Brands : Definition and Importance

GROUP 8

Brands : Definition and Importance

L/O/G/O


Contents
Contents

I.

II.

III.

Definition

Importance

Conclusion


I.
I. Definition
Definition


II. Importance
2.1 The importance of brands in customer.

II. Importance
2.1 The importance of brands in customer.
2.1.1. Identify and differentiate the brand.



Through the consumers and producers



Each branded goods will offer various different messages



When goods increasingly rich, functional differentiate is becoming
increasingly important.


II. Importance
2.1 The importance of brands in customer.
2.1.2. Information and advice.



Functional information and advice is that brands: through images, language or other signs, consumers may be somewhat
aware of the value and use of goods.



Information about the place of manufacture, class of goods as well as consumer


II. Importance
2.1 The importance of brands in customer.
2.1.3. Create the feel and trust.


II. Importance
2.2. The importance of brands in companies.

2.2.1. Investment attraction.

- Build a strong brand brings many advantages for businesses. Strong brand will help consumers have confidence in the products
of the business.
- Brand solutions also help companies attract investment from outside. Brand brings confidence of investors and businesses,
ensuring the ability to bring high returns for investors.

2.2.2. Brands are considered intangible assets and is valued by business.
help businesses overcome the crisis easier

create a sense of security for customers

promote awareness and the level of
helps companies preserve

Strong Brand

confidence in new products

investments

helps attract talent easier

helps salespeople sell more easily.


II. Importance
2.2. The importance of brands in companies.

2.2.3. Building and maintaing customer

created the
impression with
needs to create customer
confidence

enthusiastic and
reliable

customers


II.
II. Importance
Importance

2.2.4. Convincing consumers to use products.

People will trust to use the brand’s products were more user

Strong brand is a certification mark to ensure the quality of the
product.

The brand personality, status, lifestyle of the user,help meet the
needs of their spirit, is something that consumers are willing to pay
an additional amount worth obtain the desired brand.


II. Importance
2.2.5. Convincing vendor distributing products.



Create a high purchasing power , bringing more profit more, not existing customer.



Help create a strong brand reputation to distributors.



Helps distributors to sell other goods with the agents, point of sale

2.2.6. Creating competitive advantage.



create market response programs for sales



other business activities.



Create the strength wen negotiating with suppliers, distributor about price, payment, transport,…


II. Importance
2.2.7. Business development



Strong brand become a security value for the company's products, helping businesses with many advantages in
making new products. Persuasive distributors to cooperate in launching new products and convince consumers
to accept products...

2.2.8. Increses block value of intangible assets of the enterprise.



Intangible Assets are becoming the dominant means for creating value
at the modern enterprise.



Enterprises will develop investment strategies to obtain these physical and non-physical assets, with
the expectation of growth and future income

III. Conclusion:



Good brand names may be the first and most important element of your company’s brands. Successful branding
is the key to outdoing competitors and creating customer loyalty. It requires careful consideration of your mission,
creative thinking and a strong desire to connect with the people who will ultimately make your company
successful…

 For example, your brand logo, color palette, marketing materials, letterhead, signage, messaging, and so on are all
tangible representations of your brand that make up its sensory identity. If one element doesn’t fit into the brand
identity, it can damage your entire brand.