGAPORE
30 VIETNAM
We Are Social
wearesocial.sg • @wearesocialsg • 2
IF YOU’D LIKE HELP TRANSLATING THESE FINDINGS
INTO A POWERFUL SOCIAL STRATEGY, CONTACT US:
@WEARESOCIALSG
+65 6423 1051
WEARESOCIAL.SG
We Are Social
wearesocial.sg • @wearesocialsg • 3
ASIA-PACIFIC REGIONAL OVERVIEW
We Are Social
wearesocial.sg • @wearesocialsg • 4
JAN
2014
GLOBAL DATA SNAPSHOT
7,095,476,818
52%
48%
TOTAL POPULATION
URBAN
RURAL
2,640,432,161
INTERNET USERS
1,856,680,860
ACTIVE SOCIAL NETWORK USERS
37%
INTERNET PENETRATION
26%
SOCIAL NETWORKING PENETRATION
6,572,950,124
ACTIVE MOBILE SUBSCRIPTIONS
We Are Social
93%
MOBILE SUBSCRIPTION PENETRATION
• Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, Vkontakte, ITU, CIA
wearesocial.sg • @wearesocialsg • 5
JAN
2014
SHARE OF GLOBAL USERS
CENTRAL &
EASTERN EUROPE
WESTERN EUROPE
NORTH AMERICA
5%
11%
11%
6%
10%
12%
8%
5%
6%
7%
7%
EAST ASIA
CENTRAL ASIA
5%
MIDDLE EAST
CENTRAL AMERICA
3%
4%
3%
3%
4%
4%
4%
5%
AFRICA
SOUTH AMERICA
POPULATION
INTERNET USERS
6%
10%
7%
8%
16%
4%
8%
11%
SOCIAL MEDIA USERS
2%
1%
1%
2%
22%
37%
29%
22%
SOUTHEAST ASIA
SOUTH ASIA
23%
6%
11%
18%
9%
9%
7%
10%
OCEANIA
1%
1%
1%
1%
MOBILE SUBSCRIPTIONS
We Are Social
• Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, Vkontakte, ITU, CIA
wearesocial.sg • @wearesocialsg • 6
JAN
2014
ASIA-PACIFIC
3,882,702,949
44%
56%
TOTAL POPULATION
URBAN
RURAL
1,255,745,291
INTERNET USERS
969,583,240
ACTIVE SOCIAL NETWORK USERS
32%
INTERNET PENETRATION
25%
SOCIAL NETWORKING PENETRATION
3,347,580,701
ACTIVE MOBILE SUBSCRIPTIONS
We Are Social
86%
MOBILE SUBSCRIPTION PENETRATION
• Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, Vkontakte, ITU, CIA
wearesocial.sg • @wearesocialsg • 7
JAN
2014
APAC GLOBAL SHARE
SHARE OF GLOBAL
POPULATION
SHARE OF GLOBAL
INTERNET USERS
SHARE OF GLOBAL
SOCIAL MEDIA USERS
SHARE OF GLOBAL
MOBILE USERS
54.7%
47.5%
52.2%
47.6%
We Are Social
• Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, Vkontakte, GSMA Intelligence
wearesocial.sg • @wearesocialsg • 8
JAN
2014
APAC: MOBILE CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
82%
We Are Social • Source: GSMA Intelligence
18%
21%
wearesocial.sg • @wearesocialsg • 9
JAN
2014
APAC MOBILE INDICATORS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
645M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
16.6%
ITU, Facebook
Facebook, ITU
We Are Social • Sources: US Census Bureau, Tencent,
943M
24.3%
wearesocial.sg • @wearesocialsg • 10
JAN
2014
SOUTH ASIA
1,630,919,286
31%
69%
TOTAL POPULATION
URBAN
RURAL
280,863,846
INTERNET USERS
112,696,000
ACTIVE SOCIAL NETWORK USERS
17%
INTERNET PENETRATION
7%
SOCIAL NETWORKING PENETRATION
1,173,703,583
ACTIVE MOBILE SUBSCRIPTIONS
72%
MOBILE SUBSCRIPTION PENETRATION
We Are Social • Sources: US Census Bureau, InternetWorldStats, IAMAI, Facebook, CIA Factbook
wearesocial.sg • @wearesocialsg • 11
JAN
2014
SOUTH ASIA MOBILE INDICATORS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
61.8M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
3.8%
We Are Social • Sources: US Census Bureau, ITU, Facebook
89.1M
5.5%
