phân tích SWOT công ty cổ phần may x20 e

INTRODUCTION
INTRODUCTION TO COMPANY X20
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Company Username: X20 Joint Stock Company

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The current form of ownership: joint stock company

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Headquarters: No. 35 Phan Dinh Giot - Phuong Liet - Thanh Xuan – Hanoi

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Actually contributed charter capital: 172.5 billion VND

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Number of shares: 17,250,000 shares

Business activities
- Production and trade of garments, equipment and apparel, hosiery;
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Production and trade of textiles, dyeing, business supplies and equipment raw

materials and chemicals for textile, dyeing;
- Import of product supplies and equipment for the production of more products to be
produced;

- Export of products produced by the Company
A. The process of formation and development
- The resistance against the French victory, the North was liberated. Party and
Government policy to build a modern regular army. To meet the demand for military
uniforms on 18 May 02, 1957, "Workshop of carefully tailored", referred to as X20 the predecessor of the Company 20 launch.
- December 1962, the General Department of Logistics X20 tasked by the Defense
Enterprise Regulation. By April 1968, the General Department of Logistics 136/QD
decision No. 5 ranking for light industrial X Enterprise 20.

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-May 12, 1992 02, X 20 is factory converted into company X 20. July 1996, the
Company established X 20 Knitting Factory, established in late 1997 Weaving
Factory. By this time, 20 companies have 02 manufacturing industries are mainly
textiles and garments.
- March 17, 1998, Minister of Defense issued the decision on the renaming of
319/1998/QD-QP X 20 Company 20 Company.
- You IV/2001, 20 companies received 198 enterprises, 199 of the Company 198/Bo
General Staff and the Company's factory 28/Tong Dinh Department of Logistics. You
receive more III/2003 Enterprise 20B, 20C from Hong Lam Company / Military
Region 4 and garment factory Binh Minh from Vietnam Co., North / Military Region
1 turn.
- Currently Corporation X20 is one of the textile enterprises with large-capacity
military strength of the textile industry in particular and Vietnam in general. With
these achievements in the last 50 years, the company has 2 times the honor of the
Party and State granted the noble title "Labor Hero Unit" in 1989 and 2001.
- July 1, 2005, the Defense Ministry decision 1360/QD-BQP number of shares of
Company 20 of the General Department of Logistics.
- On 25.03.2008 at the Hanoi Securities Trading, the Company held 3,445,300 shares

auctions, the average successful bid was 10,019 VND / share.
2. Functions and tasks
JSC X20 is a large state enterprise-scale, production capacity leading textile garment and textile Army - Vietnam garment. Products produced by the Company
accounted for 50% of demand for clothing the country's armed forces with the brand
has been firmly confirmed. Moreover, the company has the key items brought its own
strength in the economic market - such as clothing exports have compressor motor
racing, Jackets of all kinds, the journalist, uniforms for organizations ... .
3. Organization chart
The organizational structure of the Company are shown in the diagram below

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GENERAL MEETING OF SHAREHOLDERS

Organization chart JSC X20

SUPERVISORY BOARD

BOARD OF DIRECTORS

THE GENERAL DIRECTOR

OFFICE

GARMENT
ENTERPRISE

GARMENT
ENTERPRISE

3

KNITTING
ENTERPRIS

OFFICE
PLANNING

OFFICE
TECHNOLOGY

GARMENT
ENTERPRISE
BÌNH MINH

DEPUTY DIRECTOR
OF BUSINESS

DEPUTY DIRECTOR

DEPUTY DIRECTOR
ENGINEERING

X20B
ENTERPRISE

TEXTILE
ENTERPRISE

3

OFFICE
FINANCIALACCOUNTING

X20 C
ENTERPRIS
E

COMMERCIAL
ENTERPRISE

OFFICE MPORT
EXPORT

TEXTILE
TRAINING
CENTRE

Nursery
Schools


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4. Products and services primarily
- Textile: Fabrics carpentry of all kinds, all kinds of knitting fabric, socks, towels
- Articles of apparel:
- Serving Defence Force for winter, summer, picnic, shirts, clothing, militia, soldiers

dress casually for troops ...
- Civil: Clothing of all kinds including soft cap, khaki pants, red shirt mi, sweatshirts,
dresses, girls vest, girls velvet coats, jackets, women jacket, shirt types, the suit male,
shirt mangto, children suits, uniforms for organizations, sports uniforms, the journalists,
clothing of all kinds, cavat, monitor individual tulle, towels, raincoats, socks, t-shirts ....
- Exports: Clothing with compressor motor racing, Jackets of all kinds ...
II. EXTERNAL ENVIRONMENT ANALYSIS

