development of agricultural innovation change

Frank van Ooijen
Corporate Director Sustainability

PPP’s and its relevance
for rural development and farmers support


What’s it all

•

about?

The focus of this meeting is PPPs for agricultural
innovation.

•

Drawing on the OECD’s general definition (OECD,
they can be defined as a formal relationship or
arrangement between public and private actors, where
both sides interact in the decision-making process, and
co-invest scarce resources such as money, personnel,
facility, and information in order to achieve specific
objectives in the area of science, technology, and
innovation in the food and agricultural system.

•

These collaborative research or innovation efforts are
carried out jointly and co-financed by public and private

partners.

2

2005),


Lessons learned from successful PPPs:

•

Define and clarify the joint objectives

•

Truly invest in understanding your partner’s starting
ambitions, values and goals!!!

•

Define joint success

•

Do not get frustrated along the way: put energy in finding
solutions, not in complaining

•

Believe in the concept of Creating Shared Value (Michael Porter)

•

Experience the power of diversity and a multidisciplinary approach

•

Team up with “social purpose-driven” companies

point,


Who

-In top 40 of FMCG
global giants

-2nd dairy cooperative
in the world

-5th processor

of milk

-Annual sales between
DSM en Heinz (EUR 11.4 bn)
-Factories in 30 countries, sales in 100
countries

are

we?


A

dairy

cooperative designed to last:
history

is

approx.

150

Founding of CCF
in Leeuwarden

1913

2008

years


Growth

in

global

dairy demand
2014–2024

78

11

10

Rest of Europe

Russia &
GOS- countries

15
4
EU

Canada, USA
& Mexico

6

2

Middle

Central-America &

Asia

East

Cariben

17
10

South America

1

Africa

Australia and
New Zealand

“Until 2024 global dairy demand will be between
2.6% to 2.9% per annum. Growth will be driven mainly by L America, Africa, India

Source: Rabobank

and Oceania.
The EU – behind India – will be one of the key production regions in milk
volume.” (Financieele Dagblad: 7 July 2014)

in billion kg milk

BUT… Growth perspectves are hampered by
serious global

challenges

850 mln people undernourished, 1.5 bn obese

Growing scarcity in natural resources

By 2030 the world needs 50% more foods (FAO)

Food waste in supply chains is about 30%

- 150 mln households depend on dairy farming
- Farmers are aging (57 years on average)
7


That’s why UN Foods & Agricultural Organisation (FAO)
advises to opt for ‘sustainable

•

Meaning those diets with low environmental impacts,
which contribute to food & nutrition security

•

and to healthy life for present and future generations
•
•

Sustainable diets are protective and respectful
of biodiversity and ecosystems,

•

culturally acceptable, accessible, economically fair
and affordable, nutritionally adequate, safe and healthy;

•

while optimizing natural and human resources….
•

diets’:


How do we bring
responsible entrepreneurship
and sustainability into
practice on the basis of a
vision on society?


Helping to solve three global
challenges..

Food and nutrient security for

a fast growing world population
Helping small farmers in dairy
worldwide

(aging farmers is a major issue)

Building more efficient &
sustainable food supply chains


Every

day,

we

nourish

of

consumers

around

the

millions

globe


FAO: milk and dairy hold
improving nutrition of
Governments urged to make milk and dairy products

potential for
world’s poor
more accessible to

the most vulnerable households

Around 150 million households – over 750 million people –

are engaged in milk

production around the world.
26 November 2013, Rome – Milk and dairy products hold huge potential to
improve nutrition and livelihoods for hundreds of millions of poor people across the world, according to a new FAO publication launched
today.

The book, Milk and Dairy Products in Human Nutrition, says governments should
be investing more in programmes that make milk and dairy products available to
poor families and that help them produce milk at home.
“As part of a balanced diet, milk and dairy products can be an important source
of dietary energy, protein and fat,” said
FAO Senior Nutrition Officer Ellen Muehlhoff, who
co-edited the publication. “They are also rich in
micronutrients critical for fighting

malnutrition in developing

countries where the diets of poor people are often starch- or cereal-based and lack
diversity.”