wearesocial.sg • @wearesocialsg • 12
JAN
2014
EAST ASIA
1,584,806,482
56%
44%
TOTAL POPULATION
URBAN
RURAL
756,093,363
INTERNET USERS
48%
INTERNET PENETRATION
678,728,200
ACTIVE SOCIAL NETWORK USERS
43%
SOCIAL NETWORKING PENETRATION
1,451,087,957
ACTIVE MOBILE SUBSCRIPTIONS
92%
MOBILE SUBSCRIPTION PENETRATION
We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, Facebook, Tencent, ITU
wearesocial.sg • @wearesocialsg • 13
JAN
2014
EAST ASIA MOBILE INDICATORS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
444.8M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
28.1%
We Are Social • Sources: US Census Bureau, ITU, Facebook
707.4M
44.6%
wearesocial.sg • @wearesocialsg • 14
JAN
2014
SOUTHEAST ASIA
630,551,581
45%
55%
TOTAL POPULATION
URBAN
RURAL
195,762,594
INTERNET USERS
161,996,000
31%
INTERNET PENETRATION
26%
ACTIVE SOCIAL NETWORK USERS
SOCIAL NETWORKING PENETRATION
688,607,654
109%
ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
MOBILE SUBSCRIPTION PENETRATION
wearesocial.sg • @wearesocialsg • 15
JAN
2014
SOUTHEAST ASIA MOBILE INDICATORS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
113.6M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
18.0%
We Are Social • Sources: US Census Bureau, ITU, Facebook
133.7M
21.2%
wearesocial.sg • @wearesocialsg • 16
JAN
2014
OCEANIA
36,425,600
71%
29%
TOTAL POPULATION
URBAN
RURAL
23,025,488
INTERNET USERS
16,163,220
ACTIVE SOCIAL NETWORK USERS
34,181,507
ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
63%
INTERNET PENETRATION
44%
SOCIAL NETWORKING PENETRATION
94%
MOBILE SUBSCRIPTION PENETRATION
wearesocial.sg • @wearesocialsg • 17
JAN
2014
OCEANIA MOBILE INDICATORS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
24.4M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
71.2%
We Are Social • Sources: US Census Bureau, ITU, Facebook
13.1M
38.7%
wearesocial.sg • @wearesocialsg • 18
JAN
2014
INTERNET PENETRATION IN APAC
MONGOLIA 16%!
SOUTH
KOREA
84%!
CHINA
PAKISTAN
10%!
INDIA
17%!
SRI LANKA
39%!
MALDIVES
JAPAN
44%!
BANGLADESH
HONG
KONG 73%!
22%!
THAILAND
79%!
APAC
AVERAGE 32%!
76%! TAIWAN
35%!
18%!
MALAYSIA
39%!
65%!
VIETNAM
36%! PHILIPPINES
73%!
SINGAPORE
29%!
INDONESIA
TIMOR1%! LESTE
PAPUA
2%! NEW GUINEA
FIJI 33%!
AUSTRALIA 81%!
NEW ZEALAND 89%!
We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI
wearesocial.sg • @wearesocialsg • 19
JAN
2014
89%!
84%!
81%!
INTERNET PENETRATION IN APAC
79%!
76%!
73%! 73%!
65%! 64%!
59%!
GLOBAL
AVERAGE
44%!
39%! 39%!
36%! 35%!
33%! 32%!
29%!
25%! 24%!
22%!
18%! 17%!
16%!
11%! 10%!
We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI
NORTH KOREA
TIMOR-LESTE
MYANMAR
2%! 1%! 1%!
0%!
PAPUA NEW GUINEA
CAMBODIA
PAKISTAN
LAOS
MONGOLIA
INDIA
SRI LANKA
BANGLADESH
NEPAL
BHUTAN
INDONESIA
APAC AVERAGE
FIJI
THAILAND
PHILIPPINES
MALDIVES
VIETNAM
CHINA
BRUNEI
MACAU
MALAYSIA
HONG KONG
SINGAPORE
TAIWAN
JAPAN
AUSTRALIA
SOUTH KOREA
NEW ZEALAND
5%!
wearesocial.sg • @wearesocialsg • 20
JAN
2014
INTERNET USERS IN APAC
MONGOLIA 522K!
SOUTH
KOREA
41M!
CHINA
PAKISTAN
20M!
INDIA
213M!
SRI LANKA
154K!
MALDIVES
JAPAN
591M!
BANGLADESH
HONG
KONG 5.2M!
