Phân tích chiến lược kinh doanh công ty đại thắng e

Phân tích chiến lược kinh doanh công ty Đại Thắng
I. INTRODUCTION TO DAI THANG COMPANY
1.1. The process of formation and development
Dai Thang JSC is established under the license number 4485 / GP - TLDN
on 8th July 1999 day Hai Phong City People's Committee. Business registration
number 072 027 / business license dated 8th July 1999 by the Department Planning
and Investment of Hai Phong City.
The company is headquartered at: 152 Ton Duc Thang - An Duong District Hai Phong.
Trading Name: ĐAI THANG ISC.
Tel:031858325-031771689.

Fax:03185825-031717689.

1.2. Functions and duties of Dai Thang JSC
The company carries out economic accounting regime independent financial
autonomy, has legal personality and may open accounts at State Bank, used their
own seals accordance with the procedures of State regulations. The main task of the
company is:
- Contract for new construction, renovation of civil and industrial
construction interior equipment, installation of low voltage systems, water supply
systems; construction of transport and irrigation works.
- Sales of construction materials.
- Trading (import) of supplies transportation equipment, construction
equipment and materials for industrial production.
- Transportation of goods, construction and leveling of civil works and
industry.
II. THE STRATEGIC PLAN
2.1. Planning process in Dai Thang Joint Stock Company
In fact, at JSC Dai Thang do not have specific documents on the work of the
strategic planning of the Company. Currently the Company has two types of plans
are long-term plans and short-term plans. Long-term plans is usually built over a

period of 5 years, the short-term plan is built for 1 year. Within the scope of this
research project we only insight into long-term plan of the company is short term
plan is considered a long-term adjustment plans in each year. Through research and
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analysis planning processes in the company can see the plan carried out in the
following diagram:
Analyzing Business
Environment

Identifying
goals

Recommended
solutions

Diagram: Planning process of of company
Company strategic planning in each stage based on the following grounds:
2.1.1. Based on the research results of the market demands
In the market economy, the market is a key factor in deciding what do
produce, how do enterprises produce and how much volume. Thus, the market
research survey is the first step and the most important factor as the basis for the
planning of production and business.
Dai Thang Joint Stock Company law do not go beyond this, however, the
Company does not have specialized departments for specialized research and
analysis the market demands, so the company based on economic development
strategies, construction investment of the industry and the provinces in which the
Company has the ability to participate in bidding and the win bidding ability
(percentage) of the Company to make the plan.

2.1.2. Based on existing resources of the company
Market demand is the basis, condition for the Company developing plans but
an indispensable basis that the Company's resources. Market demands ever more
horrendous, just a chance, not be realistic or otherwise to carry out production and
business activities, it must have infrastructure, technology, labor, economy
finance, ... The company operates in the field of construction products with high
economic value, affecting many aspects of economic life, technology, society
therefore requires large resources must also detail here is resources capital, fixed
assets and workforce that is the most fundamental basis enables company leaders
are making plans to develop the right strategy for your company.
2.1.3. Based on the implementation plan of the previous year
Consider the possibility of implementing the plan is how much% and what
did the result achieve, how long does it exist and the cause is not completed the
plan, what is the ability of the Company?. What is the experience from which to
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draw for the planning for the following year, gradually improve the quality of the
work developing plans is to ensure that innovative and reality.
2.2. Production and business plan of the company for the period 2015-2020
(long-term plan)
2.2.1. The strategic objective of the company in the period 2015-2020
Production and business tasks of Dai Thang JSC is infiltrated construction
market by major product is the construction of transportation, civil engineering,
water resources and materials business machinery being through the use of long
experience, machinery system and cheap labor. With production duties that will
determine the Company's goals. Dai Thang Joint Stock Company should identify
and target-oriented development in the next 5 years for the company as follows:
* Orientation: Construction and development company into a strong private
enterprises take social and economic efficiency as a key measure for sustainable

