MARKETING SOLUTIONS TO ENHANCE THE COMPETITIVENESS OF NOVAON IDC ONLINE DATA JOINT STOCK COMPANY

Graduation Thesis

Academy Of Finance

MINISTRY OF FINANCE
ACADEMY OF FINANCE
FACULTY OF FOREIGN LANGUAGES
-----*****-----

GRADUATION THESIS
TOPIC: "MARKETING SOLUTIONS TO ENHANCE THE
COMPETITIVENESS OF NOVAON IDC ONLINE DATA
JOINT STOCK COMPANY.”
Student: Lam Thi Kim Chi
Group: CQ50/51.03
Supervisor: Bui Thi Tuyet Mai

Ha Noi-2016

Lam Thi Kim Chi

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Graduation Thesis

Academy Of Finance

DECLARATION
I confirm that this thesis represents my original work, I have not copied from
any other students’ work or from any other sources expect where due

reference or acknowledgement is made explicitly in the text.
Furthermore, none of any part been written for me by another person in my
thesis.
I, Lam Thi Kim Chi hereby confirm that this thesis is my own work and not
copied or plagiarized from any source. I have referenced the sources from
which information is obtained by me for this thesis.
In addition, the contribution of any supervisors and others to this thesis is
consistent with normal supervisory practice.
Student:
Lam Thi Kim Chi

Lam Thi Kim Chi

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Graduation Thesis

Academy Of Finance

ABSTRACT
Through the process of fact-finding in the Novaon, I noticed the application
of marketing to enhance the company's competitiveness is not high and
ineffective. So this study was launched to make the plan more effective
marketing and some solution to be application such as marketing factors that
affect the competitiveness of company: Product Policy, price policy,
distribution policy, communication Policy. This study include 3 chapter:
Literature Review, The study and Recommendations
By covering the essential knowledge about marketing solution, this study
attempt to provide a basic for appreciation and giving the new

recommendation for the marketing development orientation for Novaon IDC
in the future. This study aims to present the marketing solutions to enhance
the competitiveness for Novaon IDC online Data Joint Stock Company.
The principal audiences of this study include the teachers from Faculty of
Foreign Languages; the staff of Novaon IDC company, and the students who
interested in marketing in a particular company. The aspects of thesis that
related to each group of audiences will be mentioned in the following pages.
ACKNOWLEDGEMENT
First and foremost, I would like to thank to all the teachers of Faculty of
Foreign Languages, Academy of Finance who have conveyed valuable
knowledge to me during the past four years.
I also would like to express my gratefulness to my supervisor Ms. Bui
ThiTuyet Mai for the dedicated instructions as well as her creative
suggestions and encouragement during the time of making this thesis.

Lam Thi Kim Chi

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Academy Of Finance

Last but not least, I give my sincerely thank all of the staffs in Novaon IDC
online Data Joint Stock Company for their enthusiastic instructions and
support during the time I was on probation.
TABLE OF CONTENT
CHAPTER 1: LITERATURE REVIEW.........................................................................................................1
1.1. Concepts and delimit the content of the research topic

1.1.1 Concepts of marketing and marketing mix

1.1.2 Delimitations of the content of the research topic....................................5
1.2. Competitiveness and competitive marketing…………………………....10

1.2.1 Definition of

competitiveness and competitive marketing Competitiveness: ."11

1.2.2 The views on competition marketing.....................................................11
CHAPTER 2: THE STUDY........................................................................................................................13
2.1 An overview of Novaon IDC Online Data Joint Stock Company 2.1.1 The process of formation
and development.................................................................................................................................13

2.1.2

The organizational structure of the company and characteristic of

business............................................................................................................15
2.1.3 A glance of online data distributing market ...........................................................................18

2.1.4 The influence of environmental factors to the company's marketing
solutions...........................................................................................................20
2.2 Results of the analysis…………………………………………………22
2.2.1 The application of 4Ps of the company......................................................................................23

2.2.2. The author’s assessment on Nova’s marketing strategies.....................31
CHAPTER 3: RECOMMENDATIONS.......................................................................................................33

3.1. Nova’s development direction..................................................................33

3.2. Recommendations aimed at improving the competitiveness of NOVAON
IDC Online Data Joint Stock Company..........................................................34
3.2.1. Products.................................................................................................34
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Academy Of Finance

