Copyright © 2017 Pearson Education, Inc.
Excellence in
in
Excellence
Business Communication
Communication
Business
Chapter 9
Writing Negative Messages
Copyright © 2017 Pearson Education, Inc.
Learning Objectives
1.
2.
(1 of 3)
Apply the three-step writing process to negative messages.
Explain how to use the direct approach effectively when
conveying negative news.
3.
Explain how to use the indirect approach effectively when
conveying negative news.
Copyright © 2017 Pearson Education, Inc.
Chapter 9 - 3
Learning Objectives
4.
(2 of 3)
Explain the importance of maintaining high standards of
ethics and etiquette when delivering negative messages.
5.
Describe successful strategies for sending negative
messages on routine business matters.
Copyright © 2017 Pearson Education, Inc.
Chapter 9 - 4
Learning Objectives
6.
(3 of 3)
List the important points to consider when conveying
negative organizational news.
7.
Describe successful strategies for sending negative
employment-related messages.
Copyright © 2017 Pearson Education, Inc.
Chapter 9 - 5
Using the
the Three-Step
Three-Step Writing
Writing Process
Process for
for
Using
Negative Messages
Messages
Negative
(LO 1) Apply the three-step writing process to negative messages.
Copyright © 2017 Pearson Education, Inc.
Chapter 9 - 6
Step 1: Planning
Negative Messages
Planning Elements
Consider Your Audience and Purpose
Gather the Information You Need
Choose the Right Media and Channel
Choose the Best Approach
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Chapter 9 - 7
Choosing the Approach
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Chapter 9 - 8
Step 2: Writing
Negative Messages
Writing Elements
Write with Clarity and Sensitivity
Clarify Your Qualifications
Observe Communication Etiquette
Choose Positive, Productive Words
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Chapter 9 - 9
Step 3: Completing
Negative Messages
Completing Elements
Revise Your Content
Produce Professional Documents
Proofread Your Work Carefully
Deliver Messages Promptly
Copyright © 2017 Pearson Education, Inc.
Chapter 9 - 10
Using the
the Direct
Direct Approach
Approach for
for Negative
Negative
Using
Messages
Messages
(LO 2) Explain how to use the direct approach effectively when
conveying negative news.
Copyright © 2017 Pearson Education, Inc.
Chapter 9 - 11
Opening with a Clear Statement of the
Bad News
Use the Introductory Paragraph
Avoid Being Overly Blunt
Transition into the News
State Why You’re Writing, If Needed
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Chapter 9 - 12
Providing Reasons and Additional
Information
Explain Why the News Is Negative
Consider the Nature of the News
Assess Your Relationship with Readers
Determine Whether to Apologize
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Chapter 9 - 13
Closing on a Respectful Note
Show Respect for the Recipient
Consider Alternative Solutions
Try to Include Positive Statements
Avoid Creating False Hopes
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Chapter 9 - 14
Using the
the Indirect
Indirect Approach
Approach for
for Negative
Negative
Using
Messages
Messages
(LO 3) Explain how to use the indirect approach effectively when
conveying negative news.
Copyright © 2017 Pearson Education, Inc.
Chapter 9 - 15
Opening with a Buffer
Neutral
Statement
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•
Express Your Appreciation
•
Assure Your Reader
•
Show That You Understand
•
Introduce the Subject Matter
•
Establish Common Ground
Chapter 9 - 16
Types of Buffers
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Chapter 9 - 17
Providing Reasons and Additional
Information
Introduce Negative Points Gradually
Provide Concise, Sufficient Details
Don’t Hide Behind Company Policy
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Chapter 9 - 18
Continuing with a Clear Statement of
the Bad News
•Deemphasize the Bad News
•Use a Conditional Statement
•Stress What You Can Do or Have Done
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Chapter 9 - 19
Closing on a Respectful Note
Avoid an Uncertain Conclusion
Limit Future Correspondence
Express Optimism if Appropriate
Be Sincere and Avoid Clichés
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Chapter 9 - 20
Maintaining Ethics
Ethics and
and Etiquette
Etiquette
Maintaining
(LO 4) Explain the importance of maintaining high standards of
ethics and etiquette when delivering negative messages.
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Chapter 9 - 21
Maintain High Standards of Ethics and
Etiquette
Adhere to Legal and Regulatory Requirements
Approach with Care and Sensitivity
Consider Audience’s Emotional State
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Chapter 9 - 22
Sending Negative
Negative Messages
Messages on
on Routine
Routine
Sending
Business Matters
Matters
Business
(LO 5) Describe successful strategies for sending negative
messages on routine business matters.
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Chapter 9 - 23
Making Unexpected
Negative Announcements
1
Open with a Buffer
2
Provide Reasons and Information
3
Deliver the Announcement
4
Close the Message Appropriately
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Chapter 9 - 24
Rejecting Suggestions
and Proposals
Unsolicited Proposals
Internal
External
Solicited Proposals
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Chapter 9 - 25