END OF UNIT TEST UNIT 8

END-OF-UNIT TEST 8
Duration: 75 minutes
Section 1: Language knowledge (40 marks)
I. Fill in each blank in the passage below with ONE suitable word.
I. Fill in each blank in the passage below with ONE suitable word.
An old (1) ____ says that money is the (2) ____ of all evil. It is also the cause of increasing health problems in Britain. The
recent ill health of the world economy is making people sick. This is according to a survey carried out (3) ____ by the UK’s
Blood Pressure Association and the insurance company Friends Provident. They found that two-thirds of British people feel less
(4) ____ than they did three years ago. Researchers say the credit crunch and concerns about the economy are driving up stress
levels and making people cut (5) ____ on healthy food and fitness clubs. Their research coincides with the launch of a campaign
called Know Your Numbers Week, during which Britons can get free blood (6) ____ checks. The aim is to warn people early
that their health may be worsening.
Money worries could have serious consequences (7) ____ people in Britain. Mark Jones, a Friends Provident spokesman, said:
“The credit crunch appears to be having serious [effects]. Lifestyle changes, poor diet and ( 8) ____ of exercise in particular, can
have a negative effect (9) ____ people's blood pressure and consequently their long-term health.” Many people are worrying
more about spiraling food and fuel prices, home loan repayments, and rising (10) ____. Nearly one in five of those surveyed
said they were sleeping less, 56% are buying cheaper food and cutting back on fruit and vegetables, while 6% have started
smoking. Professor Graham Macgregor of the Blood Pressure Association warned: “The lack of concern over long-term health
is putting the nation at risk of a blood-pressure ticking time bomb.”
1.
(a)
says
(b)
say
(c)
sayings
(d)
saying
2.
(a)
trunk

(b)
root
(c)
branch
(d)
twig
3.
(a)
jointly
(b)
join
(c)
joined
d)
joints
4.
(a)
better
(b)
good
(c)
well
(d)
best
5.
(a)
side
(b)
front
(c)

back
(d)
bottom
6.
(a)
pleasure
(b)
pressure
(c)
pressing
(d)
plaster
7.
(a)
for
(b)
in
(c)
by
(d)
of
8.
(a)
lacks
(b)
black
(c)
slack
(d)
lack

9.
(a)
to
(b)
on
(c)
at
(d)
for
10.
(a)
doubt
(b)
debut
(c)
debit
(d)
debt
II. Choose the best answer
11. Coca-cola is a ................. market product; it sells to large numbers of people.
a. mass
c. new
b. productive
d. mature
12.
A market for a special kind of product that may not have many buyers is .................
a. luxury market
c. closed market
b. captive market
d. niche market

13.
The length of time during which a company expects to sell a particular product before it has to replace it with a more
up-to-date product is known as product ......................
a. life cycle
c. timetable
b. range
d. forecast
14.
The main elements of the marketing ..................... are product, price, promotion and place.
a. position
c. mix
b. information
d. campaign
15.
Some manufacturers were accused of ....................., in other words selling goods abroad at a lower price than they were
sold domestically.
a. dumping
c. flooding
b. revaluing
d. devaluation
16.
- ..................... are the sales figures like? – Well, I think we’ve had excellent results.
a. How
b. What

End-of-unit test 8/ Module3

1

c. Which
d. Why
17.
..................... can we make sure that our new range is targeted on the right market segment?
a. What
c. If
b. How
d. Which
18.
Hasn’t our market share increased?
a. No. it increased by 3.5%.
c. Yes, by 3.55. isn’t it fantastic.
b. Yes. It hasn’t increased at all.
d. Yes. The sales figures are not good.
19.
How are things going?
a. No, not yet. I’m afraid.
c. Very well, thank you. And you?
b. Certainly. I’ll do that.
d. Very well, thank you. It’s been very busy.
20.
- …………………………? – It’s doing really well. Orders are pouring in, actually.
a. What about our new range of furniture
b. What do you plan for our new range of furniture
c. How are you doing with our new range of furniture
d. Which about our new range of furniture
21.
Every target group is becoming more resistant to the traditional advertising methods, ..................... brands have to look
at different ways to move people.
a. because