development. Perform diversified business areas based on maintaining and
developing the construction industry to ensure Dai Thang Joint Stock Company is a
bid actors strong. Taking full advantages of all resources to enhance competitiveness
significantly contributed to the cause of industrialization and modernization of the
country.
* The strategic objective of the Company for 2020: On the basis of the
resources in the company and industry-oriented development, overall planning
development of the Northern Coastal of the Government, the Company strives to
achieve in 2020 the following indicators:
- Striving to achieve an average growth rate annually from13% to 15%.
- Total production value reached 100 billion business.
- Revenues reach 90 to 95 billion.
- Equity capital per year from 50 to 60 billion.
- Profit per year to reach 5 to 6 billion.
- Average annual Labor 400 to 500 people.
- Income per 1 person / month from 3.0 to 3.5 million.
2.2.2. Product –market plan
On the basis of the target system has identified, analyzed the business
environment shows enterprises required to enter the market direction. Market
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Planning is responsible for identifying and specifying additional areas of business
product that target system was devised. Products- market plan includes the
following plans:
- Market narrow specialization: one focused on market specialization mainly
construction products.
- Market expansion: option trading in many markets with different
proportions. Including major markets and supplement market.
- General market: not only work within the construction market, but also

reaching out to dominate other markets such as transportation, construction material
production, import and export business.
Thereby, combine all of the above analysis Dai Thang Joint Stock Company
can identify market plan of the Company as general market plan covers the
following fields: construction, business supplies and equipment transportation
* Construction on the company's main fields:
- Primary market area: still concentrated in the province's main city of Hai
Phong, Quang Ninh, Hai Duong. Promote entering the irrigation works, substations,
transmission lines, post offices, infrastructure, housing, public housing ... in the
provincial cities. Investing more equipment, machinery and vehicles, including
human capital management staff, technicians and individuals skilled workers.
Strengthening procurement marketing activities.
- Regional supplementary market: Trying to expand the market to a number
of provinces in the northern delta region such as Nam Dinh, Ha Nam, Ninh Binh
with initial orientation Company leadership is trying to give raises a lower bid rivals
and finish with good quality reputation in order to find new markets to this.
- Initially the company's leadership team outlined the strategy aims to works
and projects of small and medium-scale, traditional techniques require simple
techniques due to the capacity, technology, equipment, trade As the company
experience in small scale. Proceeding with accumulated experience as well as other
conditions are improving company started looking at a number of large, complex
engineering. To achieve this requires the following measures:
+ Investments synchronize devices traditional technologies, managed and
used well the usable equipment.
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+ Organization extensive marketing system according to geographic region can bid
for small and medium projects often dispersed wide area.
+ There are plans for rational production organization

+ Take advantage of winning a large number of State projects.
* Business supplies and equipment:
Key market area is the member company under the Corporation is the
construction of key projects of the State, major construction projects in the North.
The company is negotiating with Kova Paint Company to become the exclusive
distributor of the company's products in the market 3 provinces of Hai Phong city,
Quang Ninh, Hai Duong. Kova Paint products has very good permeability suitable
for tropical climates, especially the coastal cities, therefore the Company's
leadership team hope this product can sign supply contracts its products to large
corporations which also established a new relationship with a potential partner. The
company is still in the process of contract negotiations become sole distributor of
steel products in the provinces of South Vietnam in Duyen Hai Plain provices.
2.2.3. Human resources plan.
The strategic plan was created and implemented by the staff and employees of
the Company can therefore say the strategy and effective implementation of the
strategic plan depends on the training of officials and employees of the Company .
So in strategic planning Dai Thang Joint Stock Company plans considered the
backbone Human resources throughout the implementation process so that
immediate and permanent staff must meet the following requirements:
+ There are views and clear attitude, loyalty to the interests of the Company,
has consciously abide by discipline well.
+ Having the capability and expertise to meet demands in the market economy
in order to fulfill all tasks and objectives that the Company set.
+ There are ethics in business, management and all relations with the labor
collectives of the Company
So the company needs to implement a strategy of human development with the
following contents:
+ Organization and use of human resources according to the strategic plan has
identified best to exploit intellectual capacity and strength of the contingent of staff,
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arrangement, assignment of logical to use effectively labor factor results. User
perspective taken streamlined, efficient work as a measure of each member of the
Company entitled simultaneously recruited more young workforce rather qualified
workforce is directly attributable. Thus the number of employees in the period 2015
- 2020 increased to 500 compared to 330 at present.
+ Investments level training in all aspects of workforce enough to do all
manufacturing business processes with the technical requirements for increasingly
higher levels as well as the progress of construction projects.
+ The company remuneration policies satisfactory material for staff training,
reflected by an increase in allowances, expenses, travel and accommodation in
learning to encourage academic research spirit. For the training to be carried out
effectively, the planning board should have a plan arrangement, assignment and
staffing of a scientific manner so that still meet the requirements of the job without
sacrificing time as well as other conditions for school officials. Ending the training
process must have quality inspection form to the layout staff at the appropriate
location. After the training of staff working strategy adds expertise scientifically and
systematically creating conditions essential for the strategic planning of the
company a comprehensive, scientific, adaptation. Ensure business production
process takes place smoothly, timely adaptation to changes in the environment,
improve the efficiency of production and business.
+ Improve the living standards of workers and employees and ensure the average
income in 2020 was 3.000.000 - 3.500.000 / month. Are there reasonable remuneration
policy for employees as bonuses, allowances, insurance, entertainment and cultural
activities for workers who labor to help get a good mental state while working to
contribute to the development effort is growing the company.
2.2.4. Business plan
In the period 2015 - 2020, in addition to the main fields of construction, Dai
Thang Joint Stock Company will strengthen and expand business operations with

