Business START UP 2 student book cambridge

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lnformation
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@ CambridgeUniversityPress2006
This publicationis in copyright.Subjectto statutoryexception
and to the provisionsof relevantcollectivelicensingagreements,
no reproduction
of any part may take placewithoutthe written
permissionof CambridgeUniversityPress.
Firstpublished2006
Printedin the UnitedKingdomat the UniversityPress,Cambridge
A cataloguerecordfor this publication is available from the BritishLibrary
ISBN-13978-0-521.-53469-7
Student'sBook 2
ISBN-IO 0-521.-53469-0
Student'sBook 2
ISBN-13978-0-527-67208-5
Workbook2 with CD-ROM/Audio CD
ISBN-1O0-527-67208-2
Workbook2 with CD-ROM/ Audio CD
ISBN-13 978-0-527-53470-3
Teacher! Book 2

ISBN-1O0-527-53470-4
Teacher'sBook 2
ISBN-13978-0-527-53477-0
Audio Cassettes2
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Audio CDs 2
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Audio CDs 2


L

Contents
Mapof thebook
Unit1

lntroductions

Unit2

Teamwork

72

Unit3

Choices

18

Unit4

Experience

24

Unit5

Arrangements

30

Unit6

.Objectives

36

Unit7

Success

42

Unit8

Media

48

Unit9

Strategy

54

Unit10

Solutions

60

Unit11

Transport

66

Unit12

Agendas

72

practice
Communication
practice
Grammar

andvocabulary

6

78
95

Grammarreference

106

Transcripts

774


Communication


r
Communication

Grammar

Vocabulary

7.r

Tatkingaboutyoureducation
and career

Presentperfect/Past
simple

Education
Careerhistory

7.2

Givingan update

Presentperfect:yetlakeadyl

Good newsand bad news

7,3

Discussinginterestingexperiences

9.1

Describing
a businessconcept

Passive:presentsimple,
pastsimple

Marketing
and advertising

9.2

Discussingstrategies

Adverbsof manner

Businessdevelopment

9.3

Usingthe Internet

:"_
r:i

Describing
feelingsand experiences

Websitelanguage


lntroductions
!

.

Tatkaboutiobs.

What'syourjob titlein Engtish?
ls youriob commonor veryspecialised?

Do you knowanyonewith a veryunusualjob?

!.

2 Listen to Ella Grady,one of the people
on the course,tatkingabout her iob. Fittin the
gaps in the OrganisationChart.

OrganisationChart
SueArpet

managing director

,r^

{=

J

={

..í#

Responsibilities:
o 7 departments
o I45 people

(
I

I

DavidKemp

customerservicemonager
Responsibilities:
. customerservice
clepartment
o 3 regiona[customer
servicemanagers

Í

I

EttaGrady

customer
servicemanager
Responsibilities:
.2
.3

assistants
countries

Which other personfrom the chart is on the
trainingcourse?
Fitl in the gaps in these sentencesfrom 2a.
b

r
lvan Magnusson,a trainer,is talking
at the start of a trainingcourse.Listenand
completethe information.
1 Lengthof course:,....................
days
2 C o u r s en a m e :l n t e r n a t i o n a l
3 lvan'sjob:

consultant

of

after to

with for

7 I look rrftt'r-...,,
customerservicefor Europe.
2 I report
the customerservice
manager.
the department.
3 He'sin charge
4 We'reresponsibte
customers
,..,....
in Europe.
I deat

oroblemsmostof thetime.

I


I

I
lntr odu cti on1s
2

Undert'mgthe correctverb forms in these
sentencesthat lvan and David say.

Listenagain and checkyour answers.

e

Vocabutarypractice...>Page 95, Exercise1.

f

Work with a partner.lmagine you are one of
the peopleon the chart.Describeyour
responsibilities.
Use the tanguagefrom 2c.

t I worklworksfor a hotel company.
2 We checklcheckscustomerservice.
3 | writelwritesa report.

4 lt don'tldoesn'ttake long.
s I don'tldoesn'tpay.

3 pRoiluNcrArroNListenand repeat.
How do these words changein sentences?

6 They trovelltravelsa lot.
tikethe paperwork.
I I don'tldoesn't

r of I'min chargeof the department.
for customers.
z for I'mresoonsible
manager.
3 to I reportto the department

4 Listenagain and check
your answers.

Presentsimple: be
I'man exportmanager.
He's in charge.
We'reresponsiblefor ten countries.
I'mnot in charge.
She isnt on the course.(or She's not)
They arent all here. (or They'renot)

h

I work in this office.He works with me.

He doesnt work here.We dont work
together.
The verb have is irregular:
I have an assistant.
She has a new job.
I dont have an assistant.
She doesnt have a new job.

Fitl in the gaps with these forms of the verb be.
d

are is I'm he's isn't we're they're
aren't isn't
My name'sEltaGrady. ('ttt .,..in customer
service.lt
a verybig department
only six people.
David
I'mnot in chargeof the department.
my
Kemp
the manager.
boss.
in the
I workwith flvecotleagues.
Europeansectionof the department.
Alicia,Todd,Mike,Ericand Hans
my assistants.
all in myteam.
........,

on the course.There
5 SueArpel
any directors
on the course.

p.