A. Macro environment analysis
1.1. Advantages:
X20 Corporation is a large enterprise-scale production capacity leading textile garments in the textile industry and the Army - Vietnam's garment and 53 years with a
long tradition and experience have long been the standard used in English and foreign,
consumer confidence, create very favorable conditions in the consumption and market
expansion. This is one of the competitive advantages of the company. In the textile
industry enterprises of the prestigious competition for increasingly powerful. Customers
based on brand recognition of the company will tend consumer products company.
Consumption growth, the company has expanded production capacity. On that basis,
revenue and profit also increased. The company implements the objectives of their
competition, material and technical basis of the company gradually equipped with
modern and complete through investment and development projects are underway. With
systems of this facility as the company has the ability to provide more diverse products
with better quality to meet the increasing demands of consumers. The company's
products have better quality compared to competitors at home and abroad. At the same
time modern equipment also help companies increase productivity, help reduce costs,
lower production costs. Company's product diversity in types, meet the different needs of
the market, consistent with multiple objects with different income levels. Company
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products are registered standards: be gold Vietnam Quality Award, was named Top ten
favorite medicinal consumer ... product quality is not inferior to the Company's
competitors any competition. This is the premise, a solid base for the race on the
Company's_markets.
Selling price of the Company generally consistent with the majority of consumers. The
company constantly strives to reduce production costs to create an important basis for
increased profitability, increased competitiveness in the market.
The Company, the management of product quality and emphasis often become routine.
The company applies a quality management system ISO9002 and is studying to apply
quality management system of TQM. The emphasis on quality management is also
known factors that make for the company - that reputation is what creates competitive
strength of the company.
In addition, modern machinery and the company contributes to the quality management
in the company more easily, with a team of skilled staff to meet the demands of work.
1.2. The existence of the company:
- About the product: It has been developing strategies to ensure the product but not the
variety of items, categories, product design is not rich, not create a special impression. In
other words, the Company does not create a product differentiation factor for consumers
to distinguish business with competitors. Currently the company mainly produces only
serve national defense goods, Jackets of all kinds, garment processing for foreign
partners ... These are shortcomings that need to overcome the company immediately to
ensure diversity in terms of goods, product design, thereby improving the
competitiveness of the company.
Information about the competitors of the Company following the regular channels so
often been slow, so have difficulty in coping with the competitive strategies of
competitors. This can be a huge weakness in the Company's competitive market. The
analysis of market information mainly based on the data distribution system. The
problem of information mining sector is not interested should not have long-term
orientation

certainly

have

not

used

the

mathematical

tools

for

analysis.

Marketing activities of the company is not all clear. The Company's export is done
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primarily through intermediaries or outsourcing should just get back lost many
companies. Currently, the only company measures customer support but has no policies
and specific measures to understand consumer needs and promote direct, direct access to
foreign markets.
Regarding the management apparatus: a bit cumbersome compared to a
manufacturing enterprise, resulting in increased management costs, affecting the
dynamics, compact in structure management. In addition the company also no separate

marketing department so that other departments in the company to undertake parts of the
Marketing leads to overlapping functions, affecting the speed of decision making on
investment business developed.
* Cause:
- Objective causes:
+ The company has not really caught up with the transformation mechanism of the
economy. Therefore, the work culture in the company without the appropriate
corresponding changes. This is the general condition of the state enterprises.
+ Due to the seasonal production, batch status should have created unstable labor,
therefore, not create a strong psychological message to employees.
- Subjective causes:
+ Cost of products the company has also led to high prices of the Company greater
competition while profits will be lower, affecting the ability to compete on price. The root
cause of the problem that the Company shall be subject to the condition that the company
also suffered huge cost of raw materials, interest payments ... lead to increased costs.
Construction work and modify the consumption of materials is not yet adhered to the
actual conditions, especially conditions of machinery, the production organization of
labor and other factors.
+ Due to machinery of the company is still pretty much obsolete machinery should have a
large effect to labor productivity. But with new technology lines, due to the limited
qualifications of workers and by the instability of the order, so it does not develop its full
capacity of the machinery.
+ The lack of dynamism in business management in part because many companies lack
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the management staff of qualified, competent to meet the business requirements of
modern competition.
+ Due to company depending on the material supplier should lead to a lack of initiative in

