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Nickels
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McHugh
McGraw-Hill/Irwin
Understanding Business, 8e
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McHugh
Managing
Within The
Dynamic
Business
Environment:
Taking Risks
and Making
Profits
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CHAPTER
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1
1-1
1-1
© 2008 The McGraw-Hill Companies, Inc., All Rights
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Business & Entrepreneurship
•
•
•
•
•
•
•
Business
Profit
Entrepreneur
Match Risk With Profit
•
•
Revenue
Loss
Standard of Living/Quality
of Life
Stakeholders
Nonprofit Organizations
1-2
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Objectives of Business
Survival
Growth
Profit
Social
Responsibility
1-3
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Creating Wealth:
Factors of Production
• Land
• Labor
• Capital
• Entrepreneurship
• Knowledge
1-4
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Business Environment
1-5
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Economic &
Legal Environment
$ Minimum taxes and regulations
$ Freedom of ownership
$Contract laws
$Tradable currency
$Elimination/minimization of
corruption
1-6
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Government Takeover
• Crude oil price per barrel:
2000
Mid $20 range
2006
Mid $70 range
• Russia, Venezuela, and Bolivia have
asserted greater state control over its oil
or natural gas assets
• Which country will be next?
Source: wtrg.com; Cumberland Times-News, May 3, 2006
1-7
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Corrupt Countries
Least Corrupt
1. Iceland
2. Finland
3. New Zealand
Most Corrupt
1. Bangladesh
2. Chad
3. Haiti
Source: Transparency International, 2005; www.transparency.org
1-8
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Technological Environment
• Productivity
• E-Commerce
• Responsiveness
to Customer
1-9
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Identity Theft
•
•
Total number of identity theft
victims in 2005 – 255,565
Top four ways how victims
information was misused:
1. Credit card fraud
2. Phone/utilities fraud
3. Bank fraud
4. Employment-related fraud
Source: Identity Theft: Victim Complaint Data, 2005, Federal Trade Commission; www.consumer.gov/idtheft
1-10
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ID Theft—Protective Steps
• “Focus on the cheap and easy way
to keep an eye on your accounts”
• Free Credit Reports
• Guard Your Number
• Shred
• Bug Congress
To pass ultimate protection: A credit
freeze anytime you want one.
Source: Money, August 2005
1-11
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Competitive Environment
• Customer
Expectations
• Restructure/Empower
1-12
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Consumer Trends
• U.S. Bottled Water Sales in Past 15
Years Increased more than four-fold
to $9.8 Billion
• From October 2004 to September
2005, top bottle water flavors were:
Blend, Lemon, Lime, and Apple
Source: Business & Economic Review, Jan.-Mar. 2002; Beverage Marketing Corporation, bottledwater.org, 2004 stats;
Productscan Online; datamonitor.com, November 9, 2005
1-13
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Social Environment
•
•
Diversity/Multicultural
Aging/Graying of
America
•
•
Two-Income Families
Single-Parent Families
1-14
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U.S. Household Size
Source: U.S. Census Bureau
1-15
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Buying Power of
Diverse Groups
•
•
•
•
•
•
Women
$3,700 Billion
African Americans
761 Billion
Hispanic Americans
686 Billion
Gay Men & Lesbians
610 Billion
Asian Americans
397 Billion
Native Americans
51 Billion
Sources: National Organization on Disability Employability; U.S. Pan Asian American Chamber of Commerce; DiversityInc.com; U.S. Census Bureau; The Augusta Chronicle,
October 22, 2005; Selig Center for Economic Growth, 2005.
1-16
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21st Century
Diversity Issues
• Race
• Age
• Gender
• Language
• Ethnicity
• Religion
• Disability
• Sexual
Source: U.S. Equal Employment Opportunity Commission
1-17
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Immigration
•
In 2005, roughly 35 million immigrants
lived in the U.S. as compared to less
than 25 million 10 years ago.
•
According to a November 2005 poll,
60 percent of Americans favor a
barrier built along the US-Mexico
Border.
•
About 49 percent believe that a child
born to an illegal alien in the U.S.
should be granted a US citizenship
Source: Center for Immigration Studies; RasmussenReports.com
1-18
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Older Americans Working
Source: USA Today
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Americans Living Longer
•
U.S. life expectancy rises to a
record high 77.9 years
•
The number of deaths dropped
by 50,000 in 2004 from 2003,
the steepest decline since 1938
•
By 2005, about one in eight
Americans will be 65 or older.
By 2025, it will be nearly one in
five.
Source: Investor’s Business Daily, December 8, 2003; Cumberland Times-News, April 20, 2006; U.S. Centers for Disease
Control and Prevention; U.S. Census
1-20
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Exurbs:
Growth of Outer Suburbs
• Northeasterners are moving south and
•
•
west, and west coast residents are
moving inland.
The states that gained the most
residents: Florida, Arizona, Nevada
The states that lost the most residents:
New York, California, Illinois
Source: Cumberland Times-News, April 21, 2006; U.S. Census Bureau
1-21
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Global Environment
•
International Competition and Free Trade
•
Improvements in Transportation
and Communication
•
War & Terrorism
•
Global Changes
1-22
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The Economic
Cost of Disaster
Disaster
Costs
Hurricane Katrina – 2005 (estimate)$ 200 B
Kobe, Japan Earthquake -- 1995
100 B
September 11, 2001 Attacks
70 B
Northridge, CA Earthquake – 1994
44 B
Hurricane Andrew – 1992
35 B
Source: Business 2.0 , November 2002; MSNBC.com, September 10, 2005.
1-23
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Does Global Experience
Help Your Career?
No Response
5%
19%
Unnecessary
Somewhat
20%
56%
Very
Helpful
Source: USA Today
1-24
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Evolution of
American Business
• Agricultural/Manufacturing
• Service Industries
• Future???
1-25