50 shades of digital marketing
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50 Shades of Digital Marketing
Francesca James; Hannah Durham
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Edited by Francesca James & Hannah Durham
50 Shades of Digital Marketing
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50 Shades of Digital Marketing
1st edition
© 2013 Fresh Content & bookboon.com
ISBN 978-87-403-0560-9
Download free eBooks at bookboon.com
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50 Shades of Digital Marketing
Contents
Contents
Spoiler alert
10
1
he Rise and Rise of the Inluencer – What it means to today’s marketers
12
1.1
Find and Engage
12
1.2
What inluencers mean to marketers
13
2
he Changing Psychology of the Social Shopper
14
3
Leverage your Assets!
16
4
Learn from the Media’s Example
17
5
he Value heory of Content Marketing: It’s Priceless!
18
5.1
What’s content good for?
19
6
Top three tips for winning at multi-channel
21
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We do not reinvent
the wheel we reinvent
light.
Fascinating lighting offers an ininite spectrum of
possibilities: Innovative technologies and new
markets provide both opportunities and challenges.
An environment in which your expertise is in high
demand. Enjoy the supportive working atmosphere
within our global group and beneit from international
career paths. Implement sustainable ideas in close
cooperation with other specialists and contribute to
inluencing our future. Come and join us in reinventing
light every day.
Light is OSRAM
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50 Shades of Digital Marketing
Contents
7
If You Don’t Know Where you’re Going – All Roads Lead here!
23
8
Optimising your Inventory for Online Ad Campaigns
25
9
What Does the Future hold for the Marketing Organisation?
27
10
Don’t Mistake Reach for Inluence
29
11
Developing a Mobile App vs. a Mobile Website
31
11.1
Beneits of developing a mobile app
31
11.2
Weighing up your options
32
11.3
hings to consider
32
12
he Rise of Visual Social Media – Instagram, Pinterest and Tumblr
33
12.1
Tumblr
33
12.2
33
12.3
34
12.4
Conclusion
34
CHALLENGING PERSPECTIVES
Internship opportunities
EADS unites a leading aircraft manufacturer, the world’s largest
helicopter supplier, a global leader in space programmes and a
worldwide leader in global security solutions and systems to form
Europe’s largest defence and aerospace group. More than
140,000 people work at Airbus, Astrium, Cassidian and Eurocopter,
in 90 locations globally, to deliver some of the industry’s most
exciting projects.
An EADS internship offers the chance to use your theoretical
knowledge and apply it first-hand to real situations and assignments
during your studies. Given a high level of responsibility, plenty of
learning and development opportunities, and all the support you need,
you will tackle interesting challenges on state-of-the-art products.
We welcome more than 5,000 interns every year across
disciplines ranging from engineering, IT, procurement and
finance, to strategy, customer support, marketing and sales.
Positions are available in France, Germany, Spain and the UK.
To find out more and apply, visit www.jobs.eads.com. You can also
find out more on our EADS Careers Facebook page.
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50 Shades of Digital Marketing
Contents
13
he Role Video has to play in Driving Traic and Increasing Proitability
35
13.1
he case for video
35
13.2
More traic, more purchases?
35
14
he Integration of Search and Social
37
15
he Importance of Speed to eCommerce Companies
39
16
Ditching the SEO Silos: Integrate the 5 Pillars of SEO
40
16.1
he Foundation: Keyword Research
40
16.2
Pillar 1: Technical SEO
40
16.3
Pillar 2: User Experience
41
16.4
Pillar 3: Content Marketing and Outreach
41
16.5
Pillar 4: Public Relations
41
16.6
Pillar 5: Social Media
41
17
he Dos and Don’ts of Dealing with Bloggers
42
360°
thinking
.
Discover the truth at www.deloitte.ca/careers
© Deloitte & Touche LLP and affiliated entities.
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