production to the lack of initiative in production.
Consumption problem: one of the shortcomings of the Company is not built to manage
the market effectively. The company has very little information about consumer demand
for competitors. The system collects feedback from customers almost no activity, so do
not grasp the needs of customer tastes. Consequently, there are still products that are not
appropriate to the needs of consumers.
With the international market: Company at a relationship so do not capture the market,
mainly to go through intermediaries. Reputation and brand the company's product has not
been accepted in export competitiveness.
2. Environmental analysis industry
With the guidelines, policies and measures of state intervention into the market,
depending on the specific conditions of each country and of the period in which state
intervention vary. Song of the main measures and common use are: tax incentives, price
stabilization funds, subsidies, interest rates ... and the factors generated by the business
environment such as providing infrastructure including infrastructure, political,
economic, social, technological. All direct impact to the supply-demand relationship and
the business environment of the company.
- Political factor: In a decision dated 14.03.2008 on the approval 36/QD-TTg
Strategy Textile industry in Vietnam until 2015 and orientation until 2020, Vietnam aims
to develop Textile industry to become one of the key industries, key export meet the
increasing domestic consumer demand to create more jobs for social improve
competitiveness, economic integration firm regional economy and the world. Therefore,
the Vietnam Textile and Garment industry in the future will be prioritized for
development. Textiles is a sector which is sensitive in the trade relations of the country.
Vietnam's garment with low cost advantage just as competitive factors than exports from
other countries, but also is limited by an importing country vulnerable to investigate and
apply anti- dumping. In 2007, Vietnam's garments were U.S. made-dumping
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investigation into this market. Although the U.S. has concluded that Vietnam does not
make dumping into the U.S., but Vietnam's garment is being monitored when exporting
to America. This will be a hard one for promoting export of Vietnam's garments in the
future.
- Economic factors: Most of the value of Vietnam's garment industry is coming
from export activities to the fluctuations in exchange rates, inflation and the stability or
degradation of the U.S. economy will have major impact exports of the sector. Currently,
the U.S. market is large exporter of garments from Vietnam. The decline of the economy
will be the world's largest importer makes the U.S. look to the source of imported goods
cheaper. This could make Vietnam's exports difficult. On the other hand, the decline of
the U.S. economy caused the U.S. dollar depreciated against the currencies of other
countries. The depreciation of the dollar makes exports - the main revenue sources of the
apparel business declined. Meanwhile, the inputs of the garment industry is now largely
imported and influenced by fluctuations in world oil prices. The prices of inputs will
cause the cost of business increases. This also affects the profitability of the business
including X20 Corporation. Inflation also affects the performance of the apparel business.
Inflation makes the price of goods for domestic consumption increased. To ensure the
lives of workers and enterprises including Vietnam Garment Corporation X20 will also
have to make higher wages to retain employees. This action will contribute to the costs of
doing business and essential for production costs of enterprises increased. However, as
production costs increased business competition may have difficulty re-export activities.
The reason is that the competition among garment exporters is fierce. If the price of
Vietnam's garments increased import competition partners will immediately redirect to
other countries with lower prices, leading to export garments may fall.
- Social factors: growing economy, life and the higher income people more
emphasis on its consumer products, including clothing. In addition, trends and aesthetic
tastes of consumers for apparel products also change continuously. If the garment
enterprises, joint stock company focused on X20 is not proper for the design work will
quickly be left behind in this fierce competition. Chinese garments with price and styles

