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Chapter 4 MARKETING 16

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Chapter4, Marketing social responsibility& Ethics
Pham Khac Thong, MBA


Chapter4, Marketing social responsibility& Ethics
Pham Khac Thong, MBA


Chapter4, Marketing social responsibility& Ethics
Pham Khac Thong, MBA


Chapter4, Marketing social responsibility& Ethics
Pham Khac Thong, MBA


1. Define 4 dimensions of social
responsibility

Chapter4, Marketing social responsibility& Ethics
Pham Khac Thong, MBA


Chapter4, Marketing social responsibility& Ethics
Pham Khac Thong, MBA


Chapter4, Marketing social responsibility& Ethics
Pham Khac Thong, MBA



Chapter4, Marketing social responsibility& Ethics
Pham Khac Thong, MBA


Chapter4, Marketing social responsibility& Ethics
Pham Khac Thong, MBA


Chapter4, Marketing social responsibility& Ethics
Pham Khac Thong, MBA


Chapter4, Marketing social responsibility& Ethics
Pham Khac Thong, MBA


Chapter4, Marketing social responsibility& Ethics
Pham Khac Thong, MBA


Chapter4, Marketing social responsibility& Ethics
Pham Khac Thong, MBA


Chapter4, Marketing social responsibility& Ethics
Pham Khac Thong, MBA


Chapter4, Marketing social responsibility& Ethics
Pham Khac Thong, MBA



Chapter4, Marketing social responsibility& Ethics
Pham Khac Thong, MBA


Chapter4, Marketing social responsibility& Ethics
Pham Khac Thong, MBA


Chapter4, Marketing social responsibility& Ethics
Pham Khac Thong, MBA


Chapter4, Marketing social responsibility& Ethics
Pham Khac Thong, MBA


Chapter4, Marketing social responsibility& Ethics
Pham Khac Thong, MBA


Chapter4, Marketing social responsibility& Ethics
Pham Khac Thong, MBA


3. 3 Factors of ethical decisions

making


Chapter4, Marketing social responsibility& Ethics
Pham Khac Thong, MBA


Chapter4, Marketing social responsibility& Ethics
Pham Khac Thong, MBA


Chapter4, Marketing social responsibility& Ethics
Pham Khac Thong, MBA


Benefits of CSR

Chapter4, Marketing social responsibility& Ethics
Pham Khac Thong, MBA


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