bai thuyet trinh anh van 1

To our
group 1!

Hello everybody
and Sir


Member of the group 1
STT

Name

MSSV

1

Lương Thị Kiều Nguyên 15100861

2

Trần Cẩm Tú

15063691

3

Nguyễn Thị Thảo Trinh

15082591

4

Nguyễn Thị Thắm

15088551

5

Dương Thị Bích Ngọc

15091121

6

Huỳnh Trần Anh Thư

15075121


CONTENT
Game show
Background
Expansion
The
meeting

Background

Valentino chocolates are made in
Turin they are luxury products with a
unique taste, and have won many
international awards


Expansion
The company has expanded rapidly over
the past ten year. It now has almost 300
employees, 75 company- owned shops, and a
turnover of 90 million. However, in the last
two years, sales growth has slowed down and
costs have risen. This has caused a fall in
profits


Resons for falling profits
Prices

Higher than competitors
prices due to price - cutting

Productio Delays due to old machinery
n
breaking down
DemandS Falling demand for new a

RE products (biscuits and
cakes) and classic bar
Staff
Sales team and production
morale
staff demontivated


Chart 1: Valentino’s main products (as a % turnover)

Valentino Classic Bars 25%
Raw Chocolate 8%
Package Chocolates 55%
Exclusive handmade
chocolates 5%
Chocolate drinks 6%
Biscuits and cakes 1%


Valentino Classic
Bars 25%

Package
Raw chocolate 8%
Chocolates 55%

Exclusive handmade
Chocolate drinks
chocolates 5%

Biscuits and
cakes 1%


The future
Valentino’s owners have set aside

1.5 million to invest in their
company so that it continues to
expend and excerpt from company
profile that a business journal did
recently
Valentino can continue to
grow, but only if it develops new
products and finds new markets.


The meeting


OPTIONS
Buy new machinery E200,000
Invest in more research and
development E200,000
Invest in a an existing group of cafés
E500,000
Set up online sales E150,000


BENEFIT

End the delays caused by
the old machines breaking


BENEFIT

Develop new products such
as a low- fat chocolate
drink, new biscuits/ cakes


BENEFIT

Become a partner in cafés
which sell and promote
valentino chocolates


BENEFIT

Increase sales and
profits


conclusio
1. Buy
nnew machinery

E200,000

2. Invest in more research
and development E200,000
3. Invest in an existing
group of cafés E500,000
4. Set up online sales
E150,000

Total: