Slide phân tích 4Ps công ty Walt Disney
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Group 6 Presentation
Topic: Walt Disney
Members:
Lê Mai Anh
Nguyễn Thị Vân Anh
Nguyễn Phương Dung
Nguyễn Ngọc Hoa
Nguyễn Thị Phương Ly
Chu Hà Phương
Contents
1.
2.
•.
•.
•.
•.
Background Information
4 P's marketing mix tool
Product
Price
Place
Promotion
3. Recommendation
Background Information
Brief History
•
•
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Founded on October 16, 1923
Founders: Walt Disney and Roy O. Disney
November 18, 1928
the very first Mickey Mouse cartoon is released
Background Information
Brief History
•
December 26, 1939
•
July 17, 1955
The Disney Studio begins its move
from the Hyperion Studio in Los Angeles
to Burbank, California.
Disneyland, the first Disney park, was opened in Anaheim, California.
•
April 2, 1940
Walt Disney Productions issues its first stock .
Background Information
Brief History
•
April 18, 1983
•
March 28, 1987
The Disney Channel begins broadcasting
with 18 hours of programming a day.
The first Disney Store opens in California.
•
December 5, 2001
100th anniversary of Walt Disney’s birth.
Background Information
Mission
The Mission of the Walt Disney Company is to be
one of the world’s leading producers and providers of entertainment and information.
Background Information
Vision statement
“To make people happy”
(Walt Disney Archives, 2012)
4Ps mix tool
Product
Symbol
Symbol: Mickey Mouse
•
Birthday: November 18, 1928
•
Created by Walt Disney and Ub Iwerks
and voiced by Walt Disney
•
Comic animal catoon character
•
Icon for the Walt Disney Company
•
One of the most recognizable
symbols in the world
Product
Product Variation
4 main products:
The Walt Disney
Studios
Media Networks
Parks and Resorts
Disney Consumer
Products
Product
•
The Walt Disney Studios:
Product Variation
Product
•
The Walt Disney Studios:
Marvel Studios
Product Variation
Product
Product Variation
Parks and Resorts
•
It was founded in 1971 in California
•
The world's most visited theme park
•
There are direct flights to
Walt Disney Parks and Resorts.
Product
•
Disney Consumer Product:
which produces toys, clothing,
and other merchandising
based upon Disney-owned
propert
Product Variation
Product
•
Product Variation
Media Networks
which includes the company's television properties
Product
Production differentiation
Top 3 competitors
Time Warner, Inc
Product
Production differentiation
Top 3 competitors
CBS Corporation
Product
Production differentiation
Top 3 competitors
The Fox Entertainment Group
Product
•
Production differentiation
Main colors: mostly black and red because mickey mouse is both of those colors.
Price
•
Families of medium incomes.
Price
Parks and resorts ticket
Parks Ticket
•
•
Theme Park Annual Passes
Magic your way tickets
Average price
2013 Walt Disney World Ticket Prices
Price
Park and Resort ticket
Resorts Ticket
Resort prices are almost twice
as high, fluctuates
from $185 to $630
Average price