the following fields: business, machinery, equipment, construction materials and
trade other business. Total revenue is expected to increase steadily over the years.
Principal sector company leadership is determined construction materials business
with two main products are paint and steel Kova Vietnam South.
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Although the construction sector is the traditional areas of the company. The company
has extensive experience and relationships in the construction industry, equipment and
people. But this construction field is located in the second row behind the business
sector. Revenue from this sector in 2020 accounted for only 1/3 to 1/5 of the total
revenue. Obviously this is an appropriate adjustment of the Company in the
competitive situation in the construction sector being aggressive. On the other hand, the
construction sector accounted for large amounts of capital, the business cycle is long
and low economic efficiency. Meanwhile, the business sector does not require large
amounts of capital but high capital turnover, greater economic efficiency. So
construction field is set following business areas.
* The board measures the Company to complete the proposed business plan
at this stage is:
- Strengthen the business capital of the Company to be active in the
production and business tasks.
- Renovation construction mission structure, production, sales, administration
to promote all possibilities and comparative advantages of the Company, while
absorbing all resources from outside.
- Continue to implement mission projects, investment and trading houses.
Market research organizations to establish projects with small-scale manufacturing.
- Continue to strengthen and perfect the internal management mechanism
based company is a foreign-owned enterprises.
- To renovate and upgrade some store business and other branches to attract
customers, aims to improve sales business expand market share.

- To increase investment in infrastructure, the devices work to help increase the
efficiency of the business of the Company.
2.3. General assessment of the strategic plan of Dai Thang company.
2.3.1. These achievements
Through situational analysis strategic developing plans at Dai Thang Joint
Stock Company, we saw a number of key advantages:
- Strategic plan of Dai Thang JSC is the plan feasible because it is built on a
process of bringing practical rather than a theoretical plan launched books the
targets are not consistent with the size and capacity of the company, in particular the
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strategic plan of the Dai Thang JSC a victory away from analyzing the business
environment it particular attention to factors such as the political, legal, and internal
clients enterprises and then specify the objectives of the Company and take
measures to implement its objectives.
- In the process of developing a strategic plan the company leadership was
aware of the two bases and the most important key to planning the right strategy is
based on the survey results, the research needs markets and resources can be used or
mobilized by the Company according to the accounting method of self-financing
profitable business.
- Through developing plans strategy leadership the company has identified
the target as well as the long-term direction for the long term development of the
company over the next 5 years is to build specific and development company back a
vibrant private enterprises take social and economic efficiency as a key measure for
sustainable development. Perform diversified business areas based on maintaining
and developing the construction industry to ensure Dai Thang Joint Stock Company
is a bid actors strong. Obviously we see strategic plan have a comprehensive
meaning for the development of businesses and not like the previous year's plan is
only a temporary sense not to mention the long-term development of business now,

do not assess the advantages and disadvantages of long-term development of the
company, with this strategic plan enterprises always take advantage of all
opportunities, as well as limited opportunities or remove the threats, pitfalls on the
road to implementing its objectives.
- Through the strategic enterprises plan has identified the specific economic
indicators and built the plan unit within the overall strategic plan. The identification
of specific economic indicators as a motivation to help everyone in the company
understands and is committed to implement, promote all the qualities and their
personal capacity to complete the targets aimed at serving private interests and the
interests of the business. The construction is part of the plan will help company
leaders know the problems that they need a special pass to lead the enterprises
center complete the proposed strategic plan, the main issues of concern here it is:
+ Interested in expanding the market, looking for work, determine the major