varied, constantly changing and quite suitable to the tastes of Vietnam currently dominate
the domestic apparel market. However, Vietnam is still interested in the "food must wear
resistance", so the product quality of domestic enterprises still widely used in Vietnam to
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find that X20 Corporation. This is an advantage to companies and businesses in the
country wants to restore the domestic market of China is now being attacked and
dominated. In addition, environmental factors are also countries, especially EU, notice
requirements and strict controls on the import of garments. The environmental
requirements for garments is often used is the EU's ecological production methods of
environmental protection, labor conditions etc. If you do not meet these requirements, the
export of garments to the EU will be very difficult or may be fined.
Reflected in consumer policy, foreign relations, situation in the country,
population growth, educational level, lifestyle factors ... the expression of consumer
demand, are the real factors force for the Company. Other factors remaining the only
company to find out engineering surveys may be given a reasonable policy, in
appropriate channels circulated increase salability. With the expansion policy of
diplomatic relations between our country today
- Factor technology: Today, the speed of rushing development of science and
technology, more and more new technologies for the production of goods with the
technical features of new and modern, high yield. And with the tough competition in the
market, with the increasing demands on the quality of consumer goods, the technological
innovation is a necessity. Outdated technology is one of the major limitations Vietnam's
garment industry today. Operation of the computer industry is now largely done
outsourcing to foreign countries or only produce simple products, but these products
require high technology brings great value to not meet. Therefore, if properly invested in
technology, the garment industry of Vietnam may develop their potential and quality of
labor.

Each technology has environmental requirements on quality and goods, design, form and
type of product that comes price; nature of environment-related technology and materials
for producing products, investment and technology ... which prices are set. Investment in
high-tech machines help create products with higher quality, with high capacity, high
speed, save a lot of input costs, which lower production costs, increase competitiveness
competition in the market. Therefore, to sustain its market share and expand market scale
investment to develop the technology appears to be a matter of course.
The reason is that export textiles though large but the actual profit earned from the
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business of garments is not high. If the Company is capable X20 implementation, the
FOB export profits will be higher, even if done only company processing orders, the
profits will be lower prices in order the usually lower than the price of the product when
consumers eventually. Therefore, to attract the attention of investors as well as to increase
profits,
III. ANALYSIS OF THE ENVIRONMENT
1 - The work plan: The company continues to promote the role of the Plan - production
organization, the construction, distribution and operating targets all your activities,
organizing routine monitoring the implementation of plans in the company to adjust in
time when the impact to production to match the actual units.
2 - The organization and management: Within the first year after equitisation, the
company rearranged stable model towards a new organization, the decentralization of
management to reduce the concentration and distribution of powers more widely for the
unit members, carried rearranged parts of the business, consolidate staffing model for the
organization. During operation, the company leaders continue to adjust the model fit to
the h ¬-run development, business type and scale of production as well as ¬ executive
level management of the supply, the industry in the unit, ¬ reachable meet development
requirements and initiative in production and business units, continuous improvement

model of management and professional high.
3 - Process Quality Management: Application Management System ISO 9001: 2000 ISO
9001: 14,000; SA 8000 in the company, the thorough sweeping thematic resolutions of
the Party Committee of the company to improve productivity labor and product quality,
maintain effective quality management system ISO, quality assurance of bonded goods
meet the requirements of customers.
4 - the raw material solution: The company strictly implement the regulations on
procurement of raw materials for production of defense. Planning of materials for each
month, quarter and year to close the production situation and find the vendor stability,
prestige, mainly suppliers in the country. There are reserves of raw materials to ensure
both a reasonable supply of raw materials just in time to avoid the production of capital
accumulation in the inventory stage.
5 - The Personnel: To meet the requirements of company management X20, requires
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general managers and financial managers in particular must be capable and qualified.
Because the capacity and qualifications of managers influence important decisions to the
development, the success of the company. So companies need to plan staff training,
developing policies to recruit and attract talent, considering this is the first and decisive to
the development of the Corporation X20.
III. ORIENTATION AND INVESTMENT STRATEGIES OF THE COMPANY
A. Industry product market
Due to defense sources tend to decrease and will increasingly moving to open bidding by
all measures should be implemented to save costs, reduce production costs to focus on
the highest bid wins. Ensure stringent quality requirements and schedule for submission
of defense products. Also attention should be paid to the following solution:
- Brand and Company branded products have been confirmed firmly on the domestic
market. Regarding exports, the company focuses on FOB orders are highly effective,

