How coca cola spreads the worlds

Apple may have recently overtaken Coca-Cola as the biggest brand in the
world, but Coke held that title for many years .So they must still be doing
something right. But how did they get to where they are today. Lets find out !
1. Start with a great product
As you’ve knowed Coca Cola was invented in 1886, when carbonated water
was believed to be good for the health,which was originally developed as a
medicine, had a major factor in its appeal. I’m not saying they mislead their
customers into thinking their product has medicinal benefits, but having a
product that they believe in and they’re passionate about is the best place to
start.
2. Know what their company stands for
In 1892, The Coca-Cola Company established a mission which is about creating
significant positive change in the world to make it a better place, rather than
selling products.
3. Tell a story
Here is an advertisement of Coca Cola in early 1900s
(After the video)
As a consumer, these stories and emotional moments make us forget that we’re
being sold to because Coca-Cola is packaging a feeling that’s connected to their
product.
4. Memorable
(show hình polar bear của cocacola trước)
The iconic bear is loved by customers and even just a glimpse of him on his
own makes people think of the Coca-Cola brand.
(show tiếp hình polar của các brand khác )
5. Spread the word
Coca-Cola has supported the Olympic Games since it first sponsored the event
in Amsterdam in 1928. By sponsoring world wide events like this, as well as
World Cup, American Idol, Coca-Cola is spreading itself far and wide.
6. Make conversation and connect with their audiences
In 2009 where social media is becoming the most effective form of brand

communication. Coca-Cola joined Twitter in 2009 in order to provoke
conversations and react to them.
7. Innovation


In 1995, Coca-Cola’s Christmas truck appeared on television adverts and it now
signifies the start of the festive period. Since 2010 it’s been touring the country,
visiting different towns over the festive period. They come up with new and
exciting ways to engage with customers and build relationships with them.