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Vũ Thị Thoại My
15DH340008
How Vietnam Airline Build Their Brand?
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Introduction
In development service, the aviation service is more increase and human
aware to importance of the aviaton. Nowaday, we want to go somewhere
else who think right to VietNam Airline. And the question here is How
Vietnam Airline build their brand to everybody?
Problem Statement
In 1956, Vietnam airline was established. At this time, the size of fyling
team was so small with just 5 airplanes. In the part 20 years, with
consitently average growth rate in double digits, Vietnam airline has been
growing and developing to become a popular brand in the region thanks
to the competitives advantages of morden fleets, extensive airway
networks and servies.
Objectives
I propose to review the available literature about Vietnam airline. In this
review I will achieve the following two goals:
(1) Explain why Vietnam airline is more development.
(2) Showed Vietnam airline service to lead in Viet Nam.
Activity Plan