CTT 534 Thiết kế giao diện LN12 UI evaluation analytics
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CTT534 – Thiết Kế Giao Diện
HK II 2015 – 2016
Google Analytics and UI
Evaluation Tools
Outline
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Google Analytics
Other UI evaluation tools
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Google Analytics
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How do you know
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Who are visiting your site?
How many?
Where do they go?
How much time they spend on your site?
Where are they from?
etc.
Google Analytics can help answer these
questions
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Google Analytics helps collect data
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Purpose of using Google Analytics
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Understand users
Evaluate user interface design and experience
(UI/UX)
Improve UI/UX
Validate business objectives and goals
Improve business objectives and goals
Increase conversion rate and revenue
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Support marketing and sales
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How to use Google Analytics
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Simple steps
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Create a property ID
Add JavaScript snippet to a webpage
Use only two API functions
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ga(‘create’,…)
ga(‘send’,...)
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How to use Google Analytics – 2
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How to use Google Analytics – 3
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Use the functions for
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Sending page views
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Sending events
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Everytime users view a page
Any event a website needs to record
E.g., click on a link, click on a button, play video, etc.
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Key metrics
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Bounce rate
Number of users
Number of sessions
Session duration
New visitors
Returning visitors
Number of pageviews
Conversion rate
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Who visits the site (audience)
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Demographics
Interests
Geography
Behavior
Technology
Mobile
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Technology
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Where are they from (acquisition)
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Channels
Treemaps
Source/Medium
Referrals
Social
Campaigns
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Channels
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What do users do (behavior)?
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Content visited
Landing pages
Site speed
Events
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Top pages
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Other tools
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Optimizely
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Inspectlet
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Heatmap, points of interest
Mixpanel
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Screen capture, heatmap, etc.
Crazy Egg
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A/B Testing
Individual actions on a per-user level to process usage
patterns
www.feng-gui.com
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