3.2.2. Price.......................................................................................................35
3.2.3. Promotion..............................................................................................35
3.2.4 Place.......................................................................................................36
3.2.5 People.....................................................................................................36
CONCLUSION........................................................................................................................................37

INTRODUCTION
1.1 Rationale of the study
In the market economy, international economic integration, competition is
getting fiercer, to company can effective business must be able to research
market, market forecast good,

thus giving the price policy, product,

distribution channel, or planning communication programs most effective
way. Marketing plays an important role mainstream.
After several years of development, so far Vietnam PC market still has great
appeal. When consumers have high affordability and benefit from computer

more and more, maximum support to the users, So the need to buy a
computer, using a computer and internet access of human to growing, with
rich demand. The demand of the consumer need to buy the computer is
increasing quickly than before.
Currently, in the market, has the participation of many companies specializing
in

deployment

of

marketing

products

and

services

to

improve

competitiveness. Many companies specializing in Mar products emerge to
improve their business as Web…. competitiveness and develop the quality of
human life, such as professional Web Design, Domain Names, Hosting,
Virtual Servers, VPS servers, digital signature ...

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The firms are racing against each other strive for quality service, the variety
of products, services and constantly offer programs stimulate consumption.
The companies race about the service quality, the variety of product and more
consumption stimulating. In general, demand for high-tech products and
computer products have trends to increase sharply, not only to handle the
huge volume of work but also that serves both learning activities and
entertainment. Therefore, profit opportunities of businesses providing
computer products and services computer is very high. Along with that is the
fierce competition between manufacturers, distributors, suppliers together.
May include the suppliers have names ahead, quite prestigious as P.A Viet
Nam ltd, FPT Telecom, Mat Bao Corporation...
The Nova's company does not stop at the product quality but also provided
the service quality and price with many attractive promotion programs.
Every day, there are more products launched from new companies, with the
superiority over with product earlier. This is one of the reasons for shorten the
lifecycle of product and reduce the price, competing on price isn’t effective as
before. To survive and grow, the business enterprises are facing challenges to
find new competitive tools, more effective. The integration of the world
economy and WTO is not only advantage but also disadvantage for Novaon
IDC's company. There are so many challenges require the companies must be
overcome to survive and thrive. Typically, they has penetrated into Vietnam
market, the pie is divided into smaller parts, the competitive advantage
shrinks that is why the competitive power is an important key to survive and

make stronger important thing for any business how to survive and stronger.
In this period , Novaon IDC competitiveness is not high, while marketing
activities can’t yet be properly invested.
1.2. Aims of the study
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The goal of the research was to propose a specific marketing strategy, in line
with company resources and market conditions. This strategy will serve as
orientation for all operations of the company, so that this activity takes place
systematic, methodical, professional and long-term.
Aiming for, topics will address four specific tasks:


Establish a theoretical basis of marketing solutions to enhance the

competitiveness of the company.


Understanding the business situation, the status of company marketing

activities Novaon IDC in recent years.

Reality and marketing solutions and the current competitiveness of the

Novaon IDC Online Data Joint Stock Company.

Recommendation some marketing solutions

to

increase

the

competitiveness of the Company Novaon IDC provided market data solutions
online of Vietnam.
1.3 Scope of the study
Scope of the Study: Research to clearly define the reality of the company and
the competitors, the strengths that the company has to develop and overcome
the remaining weaknesses in order to find solutions and recommendations for
marketing of the Novaon IDC Online Data Joint Stock Company in 20132015 period.The solution proposed in the subject also to enhance the
competitiveness of companies in the market offer web services to enhance
business competitiveness, which focuses mainly on the market Northern
1.4 Organization of the Study
Computer appeared long ago and had an indispensable role in the lives of
human beings. The advent of the computer has marked a turning point in
developing new and more modern civilization for the whole society. So far
the computer keeps finalized brought many conveniences, maximum support
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Academy Of Finance

