IT training shoes and accessories TruePDF february 2019

An Images Group Publication

February 2019 // Vol. 11 // No. 02 // `100 // uS$20
www.shoesandaccessories.in

Trends
MarkeTing
reTailing

Lifestyle Debut

liberty perFumeS

expreSSioNS

Da Milano
Your Everyday Muse

ValeNtiNe
collectioN

ceriz

Unique Scents Crafted
Especially for Indians

Report

Jaipuria
coNFereNce

A Paradigm Shift In Retail
Consumer Behavior

Awards

cle North india awards

Language of Love

EXPORT AWARDS 2017-18

Trends | Spotted

expo riVa Schuh
& GardabaGS

we Spotted
Brand Watch

tresmode: Creating Uber Chic
modello domani: Style of Tomorrow
Retail Watch

Jupiter Shop: The Big, Tall Store
Jewellery Focus
aVama JewellerS
Designs of Exclusivity and Finesse

Trade Event

Trend 2019-20: Autumn/Winter
Footwear Collections

Style File

trailblazerS

Best-Dressed Round Up

Tarot Predictions

diScoVer the uNaNSwered
with tiNNa mallhotra

Opinion

JaGrati ShriNGi

Fashion Jewelry Industry




Trends • MarkeTing • reTailing

editor-in-chief
amitabh taneja
managing editor
n bobo meitei
publisher

s p taneja
consulting editor & associate publisher
dipika chopra
creative
creative head hariom sharma
graphic designer Deepak Shakya
production
sr. general manager manish kadam
assistant manager ramesh gupta
circulation
logistics support shyam singh

Editor’s Letter

Currently, India is considered as the biggest fashion melting pot in the world.
Most global international brands are operating in the country and have been
investing heavily on brand visibility and awareness. This has also led to the
emergence of numerous indigenous brands, and the overall branding and
advertising spends are speculated to go higher this year. It is believed that the
coming year will witness an intense competition in the Indian market, where
the battles will be fought will sophisticated marketing and branding strategies.
During 2018, most fashion houses and luxury footwear labels learned that
comfort matters as much if not more than luxury in the Indian market. This has
apparently motivated major companies to launch flashy and fashion-forward
footwear street footwear mixed with great emphasis on comfort. Industry
gurus are of the opinion that Indian designs that appeal to the local senses
would dominate the markets. Indian consumers have clearly inidicated that
luxury isn’t synonymous with big names anymore.
It’s no wonder that many of such brands have understood the Indian
perspective well - and have been spending a lot on doing more. Today,

marketing and branding have become integral for the success of a lifestyle
brand, specifically for brands catering in luxury footwear. It is hoped that the
year 2019 will bring new trends and marketing strategies into the picture that
will greatly influence the market growth.

Managing Director

amit chopra

IMAGES ACCESS MULTIMEDIA PVT. LTD.

AMITABH TANEJA
Editor-in-Chief

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On Cover: A model posing with Da Milano handbag
Pic courtesy: Da Milano



Contents
FEBRUARY 2019

08) The Month That Was | Updates
India | International
24) Retail Updates | Sq. Ft.
TBZ-The Original woos Bengaluru
PUMA Shuffle makes its debut in India
28) Valentine Collection | Ceriz
Language Of Love
30) Launch Trends
Editor’s Pick
34) Trends | Sheels
You can pull it off – SHEELS
36) Trends | Spotted

We Spotted

48

40) Retail Watch | Jupiter Shop
The Big, Tall Store
44) Brand Watch | Tresmode
Creating Uber Chic

ExprEssions / Da Milano

48) Expressions | Da Milano
Your everyday muse
52) Brand Watch | Modello Domani
Style of Tomorrow
55) Jewellery Focus | Avama Jewellers
Designs of Exclusivity and Finesse
58) Lifestyle Debut | Liberty Perfumes
Unique Scents Crafted Especially for Indians
64) Opinion | Jagrati Shringi
Fashion Jewelry Industry
66) Report | Jaipuria Conference
A Paradigm Shift In Retail Consumer Behaviors

