SCALING UP AND GOING DIGITAL Trung HuỳnhThe Coffee House

3/23/19

SCALING UP AND
GOING DIGITAL
Highly confidential. All rights reserved

1


Nurturing the ritual, we are building
“a house” (Nhà) named

THE COFFEE HOUSE
A house that enriches human connection
via a cup of coffee
A house where coffee drinkers, makers,
dreamers and believers unite

3/23/19

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2


UP TO

>160

100K

STORES

14

CITIES

CUSTOMERS
PER DAY

+3,500

STAFFS

since 2014

3/23/19

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* As of Q4 FY 2018

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HAI PHONG – 3 stores

HA NOI – 24 stores

BAC NINH – 2 stores

HUNG YEN – 1 store

THANH HOA – 1 store

NGHE AN– 3 stores

DA NANG– 9 stores

HUE– 1 store

DAK LAK– 2 stores

HO CHI MINH – 83 stores

BINH DUONG– 1 store

VUNG TAU – 3 stores

TIEN GIANG– 1 store

3/23/19

CAN THO – 1 store

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4


2016 -2019

Megan Truong
Thành viên Kim Cương 500

Digitalize

customers’

experience

by

launching The Coffee House application.

> 40%

Transactions are made
through application

> 310,000

Monthly active users

3/23/19

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3/23/19

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6


2019 AMBITION

>200

3/23/19

STORES

16

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CITIES

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FOCUS ON
EXCELLENT COFFEE

QUALITY

DELIVER

RESPECT

HAPPINESS

HUMAN VALUES

TO PEOPLE
3/23/19

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8


Challenges of Scaling
What do we offer ?

Products

Technology is tool
and software ?

Technology

HR

We are here, where is our
people ?

Marketing

Focus on Sales and
Marketing instead of Longterm product offering.

Services

Complexity of Operations

Operations

Supply
Chain
Got milk ?

3/23/19

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9


Technology Is our DNA
•

•
•
•

•

We considered Technology and Digital Transformation is a long
term investment, not an expense.
Product Mindset ! Putting Digital beside IT and Marketing.
O2O Seamless Digital Experience.
Data is the King.
Open for 3rd parties Integration but Avoid Vendor Lock-in.

3/23/19

Highly confidential. All rights reserved

10


HR is about Empowering
People
•

•

Technology enable seamless communication
among the organization.
Haraworks is powering our people
management
•

•
•
•

3/23/19

Org chart
Communication
C&B
Process Managements
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11


Bridging the online and offline
customer experience
•
•

•

3/23/19

Delivery your drinks in 30 minutes.
Centralized management of all delivery orders
with AI-enabled.
Rapid scaling with on-demand delivery
platform integration.

Highly confidential. All rights reserved

12

Bridging the online and offline
customer experience
•
•
Megan Truong

•

Thành viên Kim Cương 500

•

3/23/19

Mobile CRM & Loyalty program.
Communication & marketing platform
Customer feedback
Enhance digital experience

Highly confidential. All rights reserved

13


Operation simplicity
•

Cloud POS reduce operation complexity:
•

•

•

3/23/19

Simple promotion campaign
Real-time data analysis
AI enabled recommendation system

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14


Data-driven business

Data warehouse

3/23/19

Reports

Dashboards

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Talk with data

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THANK YOU!

3/23/19

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