4 Listen to lvan Magnussontetling the
group about his 'secretiob'. Then complete
the sentences.
1 lvanworksfor .....
2 He writesreportsabout
3 The companydoesn'tpay him,but
4 lvanis the rightpersonfor the iob because

Grammarpractice...) Page 95, Exercise2.

!l

Corrunicationpractice1. StudentA ...)Page

p

r.m to a partneraboutyouriob (ora iob

78. StudentB ...) Page 88.

you would tike to do). Talk about your
responsibilitiesand give examptesof things
you do at work.

USEFULLANGUAGE
I'mthe international
sales manager.
I'mresponsiblefor exports.
I reportto the managingdirector.
She'smy boss.
I managea team of ten engineers.
The factorymanagerdeals with
productionproblems.
I'min chargeof this proiect.
I'min after-sales
service.I look
aftercustomers.


!.

Look at the title of the
web page. What is the
page about?
Read about the IMPA
trade fair and answer the
questions in the FAQs
(FrequentlyAsked
Questions)window.

oÉo

!

1 Whatdo thelettersIMPA standfor?
2 Whereis thefair?
?
Whendoestheshowstart?
4 Howmanycompanies
areat thefair?
ls thefairopento thepublic?
o Are thererollercoasters
at theshow?
7 Doesthefairhavean outdoor
area?

OAO

Your online guide to International Trade Fairs
What? When? Where?
lnternational
Association
of Amusement
Parks
(IAAPA)
andAttractions
GonÍerence
andTradeShow
Trade fairs aren't usuallyfun. But that's not true at the IAAPA, a conference
and trade show for the amusementpark business. This year, there are
about 1,300 companies at the IAAPA. The show, from November
15th-20th,is at the Georgia World Congress Center,Atlanta. lt's only open
to professionals.There are thousandsof productson exhibition,some of
them enormous- includingrollercoasters.The site is huge:60,000 square

metres,with indoorand outdoorareas.

TheAmusement
ParkBusiness- FactsandFigures
Amusement parks aren'tjust big places. They're also big business. ln the
United States, amusementparks have over 300 millionvisitorsa year, and
customersspend over $10 billiona year.And it's a global industry- nearly
every countryhas amusementparks of some kind.

be

ls thetradefairin Montreal?
|
WhereaÍeyouroffices?
l
other verbs
I
i
Whendoesthe fairstart?
Do they makecomputers?
Q

c

Grammarpractice...) Page 95, Exercise3.

d

5 Listen and repeatthe questions
in the grammarbox.

^ One of the companiesat the IMPA is Vekoma.
Read the text below, then answer questions 1-3.
For a lot of firms,globalbusinessis a
rollercoaster.But for Vekoma, rollercoasters
are a globalbusiness.The Dutchcompanyis
one of the world'stop rollercoasterbuilders.lt
exportsto customersworldwide.

Work with a partner.Take it in turns to
ask and answer questions.
A Wheredo you work?
B I workin Berlin.
What/ do? Where/ work? Whatcompany/
workfor? What/ yourcompanydo?

r

Whatdoes the firstsentenceof the text mean?

z Whatdoes Vekomamake?
company?
3 ls it an international


-.

I
Intr odu cti on1s

Er

Engineersdesign the rollercoasterto meet
the customer'sneeds.

l2

The factoriesproduce the parts.Vekoma
manufacturesparts at two plants, in the
Netherlandsand the Czech Reoublic.

!3

The company deliversthe parts to the
customer'ssite.

l4

Vekoma'sengineersand techniciansinstall
the rollercoaster.

L__l ) Vekoma offers after-salesservice. lt advises
customersabout maintenanceand safetv
and suppliesspare parts.

Read about the service that Vekoma offers.
Match the photos to the sentencesfrom the
text.
Match the definltions7-T to the verbs a-g.
t offergoods/services-\

a design
\- 5 suppty
2 settabroad
3 create/draw
c deliver
4 make
d manufacture
5 hetp/give
information
e instatl
6 buitd/put
in
f export
7 transport/send
g advise
d

E.

Vocabularypractice...>Page 95, Exercise4.
6 A salesmanfrom a companycalted
Fun Farmis talkingto a potentialcustomerat
a trade fair. Listenand answerthe questions.
1 Whatdoes Fun Farmmanufacture?
2 What'sthe woman'sjob?
3 Wheredoes FunFarmmakeits products?

6 Listenagain.What does the
salesmansay about:
1 customers

aroundthe world?
2 installation
and after-sales
servicein
Germany?
Communication
practice2. StudentA ...>
Page 78. StudentB .'.) Page89.
Ask a partneraboutthe productsand
servicesof a companyhe/sheknows wel[.
USEFULLANGUAGE
We design,manufacture,
deliverand install
the oroducts.
Do you supplyparts?
We advisecustomers
aboutmaintenance.
Wheredo you exportyour products?
We have customersin 30 countries.


Understandinga menu Orderinga meal

!

.

Workwith a partner.Tatkabouteatingout.
What'syour favouriterestaurant?
Why do you tike it?

b

Look at the top of the menu. Talk about the restaurant.
Do you think it's an expensiverestaurant?
Why/lilhynot?
you
go
Whatsort of customers
do
think to this restaurant?

Simple dishes /
Goocl food /

Choosing
your meel is
as easy as...