to the users. Computer’s product is also increasingly rich and diverse, giving
customers a lot of choices.
Unlike in developed countries, the demand for regular supply of marketing
solutions for businesses already saturated, with a developing countries like
Vietnam, this is still a very potential market. The need to use the product for
service in Vietnam websites of organizations, enterprise, families and
individuals increased with the process of industrialization, modernization and
international economic integration.
Therefore, it is give an effectiveness marketing solutions to enhance the
competitiveness of Novaon IDC companies. In this study consists of three
main chapters. Chapter 1: Literature review, which includes concept and
delimit the content of the research topic and competitiveness and competitive
marketing, chapter 2: The study includes competitiveness and competitive
marketing and results of the analysis and conclusion, chapter 3:
recommendations
includes
Nova’s
development
direction

and

recommendations aimed at improving the competitiveness of NOVAON IDC
Online Data Joint Stock Company.
After a period of internship at the company, I realized that, in order to
improve the competitiveness of companies in the market Novaon product
supply professional websites, towards achieving the sales target, market share,

the set off a long-term marketing strategy in general and in each particular
stage of development is extremely important. Therefore you choose the
theme:

“"MARKETING

SOLUTIONS

COMPETITIVENESS OF NOVAON IDC

Lam Thi Kim Chi

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TO

ENHANCE

THE


Graduation Thesis

Lam Thi Kim Chi

Academy Of Finance

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Graduation Thesis

Academy Of Finance

CHAPTER 1: LITERATURE REVIEW
1.1. Concepts and delimit the content of the research topic
1.1.1 Concepts of marketing and marketing mix
1.1.1.1 Definition of marketing
Marketing is a widely used term to describe the means of communication
between the company and the consumer audience. Marketing is the adaptation
of the commercial activities and use of institutions by the organizations with a
purpose to induce behavioral change on a short-term or permanent basis. The
American Marketing Association most recently defined Marketing as "the
activity, set of institutions, and processes for creating, communicating,
delivering, and exchanging offerings that have value for customers, clients,
partners, and society at large."
The techniques used in marketing include choosing target markets through
market analysis and market segmentation, as well as understanding methods
of influence on the consumer behavior. The marketing planning creates
strategies for the company to place advertising to the dedicated consumer.
From a Dr. Philip Kotler point of view, defines marketing as “the science and
art of exploring, creating, and delivering value to satisfy the needs of a target
market at a profit. Marketing identifies unfulfilled needs and desires. It
defines measures and quantifies the size of the identified market and the profit
potential. It pinpoints which segments the company is capable of serving best
and it designs and promotes the appropriate products and services.”
The American Marketing Association offers this managerial definition :
Marketing (management) is the process of planning and executing the
conception , pricing, promotion, and distribution of ideas, goods, and service
to create exchanges that satisfy individual and organizational goals.

And other definition about marketing: Marketing is the management process

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responsible for identifying, anticipating, and satisfying customer requirements
profitably.
1.1.1.2 Definition of marketing mix
The marketing mix was proposed by professor E. Jerome McCarthy in the
1960s. It consists of four basic elements called the "four P's". Product is the
first P representing the actual product. Price represents the process of
determining the value of a product. Place represents the variables of getting
the product to the consumer such as distribution channels, market coverage
and movement organization. The last P stands for Promotion which is the
process of reaching the target market and convincing them to buy the product.
The four Ps determine how marketing satisfies consumer needs. They are
considered controllable marketing mix factors, meaning that they can change
or be altered as needed. Habits, lifestyle, and diet are all considered to be
controllable risk factors.
In the 1990s, the concept of four C's was introduced as a more customerdriven replacement of four P's. There are two theories based on four Cs:
Lauterborn's four Cs (consumer, cost, communication, convenience) and
Shimizu's four Cs (commodity, cost, communication, channel) in the 7Cs
Compass Model
The marketing mix: refers to the set of actions, or tactics, that a company uses

to promote its brand or product in the market.
Definition: The marketing mix refers to the set of actions, or tactics, that a
company uses to promote its brand or product in the market. The 4Ps make up
a typical marketing mix - Price, Product, Promotion and Place. However,
nowadays, the marketing mix increasingly includes several other Ps like
Packaging, Positioning, People and even Politics as vital mix elements.
Description the 4Ps of marketing:
Price: refers to the value that is put for a product. It depends on costs of
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Graduation Thesis