c. so
b. although
d. where
22.
I’ve not met my sales targets. ..................... I’m worried I won’t get a bonus.
a. That’s why
c. For instance,
b. Because
d. In addition,
23.
The product did not sell well ..................... it was not promoted in the right way.
a. unless
c. where
b. if
d. because
24.
..................... reality, advertisements for most luxury brands are depressingly similar.
a. At
c. By
b. In
d. On
25.
Clever advertising is no substitute .................... good quality at a reasonable price.
a. on
c. to
b. in
d. f
e. 26. Mocha Monkeys Coffee _________ very quickly because of its cheap prices and unique drinks.
f.
a. is expanding

c. expanded
g.
b. expands
d. would expand
h. 27. If the government _________ the legal workweek to thirty-seven hours, numerous small companies will go
bankrupt.
i.
a. had cut
c. cuts
j.
b. will cut
d. cut
k.
28. The government has offered tax incentives to new companies in hopes of _________ the economy.
l.
a. consuming
c. breaking
m. b. boosting
d. controlling
n. 29. _________ there may be many ways to solve a problem, only some of them are practical, given the social, cultural
and organizational environment.
o. a. Because
c. Although
p. b. Since
d. After
q. 30. _________ goods and products are of very high quality and intended to be bought by people who are quite rich
r.
a. Consumer
c. Upmarket
s.

b. Downmarket
d. Producer

End-of-unit test 8/ Module3

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t.

31. Adidas has recently decided to shift their focus on target smaller cities and less wealthy consumers, _________ it
believes growth potential is higher for foreign brands.
u. a. whether
b. that
v.
c. where
d. which
w. 32. The company wants its employees and their colleagues to take ownership with _________to solve
x.
the recent crisis.
y.
a. managed
c. manage
z.
b. management
d. managing
aa. 33. Sue asked Rob _________ .
ab. a. whether he had missed another deadline.
c. has he missed another deadline?
ac. b. have you missed another deadline?

d. if had he missed another deadline?
ad. 34. The fact of a famous person appearing in an advertisement saying that they use and like a product is _________ .
ae. a. demonstration
b. endorsement
c. participation
d. placement
af. 35. The community center’s director thanked Mr. Jacobs for _________ the weekly lecture series on historical events
ag. a. circulating
b. organizing
c. applying
d. insisting
ah. 36. There’s an ______________ bonus if I exceed my sales target by more than 10%.
ai. a. add
b. addition
c. additional
d. added
aj. 37. It’s ______________to sell such goods without a proper permit.
ak. a. legal
b. illegal
c. illegally
d. legalize
al. 38. We’ll need a detailed cost ______________ before giving final approval.
am. a. analyze
b. analysis
c. analyst
d. analyzation
an. 39. Their latest figures demonstrate ____________that their shares are ready for a big rise! Buy now!
ao. a. convince
b. convinced
c. convincing

d. convincingly
ap. 40. I have no intention of paying such ______________ prices.
aq. a. inflate
b. inflation
c. inflated
d. inflating
ar. Section 2: Language use (60 marks)
as. I. Read the following passage and answer the questions that follow.
at.
SELLING DREAMS
au.
By John Munch
av. Ferrari, Italy's maker of sports and racing cars, is among the three most recognisable brands in the world. The company
got its high profile among the world's corporate giants without the help, for most of its existence, of an advertising
department. Only as recently as 1993 did Ferrari create a marketing department. 'Just parking our exciting automobiles is
enough to draw the crowds,' writes Gian Luigi Longinotti-Buitoni, the author of a book called Selling Dreams.
aw. Customers are now spending more money on products they desire rather than on products they simply need. All
companies must therefore produce goods of very high quality. More importantly, they must establish a brand for years to
come by giving it emotional qualities that match customers' strongest desires. Like Ferrari, all companies must create and sell
'dreams'.
ax. Longinotti-Buitoni gives some interesting statistics about markets for luxury goods worldwide: Switzerland, with 220
Ferraris sold in 1997, is the largest market per capita for the car maker's products; the company, on the other hand, sells only
2.7 percent of its cars to women; Rolex and the highest number of luxury watches are sold in Italy, while Japan has been
consistently the leading market in the world for leather goods from Gucci, Ferragamo, Hermes and Louis Vuitton. China,
amazingly, appears to be drinking a lot of Hennessy cognac.
ay.
From the Financial Times
az. Choose the best answer
ba. 1. What was unusual about Ferrari's marketing until 1993?
bb. a. It enabled the company to get its high profile.

bc. b. They didn’t have a marketing department.
bd. c. It launched the three most recognisable brands of cars.
be. d. They were among the world’s corporate giants thanks to its help.