Great value /

apple pie with fresh cream or ice cream

b

roast chicken.beef or lamb.orilled steak

d

frieclhacldockor cod, grilled salmon

I
I

Great service /
SÍartsimply with one of our light
and tastystarters...

Main courses

:l

I

Meat or fish + 2 side dishes. You choose.
3 choices.300 combinations...
Summer is here with our cool desserts...

c

Look at the extractsfrom the menu on the right. Match the
dishes (a-h) to the parts of a meal (1-5).
1
2
3
4

starters: !-.
meatfor the maincourse:
fish for the maincourse:

s i d ed i s h e s :
5 desserts:...,

d

Vocabularypractice...r Page 95, Exercise5.

e

pRoNUNcrArrotWhere'sthe stress? Fill in the chart.
broccoli carrot chicken dessert haddock potato
salad salmon vegetable strawberry tomato

7 Checkyour answers.
Listen and repeat.
Work wlth a partner.Take it in turns to
point at a pictureof food and ask what it is.
A What'sthis?/ Whatare these?
B lt'sfihey're... .
Talk to your partner about what you woutd
like for lunch. Choose a starter,main course
and dessertfrom the menu.
Forthe starter.I'd like ....


I

-

!ntr odu cti on1s

b

Fitl in the gaps in the extractsfrom the conversation.
anyoneelse anythingelse finethanks a table
no thanks the bill the same a starter
Waiter Everything
OK?
David ves, /itt+:
. Excellent.
t{t,ttk
Waiter Can I get you ,.,,,,,,.,,,.,.. to drink?Or to eat?
David Nothingfor me. I'mfine,thanks.lvan?
lvan
. I'mfutt,thankyou.
David I thinkit'stimeto get back,actuatly.
Couldwe have
,......., please?
3 lvan Hello.We havea reservation.
The name's
Magnusson.
for three.
4 David Justa coffeefor me, please.Woutd
like coffee?
To start,the tomatosoup,please.
5 Etta
David Yes,
for me, please.
The tomatosoup.
I don'twant .,............
ó lvan

, iust a main
course.Can I havesteak,chipsand peas,please?

fruit salacl
chips, mashed potato, rice, mixed vegetables,
leeks in cheese sauce

c
strawberriesanclcream

I

I

Listenagain and check your answers.

d Vocabularypractice...) Page 96, Exercise6.
practice3 ...) Page 78. Work with a partner.
Communication
USEFULLANGUAGE
I havea reservation.
A table for three.
Forthe starter/ main coursecould I have ...,please?
The same for me, please.
Wouldyou like a dessert?
Wouldyou like anythingelse?
I'mfinethanks.
CoutdI havethe bill,please?

Magnussonand some

f,^ peopte8 on lvan
his courseare having
lunch at Simply Delicious.Llstento
four conversationsand matchthem
to a-d. Write 1-4 in the boxes.
a
b
c
d

!
f]
!
!

Arrivingat the restaurant
Orderingthe firsttwo courses
orderingthe tastcourse
Askingto pay for the meal

r1

ttt


Teamwork
Read the comments.Which do you agreeand
disagreewith? Say why.
1 'lt'simportant
to planwork in detail.'

2 'Youcan'tmanagea profectwithouta schedule.'
3 'To be realistic,
add 30%to the budgetof most
projects.'
4 'Progressreportsdon'thelp much.They'realways
out of date.'

b Makesentencesfromthe conversation.
Usethe presentcontinuous.
1 where/ work?
L!/het+:
ut g+tu!!!.oJ:ki!,!1.?
z

I I staV/ in one of the rooms.

3 youlnotlpay.
4 this projectI costI a fortune!
| / manage/ the project.
At the moment,we / work/ on the bathrooms
Look at the transcripton page 115 and check
your answers.

Wherearcyouworkingat the moment?
I'mworkingin ltaly.
ls Kathyworkingwithyou?
She isnt wo*ing on this project.
or
She'snotworkingon this project.

p.

9 fohn Perry a Britlsh architect,is
working on a projectabroad.VanessaWood, from
EuropeonLife magazine,is interviewinghim by
phone.Listenand answerthe questions.
r

Whichcountryis Johnworkingin?
In .,,...,,.......,,.....
.
2 What'sthe project?
A.
.
3 What'sthe budgetfor the project?
€...
4 How muchof the workis Johnpayingfor?
.

.

.%o,

5 How long is the schedule?
months.

L2

Grammarpractice...l Page 9ó, Exercise1.
10 PRo]|UÍ{clATlor

Listenand repeat.
How does the pronunciationof ore change when
we say it in sentences?
1 Whereare you working?
2 Are you managing
the project?
3 Whatare theydoing?
Work with a partner.Use these verbs to describe
what the people at the top of page 13 are doing.
build design paint decorate install
1 They'redecoratinga room.

l


Teamwork2

f

I
\

:

!.

Look at the schedulefor work
on the hotel.When does each
part of the proiectstart and
finish?

Schedule

lfs May lst. fohn is writingto
his partnersto give an update
on the proiect.Filt in the gaps
in the emails.