Academy Of Finance

production, segment targeted, ability of the market to pay, supply - demand
and a host of other direct and indirect factors. There can be several types of
pricing strategies, each tied in with an overall business plan. Pricing can also
be used a demarcation, to differentiate and enhance the image of a product.
Product: refers to the item actually being sold. The product must deliver a
minimum level of performance; otherwise even the best work on the other
elements of the marketing mix won't do any good.
Place: refers to the point of sale. In every industry, catching the eye of the
consumer and making it easy for her to buy it is the main aim of a good
distribution or 'place' strategy. Retailers pay a premium for the right location.
In fact, the mantra of a successful retail business is 'location, location,
location'.
Promotion: this refers to all the activities undertaken to make the product or

service known to the user and trade. This can include advertising, word of
mouth, press reports, incentives, commissions and awards to the trade. It can
also include consumer schemes, direct marketing, contests and prizes.

Lam Thi Kim Chi

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Graduation Thesis

Academy Of Finance

Marketing Mix

Product

Place

Product variety

Channel

Quality
Coverage
Design
Location
Features

Price

Promotion

Inventory
Brand name

List Price

Sale promotion

Packaging

Discount

Advertising

Sizes

Allowances

Sales force

Services

Payment period

Public relation

Warraanties

Cresit term

Direct marketing

Returns

Figure 1.1: The four P components of the marketing mix

1.1.2 Delimitations of the content of the research topic
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Graduation Thesis

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1.1.2.1 Target market selection and marketing strategy
Target market selection
A target market is the market (customers) a company wants to sell its products
and services to, and to whom it directs its marketing efforts. Identifying the
target market is an essential step in the development of a marketing plan. A
target market can be separated from the market as a whole by geography,
buying power and demographics, as well as by psychographics.
Target markets are groups of individuals that are separated by distinguishable
and noticeable market segmentation including the following:
Geographic - addresses (their location climate region)
Demographic/socioeconomic

segmentation

-

(gender,

age,

income,

occupation, education, household size, and stage in the family life cycle)
Psychographic segmentation - (similar attitudes, values, and lifestyles)
Behavioral segmentation - (occasions, degree of loyalty)
Product-related segmentation - (relationship to a product)
Factors of influence on marketing strategies:
In addition to the controllable marketing mix factors, there are uncontrollable
factors called environmental forces. The external influences are the forces that
affect the characteristics of the marketing strategies to which marketers adapt.
Amongst others they include: regulatory, economic, social, political
environment, competitive and technological.
Regulatory: This refers to laws and legality (governmental policies) that may
affect the way marketing can be characterized. For example, government
restriction on the importation of a particular product might hinder the
marketers playing in that particular field.
Economic: Various trend in the economic business cycle, including inflation,
recessions, deficit or income level. Each of these factors can have a direct

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Graduation Thesis

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impact on marketing which may have to be re-evaluated and overhauled as a
result.
Social: The social forces refer to the structure and dynamics of individuals
and groups and their behaviors, beliefs, thought patterns and lifestyles,
friendships, etc. When consumers changes their needs and wants, this directly
affects marketing strategies.
Political: The socio-economic conditions are closely related to the state of the
governmental institutions. Depending on the governmental impact on
bureaucracy, corruption, freedom of speech and other limitations (or
opportunities), the marketing strategies will adapt to the political conditions.
Competitive: Competition refers to the numbers of similar competitive
product brands. A new competitor entering the market will directly affect the
marketing strategies of the incumbent companies. Firms offering similar
services or products often achieve differentiation through marketing,
positioning and branding.
Technology: The marketing strategies often adapt to the pace of development
of the consumer demand and exponential technological progression.
Marketing strategy
An organization's strategy that combines all of its marketing goals into one
comprehensive plan. A good marketing strategy should be drawn from market
research and focus on the right product mix in order to achieve the maximum
profit potential and sustain the business. The marketing strategy is the
foundation of a marketing plan.
Marketers have outlined four basic strategies to satisfy target markets:

undifferentiated marketing or mass marketing, differentiated marketing,
concentrated marketing, and micromarketing.
Mass marketing (Undifferentiated Marketing): A market coverage strategy in
which a firm decides to ignore market segment differences and appeal to
everyone with one offer. It is the type of marketing where a product is sold