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construction projects will participate in the construction and in fact had won and
measures to maintain market.
+ Attention to strengthening the competitiveness of companies through
innovation infrastructure.
+ Investments in increased capacity and technological innovation.
+ Training and retraining staff and technical workers.
+ Interest labor productivity gains thanks to improved working conditions
for workers.
+ To offer some solutions as procurement, finance and corporate
institutions.
2.3.2. Existing problems
Besides the above achievements, now in the process of strategic planning
company also has the following exist:

- The reaction of the company basically has not been formed on the basis of
strategic thinking, largely based on intuition sensitivity of the leader. The elements
of strategic plan is conceived as a product classical conditioning when reality
collides with the business environment. This restriction is clearly reflected in the
work of that particular market bidding. Currently the bidding of the Company have
not been properly identified location, its importance for the enterprises in the
market economy thus fails to promote the strength and capacity of the company
forte market economy. Partly as qualified staff working in the limited tender, the
Company has not identified himself a scientific method of the bidding. Specifically,
the delay in capturing information about competitors participating in the bidding
process by not conducting research and analytical forecasting business environment
outside, the main competitors around. The result is that companies sometimes have
to accept the price is too low or anxious seeking employment should lower prices
led to losses. Furthermore due to the lack in understanding the financial position of
the investors leading to the progress of construction projects was delayed and
arrears in payment.
- The system of enterprises objectives but had identified but not yet fully
implemented, could not show the desire of the company. Growth objectives have

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not been mentioned yet focused implementation; on the other hand aim to maintain
good relations with the public opinion has yet to be coined.
- The formation of strategic decisions is blurry is not really based on the
results of environmental analyzes. The macro environment has not been adequately
addressed,

factors

such

as

technology,

natural

environment,

inflation,

unemployment, interest rates have not been mentioned. Internal environment of
enterprises is not fully analyzed, the Company does not bother analyzing the
financial capacity, organizations compete to see the strengths and weaknesses.
- Not interested in the allocation of resources, capital, labor and technology in
an optimal way to accomplish specific goals.
- Never been proposed preventive strategies in these situations happen in the
environment.
- The organization collects information processing business environment remains
limited, assessment of environmental conditions in the static position, low
predictability.
- Staff qualifications strategy is low, the knowledge of the strategic has not been
fully realized. This has led to a situation in the company is not currently appearing
strategic planning concept that still uses the concept of the plan.
III. SOME SOLUTIONS TO COMPLETE THE STRATEGIC PLAN OF DAI
THANG JOINT STOCK COMPANY
Through the assessment above we found generally the formation of strategic
planning elements in Dai Thang Joint Stock Company particular and more
enterprises in our country in general is formed spontaneously as is the array of

parts, the strategic content hidden under the long-term business plan that has been
put together, assembled into a complete strategic plan so that the reliability and
efficiency when performing very low not meet the requirements of business
practices in the market mechanism. Here I would like to give some direction to help
complete strategic plan of the company for the coming years.
3.1. Positive analysis and forecasts of factors affecting the business
strategy of the Company
The company should appoint those who are responsible for monitoring
information collected social, residential, regional physical planning economic, political,
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legal and technological trends Those accountable the company shall be appointed to
mastering information obtained from sources such as newspapers, magazines
specializing in economic research, which review and forecast reports, reviews. After
collecting information must be processed then the Board of Directors and the
executives concerned to discuss and choose which are the opportunities and challenges
most critical to the Company. Then you need to create a table arranged in order of
priority of these targets will be set up for up to 20 targets in each category. These key
indicators should be taken in these sectors and the different times to create an objective
level of the indicator.
On the other hand, the need to use more of the other variables including
market share, level of competition, the world economy, the linkages with foreign
monopolies and strategic advantages, cost competitiveness interest rate ...
In addition, the company must keep a long term relationship, keep the good
reputation of the state agency, local authority to exploit the information service of
the business strategy of the business.
3.2. Need to formed the business plan of the Company may pursue
3.2.1. For the construction sector
Dai Thang Joint Stock Company is kind of small and medium enterprises