Brochure

on budget
on schedule
behindschedule
underbudget
aheadofschedule
overbudget

March

April

May

June - open 15th

Buildingwork
Decorating
Website

o3a

Richardand Kathy,
Exactly six weeks to go beforewe open! Here's a short progress report.
As you know,the buildingwork is now complete- so that'st t'.15L'lrqa{ltfq
However,we're havingtroublewiththe interiordesignerand the decoratingis
. I still
startinglate- 7th May.That means we're a week 2.......,..
15th
though
June
thinkwe can completethe work before
How are thingswithyou?

Underlinephrases in the
emails that mean:

John

1 we'rehavingproblems
z finish(thework)
3 we'rebehindschedule

oao

Vocabularypractice...1
Page 96, Exercise2.

Thanks for the update.Good news here - the website is now ready two weeks
People can now book rooms online.

practice4.

Communication
...>
Page 78.
StudentA
StudentB ...) Page 89.

We're runninglatewiththe brochurethough.And the paperthatwe want is
quiteexpensive- which means we're a littlea .,........,........ . However,
becauseof the lowercost of the website(itwas f 1,200s
)
the whole projectis still 6

Talk to a partner about a
projector iob you're working
on at the moment.How's it
going?

Hi John,

Speak soon,
Richard

USEFUL LANGUAGE
We can completethe job on scheduleand on budget.
We'reaheadof scheduleand underbudget.
with one of the installations.
We'rehavingtrouble/problems
running
We're
two weekslate.

We?ebehindschedule.
Costsare higherthan planned.We're$z5,oooover budget.


TRII{
í

!.

Work with a partner.Match the descriptionsof
people (1-10)to the skitts and characteristics

(a-D.
tfl
z!

3!
r!
s!
6!
7!

s!

She workswell with otherpeople.
He certainlyknowsthe business,
after
30 years.
She alwaysdoes a lot of work.
He has some reallygood ideas.

Thingsare changingfast,but she's
c o p i n gw e l t .
She'san excellent
manager.
He alwayscompletesworkon time.
He'sverygood at making
nrpqpnt2tinn<

r!
1 0 tr
a
b
c
d
e
Í

There'sa lot of stress,but she can deal
with it.
He'sgood at tookingat problemsin
detait.

creative
hard-working
experienced
a strongleader
reliable
a goodteamplayer

adaptable

h can copewith pressure
a confident
communicator
analytical

g

L4

b

PAF,an advertisingagency,is lookingfor young
employeesfor its creativedepartment.Work with a
partner.Which skills and characteristics
from a-j do
you think the people need?

,D
lffi

Theyneedto be ....
1*.'

lr rÍ
N
.\

--,
\
-{,

íÉ.]fa

{
\, ' (
,
\

=-' l -

11 fudith Lehman,the managingdirectorof
PAF,and RowanEvans,the human resourcesmanager,
are talkingaboutthe type of peoplethey'retooking
for. Listenand make notes.
The new people need to be:
,,,t'llttYt',


Teamwork2
Look at the transcriptfor 1c on page 115 and check
your answers.
72 pRoNuNcrArrot't
Listenand repeat.
Underlinethe stress in these words.
r reliable
2 confident
3 exoerienced
4 analytical
5 adaotable
6 creative

Vocabularypractice...>Page 96, Exercise3.

Q^

13 PAF also needs to find a new creative
departmentmanager.fudith Lehmanand Rowan
Evansare talking about MarcoStone,a possible
candidate.Listenand answerthe questions.
t Wheredoes Marcowork?
2 Whatare his mainstrengths?
3 What'sthe problemwith makinghim
the manager?
4 Do you thinkJudithand Rowanagree
aboutMarco?
Fitl in the gaps in these sentencesfrom the
conversation.
make making manage managing
sell selling work working
1 We want someoneto ,t1.r.q.r.1.11!ty
the department.
2 We needa managerto .........,....,,......
the new
strategywork.
manager's
Marcothe department
3 But
also a risk.
for the company...
4 OK, he enjoys
5 ...but that doesn'tmeanhe'sgood at

a leam.
The managerhas to
the new strategy
to the team.
We knowMarco'sa good salesman.
He likes
ideas.
,........,,...,,...,,.
Theywork with him at the moment.What
happensif they haveto
for him?
73

Listenagain and check your answers.

Hel good at solvingproblems.
I'm not very good at making
presentations.
They like/enjoyworking here.
(gerundafter verbs of like/dislike)
Managinga big departmentisn'teasy.

Grammarpractice...1Page 96,
Exercise4.
What skitls and characteristics
do
peopteneed for these iobs?
Give your opinion.
Theyneedto be / be good at ....
Theyneedto tike/enioy

....
. engineers . salespeople
o fashiondesigners o politicians
o chiefexecutives
practice5 ...>
Communication
Page 79. Work with a partner.
Tatkaboutthe skills and
you need in your job
characteristics
or a iob you would like to have.

USEFULLANGUAGE
- 72 years
He'svery experienced
in marketing.
Everyone
likesworkingwith him.
He'sa good team player.
We needa strongleaderto manage
the team.
He oftenworks until [ate.He'sverv
hard-working.
late.She'susually
She isn'tnorma[[y
very reliable.
you
To makegood presentations
needto be a confident
communicator.

We'relookingfor creativepeople
for the designdepartment.
He'snot good at solvingproblems
becausehe isn'tvery analytical.