End-of-unit test 8/ Module3

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bf.
bg.
bh.
bi.
bj.
bk.
bl.

2. Why must all companies produce goods of very high quality, according to the author?
a. because people aren’t pleased with low quality goods at all.
b. because people’s buying power is increasing.
c. because people are becoming richer.
d. because people are buying goods on the basis of desire rather than need.
3. What does the author recommend that companies should do?
a. They should give their brand emotional qualities that match customers' strongest desires, thus creating and selling
dreams.
bm. b. They should have a marketing department that helps to find out customers’ need.
bn. c. They should do some statistics about the market before launching their products.
bo. d. They should break into new markets, such as Switzerland, China, Italy, Japan, etc.
bp. What does each of the following underlined words / phrases refer to?
bq. 4. …. for most of its existence, of an advertising department (paragraph 1)

br. 5. … they must establish a brand for years to come by giving it emotional qualities … (paragraph 2)
bs. Which words in the passage mean the following?
bt. 6. a product or group of products or a service, with a particular name, that usually forms part of an easily recognizable
design on packaging or advertising campaign …………….
bu. 7. relating to a company or group …………….
bv. 8. expensive items that are bought from choice and not necessity …………….
bw. Fill in each blank with ONE suitable word from the passage. Put it in its correct form or tense.
bx. 9. Consumer ..................... is a description of a typical customer who may be interested in a product.
by. 10. How easily are you persuaded by .....................?
bz. II.Writing
a.
You work for the Marketing Department of Vinamilk. You receive the following enquiry. Write a reply based on the
otes below.

cb.
cc. Dear Sir/ Madam,
cd.
ce. I am interested in your range of fresh milk for adults, which I saw advertised in Phu Nu.
cf. Could you please send me a copy of your catalogue? Further details of your new brand of yoghurt would also
be welcome.

cg.
ch.
ci.
cj.

Many thanks,
Le Van

ck.

cl. Notes
cm. Thanks for enquiry/ enclose catalogue/ also enclose leaflet about Vinamilk Aloe Vera Yogurt Milk + say a few
word about this product (tasty, nutritious for complexion ,its rich source of Vitamin A and B that helps bring fine
complexion, Selenium in Aloe Vera contributes to preventing the aging of skin) / end suitably

n.
o.

III. Listen to the talks, and then answer the questions about them by marking the correct choice — (A), (B), (C), or
D). The recording will be played twice.
p.
PART 1
q.
1. Where is this announcement being made?
r.
a. On an aircraft.
ct.
c.c. At an airport.
s.
b. In Glasgow.
cu.
d.d. On a shuttle bus.

w.
x.

cv.
2. Why is Mr. Kim being paged?
a. There's a message for him.

End-of-unit test 8/ Module3

cy.

b. His flight has been delayed.

4


z.
b.
c.
d.
e.
h.
i.
j.
k.

o.
p.
q.
t.
u.

c. c. Someone has found his ticket.

da.

d. d. There is an emergency.

3. Where are the white telephones located?
a. On board the aircraft.
b. At the ticket counter.

df.
dg.

c. c. All over the airport.
d. d. At an information booth.

4. Who is the audience for this talk?
a. People at a cafeteria.
b. Shoppers at a grocery store.

dl.
dm.

c. c. Guests at a party.
d. d. People who want to go fishing.

dr.
ds.

c. c. Charcoal.
d. d. Fish.

dn.
5. What is being offered at a special price?
a. Meat.

b. Bread.

PART 2: You will hear a telephone conversation between a man and a woman talking about advertising their new
roduct. Fill in the missing information. The recording will be played twice.
v.
1. The man suggests advertising: …………………
w.
2. The cost of online advertising: …………………
x.
3. The results of online advertising: far ………………… other forms of adverts
y.
4. online advertising actually costs about: ………………… of television ads
z.
5. The man will speak to: ………………… of his

ea.
eb.
ec.
ed.
ee.
ef.
eg.
eh.
ei.
ej.
ek.
el.
em.
en.
eo.

ep.
eq.
er.
es.
et.
eu.
ev.
ew.
ex.
ey.
ez.
fa.
fb.
fc.
End-of-unit test 8/ Module3

5


n.
o.

fd.
fe.
ff.
fg.
fh.
fi.
fj.
fk.

fl.
fm.
Section 1 (40 m)
I. (10 m)
fp. 1. d- saying
fu. 6. b- pressure
fz.
II.(15m)
11. A
12. D
16. B
17. B
21. C
22. A
26. A
27. C
31.B
32. B
36. C
37. B

fq.
fv.

