Tải bản đầy đủ (.pdf) (512 trang)

Consumer behavior bulding marketing strategy 11th hawkin

Bạn đang xem bản rút gọn của tài liệu. Xem và tải ngay bản đầy đủ của tài liệu tại đây (34.54 MB, 512 trang )

www.downloadslide.com


81 


6

2




ÿ
1




ÿÿÿÿÿÿÿÿÿÿÿ12345367

ÿÿÿÿÿÿÿÿ89






3
6
7


ÿÿÿÿÿÿÿÿÿÿÿ
9
7


1
ÿ
2
3
4
5
67
8
ÿ
97






2
8
ÿ
ÿÿÿ
ÿ
 !"#ÿ$%"%&!ÿ
ÿ

()*ÿÿ

ÿ
+,ÿÿ
-./0123ÿ

56789:;7<=ÿ>?ÿ@:9A>6ÿ
ÿ

(.B1Cÿ
ÿ
ÿÿ
D,ÿÿ
EFGH)I3J.KLHÿ
56789:;7<=ÿ>?ÿMNOPOQOÿ
ÿ

RSTUSVÿÿÿÿRXYYÿZ[\]^_ÿ`aÿÿÿÿbXcXdX^_ÿ`eÿÿÿÿf^gÿhSYiÿÿÿÿjkVÿlYkVm[TmSÿÿÿÿjUnÿaSX[T
RkV]iSiÿÿÿÿRS]SUoÿÿÿÿpkYkmkTÿÿÿÿqXkrkÿaXstXYÿÿÿÿa[TcSVÿÿÿÿaSV\SVÿÿÿÿuk\Y[\ÿÿÿÿu^v[mSÿp[Uw
u[rkVÿÿÿÿuSVUY^krÿÿÿÿf^gÿb^rx[ÿÿÿÿjkVU[k]Sÿÿÿÿj^SXrÿÿÿÿj[V]ktSY^ÿÿÿÿjw\V^wÿÿÿÿyk[t^[ÿÿÿÿySYSVUS


789

ÿ
8ÿ 9ÿ

9ÿ


!34"ÿ#ÿ
5$%0&'$0()ÿ%ÿ!(4!!ÿ(*ÿ6+ÿ34ÿ

5$%0&ÿ762,%(4!)ÿ(51)ÿ-..-ÿ/4(4ÿ6+ÿ*34ÿ
24$5%!)ÿ940ÿ6$0)ÿ9)ÿ-11.11ÿ76,#$23*ÿ3ÿ.1-1)ÿ.114)ÿ.115)ÿ.11-)ÿ-667)ÿ-665)ÿ-66.)ÿ-676)ÿ-678)ÿ-679)ÿ
-671ÿ#ÿ34ÿ
5$%0&ÿ762,%(4!)ÿ(51ÿÿ$23*!ÿ$4!4$/4"1ÿ96ÿ,%$*ÿ6+ÿ*3!ÿ,5%*6(ÿ2%#ÿ4ÿ$4,$6"54"ÿ
6$ÿ"!*$*4"ÿ(ÿ%(#ÿ+6$2ÿ6$ÿ#ÿ%(#ÿ24%(!)ÿ6$ÿ!*6$4"ÿ(ÿ%ÿ"%*%%!4ÿ6$ÿ$4*$4/%ÿ!#!*42)ÿ0*36*ÿ*34ÿ,$6$ÿ0$**4(ÿ
56(!4(*ÿ6+ÿ34ÿ
5$%0&ÿ762,%(4!)ÿ(51)ÿ(5"(2)ÿ*ÿ(6*ÿ2*4"ÿ*6)ÿ(ÿ%(#ÿ(4*06$0ÿ6$ÿ6*34$ÿ445*$6(5ÿ
!*6$%24ÿ6$ÿ*$%(!2!!6()ÿ6$ÿ$6%"5%!*ÿ+6$ÿ"!*%(54ÿ4%$((21

