SANIVA
Are you Ready to work
with Samsung company &
people?
2
What’s the Samsung
Culture & people?
3
What’s the Korean
Culture & people?
4
5
The Red Devils
Some Keywords to understand Koreans
6
Military
Some Keywords to understand Koreans
7
Hurry, Hurry
Some Keywords to understand Koreans
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Confucianism
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N Generation
Some Keywords to understand Koreans
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What’s the Samsung’s
Operational Power?
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Performance by Business
Sales
( Unit : US$ bil.)
55.2
36.4
Semiconductor
Telecommunication
Digital Media
Digital Appliance
LCD
Other
17.5
63.4
56.7
18.1
20.5
10.6
18.1
11.9
6.4
2.9
4.3
0.3
2002
2002
2003
2003
7.7
3.1
8.3
0.5
2004
2004
18.6
19.6
6.4
3.3
6.8
9.6
0.7
12.6
2005
2005
3.3
1.1
2006
2006
12
Performance by Business
Operating Profits
( Unit : US$ bil.)
11.5
8.0
Semiconductor
Telecommunication
Digital Media
Digital Appliance
LCD
Other
6.0
7.2
5.4
7.5
5.4
3.0
2.7
2.3
0.1
-0.1
0.7
0.0
2002
2002
2003
2003
0.0
-0.1
1.8
-0.1
2004
2004
2.3
-0.3
0.0
0.7
-0.1
2005
2005
1.9
-0.4
-0.2
0.7
0.0
2006
2006
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Global Network
Countries
19
38
8
31
10
2
6
11
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18 Products of Global Top 1st
SRAM Chip
VCR
C-TV
Computer Monitor
DRAM Chip
Printer Tunner
LDI
CDMA Handset
ITO Glass
Monitor DY
Monitor FBT
MWO
TFT-LCD
FDD
CPT, CDT
Flash
STN-LCD
etc : VCR Drum+Head, DMF, ABS, TFT-LCD 유유유유
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What’s the Samsung’s
Operational Power?
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1. Innovation
2. Management
1 pair of Wheels of running Bicycle
not to fall down Samsung
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■ Innovation
- Target : 3 P
Product
Process
Personnel
- Tool : CSD
Creativity Speed
Devotio
n
18
■ Management
- Key Guideline
Right
Timely Nicely
Place
- Key Factor : Communicatio
n
* Report -> Discussion -> Feedback
* Trust -> Empowerment ->
Development
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For Samsung Global Operation
“ Localization is
one of the our main Goal.
”
- Key Factor : Communicatio
n
* Report -> Discussion -> Feedback
* Trust -> Empowerment ->
Development
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■ SEC Culture Characteristics
Clan
(Relationshiporiented)
Flexibility
Adhocracy
(Innovation)
4.1
4.0
3.6
3.5
External
Internal
3.5
3.7
3.8
Hierarchy
3.9
Market
(Resultoriented)
Control
AS-IS
Emphasizes the integration
and flexibility of internal
organization, with utmost
importance in interpersonal
relationship.
Harmony/unity/cooperation
and team work are the key
values and shows high
consideration and interest in
members.
Characterized by
adaptability to external
environment, change and
flexibility. In order to adapt
to the changing
environment, emphasizes
organizational change and
innovation. Respects
creativity, taking risks, and
challenging spirit.
Emphasizes integration of
internal organization with
stability and continuation of
present state. Maintains
Bureaucracy and chain of
command and strict
adherence to established
rules and operations.
Emphasizes stability /
safety with the environment
and places importance in
production, efficiency, and
logic. Stresses efficient
work process and rational
attainment of goals in given
tasks.
TO-BE
May 2005 Employee Survey Result
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■ Corporate Image
Samsung
LG
Hyundai
SK
POSCO
Lotte
Gender
Male
Female
Male
Male
Male
Female
Age
Early 30’s
Early 30’s
Early 40’s
Mid 20’s
Early 30’s
Mid 30’s
Body Type
Medium
Medium
Chubby
Medium
Built
Medium
Work
Professional
Sales / Service
Production
Sales / Service
Production
Sales / Service
Style
Educated/Stylis
h
Friendly/Comfortable
Rough / Don’t
care fashion
Fashionable
Rough but
Educated
Don’t care fashion
at all
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Now, What’s your feeing for
Our Company
Samsung?
Please Express your Idea
with Activity !
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