1.5


TIME
OUT
Sportand leisure Likesand distikes

".i'I

)

I

Keywords
(Googlesearch)

Webpages
(millions)
175.0
101.0

rJ7.3
79.9

61.9

32.3
29.7
29.0
28.5
27.()
26.1

ffi

a

in yourcountry?
Whatarethe mostpopularsportsand leisureactivities
What do you think the most popularsports and leisureactivitiesin the
world are?
The tist on the right shows how many web pages you find when you
searchfor sports and leisureactivitieswith Google.Which activities
can you see in the photosabove?What do you thinkis numberone
on the list?

25.6
hiki

22.7

chess

17.1
16.8

horserirlin
l

7.9
Ó.l

jr,rctr

;

ice skat

i!

3.5
J.L

aerobics

,j

elephantpolo

0.3

(r

,6|

Teamwork2
Work with a partner.Can you completethe
list with the six activitiesln the box?

Look at these sentencesfrom the conversation.
Match the pairs with a similar meaning.
Write a-d in the boxes.

bowling fishing iogging knitting
golf underwater
hockey

e

74 Listenand check your answers.

Í

74 pRoNuNclAnonWhichwordsin the
list are the same or similar in your language?
ls their pronunciation
differentin English?
Listenagain and check.
Are any of the resultson the list surprising?
Do you think this is a reliableway to see
which activitiesare the most popular?

r

!

z.

n

| can'tstandit.

| ---'+ ^t^,. +L^
l , ) | L o r L p r o y , , , ' o t ' Sm y p r o b l e m .

in it ...
3 ! I'mnot interested
g
4 L l I ' d l o v et o h a v ea o a t r i d i n g . . .
a I'mhooelessat it!
b I bet it'sgood fun.
c I hateit.
d lt'snot my cup of tea.
e

Vocabularypractice...>Page 96, Exercise5.

Í

ts PRoNuNc|ATtot't
Listenand repeat
the sentences.Underlinethe word that's
stressed.
lt's greatfun!
I'dloveto havea eo!

3 | h a t ei t !
4 | can'tstandit!
5 I'mhopelessat it!
r
z

!.

t5 Listen to two colleagues
discussingtheir interests.Doesthe man
like or dislike 1-3? Tick (/) the boxes.
Man
r FootbalI
2 Golf
3 H o r s er i d i n g

n
LJ

n
LJ

L--J

n
L]

L]

tl

ft
ft

15 Listenagain.This time,tick (/)
the boxes for the woman.

woman
r Football
zGotf

e
tr
tr

6
!
!

3 Horseriding

D

!

15 Listenagain and answerthe
questions.

practiceó ...>Page80. Work
Communication

with a partner.
Work with a partner.How many sports and
activitiescan you rememberfrom the Google
searchon page 16? Close your book and
make a [ist.Then compareyour list with the
rest of the group.
USEFUL LANGUAGE
I enioyptayinggotf.
I can'tstand football!
I like watchingice skating.
I'mhooelessat tennis!
I'd love to havea go at surfing.
I'm(not)interested
in that.
I reallyenioy it. lt's greatfun!

1 Why doesn'tthe man watchfootbatton TV?
2 Why does he talk aboutpolo?
in, apartfromgolB
3 What'she interested

77


Choices
Il
-

Talk to a partnerabout online shopping.

a

Do you sometimes
buythingsfromInternet
stores?
lf so,whatandwhy?
Whatproducts
do peoplealmostneverbuyonline?
Why not?
Whatarethe advantages
and disadvantages
of
shoppingon the Internet?
b
a.

Read the article.Then choosethe best titte
from a-c.

prefer
.comparison:
why customers
Internetstoresto'traditional'shops
.competition:why Internetstores
can't competewith'traditional' shops
.combination:why customerswant
Internetstoresand'traditional'shops

c

Fitl in 1-8 with words from the text.
r the cost of transport= , { r / i ; r ' r t , / t , t , i t i . ,
2 not an extracost :
in theprice
:
3 s p e n dl e s s
money
^c =
4 how good a productis t n e
ut d
product
5 to order: to
. . . a, n o r o e r
6 moneyoff the fultprice: a .,., ,,. ..,
7 products
Read the articteagain.Are these sentencestrue
CI) or false (F)?
1 Goodsfromshopsoftencost more
thangoodsfromontinestores.
2 At onlinestores,customers
can try
on and feeIthe quatityof ctothes.
3 Peopleoftenptaceordersat online
storesafterlookingat productsin shops. !

t's hard to talk about Internet shopping without
T
I saying Amazon'. The company isn't just one of the
I first online stores.It's also a good example of the
advantagesof shoppingonline: finding and buying books

on a website is faster and easier than walking around a
shop. And becausewarehousesare less expensivethan
shops,the companycan offer towerpriceseven when
delivery chargesare included. Customerssave money.
And time. It doesn't get much better than that.
Clearly.a lot of products are not as easy as books to
sell online. Peoplelike to try on and feel the quality
of clotheswhen they choosethem, for example.They
also like to look carefully at more expensiveproducts.
This meansgoing to a shop. And. of course,peopte
like shopping.But for online stores.these problems
are not as big as they seem. Today,people often look
at productsin shops,then place an orderat an online
store-atadiscount.
If'traditional' shops help Internet stores,the Internet
also helps traditionalshoppers.The web is a good
place to find technical information about a product,
get a price and compareoffers.But a lot of peopte
prefer not to buy more expensivegoods online - they
do their researchon the Internet,then go to a shop.

a

n

4

C o m p a r e dw i t h o n l i n es t o r e s ,a l o t o f
s h o p s o f f e rb i g g e rd i s c o u n t s .

