Ứng dụng mô hình TPB nghiên cứu thái độ và ý định mua thực phẩm chức năng của khách hàng tại Đà Nẵng
Bạn đang xem bản rút gọn của tài liệu. Xem và tải ngay bản đầy đủ của tài liệu tại đây (1.98 MB, 145 trang )
.658
Within Groups
169.043
301
.562
Total
257.700
302
Between Groups 61.020
1
61.020
Within Groups
152.589
301
.507
Total
213.609
302
Between Groups 72.646
1
72.646
Within Groups
123.363
301
.410
Total
196.009
302
Between Groups 164.332
1
164.332
Within Groups
301
.268
80.573
Total
YD
HVI
244.905
302
Between Groups 212.410
1
212.410
Within Groups
64.695
301
.215
Total
277.105
302
Between Groups 118.775
1
118.775
Within Groups
167.489
301
.556
Total
286.264
302
988.250
.000
213.453
.000
KHÁC BIỆT THEO ĐỘ TUỔI
PHỤ LỤC 7.2
Test of Homogeneity of Variances
Levene
Statistic
df1
df2
Sig.
LI
11.008
1
301
.001
RC
.923
1
301
.337
CQ
.902
1
301
.343
TD
.004
1
301
.950
KS
9.312
1
301
.002
YD
13.053
1
301
.000
HVI
.536
1
301
.465
ANOVA
Sum of
Squares
LI
RC
df
Mean Square F
Sig.
Between Groups 8.767
1
8.767
6.937
.009
Within Groups
380.411
301
1.264
Total
389.177
302
2.469
.117
Between Groups 2.096
1
2.096
Within Groups
255.604
301
.849
Total
257.700
302
CQ
TD
KS
YD
HVI
Between Groups .758
1
.758
Within Groups
212.851
301
.707
Total
213.609
302
Between Groups 1.281
1
1.281
Within Groups
194.728
301
.647
Total
196.009
302
Between Groups 8.383
1
8.383
Within Groups
236.522
301
.786
Total
244.905
302
Between Groups 3.304
1
3.304
Within Groups
273.801
301
.910
Total
277.105
302
Between Groups 1.995
1
1.995
Within Groups
284.269
301
.944
Total
286.264
302
KHÁC BIỆT THEO THU NHẬP
PHỤ LỤC 7.3
Test of Homogeneity of Variances
Levene
Statistic
df1
df2
Sig.
LI
4.307
1
301
.039
RC
.860
1
301
.354
CQ
1.405
1
301
.237
TD
.001
1
301
.977
KS
5.189
1
301
.023
YD
8.120
1
301
.005
HVI
1.326
1
301
.251
1.071
.301
1.980
.160
10.669
.001
3.633
.058
2.112
.147
ANOVA
Sum of
Squares
LI
RC
CQ
TD
KS
YD
HVI
df
Mean Square F
Sig.
Between Groups 5.102
1
5.102
3.999
.046
Within Groups
384.075
301
1.276
Total
389.177
302
.755
.386
.347
.556
1.181
.278
1.245
.265
3.422
.065
.457
.499
Between Groups .645
1
.645
Within Groups
257.056
301
.854
Total
257.700
302
Between Groups .246
1
.246
Within Groups
213.363
301
.709
Total
213.609
302
Between Groups .766
1
.766
Within Groups
195.243
301
.649
Total
196.009
302
Between Groups 1.009
1
1.009
Within Groups
243.896
301
.810
Total
244.905
302
Between Groups 3.115
1
3.115
Within Groups
273.991
301
.910
Total
277.105
302
Between Groups .434
1
.434
Within Groups
285.830
301
.950
Total
286.264
302
