rimsha Strategic Marketing Review

PRESENTATION ON
GUL AHMED TEXTILE MILLS

BY: RIMSHAIQBAL


Module 1:
Company Background
Established

1953

Listed in stock exchange

1970

Weaving machine

300

No of employees

7000

Spindles

130,000

Retail stores 

40

Opening its first store in Karachi

2003

GDP

8.5%

Annual volume total world textile trade

18 trillion

 Air jet looms

250

conventional looms

297


LOGO:


PURPOSE OF ESTABLISHMENT
 Gul Ahmed

is synonymous with quality,
innovation and reliability. The purpose is

to produce finest quality cotton yarns,
home linen and fashion fabrics, Gul
Ahmed has emerged as an icon of
creativity and style for you and your
home.



Board of Directors:


Products of Gul Ahmed
 Yarn
 Fabrics
 Bed

linen
 Curtain


Nature of Business
 The

principal business activity of the
Company is manufacture and sale of
textile products.



Share price of Gul Ahmed

Current position of Gul Ahmed


Graphs:
Sales

Gross Profit

1st Qtr
2nd Qtr
3rd Qtr
4th Qtr

1st Qtr
2nd
Qtr
3rd
Qtr


Competitor:


Customer Market
Gender:
 Male consumers
 Female consumers
Income:

 Upper class income group
 Middle class income group



Outlets:
 Burn

road
 Bahadurabad
 Tariq road
 Millennium
 Park tower
 Landhi near the main Head office
 All over the Pakistan


Employee rewards:









Health awareness programs
Awareness sessions on HIV/AIDS
Employee vaccinations against Hepatitis B

Fire fighting
First aid
Work place hazards
MSDS (Material Specification Data Sheets of
Chemicals)
Employees are rewarded with medals and cash prizes


Rewards
 Gul Ahmed

textile mills LTD has been
rewarded the most prestigious marketing
excellence reward of “Super Brand” of
Pakistan in 2007.


Membership of Trade and
Organization
 The

Karachi Stock Exchange Limited.
 Lahore Stock Exchange (Guarantee) Limited.
 All Pakistan Textile Mills Association.
 Pakistan Cotton Fashion Apparel Manufacturers
& Exporters Association.
 Karachi Cotton Association.
 Chamber of Commerce & Industry, Karachi.
 Employees Federation of Pakistan.
 All Pakistan Textile Processing Mills Association

Module 2:
Current strategic direction:
 Vision

statement:
 Setting trends globally in the textile
industry. Responsibly deliver products and
services to our partners.
 Mission statement:
 Deliver value to our partners through
innovative technology and teamwork.
Fulfill our social and environmental
responsibilities.






Long term objective:
 The

main objective of Gul Ahmed is to set
trend globally in the textile industry.

 Second

objective is to provide product

and service to the partners responsibly