THUYẾT TRÌNH TIẾNG ANH KINH DOANH

-BUSINESS PLAN OF COFFEE SHOP Group 4
Members

1.
2.
3.
4.
5.

Huỳnh Thị Tuyết Châu
Lê Thị Thùy Linh
Trần Thị Ly
Phan Thị Cẩm Tú
Đoàn Thị Ngọc


1.Introduce company
2. Business plan
3. Challenges


1.INTRODUCE COMPANY

About Us
The creation of a unique, innovative atmosphere that will differentiate Spot café
from other local café.
It has always been quality. We are passionate about ethically sourcing the finest
coffee beans and roasting them with great care.


VISION AND MISSION

Vision

•
•

To create a unique and innovative environment that will differentiate it from the other local café.
To create the best coffee and bakery items at affordable price.

Mission

•
•
 
 
 

To provide a friendly, comfortable atmosphere where the customer can receive.
The best coffee and bakery, quality service and entertainment at affordable price.


GOALS AND STRATEGY

Short-term goals:
Use the quality of our service and
product to soon become well- known
by many people.

Long-term goals:
Expand this business to other

locations.
Strategy:
Work hard to have the besttasting coffee, treats, and
service in city and surrounding
areas.


2. BUSINESS PLAN


LOCATION

The café is located at Chau Thi Vinh Te Street, Da Nang City.

It will be open from Monday to Sunday at 07:00 A.M. to 11:00 P.M.


PRODUCTS
Espresso Drinks

Coffees

Hot/Cold

Hot
 
 
 
 

Other Drinks
 

 

 

 

 
 

 

 

 
 

 
 
 
 

Americano
Cappuccino
Latte
Mocha
Macchiato

Black Coffee
Daily Brew
Organic French Roast
World Tour Blend

Bakery

Hot/Cold

 

 

Hot Chocolate
Tea

Croissants and Bagels Brownies and

White and Chocolate

Cookies

Milk

Pie and Cakes

Blended Ice Coffee

Muffins

SWOT ANALYSIS
Strengths

Weaknesses

- Reasonable prices

- New business

- Wide variety of coffee and drinks

- No reputation

Opportunities
- Job opportunities for many unemployed people
like students, catering.

Threats

-

The Coffee House,
Royal Tea
And other local cafes.


COMPETITIVE STRATEGY
DIFFERENTIATION
Providing the best environment in Da Nang as compare to the other

café. We also provide the internet facilities and watching movies with
projector FREE.

COST LEADERSHIP
Our prices are lower to the prices of others café in Da Nang. We maintain to keep
our customers in their price, which most of them are students.
 

FOCUS
Our café focused on prices and different flavors. We are providing lower
price of different products as compare to the other café and also
providing the different flavors which are not available in another café at
Da Nang.


MARKET ANALYSIS

TARGET MARKET
Out target market will be anyone
who enjoy coffee but we will
mainly target people age 15 and
older, both male and female.

COMPETITION

MARKET TRENDS

Our competitor would be Coffee House,

Coffee is the drink of choice for many

Royal Tea,…The major competitor is

people across the world.

college cafes in nearby vicinity, since it is

Millions of people rely on their

one of the famous and cozy place to enjoy

morning fix to get going for the day

coffee


STAFF

Physical Training
Work in the long time

Good - looking

Talking Skill

Nimble

Smile

Manners

Skills Training
Familiar with the

Use some of the machines

product

Coffee culture

Decorate the inside


Manager
Store management will be performed
by the our team.

Staffing Plan

Bartender
Quantity: 2
Time: 6am – 2pm
2pm – 10pm
Requirements:
Experience

Accountant

Safety

Quantity : 2
Time:

6am – 2pm
2pm – 10pm

Requirements:

 

Waiters
Quantity: 6
Time:

6am – 11am

Honest

11am – 4pm

Exactly

4pm – 10pm

Careful


Financial Needs

• The initial capital is about 320 million VND.

• We will not borrow from banks or raise capital from investors.
• Use self-contributed capital at the same rate.
• Hopefully, after the opening period, we will quickly recover
business.

our capital and continue our


MARKETING
Foody is a reputable and
Give the student a discount

Gifts Coupons

reputable food website

coupon on the 10th

Foody

Facebook
Post ads on facebook page

Shop

Erect sea in the shop


START UP – OPERATING COSTS

Modernize Fee

Cost Of Raw Materials:

15 million

55 million

Fisrt Month Rent:

Impress: calm, comfortable, soft, mood light music,
15 million/ month
painting make guests feel at home.

Equipment Fee

Labor Costs
25 million

First Month Utensils Fee

200 million

10 million
Included fuel, water and electricity

.

charges

PRICE


Coffee: 20- 40



Cake: 10-

01

02

03

30
04


Drink:
20-40

Estimated sell: 70 cups coffee, 30 pieces of cake and 60
cups drink


PROFIT

01

st
o
C

y
Da

02

320 million

30*70 + 20*30 +30*60
= 4500( thousand dong)

nue
e
v
re

eve
r
nth
Mo

03
nue

fi t
Pro

04

4500* 30= 135000 ( thousand
dong)

= Revenue- Cost= 135-320= -185
million


3. CHALLENGES
If your employees aren’t motivated to perform during work, this will be noticed by your
Motivating staff

customers and your sales will fall.

It’s important that your business works as a team and try make sure that your cafe can run
Team work

efficiently when you’re not there too

The time it takes to keep the day to day running of your business going often leaves little room to
Growing the business

Competitors

 actually spend time working on the growth of your business.

Appear more powerful competitors, large financial potentials