5 A tot of people use the Internet
t o c o m p a r ep r o d u c t sa n d q u o t e s .
Vocabulary practice...) Page 97, Exercise 1.

r8

I

I


Choices l
!

a

Findcomparative
formsin the textto complete1-5.
ouickerthan = ''',
Í,t.'(t,"" than
:
2 cheaperthan
3 a lot better
, better
4 moredifficultthan : not

77 Marllyn Casey and Lionel
Wilmington,two managersfrom
Vacscape.com,are discussing the
quotesand lookingat samples

of the products.Listen and answer
the questions.

7

than

t

ls theremuchdifference
between
the qualityof the products?
2 What'sthe main differencebetween
the products?

5 smallerthan = not

Comparatives

3 Whatdoes Marilynthinkof the
Aerosaurus?
4 Whatdoes Lionelthinkof the
Aerosaurus?

Short adjectives
It'softenfasterand cheaperto buy online.
Long adjectives
(+)BMWsare a lot moÍeexpensivethan Skodas.
(-) Skodas are a lot less expensivethan BMWs.

18 PRor{ul{oArlorListenand
repeat.How do these words change
in sentences?

lrregular adjectives
The situationís worse/betternow.

1 than lt's cheaoerthan the other.
2 as lt's not as cheaoas the other.

as ... as
This one isn'tas popularas the otherone.

b

!

practice7 ...>
Communication
Page 80. Work with a partneÍ.
Work with a partner.Comparethe
price and quality of pairs of competing
productsand stores you both know.

Grammarpractice...t Page 97, Exercise2.

o m o b i l ep h o n e s
. Supermarkets
o clothesshops
...is muchcheaper,

but the qualityisn't
as gooo ....
...sellsbetterqualityproductsthan....

is an onlinestorewhichsells vacuum
a Vacscape.com
cleaners.Thecompanyhastwoquotesfromsupplierc.
Workwitha partner.Comparcthevacuumcleaners,
usingtheseadiectives.
. cheap . expensiveo old-fashioned
o modern
TheGravitas
is cheaper
thantheAerosaurus.

USEFULLANGUAGE
Supp[ier
Product
Priceperunit
50units
- 5%discount
+Costof delivery
Totalcost
Delivery
time

Gitd
Gravitas
s240
$12,000

$6oo
$2,s00
$13,900
15 workingdays

Supptier
Product
Priceperunit
50units
- 120lo
discount
+Costof delivery
TotaIcost
Detivery
time

Suntra
Aerosaurus

i

This productis betterqualitythan
that one.
The otherquote is muchcheaper.
ls therean extrachargeor is the cost
of deliveryincluded?
lf you placean ordernow we can
offeryou a five percentdiscount.

$3oo

$15,000
$1,800
$1,500
s74,700
10 workingdays

J

19


!.

What do you think of your company's
offices?What do you like aboutthem?
What dont you like?

Which of the three offices would you most/leastlike to
work in? Say why.
Whafs your opinlon?Match the descdptions1-10 to the
offices in the photos.Write a, b or c in the boxes.

Work with a partner.Discuss the
opinions.Do you agreeor disagree
with them?
1 'Officesare iust placesto work.They
only needto be basic.'
'Good
2

officesand good facilitiesattract
good people.'

@^

1 !
2 !
3 E
4 !
5 !

Look at the photos of three offices.
Can you matchthem to the companies
(1-3)? Write a-c in the boxes.
1 D Pixar,the movieanimation
companybasedin California.
! Mclaren,the GrandPrix motor
racingteam,basedin the UK.
Wernham
Hogg,the companyin
!
the BBC TV comedy,The Office.
Ja.
-{a

Lr

201

the otdest

the nicest
the mostmodern
the mosthorribte
the most unusual

ó
7
8
9
10

!
a
!
!
!

themostoriginal
theleastexpensive
theworst
theleastadvanced
thebest


Choices l
Fittin the gaps in these sentencesfrom
the conversation.

Superlatives
(+)smatl

(+)expensive
(-) expensive
(+)good/bad

This is the smallestoffice.
This is the most expensive.
That'sthe least expensive.
I think this is the best and
that'sthe worst.

computsory difficult essential
necessary possible important
...how muchspacedo you need?
And that'sone of the most
,/iÍÍ.,;,,ltquestions.
"

f7

S o y o u w a n t b i g w i n d o w s ,i f

d

Grammarpractice...>Page 97, Exercise3.

e

Work with a partner.Ask and answerthe questions.
Use the superlativesof the words in brackets.

q u e s t i o ni s
3 ...the most
money.You know,cost is alwaysthe
biggestproblem.
4 ...watlscost money.lf they'renot an
requirement,
thenwhy
havethem?
5 Withanythingthat costsmoney,
clientsalwaysask, is it reatty
?
6 Officesare expensive,even if you
only havewhat'sin the regulations
what's

A Whatdo you thinkis the bestiob in the world?

il

p.

B I t h i n k. . ..
r Whatdo you thinkis (+good)job in the world?
z Whatdo you thinkis (+bad)iob in the world?
3 Whichcompaniesuse (+advanced)technology?
4 What's(+expensive)restaurantin your town/city?
5 What'sthe (+unusual)officebuitdingyou know?
Work with a partner.Make a list of the equipment
and rooms/areaspeople need in offices.

H
{

Í Vocabularypractice...1Page 97,

You'redesigninga new workplacefor
your partner.Discussany problems
with his/herpresentoffice and ask
what your partnerneeds for the new
office. Change roles.

I

É

Listenand checkyour answers.

practiceI ...) Page80.
Communication
Work with a partner.

tt t t'L't it tr1 t'tttrt t t

I
t

20

Exercise4.
plrtttttt'olticr

á

e

USEFULLANGUAGE

t9 Listen to Steve Simpson, an architect,
for designing
tatkingaboutthe requirements
(/)
your
list in 3a that
the things on
offices.Tick
he talks about.Make a note of any otherthings
he says.
19 Listenagain.Are these sentences
(1")
or false (F)?
true
1 A coffeemachineis an optionalextra.
2 lt'simportant
to havelots of tight.
3 Openptanofficesare moreexpensive.

tr
!
tr

problemis space.
The biggest/worst
The locationis the most difflcutt
q uestion.
We needa big meetingroom- that's
essential.
I don'tthinkfax machinesare
necessaryany more.
I'd like an extratable in my office,
if possibte.
You need fire doors at the top of
the stairs.They'recompulsory.
questionis cost.
The mostimportant


Locationandgeography Travelrecommendations

tl

Wt"r" wouldyou tiketo havea holidayhome?
ln your country?Whataboutabroad?

y'^

Read the first paragraphof the article. What
sort of companyis Vtadi Private lslands?
Read the rest of the article and fitl in the gaps.
tropical lake islands coast
climates forests beaches ocean

Lots of people own, or would like to own, a holiday
home in the sun. But imagine buyrng a whole island.
It sounds like a dream, but for some people, private
islands are a reality. There are hundreds ofprivate
islands around the world.Vladi Private Islands. an
island real-estate agency,has nearly 100 properties
for sale. And you don't have to be a millionaire to buy
one - although it helps.
Some of the most beautiful properties are in
the tropical regions of the Atlantic - in the Caribbean
and the Bahamas. In the southern hemisphere, there
are a few private r.!.,;Ll.ttL,t...
in French Polynesia, in
the Pacific. There are also some places in the Indian
2..--...-..-......-,
mostly in the Seychelles,600km offthe
eastern
of Africa. (Although, further east,

221

there are thousands of islands around Indonesia,
Malaysia, Thailand and the Philippines, there are
almost no private islands in Asia.)
Tlpical prices for 4..,-....-....--...--..
islands are between
one and five million dollars. But if you don't have a
multi-million-dollar budget, you can buy an island for
as little as $100,000.However:,instead of warm, white

sand, you get cold, white snow, and an island on an
i"y 5..--....-in western Canada. Of course.
mountains and pine
can be as beautifirl as
and palm trees. In fact, some of the most
expensive islands in the world are in colder
- mostly in North America and Europe not too far from the northern business capitals of
NewYork and London. where their owners work.


Choices J
Wherewould you like to have a prlvate
island? Discusswith a partner.

Match the questionsand answersfrom the
conversation.
Writea-e in the boxes.
! What'sthe besttimeof yearto visit?
! And what'sthe weather[ike?
3 ! So, whatare the best placesto see?
4 ! Do you needa car to travelround?
5 E S o , c a ny o u r e c o m m e nsdo m e
campsites?
r
z

Work with a partner.Describeplaces in your
countryor abroad,and say wherethey are.
Your partnertries to guess the name of the
place.Take it in turns.

Theseare mountains
in northern/southern
...
not too far from....
It'sa country/region
in western/eastern
...
withbeautifu[
....

a
b
c
d
e

27 pRoNuNcrArron
Listenand repeat
the namesof placesfrom the article.Do any
of the places have similar namesin your
language?lf so, is their pron.unciation
differentin English?

Prettyhot, usually.
Yeah,I can giveyou somegood addresses.
Earlysummer'snice.
Y e a hO
. r y o u c a n r e n ta c a m p e vr a n .
The nicestpartof the country's
the South

l s l a n d. . .

22 Listenagain and check your
answers.

theAtlantic the Pacific Africa Europe
NorthAmerica Asia Indonesia Malaysia
t h e P h i l i p p i n e st h e B a h a m a s

23 pRoNuNcrArronListenand repeat.
How do these words changein the
sentences?
1 to Whereare the best placesto go?
z oÍ What'sthe besttimeof vearto visit?
3 can Can you recommend
some campsites?
e

Vocabularypractice...>Page 97, Exercise5.
practice9 ...)Page80.
Communication
Work with a partner.
Work with a partner.Talk about a tourist
destination,in your countryor abroad,that
you would tike to visit and say why.
USEFULLANGUAGE

!.