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through persuasion to a wide audience. Traditionally mass marketing has
focused on radio, television, newspapers and the internet (information
technology, social media etc) as the medium used to reach this broad
audience.
Mass marketing or undifferentiated marketing has its origins in the 1920s
with the inception of mass radio use. This gave corporations an opportunity to
appeal to a wide variety of potential customers. Due to this, variety marketing
had to be changed in order to persuade a wide audience with different needs
into buying the same thing. It has developed over the years into a worldwide
multi-billion dollar industry. Although sagging in the Great Depression it
regained popularity and continued to expand through the 40s and 50s. It
slowed during the anti-capitalist movements of the 60's and 70's before
coming back stronger than before in the 80's, 90's and today. These trends are
due to corresponding up swings in mass media, the parent of mass marketing.
For most of the twentieth century, major consumer-products companies held

fast to mass marketing- mass-producing, mass distributing and mass
promoting about the same product in about the same way to all consumers.
Mass marketing creates the largest potential market, which leads to lowered
costs. It is also called overall marketing
Differentiated marketing strategy: One where the company decided to
provides separate offerings to each different market segment that it targets. It
is also called multisegment marketing and as is clearly seen that it tries to
appeal to multiple segments in the market. Each segment is targeted uniquely
as the company provides unique benefits to different segments. It increases
the total sales but at the expense of increase in the cost of investing in the
business.
A differentiated marketing strategy is one where a company develops several
different brands to meet the unique needs of each of the consumer segments.
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A company that produces breakfast cereals, for example, may produce a sweet
cereal aimed at children, an organic cereal for the health-conscious and a
high-fiber cereal for dieters. The key to successful implementation is that each
brand must have its own marketing plan independent of any other brands.
Differentiated marketing combines the best attributes of undifferentiated
marketing and concentrated marketing. It appeals to two or more distinct
market segments, with a different marketing plan for each. Typically
differentiated marketing creates more total sales than undifferentiated

marketing, but it also increases the costs of doing business.
Concentrated marketing: This approach focuses on selecting a particular
markets niche on which marketing efforts are targeted. Your firm is focusing
on a single segment so you can concentrate on understanding the needs and
wants of that particular market intimately. Small firms often benefit from this
strategy as focusing on one segment enables them to compete effectively
against larger firms.
Concentrated Marketing is a strategy whereby a product is developed and
marketed for a very well defined and specific segment of the consumer
population. Concentrated marketing is particularly effective for small
companies with limited resources because it enables the company to achieve a
strong market position in the specific market segment it serves without mass
production, mass distribution, or mass advertising.
Some features of Concentrated Marketing are:
Concentrated marketing approach aims at a narrow, specific consumer group
through one specialized marketing plan catering to the needs of that segment.
Concentrated marketing is popular for small firms for these reasons:
Mass production, mass distribution, and mass advertising are not necessary.
It can succeed with limited resources and abilities by concentrating efforts.
If concentrated marketing is used, it is essential for a firm to do a better job
than competitors in several areas.
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The company needs to tailor its marketing program for its segment better than
competitors.
Competitors’ strengths should be avoided and weaknesses exploited.
The majority fallacy, appealing to a large segment that is laden with
competition, should be avoided.
A potentially profitable segment may be one ignored by other firms.
Per unit profits can be maximized through market segmentation. Total profits
are not maximized, because only one segment is sought.
A distinct niche can be carved out for a particular brand.
Direct marketing: Direct marketing is a form of advertising which allows
businesses and nonprofit organizations to communicate directly to customers
through a variety of media including cell phone text messaging, email,
websites, online adverts, database marketing, fliers, catalog distribution,
promotional letters and targeted television, newspaper and magazine
advertisements as well as outdoor advertising
A form of advertising in which is physical marketing materials are provided to
consumers in order to communicate information about a product or service.
Direct marketing does not involve advertisements placed on the internet, on
television or over the radio. Types of direct marketing materials include
catalogs, mailers and fliers.
Direct marketing focuses on the customers, data, and test. Hence, besides the
actual communication, a direct marketing campaign will incorporate
actionable

segments and use pre- and post-campaign analytics to measure

results. Characteristics that distinguish direct marketing from other types of
marketing are:
A database of names (prospects, customers, businesses, etc.), often with
certain other relevant information such as contact number/address,