624ÿ%(5%$4!)ÿ(5"(2ÿ445*$6(5ÿ%("ÿ,$(*ÿ562,6(4(*!)ÿ2%#ÿ(6*ÿ4ÿ%/%%4ÿ*6ÿ5!*624$!ÿ6*!"4ÿ*34ÿ
(*4"ÿ
*%*4!1
3!ÿ660ÿ!ÿ,$(*4"ÿ6(ÿ%5"&+$44ÿ,%,4$1
-ÿ.ÿ9ÿ5ÿ:ÿ8ÿ4ÿ7ÿ6ÿ1ÿ8;'8;ÿ1ÿ6

9ÿ 647&1&14&997--1&4

ÿ 1&14&997--1&54ÿ,$4!"4(*ÿ%("ÿ4"*6$&(&534+ÿ<=>?@ÿBC=DC?
!34$ÿEFGHÿIGJKFL
M45*/4ÿ4"*6$ÿICGNÿOGNK>P
"*6$%ÿ566$"(%*6$ÿQ>HHRÿE>S>HD>=

%$04*(2ÿ2%(%24$ÿQF@T>ÿU>=N>?
4%"ÿ,$6V45*ÿ2%(%24$ÿWK=TP@T?>ÿXYÿZFGNKF?

4(6$ÿ2%(%24$)ÿ
ÿO>F@K>=ÿIYÿ<G=[=TDN>
(*4$6$ÿ"4!2(4$ÿ\FG=T>ÿ]Yÿ^?@=T?N>=

4(6$ÿ,36*6ÿ$4!4%$53ÿ566$"(%*6$ÿ\C=TÿQ=FL>=

36*6ÿ$4!4%$534$ÿUTS>ÿO=G[R

4(6$ÿ24"%ÿ,$6V45*ÿ2%(%24$ÿB=>Nÿ<F@>P
76/4$ÿ%("ÿ(*4$6$ÿ"4!2(ÿ\FG=T>ÿ]Yÿ^?@=T?N>=
76/4$ÿ2%24ÿ3ÿ_RH`FT?ÿ_C??>@@aÿB>@@RÿbLFN>P
#,4+%54ÿcdecfÿgTL>PÿhCLF?
762,6!*6$ÿUFJLTHHF?ÿEG[HTPKT?Nÿ_CHG@TC?P
$(*4$ÿhYÿhYÿIC??>HH>R
ijklmlnÿpqÿrpstluvvÿrmwmxptjstyjsyz{kxj|mwjpsÿ}mwm
%00(!)ÿ4ÿ1
ÿÿÿÿ76(!24$ÿ43%/6$ÿ"(2ÿ2%$04*(2ÿ!*$%*42#ÿ'ÿ4ÿ1ÿ%00(!)ÿ%/"ÿ1
ÿÿ
6*34$!%231~--*3ÿ4"1
ÿÿÿÿÿ,1ÿÿ521
ÿÿÿÿ(5"4!ÿ("4M1
ÿÿÿÿ
9&-9ÿ647&1&14&997--1&4ÿ%01ÿ,%,4$€
ÿÿÿÿ
9&-1ÿ1&14&997--1&-ÿ%01ÿ,%,4$€
ÿÿÿÿ-1ÿ76(!24$ÿ43%/6$~ (*4"ÿ
*%*4!1ÿ.1ÿ
%$04*ÿ!$/4#!~ (*4"ÿ
*%*4!1
ÿÿ91ÿ76(!24$ÿ43%/6$~ (*4"ÿ
*%*4!~7%!4ÿ!*"4!1ÿ1ÿ
6*34$!%23)ÿ
ÿÿ%/"ÿ1ÿ1ÿ*41ÿ
ÿÿ:5-:1991 897ÿ.1-1
ÿÿ8:717‚95.1649~"5..
ÿ

.1171556:7

000123341562


2345674ÿ
ÿ
ÿ'
98ÿ
8898ÿ8ÿ#ÿ9 9ÿ8
9ÿ
ÿ 9
ÿ
9

9ÿ
99ÿ
8898ÿ

9ÿ
8ÿ"
ÿ8
9ÿ

!
7
8ÿ
ÿ8
9ÿ8

×