4 2 zara xâm nhập vào VN

4.2 Tính cạnh tranh của ngành
4.2.1 Đối thủ tiềm ẩn
Đối thủ chưa có mặt trên thị trường Việt Nam nhưng tương lai sẽ xuất hiện xâm
nhập vào Việt Nam kinh doanh cùng loại mặt hàng sản phẩm của công ty.
Ngày 8/9/2016, thị trường Việt Nam sôi động hẳn lên khi Zara đặt cửa hàng đầu
tiên tại Vincom Đồng Khởi, Thành phố Hồ Chí Minh. Các tín đồ thương hiệu thời
trang đến từ đất nước Tây Ban Nha đã có thể mua trực tiếp sản phẩm Zara tại Việt
Nam mà không cần mua qua trung gian, mua online hay ra tận nước ngoài để có
được món đồ yêu thích. Tiếp bước thời trang Zara, “đại giạ” bán lẻ thời trang
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"đại gia" bán lẻ thời trang H&M cũng sắp đặt chân tại Việt Nam. hãng thời trang Nhật

Bản Uniqlo cũng đang ráo riết tuyển dụng nhân sự để đặt chân vào thị trường Việt
Nam đầy tiềm năng, và có khả năng Uniqlo cũng sẽ chọn Thành phố Hồ Chí Minh
là nơi mở cửa hàng đầu tiên vào mùa thu đông năm nay. Đây cũng là một một thủ
cạnh tranh tiềm ẩn của Zara bởi vì thương hiệu Uniqlo có phong cách tối giản, có
chất lương tốt và giá cả phải chăng, được người tiêu dùng ưa thích bởi tính đa
năng, dễ ứng dụng, hơn nữa tại thị trường Nhật Bản Uniqlo có hơn 700 cửa hiệu
dải khắp, và tính ở nhiều nước trên thị trường châu Á và thế giới thì Zara có đến
2000 cửa hàng. Hay Forever 21 cũng đang có nhiều động thái chuẩn bị để có mặt
tại Việt Nam vào năm sau. Foreverj 21j hiện nay đã có mặt ở hầu hết các quốc gia
trên thế giới và được xây dựng như một đế chế lớn mạnh với 480 cửa hàng.
Thứ hai, đối thủ đã có mặt trên thị trường Việt Nam kinh doanh sản phẩm khác với
công ty nhưng trong tương lai sẽ kinh doanh sản phẩm của công ty.
=> Cường độ cạnh tranh
4.2.2 Quyền lực thương lượng của nhà cung ứng và khách hàng
 Quyền lực thương lượng của nhà cung ứng
Zara thu mua nguyênjjjjjjjjjj liệu đầu vào từ nhiều nhà cung cấp tại Tây Ban
Nha, Ấn Độ, Morocco và các nước Trung Đông với sự trợ giúp của các văn
phòng tại Bắc Kinh, Bacelona, Hồng Kông và nhân viên tại trụ sở chính.
Khoảng một nửa số vải được mua trong tình trạng chưa nhuộm để có thể thay
đổi linh hoạt ngay trong một mùa thời trang.
Rất nhiều công ty mong muốn chuỗi cung ứng của mình phải có mục tiêu hàng
đầu là giảm chi phí. Còn với Zara, chuỗi cung ứng phải hoạt động với tốc độ tối
đa, để từ đó gia tăng doanh thu bù đắp vào chi phí nhân công, vận chuyển và
đồng thời đảm bảo sự thỏa mãn của khách hàng.



 Quyền lực thương lượng của khách hàng
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4.2.3 Sản phẩm thay thế
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4.2.4 Các đối thủ cạnh tranh hiện tại
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4.2.5 Các bên liên quan khác
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