demographic information, purchase habits/history, and company history, is
used to develop a target market with common interests, traits or
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characteristics. Generating such a database is often considered part of the
direct marketing campaign.
Marketing messages are addressed directly to this list of customers and/or
prospects. Addressability comes in a variety of forms including email
addresses, phone numbers, fax numbers, postal addresses, and web browser
cookies.
Direct marketing seeks to drive a specific "call to action." For example, an
advertisement may ask the prospect to call a free phone number, mail in a
response or order, or click on a link to a website.
Direct marketing emphasizes traceable, measurable responses. It also
emphasizes maximizing response rates by testing while minimizing
advertising expenses when engaging prospective customers, regardless of the
medium used.

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1.2. Competitiveness and competitive marketing
1.2.1 Definition of competitiveness and competitive marketing
Competitiveness: Competitiveness pertains to the ability and performance of a
firm, sub-sector or country to sell and supply goods and services in a given
market, in relation to the ability and performance of other firms, sub-sectors
or countries in the same market.
Marketing Competitiveness is the ability of a business to improve
continuously marketing process capabilities and deliver better value to
customers than competitors."
1.2.2 The views on competition marketing
In economics, competition is the rivalry among sellers trying to achieve
such goals as increasing profits, market share, and sales volume by varying
the elements of the marketing mix: price, product, distribution, and
promotion. Merriam-Webster defines competition in business as "the effort of
two or more parties acting independently to secure the business of a third
party by offering the most favorable terms."
Competition is widespread throughout the market process. It is a condition
where "buyers tend to compete with other buyers, and sellers tend to compete
with other sellers." The competitive process in a market economy exerts a sort
of pressure that tends to move resources to where they are most needed, and
to where they can be used most efficiently for the economy as a whole.
So, what does competition mean in the field of marketing? Competition is the
rivalry between companies selling similar products and services with the goal
of achieving revenue, profit, and market-share growth. Market competition
motivates companies to increase sales volume by utilizing the four
components of the marketing mix, also referred to as the four P's. These P's

stand for product, place, promotions, and price. Knowing and understanding
your competition is a critical step in designing a successful marketing
strategy. If you are not aware of who the competition is and knowledgeable
about their strengths and weaknesses, it's likely that another firm could enter
the picture and provide a competitive advantage, such as product offerings at
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lower prices or value added benefits. Identifying your competition and staying
informed about their products and services is the key to remaining
competitive in the market and is crucial to the survival of any business.
There are three primary types of market competition:
Direct competitors - A direct competitor offers the same products and services
aimed at the same target market and customer base, with the same goal of
profit and market-share growth. This means that your direct competitors are
targeting the same audience as you, selling the same products as you, in a
similar distribution model as you.
Indirect Competitors - An indirect competitor is another company that offers
the same products and services, much like direct competitors; however, the
end goals are different. These competitors are seeking to grow revenue with a
different strategy.

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2.1

Academy Of Finance

CHAPTER 2: THE STUDY
An overview of Novaon IDC Online Data Joint Stock Company

2.1.1 The process of formation and development
Digital Marketing (Digital Marketing) is the use of the Internet as a means for
marketing and communications, product marketing and their brands quickly
and effectively. Digital Marketing is a young field, though nascent, but was
soon mature and assertion its position in the economy. In recent years,
companies operating in the field of online marketing has been developing
constantly, and becoming a key industry of the country, contributing
thousands of billion in the national budget.
In the market economy, international

economic

integration,

the

competitiveness is getting fiercer. The companies want effectively business
must be able to research, market forecasts possible, thus making the price

policy, product, distribution channel, or planning communication programs
most dominant way. Marketing is an essential activity for all businesses to be
able to survive and grow. Since the creation of the known, attract, and
maintain customer loyalty, marketing will play a key role leading.
Always pursuing to mission statement take the Media and Technology as the
foundation create surplus value, bringing success for customers, for society,
for the organization and for its members, Novaon IDC understands the power
of the Internet and desires to take advantage of the Internet to help humans helping businesses master their life a convenient and efficient way, inheriting
9 years of experience of the Group, inherited experience implementing
marketing tools for businesses. NOVAON IDC existing team of nearly 200
personnel and confirmed the leading position on the deployment of Digital
Marketing campaign in Vietnam. NOVAON IDC has experienced with
thousands of campaigns marketing online for over 3,000 Digital customers