22 AlistairAlby, from New Zealand,

ls on a businesstrip in Hawaii.He's having
[unchwith CarolineCarmen,a colteague.
Listenand answerthe questions.
1 WhatdoesAlistair[ikeaboutHawaii?
z Whattime of Vearis it in NewZealand?
3 Why doesAtistairtatkaboutChristmas
dinner?
4 What'sthe nameof the mountains
he talks
about?
5 Whatdoes he say abouttravelting
on the
S o u t hl s l a n d ?

What'sit like there?
It'sbeautiful.The beachesare realtynice.
It'sin the Pacific.lt'son southerncoastof ....
|t'sínthe mountains.
but it's not too far
fromthe sea.
What'sthe weatherlike in summer?
What'sthe best time of year to visit?
Canyou recommend
any good places
to stav?

23


E rperience

!.

Completethesesentencesfromthe
discussion.

Discuss this sentence.Do you agree?
'Thesimplestinventions
arethe best.'
Work with a partner.Why was the bicycle a
successful invention?Describeits advantages.

complicated dangerous low much
often successful

Bikes are ....

I

24 Listen to Rob Martel, a marketing
consultant giving a trainingcourseabout
designing hi-techproducts.Why does Rob use
the bicycle as an examplein his tatk?

I want to talk aboutthe bicvcle-

2 They don'tcost

.
They'renot ..-...--...,........,B They'reeasy to use,yeah.

4 Runningcostsare
breakdown.
5 Theydon't
6 They'renot too
3 A

U Listenagainand checkyour
answers.
25 Listento Robsummingup why the
bicycleis so popular.Whichadiectivesdoes
he use?
!

S

24

1

" " "ilttttp
""""r"'

4

2

5.

3

6

.......

Vocabularypractice...r Page 97, Exercise 1.


Experience11

!.

Look at the photo of the SinclairC5.
What do you think it is?

he Sinclair C5
n irsli srrlrllclcctlir

Read the text. Was the C5 a success?

r t h i c l t ' r v i t h u t o y rs p c t ' c ol l '
'flrc
l n t t t ' r v r v l r sl r i g
2J kplr.
t ' n o r r q l lri r r t l i p s o l ' l 0 2 0
krtt.ancl (ltt'rt'rvt'rt'pt'rllLls.
j r r s ti t t t a s t ' ( l t t ' r tn' u s l t ' t
t ' t t o r r g ll rx ) \ \ ( ' rl '( ) g ( ' t

Fitl in the gaps with wos, were, wosn't
or weren't.

1 T h eS i n c t a iCr 5
s m a l l etrh a n
a car.
2 TheC5
very fast.
no seatsfor passengers
3 There
i n t h eC 5 .
in C5s
verybig.
4 The batteries

r r r r rI t o r t t t ' . ' l ' l t t '
i r l t ' al i r l t h t ' ( l . -ur a s
l ; i r s t ' tol n a s i r r r p l t '
l i r tt : r r r r r sctl r l t l i p s
an' jrrsta l't'u

s t n l L l sl i z t 'i t n r l l o u t o s t
\\'('r'('n
t tht' orrlr ach antlrgcs:
r ri t h c l t ' c t l i t l ) ( ) \ \ ( ' r .
p o l l t r t i o n\ \ i l f ir ( ' r ' ( )S. o u l r r '
u i r s t h t ' C l 5 s r r th a l L r p . '\ \ ' r r s
i t ( o o l L c h l r nt ' r l l i r l t l r c
( () n s u l n ( ' r 'osl I ! ) U J . '

I

Was the productsuccessful?

No, it wasnt. lt was a flop.
Werethe productssuccessful?
No, they werent. Sales were very low.

Grammarpractice...>Page 98, Exercise2.

k i l o n r t ' t r c sn. i t h o n l r ' o n c
l)('r'sonin tht' rthicle. ln
o t l r t ' r ' n o l c l s (. a r s l l r ( 't o o l r i g
l i r l t l r t ' i ru u r i r rr r s t ' . ' l ' l i r(' 1 . ; ' s

--

L

^-+-A-.a>^

rE,

rt><.ri--*-+-.

Work with a partner.Take it in turns to ask
and answerquestionsaboutthe SinctairC5.

s

Grammarpractice...) Page98, Exercise3.

A Whatwas the C5?
B lt was an etectric

vehicle.

h

Work with a partner.Why do you think the
SinclairC5 was a flop?

What...C5? How big ...? How fast...?
...batterybig? ...advantages?...successfut?
Underlinethe correctwords.
r The SinclairC5 wasfwasn'f
big enoughfor
oneperson.
The C5 was too biglsmalltocarry
passengers.
The batterywosfwasn'tpowerfulenough
f o r [ o n gt r i p s .
ln the end,the marketfor the C5 was too
smallllarge.
Therewas Ioo nuchllittiedemandfor
t h eC 5 .

The batterywas too small.
The batterywasnt big enough.

26 Listento Rob Martel discussing
why the SinctairC5 was a flop. Make a list of
the reasonshe gives.
practice10.StudentA ...>
Communication

Page81. StudentB ...)Page89.
USEFULLANGUAGE
It'snot complicated.
lt'sverysimple
to use.
The otd productsweren'treliable
enough.
Theyweretoo dangerous.Theyweren't
safe to use.
Was the productsuccessful?
It was quitepopular.
It doesn'tuse muchelectricity.
lt'svery
efficient
and economical.

25