72 AwArds | CLE North India Awards

72) Awards | CLE North India Awards
Export Awards 2017-18
78) Trade Event | Expo Riva Schuh & GardaBags ’19
Trend 2019-20

84) Style File | Trailblazers
Best-Dressed Round UP
88) Tarot Predictions | Tinna Mallhotra
Discover the Unanswered With Tinna Mallhotra

Ad Index
Woodland
Inside Front Cover
ID
Inside Back Cover
Alberto Torresi
Back Cover

58 LifEstyLE dEbut | Liberty Perfumes
Brand
Toni Rossi
Hidesign
Buckaroo
Vionic
SGS
Red Chief
Banish
Valentino
Flyrun
Swans Ind

88

tArot prEdictions
Tinna Mallhotra

44 brAnd wAtch | Tresmode

Pg. No.
3
5
7
11
13
15
17
19
21
23

Brand
Zenyataa (Flag)
Fuel
Senate Overseas
Abnashi
Von Wellx (Flag)
Senate Overseas
Lee Cooper (Flag)
Women Power Book
IPAD
Subscription

Pg. No.
25
27

31
33
43
39
47
71
77
83



The Month That Was | Updates I India

Aqeel Ahmed Appointed Council for Leather Exports’ Chairman

P.R. AQEEL AHMED, Chairman, Council for Leather Exports

A

t the recently held 34th annual meeting
on January 17, 2019, industry body
Council for Leather Exports (CLE)
appointed industrialist PR Aqeel Ahmed
as its Chairman, while seasoned exporter
Sanjay Leekha was unanimously elected
as the Vice-Chairman. Mention may also

be made that the council re-appointed
Puran Chand Dawar as its Regional
Chairman (North), M. Israr Ahmed as

Regional Chairman (South), Ramesh Kumar
Juneja as Regional Chairman(East), Javed
Iqbal as Regional Chairman(Central) and
Naresh S. Bhasin as its Regional Chairman

SHOES & ACCESSORIES february 2019

CLE seeks GST reduction on Footwear
to 12%

8

The Council for Leather Exports (CLE) is reported to have
sought reduction of GST rate to 12 per on footwear priced
above Rs 1,000, to boost manufacturing and exports.
GST rate on footwear worth up to Rs 1,000 was reduced to
five per cent, while those above this value still attract a GST
rate of 18 per cent.
The council’s Chairman P R Aqeel Ahmed said that
footwear is not a luxury item and we urge the government to
cut the GST rate on this to 12 per cent. “As the sector holds
huge potential both for manufacturing and exports, we need
support from the government,” he said.
Talking about the refund of GST, Ahmed said CLE is
organising a series of awareness and outreach programmes
at all the leather clusters in the country.
He said the refund of GST duties is happening on time and
is helping both big and small exporters to further take new
orders from global buyers.
Currently, exports of leather and its products stand at USD 6

billion. Major export destinations include Europe and the US.
Last year, the commerce minister announced a Rs 2,600
crore package for the leather sector to boost exports. The
sector employs about 42 lakh people.

(West). They will hold office in the respective
positions for two years. The single largest and
trade promotion organisation, representing
the leather industry, CLE operates under the
Ministry of Commerce and Industry.
Active on various industry forums, PR
Aqeel is known for his articulate views on
manufacturing and skill development in
India. He also served as President of the
Indian Shoe Federation for 3 terms and as
chairman of the Indian Leather Industry
Foundation for 2 terms He was also a
member of the Governing Council, Leather
Sector Skill Council ( LSSC ). He is also
the Managing Director of Florence Shoe
Company.
One of the major foreign exchange
earners for the country, the Indian leather
and footwear industry is currently the
second largest producer of footwear,
second largest exporter of leather garments
and it employs nearly 4.42 million people. In
the meet, the chairman of the council stated
his priorities for growth. He said, “To tap
India’s largest export market, the US, the

industry is increasing capacities with the
financial assistance from the government
under Integrated Development of Leather
Sector (IDLS) and also taking measures to
attract overseas investments.” On taking
charge, Aqeel stated that the industry is
expecting five to six per cent growth in
exports during this year (2018-19), but
added that the industry has the potential to
achieve higher growth in the coming years..