continue to maintain the traditional customers, and finding and signing new customers,
focusing on the types of products which the strong as companies are racing motorcycle
clothing, suits, jackets, clothing, shirts ... a focus on U.S. and EU markets with shifting
from outsourcing to the FOB.
- The objectives of this phase is to strengthen stability in all aspects, adapting quickly to
new management mechanism, strong growth momentum from 2010 onwards. By 2013,
the Company accelerated into a multi-industry company (textiles, apparel, business and
real estate leasing, investment finance ...) with expected annual growth rate reaching
from 8-12% ).
- Implement the aim of improving product quality and labor productivity, research
fashion model. Focused on strengthening special textile fabrics, restore and expand
market share in the south.
Two. Human Resource Development
- The current organization and staffing, streamlining, and lightweight, reducing indirect.
- Guide and periodic inspection of wage payment for the unit members, review the
system to adjust the economic level - technical, tight management of expenses securities,
maintain good unit wage assignment early to the economic production - exports.
- Implement training to garment workers, training focus. Company support of teachers
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and funding for the unit performed well the training improve skills in place for workers,
in collaboration with the University to improve training for technical force, as the core
for improving product quality and labor productivity, and meet the demand for human
resources with high quality in the coming years.
3. Investment in science - technology - technologies
- Implementation and early completion of project: building a new factory in Gia Lam
area, building textile factory in Hoa Xa industrial zone - Nam Dinh, investment purchases
Jiger high pressure dyeing machine, build a common Residential ... Make an overall plan

to upgrade equipment and machinery to reach the advanced level. From 2009 to first half
of 2011, the Company will complete the additional equipment and dyeing for knitting
factories, additional specialized equipment for garment sewing machine instead of a
needle that fully depreciated. By the end of 2011, the Company will complete the
upgrading of computer equipment from 30-40% of all kinds.
- Strengthening the management of technology and quality in the unit, mounted
application equipment thoroughly, promote technical innovations in the company, applied
research to improve technology is highly effective, particularly initiatives in technology
change, improve productivity, product quality and reduce production costs.
- Implement effective medium overhaul plan and equipment continue to implement
innovative devices may be invested sector from 1998 and earlier, additional laboratory
equipment quality control fabric.
- Doing research on the practical situation, development of investment finance to a
number of other areas such as stock market participants, trading raw materials for the
garment industry, chemicals, dyes for textile and buy shares in a stock companies to
improve efficiency of the company capital, strengthen the management measures for the
development and effective use of state capital in the company.
4. Focusing on expanding the market looking to boost sales revenue, diversify business
In 2010, revenue from defense products accounted for mainly. However, in the near
future, the Department of Defense turned to producing tender, the revenue will also be
competitive. Besides, the general downturn of the economy has led to demands for all
commodities declined. To overcome this situation, the Company should pay more
attention to investing in research work to expand markets, increase spending on
advertising and marketing. Besides, in the consumer products company to offer flexible
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handling measures to attract and entice customers like to actively participate in fairs,
exhibitions, sales have included gifts, product transport to take place for consumers.

Diversification of business lines, improving the quality of export goods, improve sales
and marketing stage products aimed ultimately increase sales and profit after tax of the
company. To do this, companies need to take measures such as:
+ Ask providers strict implementation of the signed contract for the quality, types,
designs and specifications ... This is a very necessary to ensure the quality of export
goods.
+ To enhance the preservation of goods in storage to avoid loss of quality goods during
storage. Companies need to invest in warehousing facilities for specialized storage
necessary to ensure the best quality hoa.To inventory for easy access, easy to find, easy to
quan.Tranh status regularly to investigate cause costly inventory.
+ The study looked at the market demand for goods and designs to suit customer
requirements.
+ On the stage of sales and improved consumer products: sales company in the form of
barter, to reduce prices to stimulate consumption, as well from stage to stage signed
delivery and after-sales stage. Strengthening activities advertised in mass media such as
newspapers Manila, People, Labour, ... the journal Textile - Garment Industry
magazine ... the Voice of Vietnam, the channel VOV and television stations across central
and local. To effectively operate this company should study the time of advertising,
advertising content and advertising media, the company can continuously from
advertising on some central newspapers have large readership and advertising
periodically over a number of magazines, newspapers, television ... When advertising, the
company can advertise on a local radio report that the Company is conducting penetration
and development, because there's been true for access saving the cost of advertising. At
the same time, the company can organize advertising with the company through the
product catalog, brochures on special occasions.
- Implementation of promotion and actively participate in fairs, exhibitions, forums ...
Products business of the Company may offer awards or make the conditions attractive to
consumers as lower number of purchase price, increasing the free services like packing ...
to participate in activities sponsored cultural events, sports center and localities. Having
created such a strong reputation of the Company's products.

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- In addition, the sales team, marketing market, the company should have a clear
incentive for them to penalties more active in its work. There is such a new company can
develop the market.

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