THE END

KEY TO END-OF-UNIT TEST 7

2. b- root
7. a - for

fr.
fw.

3. a- jointly
8. d - lack

fs.
fx.

ft.
fy.

4. c - well
9. b - on

5. c - back
10. d - debt

a.
b.
13. A
14. C
15. A
c.
18. C
19. D
20. A
d.
23. D

24. B
25. C
e.
28. B
29. C
30. C
f.
33. A
34. B
35. B
g.
38. B
39. D
40. C
h.
i.
Section 2 (60m)
j.
I. Reading comprehension (20 m)
k.
1. B
2. D
3. A
4. (of) Ferrari
5. all companies
l.
6. brand
7. corporate 8. luxury goods
9. profile
10. advertising

m.
n.
II. Writing(20 m)
o.
* Sample answer
p.
q.
Dear Ms Van,
r.
s.
Thanks for your enquiry of 1 April.
t.
Please find enclosed our current catalogue, which contains detailed information about our products.
u.
We also enclose a leaflet about Vinamilk Aloe Vera Yogurt Milk. Aloe Vera is not only tasty but also really
utritious for complexion. Its rich source of Vitamin A and B help bring fine complexion, meanwhile Selenium in Aloe
era contributes to preventing the aging of skin.
v.
We hope you will enjoy our products and recommend them to your friends.
w.
x.
With best wishes,
y.
z.
Nguyen Kim Phuong
a.
Marketing Manager
hb.
hc. Tiêu chí và thang điểm cho bai viet
hd.

he. Nôi dung: Đủ nội dung yêu cầu trong đề bài (4d)

End-of-unit test 8/ Module3

6


k.
l.
m.

hf. Cấu trúc câu: Đúng cấu trúc câu đơn/ghép/phức (đã học kỹ ơ HP1&2) = Liên kết trong câu phù hợp/logic +
thì thời
(4d)
hg. Liên kết: Dùng phù hợp những phương tiện liên kết giữa các câu trong văn bản (thư, báo cáo, đoạn văn) (4d)
hh. Từ vựng: phù hợp, đa dạng (sử dụng từ đồng nghĩa hay cách viết khác nhưng vẫn giữ nguyên mục đích giao
tiếp) (4d)
hi. Lưu loát. mạch lạc: đọc dễ hiểu, không phải đoán (4d)
hj.
III LISTENING (20 m)
PART1
1.C 2. A 3.C
4. B 5. D
hn.
PART 2
1. online
2. very minimal
3. exceed
4. 1/10
5. a friend

o.
p.
q.
r.
TAPESCRIPT FOR END-OF-UNIT TEST 8 – MODULE 3 CTTT
s.
Unit 7
t.
Part 1
u.
[Questions 1 to 3 are based on this announcement:]
v.
[Paging Glasgow-bound passenger Kim, Mr. Chang Su Kim. Mr. Kim, please come to the ticket counter of British
irways International or pick up one of the white information telephones located throughout the airport to receive an
mportant message.]
w.
[Questions 4 and 5 refer to this talk:]
x.
[Attention, Food King shoppers. Stop by our fresh seafood department for our catch of the day. Today's catch is
elicious salmon steaks, perfect for grilling over charcoal. Today only, these salmon steaks are two for the price of one.
nd while you're at it, stop by our bakery for some French bread, still warm from the oven.]
y.
z.
Part 2
.
W: What do you think would be a good way to advertise our new product, the local paper or the radio?
b.
M: We tried both before, but the results were not very good compared to how much they cost. I thought we could
y advertising online this time around. I heard the cost is very minimal and the results far exceed other forms of

dvertisement nowadays. It actually costs about 1/10 of television ads yet produces similar results.
.
W: Yes, I heard something about that as well. I think it's worth a try why don't you look into it and get back to me
oon?
d.
M: I’ll go and speak to a friend of mine who works in the field. He's the one who mentioned it to me a while back.
ie.

End-of-unit test 8/ Module3

7


if.
ig.
ih.
ii.
ij.
ik.