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Contemporary engineering no01 engineering economics 6th by park decisions

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Engineering Economic Decisions
Lecture No. 1
Chapter 1
Contemporary Engineering Economics, 6th ed.
Copyright © 2016

Contemporary Engineering Economics, 6 th edition
Park

Copyright © 2016 by Pearson Education, Inc.
All Rights Reserved


What Is an Engineering Economic
Decision?
Role of engineers in business
Understanding the term “engineering economic
decision”
An overview of a variety of engineering economic
decision problems
Understanding the fundamental principles of
engineering economics

Contemporary Engineering Economics, 6 th edition
Park

Copyright © 2016 by Pearson Education, Inc.
All Rights Reserved


Role of Engineers in Business


Create and Design
• Engineering Projects

Analyze





Production Methods
Engineering Safety
Environmental Impacts
Market Assessment

Evaluate

Evaluate

• Expected
Profitability
• Timing of
Cash Flows
• Degree of
Financial Risk

• Impact on
Financial Statements
• Firm’s Market Value
• Stock Price


Contemporary Engineering Economics, 6 th edition
Park

Copyright © 2016 by Pearson Education, Inc.
All Rights Reserved


Engineering
Economic
Decisions

Plan for the acquisition of equipment (capital
expenditure) that will enable the firm to design and
produce products economically

Contemporary Engineering Economics, 6 th edition
Park

Copyright © 2016 by Pearson Education, Inc.
All Rights Reserved


What Makes Engineering Economic
Decisions Difficult?







Estimating a required investment
Forecasting a product demand
Estimating a selling price
Estimating a manufacturing cost
Estimating a product life

Contemporary Engineering Economics, 6 th edition
Park

Copyright © 2016 by Pearson Education, Inc.
All Rights Reserved


Accounting Vs. Engineering Economy

Accounting

Engineering Economy

Past

Future
Present

Contemporary Engineering Economics, 6 th edition
Park

Copyright © 2016 by Pearson Education, Inc.
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Common Types of Strategic
Engineering Economic Decisions







Equipment or process selection
Equipment replacement decisions
New products and product expansion
Cost reduction
Improvement in service or quality
Design decisions
Contemporary Engineering Economics, 6 th edition
Park

Copyright © 2016 by Pearson Education, Inc.
All Rights Reserved


Fundamental Principles of
Engineering Economics
• Principle 1: A dollar earned today is worth more than
a dollar earned in the future.
• Principle 2: The only thing that matters is the
difference between alternatives.
• Principle 3: Marginal revenue must exceed marginal

cost.
• Principle 4: Additional risk is not taken without the
expected additional return.

Contemporary Engineering Economics, 6 th edition
Park

Copyright © 2016 by Pearson Education, Inc.
All Rights Reserved


Principle 1: A dollar earned today is worth more than a dollar earned
in the future.

Interest rate = 10%

Contemporary Engineering Economics, 6 th edition
Park

Copyright © 2016 by Pearson Education, Inc.
All Rights Reserved


Principle 2: The only thing that matters is
the difference between alternatives.
Option

Monthly
fuel cost


Monthly
maintenance

Cash
outlay at
signing

Monthly
payment

Salvage
value at
end of
year 3

Buy

$960

$550

$6,500

$350

$9,000

Lease

$960


$550

$2,400

$550

0

Irrelevant items in decision-making
Contemporary Engineering Economics, 6 th edition
Park

Copyright © 2016 by Pearson Education, Inc.
All Rights Reserved


Principle 3: Marginal revenue must exceed
marginal cost.
Marginal
cost
Manufacturing cost

Sales revenue

Contemporary Engineering Economics, 6 th edition
Park

1 unit


1 unit

Marginal
revenue

Copyright © 2016 by Pearson Education, Inc.
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Principle 4: Additional risk is not taken
without the expected additional return.
Investment Class

Potential
Risk

Expected
Return

Savings
account (cash)

Low/None

1.5%

o

Bond (debt)


Moderate

4.8%

o

Stock (equity)

High

o

Contemporary Engineering Economics, 6 th edition
Park

11.5%

Copyright © 2016 by Pearson Education, Inc.
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Two Factors in Engineering Economic
Decisions



Time
Uncertainty

Contemporary Engineering Economics, 6 th edition

Park

Copyright © 2016 by Pearson Education, Inc.
All Rights Reserved



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