Our navigation tool to build a sustainable
dairy business “grass to glass”
The CSR
Strategy House


Our CSR targets:


CSR targets FrieslandCampina relevant to
the UN development agenda:


CSR targets FrieslandCampina relevant to
the UN development agenda:


CSR targets FrieslandCampina relevant to
the UN development agenda:


CSR targets FrieslandCampina relevant to
the UN development agenda:

Our navigation tool to build a more
sustainable business “grass

to

glass”

The CSR
Strategy House

CSR Mission and Vision

FrieslandCampina CSR Business Case
CSR Strategy, 4 priorities, KPIs

Health &

Sustainable

Dairy

Responsible

Nutrition

Value Chains

Developm

Dairy Farming

Improving resource

Helping farmers

ent
Combating obesity &
nutrient deficiency

company

utilisation

company

CSR Governance Board – 4 implementation teams

CSR Performance Measurement – Annual Reporting – Stakeholder dialogue - Partnerships

Employee & Dairy Farmer Engagement – CSR Training programs – Annual CSR Team Award

Business Practices for Suppliers – Code of Conduct – Foqus – Policies & Position Papers

Setting the standard

Africa, Asia

company

cooperative


We are partnering with the Red Cross and
offer our know-how, people and means

FrieslandCampina and the Netherlands Red Cross announced on 1
March 2012 their 5 year partnership to:

•

combat hunger and nutrient deficiency for those in need

•

contribute to resolve food insecurity

•

strengthen the resilience of vulnerable communities


Helping

the

victims

of

the
in

super typhoon
the Philippines

14 November 2013

EUR 600,000
raised by global staff in
24 months

Employees of FrieslandCampina worldwide have already donated - in one day more than € 5.000 to the Red Cross to help the victims of the typhoon in the
Philippines.
Wilfred Steven Uytengsu, President & CEO of Alaska Milk Corporation, says: ‘We are relieved that all our employees are accounted for. AMC has
provided support to the victims in the form of milk and potable water to the tune of US$ 1M working through the Red Cross and another
local disaster relief organization

Super typhoon Haiyan completely devastated parts of eastern Visayas in the Philippines
on Friday 8 November. 10,000 people are feared to have been killed and more than 600,000 people are displaced. FrieslandCampina staff can
help the Red Cross.
A great many people have been missed and drinking water and electricity are cut off.
FrieslandCampina and the Red Cross work together in a partnership.
We ask all FrieslandCampina staff to help the Red Cross and the victims in the Philippines.
'We work closely with the Red Cross.
.

21

Nutrition study reveals hidden hunger
amongst kids in SE Asia
November 7, 2012

New study reveals ‘hidden hunger’ among Malaysian children
Professor Poh Bee Koon:“While overweight and obesity are easily observable among local children, results from SEANUTS highlight something
deeper.”

Results from the largest and most extensive nutrition and health study ever done in
Southeast Asia have revealed critical nutritional deficiencies among children under age 12 across the region. The South East Asia Nutrition Survey
(SEANUTS) of 16,744
children in four of the largest countries in the region − Malaysia, Thailand, Vietnam and Indonesia − was presented at a regional
conference co-hosted by the Nutritional Society of Malaysia (NSM) and Universiti Kebangsaan Malaysia (UKM) in Malaysia. The recently concluded
study, which started more than two years ago in close cooperation with FrieslandCampina’s R&D organization, spotlights an important nutrition
and health issue in Malaysia known as ‘hidden hunger’. Overall, the local children may appear healthy or even overfed. However, they still suffer
from a significant lack of nutrients such as vitamin D and calcium; essential components for the growth and development of these youngsters.


Two million milk boxes reaching out to
kids in rural Vietnam
October 8, 2013

FrieslandCampina Vietnam's healthy journey
Vietnam - Started in mid-2013, the journey of “Two million milk boxes” initiated by FrieslandCampina Vietnam has covered a long way, reaching
out to millions of mothers and children especially in rural areas. The journey is part of FrieslandCampina’s commitments to improving nutrition
conditions, health and stature of Vietnamese children.

According to the Southeast Asia Nutrition Survey 2013 (SEANUTS) that
FrieslandCampina has carried out together with local research institutes, over 50% of Vietnamese children have suffered a nutritious imbalance, of

which malnutrition
among rural kids is much more critical than those in cities. Therefore, FrieslandCampina Vietnam launched the two-million-milk-box journey and
90 nutrition festivals to contribute to comprehensive development of Vietnamese children and improve knowledge of nutrition for parents in rural
areas. As of the end of August, the program had come to over 800 villages and communes while nutrition festivals had been organized,
drawing participation of over 130,000 mothers across the country.


Our navigation tool to build a more
sustainable business “grass

to

glass”

The CSR
Strategy House

CSR Mission and Vision

FrieslandCampina CSR Business Case
CSR Strategy, 4 priorities, KPIs

Health &

Sustainable

Dairy

Responsible

Nutrition

Value Chains

Developm

Dairy Farming

Improving resource

Helping farmers

ent
Combating obesity &
nutrient deficiency

company

utilisation

company

CSR Governance Board – 4 implementation teams

CSR Performance Measurement – Annual Reporting – Stakeholder dialogue - Partnerships

Employee & Dairy Farmer Engagement – CSR Training programs – Annual CSR Team Award

Business Practices for Suppliers – Code of Conduct – Foqus – Policies & Position Papers

Setting the standard

Africa, Asia

company

cooperative


“FrieslandCampina is frontrunning on
sustainable soy” (says WWF)