mainly construction works is not large. Therefore, the company needs to set strategy
joint venture with the enterprises with strengths in: capital, technology, reputation
and level has experienced in the construction of prestigious projects have complex
technical ., the joint venture company will make the experience learned construction
and management practices. Especially the reputation of the company will be known
to many customers and improve the Company's bid.
Need to form a promotional policy for customers and must be considered as
a thing in the strategic plan of the Company. The promotion has many ways as
discount certain percentage depending on the type of work and must have product
warranty policy of the company building a flexible, making customers feel secure,
private rely on the capacity of the Company.
Required cost reduction measures projects but still have to ensure the quality
and progress of construction projects by restructuring the staff how to use the
maximum of their capacity in the common task of the company. On the other hand
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lower the cost of projects by strengthening long-term borrowing for the projects
have the construction schedule is relatively long.
Although short-term interest rates lower than long-term loans given in a
certain period but generally short-term loans bear interest rates are constantly
changing, it may increase or decrease. On the other hand with a short term loan
company always must constantly renew upon expiration capital debt. Assuming the
Company not to renew the short-term loans would be no funds for construction and
led to delays in construction and will be subject to certain compensation for the
slow progress of construction and negatively affect reputation company.
As for the bidding company to build flexible price policy. Currently the
company making the bid prices are not flexible, so they have to projects even higher
bid than the investor and the other competitors so requires companies to have built
up so prices suit each project and competitor situation, investors, take advantage of

their superiority to offer a lower bid price.
Need to use policy tools to improve the effectiveness Marketing bidding.
Currently, the building now has been to apply marketing knowledge to effectively
produce construction business especially when bidding for development activities.
Marketing in building a new activity, most of the characteristics of the building is
due to marketing of the product characteristics and production and business
building regulations. To use the tool Marketing, a company should use a
combination of marketing, the new policy can improve the efficiency of
procurement. Companies need to determine whether to use the primary policy. The
company marketing policy that can be used include: product policy, price policy,
distribution policy, consumption, promotion policy, communication.
Need to diversify capital mobilization methods to ensure financial resources
for bidding and construction. Actually solving the current lack of funds is not the
only issue that is problematic company's overall Vietnam enterprises at present.
However as a company built by the characteristics of the capital-intensive industry
that no longer stagnant capital in the works. Currently the company is experiencing
restrictions on both aspects are to mobilize and recover capital to be able to raise
capital to strengthen capital generation activities, the first company to forecast
demand for capital. Under the principle of demand for capital will equal the total
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assets required for production and business assurance. But the actual demand for the
Company's capital will often fluctuate depending on the work that the company
receives. According to the principles of procurement, before signing the contract,
the company must demonstrate their financial capacity thus requiring the Company
to forecast the demand for funds to raise capital in time.
After forecasting the demand for capital the Company may implement the
following measures to resolve difficulties in raising capital and capital recovery.
- First, the company must organize the rapid test, finishing each work item to

be able to recover the investor's capital. Fast handover construction company will
help shorten construction time which effectively shorten the time of construction
thereby reducing the cost of capital
- Second: Maintain good relationships with banks by ensuring credibility in
relation to banks and other credit institutions to have the financial support or the
guarantees the performance of contracts for the company participated in the bidding
process
- Third: Save up unnecessary expenses.
3.2.2. For other business areas of the company
Business scope of the company mainly construction materials, equipment
and machinery for the construction service. So everyone in the company needs to
understand the market and equipment and construction materials. But to increase
sales, the company needs to develop specific business plans:
- Need to look for clues in particular large construction company. Here is the
clue may allow a long-term company should have a good relationship. So the
company needs to have fast payment method convenient and other services after the
sale are: shipping warranty ...
- Need to develop flexible pricing policy as credit sales, selling with prizes or
bulk buyers are cutting prices or the cargo does not incur the cost of a certain radius.
On the other hand companies need to use the flexibility of flexible payment
methods such as bank payment, by deferred payment, installment sale. To achieve
this the company needs to raise capital policies appropriately.
- Responding to customers as quickly as possible. to do this, the company
needs to examine the market goods that are consumed more and more customers to
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use. So the company in any way to identify the customer's needs and meet the
conditions can give them.
- Need to organize market research needs include studies the market