37M!
THAILAND
3.9M!
MALAYSIA
101M!
APAC
TOTAL 1.22B!
18M! TAIWAN
24M!
36M!
19M!
VIETNAM
38M! PHILIPPINES
4.0M!
SINGAPORE
73M!
INDONESIA
TIMOR10K! LESTE
PAPUA
145K! NEW GUINEA
FIJI 300K!
AUSTRALIA 18M!
NEW ZEALAND 3.9M!
We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI
wearesocial.sg • @wearesocialsg • 21
JAN
2014
TIME SPENT ON THE INTERNET
AVERAGE NUMBER OF HOURS PER DAY SPENT BY INTERNET USERS ON THE INTERNET
6.2!
ACCESS THROUGH LAPTOP / DESKTOP
3.5!
3.5!
3.1!
2.1!
We Are Social • Source: GlobalWebIndex
SOUTH KOREA
JAPAN
HONG KONG
AUSTRALIA
CHINA
VIETNAM
TAIWAN
INDIA
THAILAND
SINGAPORE
INDONESIA
MALAYSIA
PHILIPPINES
1.0!
1.6!
1.7!
1.9!
1.7!
2.0!
2.3!
2.5!
2.6!
3.1!
2.8!
3.5!
4.5!
4.5!
4.6!
4.7!
4.9!
5.1!
5.3!
5.5!
5.6!
ACCESS THROUGH MOBILE DEVICE
wearesocial.sg • @wearesocialsg • 22
JAN
2014
SOCIAL MEDIA PENETRATION IN APAC
MONGOLIA 22%!
27%!
CHINA
PAKISTAN
6%!
INDIA
7%!
SRI LANKA
44%!
MALDIVES
HONG
KONG 61%!
4%!
THAILAND
17%!
JAPAN
46%!
BANGLADESH
SOUTH
KOREA
APAC
AVERAGE 25%!
64%! TAIWAN
36%!
9%!
MALAYSIA
22%!
53%!
VIETNAM
32%! PHILIPPINES
59%!
SINGAPORE
25%!
INDONESIA
TIMOR6%! LESTE
PAPUA
4%! NEW GUINEA
FIJI 29%!
AUSTRALIA 57%!
NEW ZEALAND 57%!
We Are Social • Sources: US Census Bureau, CNNIC, Tencent, Facebook
wearesocial.sg • @wearesocialsg • 23
JAN
2014
64%!
63%!
61%!
SOCIAL MEDIA PENETRATION IN APAC
59%! 57%!
55%!
53%! 51%!
46%!
44%!
36%!
GLOBAL
AVERAGE
32%!
29%!
27%!
25%! 25%!
22%! 22%!
17%! 17%!
We Are Social • Sources: US Census Bureau, CNNIC, Tencent, Facebook
0%!
NORTH KOREA
2%!
MYANMAR
BANGLADESH
4%! 4%!
PAPUA NEW GUINEA
PAKISTAN
LAOS
TIMOR-LESTE
INDIA
8%! 7%!
6%! 6%! 6%!
CAMBODIA
9%!
SRI LANKA
NEPAL
BHUTAN
JAPAN
VIETNAM
MONGOLIA
INDONESIA
APAC AVERAGE
SOUTH KOREA
FIJI
PHILIPPINES
THAILAND
MALDIVES
CHINA
MACAU
MALAYSIA
NEW ZEALAND
AUSTRALIA
SINGAPORE
HONG KONG
BRUNEI
TAIWAN
11%!
wearesocial.sg • @wearesocialsg • 24
JAN
2014
SOCIAL MEDIA USERS IN APAC (MAU)
MONGOLIA 720K!
13M!
CHINA
PAKISTAN
11M!
INDIA
90M!
SRI LANKA
174K!
MALDIVES
HONG
KONG 4.4M!
5.8M!
THAILAND
2.0M!
MALAYSIA
22M!
JAPAN
623M!
BANGLADESH
SOUTH
KOREA
APAC
TOTAL 969M!
15M! TAIWAN
24M!
20M!
16M!
VIETNAM
34M! PHILIPPINES
3.2M!
SINGAPORE
62M!
INDONESIA
TIMOR76K! LESTE
PAPUA
260K! NEW GUINEA
FIJI 260K!
AUSTRALIA 13M!
NEW ZEALAND 2.4M!
We Are Social • Sources: US Census Bureau, CNNIC, Tencent, Facebook
wearesocial.sg • @wearesocialsg • 25
