graduation thesis by english

HANOI UNIVERSITY
FACULTY OF MANAGEMENT AND TOURISM

TOPICS FOR GRADUATION THESIS
K2003 – JULY 2007
The following broad topics have been chosen for the graduation thesis for K2003 students in two programs:
o

Bachelor of Business Administration (Financial Management) and

o

Bachelor of Tourism (Tourism Management).

Please note that these topics serve only as guidelines. Students are expected to consult with their supervisors in
defining their research topics. Students eligible for doing the graduation thesis are advised to contact the following
coordinators as soon as possible and no later than 18/08/2007 for finalizing thesis supervisors.
ACCOUNTING

Ms. Do Van Anh



FINANCE

Ms. Pham Le Thu Nga



ECONOMICS

Ms. Nguyen Thu Huong



MANAGEMENT

Ms. Do Thi Ha Lan



TOURISM

Ms. Bui Thanh Huong



MARKETING

Ms. Pham Thi Phuong



Accounting topics
1. Build up managerial accounting system in a business
2. Reconciliation of VAS and IAS
3. Is stock performance justified by accounting figures
Management topics
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WTO influences on small and medium enterprises (SMEs) in Vietnam
Roles of Associations to SMEs in Vietnam
Branding issues for SMEs in Vietnam
Planning and Promotion for SMEs in Vietnam
Training activities in Vietnamese enterprises
Recruitment strategies applied in Vietnamese enterprises
Management Practices in foreign-invested educational services
Change Management in Equitized Enterprises in Vietnam
9. Strategic Planning in SME in the context of Vietnam’s entry into WTO

Marketing topics
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The role of servicescape in the customers’ quality perception and perceived performance
Servicescape failures and the importance of servicescape recovery
The marketing role of market research.
The development of new products and its importance to the success of organizations.
Relationship marketing and its implications
6. How people can help create a competitive advantage for organizations and be a key factor to an
organization’s success?

Financial topics
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The development of financial instruments (shares, bonds, options, futures, and others) in Vietnam
Corporate bonds and government bonds in Vietnam
Industry analysis of listed companies in Vietnamese stock markets
The role of foreign investors in Vietnamese stock markets
Non-life financial insurance
Real estate financing
Sources of funds for securities investment in Vietnam
Market efficiency of financial market of Vietnam
Project evaluation practices among Vietnamese companies
Privatisation and equitisation in Vietnam

The use of fundamental analysis and technical analysis in securities investment in Vietnam
The role of the government in controlling the financial markets in Vietnam
The development strategy of the banking sector and/or commercial banks in Vietnam
WTO and financial de-regulation impacts on Vietnamese financial markets
Banks and the development of banking products in Vietnam
Financial risk management practices among Vietnamese companies

Tourism topics
1. The impacts of festivals on tourism destinations in Vietnam.
2. The development strategy for MICE industry in Hanoi, Vietnam
3. The development of community-based tourism through festivals.
4. Planning ecotourism development in protected areas;
5. Planning community based tourism products and management structures;
6. Mainstreaming pro-poor aspects in the tourism industry;
7. Tourism market research;
8. Tourism economic analysis;
9. Tourism spatial zoning and development;
10. Tourism organizational structures and legislation;
11. Tourism destination management;
12. Management of travel enterprises;
13. Management of travel products;
14. Corporate travel strategies;
15. Tour operation occupational skills;
16. Segmentation and targeting;
17. Branding a tourism destination;
18. Marketing mix strategies for a tourism destination.
19. International market segmentation
20. Demand modeling
21. Destination selection process
22. Customer satisfaction

23. Service quality
24. Cross-cultural tourist behavior
25. Backpacker behavior


Accounting supervisors
1. Ms. Do Thi Van Anh (MCom)
2. Ms. Dinh Le Mai (MCom)




Management supervisors
1. Ms. Do Thi Ha Lan (MCom)
2. Ms. Pham Thi Hoa Nhai (MBA)
3. Mr. Nguyen Anh Quan (MBA)
4. Ms. Hoang Huong Giang (MBA. MSc)
5. Ms. Nguyen Thi Cuc (MCom)







Marketing supervisors
1. Ms. Pham Thi Phuong (MCom)
2. Mr. Tran Tuan Anh (MCom)

Financial supervisors
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2.
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Ms. Pham Le Thu Nga (MBA)
Ms. Dao Thi Thanh Binh (PhD)
Ms. Le Thu Tra (MCom)
Ms. Nguyen Thi Hoai Phuong (BBUS)






Tourism supervisors
1. Ms. Bui Thanh Huong (MTM, MBA)



2. Ms. Lee Jolliffe (PhD)



3. Mr. Nguyen Duc Hoa Cuong (MSc)

4. Ms. Ngo Phuong Dung (MSc)



Students are welcome to contact potential supervisors to discuss their topics of interest.