demands for construction materials, the competitive situation in the market,
research the needs and trends of demand mobilization and demand structure on
market demand. If you do this, the company will reduce the flow of inventory
accumulation leads to reduced capital and reduced capital costs.
3.3. Process improvement and strategic planning issued had been built to the
members of the Company.
- First: It should set annual goals for the Company. This goal is one of the
specific long-term strategic plan. The strategic plan can only implemented through
the establishment of the annual plan is the division of general goals into department
goals, thereby underpinning the unit members in enterprises execution. The purpose
of the determination of the annual plan may be regarded as guidelines for action, it
shall direct and guide the efforts and activities of the members of the Company. The
annual plan should be determined accordingly, challenging, clearly gaining
popularity in the organization determine the appropriate amount of time and
accompanied by adequate payoff mechanism.
- Second: As the need to establish policies to guide the implementation of
strategic plan. Policies are tools that implement the strategy, the policy sets the
scope of regulation and the limitations forced on actions administrators can perform
payoff for behavior, they clarify what can and can not do when pursuing goals.
- Third: Undertake the form of commitment to implement strategic plan of
the entire staff in enterprises staff. The successful implementation of the strategic
plan set out depends largely on the commitment of the entire staff from senior
administrators to staff. There can thus mobilize maximum resources for
implementing strategy and ensuring high-quality resources but could overcome the
shortage small. A major task for leaders is how to help employees understand the
best way to achieve these goals. This requires leaders to have solutions of principle
in order to improve management methods, to encourage staff to work with the spirit
of enthusiasm.

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- Fourth: Company leaders need to create a staff and administrators an
ardent spirit of implementation, striving for personal purposes as well as the
purpose of the Company. Such attitude will create the initiative of staff to work out
the appropriate changes. This requires leadership to encourage responsibility and
self-assessment of his own work on the implementation of strategy and measures
proposed to perform better and not follow the orders of their superiors.
-Fifth: Need to ensure resource allocation and important problem in
communicating and implementing strategic plan is to ensure the resources and
rational allocation to cater for implementation strategic plans of the Company.
Resource allocation is a central administration activities in implementing the plan,
normally distributed enterprises operations subjective discretion of managers to
carry heavy political factors.
In the implementation, the essence of the allocation of resources is often
focused primarily on capital allocation. Guarantee and capital allocation is usually
based on strategic plan and ensure grant the Company amortized to use the most
effective. Allocation of funds should ensure the following:
+ Need to review the overall direction of the allocation of capital,
considering the reasonable expenses have not, may help the company to complete
the work that the business strategy laid out yet ...
+ Analyzing demand for funds as working capital, inventory, receivables,
consider the issue of income distribution. At the same time the capital budgeting.
+ Analyzing the financial structure of enterprises in the implementation of
the business strategy. Financial structure affects the attractiveness and the cost of
raising funds for the implementation of the strategy and will affect profitability. But
the financial structure is also affected by the objectives and plans of the business
strategy. The allocation of funds must be based on objective and specific strategies.
-Six: Need to build the organizational structure associated with the
implementation of the strategy. To implement the strategy, the enterprise must

determine an appropriate organizational structure to arrange personnel and work to
enterprises be able to pursue its strategies are most effective. The important role of
the organizational structure shown in two aspects:

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+ Coordinate the activities of the staff so that they can work together and
implement a strategic plan most effective ways to create competitive advantage.
+ Encourage employees motivated to learn and work under the new working
methods.
Organizational structure driven by the staff of conduct and regulations will
act like in the position of the organization. Appropriate organizational structure
allows enterprises to raise their competitiveness and facilitate in implementing the
strategic plan.
- Seven: In the process of communication and implementing the strategic
plan the company should have predicted conflict and the reaction can happen in
business. Because employees will think this is a change, much different attitude. So
the board could be the level planned protest with a certain change using forecasting
methods and different data collection methods is listening. Then find ways to lessen
the objections before making the change and urged employees to participate more in
making specific changes implemented to create a favorable atmosphere execute
strategic plans. Enlist help of staff makes them excited think you have participated
in a decision to change. On the other hand need to renew leadership style to attract
the participation of many people.
- Eight: Need to make plans for additional activities that communicate the
strategic plan. Major contents of the construction work plan is outlined specific
content of the work and the measures or steps to be taken to perform a task or a
certain goal. Making operational plans must specify the objectives to be achieved in
each short period and these targets are specified from the overall objectives of the

business. This plan must be determined for each unit in the enterprise. Conducting
assigned at each step the person responsible for each task and clearly defined
operating mechanism and personal responsibility.
 In any stage, the period of market mechanisms, the strategic plan is always
necessary and indispensable for business and production activities, the survival and
development of enterprises. For Dai Thang Joint Stock Company too, strategic
plans, though still new but it is important role, deciding the survival, the rise and
fall of the company. Through the system of targets, model key strategies that define,

16


build a comprehensive picture of how the measures that the company will have to
make to reach in the future.

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