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from many different fields with diverse forms include Google Adwords, web
design consulting, hosting, domain name, servers, digital signature. Always a
pioneer in consulting and technology applications to the cause of improving
the quality of life - work of people in particular and business in general.
 The process of formation and development of the company
The process of formation and development of the NOVA Communication &
Technology Corporation

Founded in 2006, after 10 years of unremitting efforts, thousands of
customers have NovaAds remember names - a leading company in the field of
online marketing. By 2013, Novaon IDC Online Data Joint Stock Company
becomes a member of the NOVA Communication & Technology Corporation
with new brand is NOVAON IDC.
2006-Established and original called New Star online advertising company.
These are the first steps of the company in the young Internet industry but full
of potential. The company started with 2 HR scale.
2010-October: Renamed NOVA Communication & Technology Corporation,
brand is Novaads (the predecessor of today NOVAON ADS).
November: Establishment of a branch in Ho Chi Minh City in a bold decision
of the CEO, officially "risky" expansion and development of the southern
market potential as well as challenges.
2012-Launch a NOVANET products-The first contextual advertising network
in Vietnam. With smart technology systems, NOVANET has added to
NOVAON ADS the breakthrough advertising solutions to maximize
efficiency for business profitability.
2013-NOVAON IDC became senior partner of Google in Vietnam; confirms
the position and the size of the brand. In recognition of the network the
world's largest search as Google, NOVAON IDC has really enhanced the
brand and quality of its services in Digital Marketing community in Vietnam.

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2014-March: Establishment Novaon IDC Online Data Joint Stock Company
March:

Launched

product

online

travel

solutions

Bookin.vn

July: Formally established NOVAON Internet Corporation; 5 affiliates:
NOVAON ADS, NOVANET, BOOK IN, IDC and NOVAON MOBILE
2015-March: NOVAON FUND Investment Fund was founded with the
mission of "Light Potential Start Up".
May: NOVAON IDC wireless services deployment exclusive marketing at
Tan Son Nhat airport.
August: NOVAON Mobile has launched products Udoctor, marking a new
milestone in the development stage of the official NOVAON engaged
Mobility industry trends shared economy.
Novaon IDC Online Data Joint Stock Company was founded on 9/5/2013,
Tax Registration Number: 0106170996 at Cau Giay District tax department
Novaon IDC Online Data Joint Stock Company is a non-state enterprise,
which is operated under the Enterprise Law.
The company's charter capital: 20,000,000,000 VND

2.1.2 The organizational structure of the company and characteristic of
business
 Lines of business
The main activities of Novaon IDC focuses on the field of marketing online,
advertising
Online Marketing Services are provided by NOVAON IDC including Google
Ads, website design consulting, hosting, domains, servers, digital signatures.
Many big brands have found to NOVAON IDC to implement online
marketing campaigns of her, which must mention the "big guns" such as
Vietnam UNILIEVER, Nokia, Panasonic, FPT Online, VTC Online, VDC
Online, FPT University, Vinaconex ITC, Toshiba Asia...

Lam Thi Kim Chi

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Graduation Thesis

Academy Of Finance

2.1.2.1 The structure of Novaon IDC Online Data Joint Stock Company
Board of Directors

v

Administrative
Department

Financial Accounting

Department

Marketing and Communications Department

Sale Department

Customer Service Department

(Source: Administrative Department, Novaon IDC Online Data Joint StockCompany)

Figure 2.1: The structure of Novaon IDC Online Data Joint Stock Company
a) Function and duties of Marketing and Communications Department
The marketing strategy is planned in this department. Marketing and
Communications Department gives advice to the Director on the business of
the company, from production to consumption of the product. It organizes
economics information systems, advertising offers, as well the marketing. In
addition, marketing and communications department finds demands, suggests
new ideas for products to expand the company. Along with the financial
accounting department, it conducts economic analysis for operating, and from
that proposes measures to reduce cost of product.
b) The business activities of the company

Lam Thi Kim Chi

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