METRO SHOES Bags The Economic Times Family Business
(Emerging company) Award

(R-L) Rafique Malik (3) with daughters and Metro Shoes Executives

diversity that will come from the numbers
expanding, but also the family’s ideals and
goals. But families and businesses don’t easily
intermix, and getting the two facets to work
in harmony is a continuous struggle. When
a business partner is also a family member,
emotions can come between what’s good for
the business and what’s good for the family
member. Managing succession, keeping all
family members engaged, happy and with
a lifestyle that is reflective of their business
ownership, managing aspirations of the next
generation and ambitious professionals, make

for a cauldron of issues that threaten to – and
sometimes actually do – tear families apart
and sink businesses.
The Economic Times Family Business
Awards, now in their second year, have
established a benchmark in recognising
outstanding performance and not just in
terms of financial growth. They also reflect
how well business families have managed
themselves and their internal relationships,
their companies, boards, CEOs and senior
management.
The awards were given away by jury
members Harsh Goenka, Chairman of RPG
Enterprises; and Anu Aga, former Director
of Thermax. The awards are part of the
larger ET Family Business Forum, and is
sponsored by NxtGen Datacenter & Cloud
Technologies.

The Economic Times Family Business
Forum is a pathbreaking initiative to bring
together insights, views, research and voices
behind some of India’s leading businesses.
A vast majority of the Indian economy is
powered by family-owned businesses. Many
of these businesses – small or big – have
transformed into efficient, professional entities.
Some are run by professional CEOs, others
by family members who are also professional

in their outlook and approach.
The Economic Times Family Business Forum
is a platform where leading business families of
India come together to share ideas, insights, and
learnings on how to manage their businesses as
well as families in the best possible way.

SHOES & ACCESSORIES february 2019

Family systems, supported by compassion
and care, are often the strongest, they can
even turn its members committed individuals
or rather make them reach their optimal
potential. These set of values also enable
family members to turn an idea into success.
The Maliks are one fine example. Their
success underscores the importance a family
office plays in making sure that an enterprise
is well-run and the interests of the family
are protected, without mixing business and
ownership. This could be result of a 100year plan, not without a consistent insight,
conforming changes that will withstand the
tests of time.
Recognising such significance, Metro Shoes
was honoured with The Economic Times
Family Business Awards. Its Chairman Rafique
Malik received the award. “I have had a great
team of professionals that has assisted me, but
I'm so proud and happy that my daughters
have joined the business and they bring in the

same passion and fondness for the business
that I have,” he said. “It's so enlightening
because you can see your legacy growing
and I think if family businesses work, they are
brilliant. My daughters also bring in a totally
different perspective,” echoed Rafique.
The success of the Maliks brings forth the
fact family business plans enable business
heads to understand that there will be
change; the system has to incorporate the

9


The Month That Was | Updates I India

For Deeper Connect, PUMA, BMW Team Up

BMW’s youngest ever DTM champion, Marco Wittmann and actress Shibani Dandekar unveiled
a very special video for India. Tailored specially for Indian consumers, the video was unveiled
by Marco, BMW and PUMA on Instagram. The concept behind the video was to create a deeper
connect between Indian audiences and PUMA’s motorsport legacy with BMW.
Accompanied by his India host Shibani Dandekar, Marco cruises through the streets of
Mumbai exploring urban culture and his need for speed in this fast-paced city. Capturing
glimpses of his experience in Mumbai, Marco takes you on a tour of the gullys and streets in
amchi Mumbai.
Cruising the streets of Mumbai and exploring iconic spots, this video captures the urban and
gritty vibe of the city. Marco thoroughly soaks in Mumbai in all its elements - exploring Chor
Bazaar, checking out the Bandra- Worli sea link and zooming in his BMW across various places
in the city. Adding more fun to the mix, Marco can be seen interacting with BMX pros from the

city and picking up a couple of tricks from them, meeting local Mumbai rappers and beat boxers
who put together a rap to welcome Marco to Mumbai and spent half a day discussing everything
BMW with founders and members of Throttle 97, Mumbai’s own car-crazy community.
Talking about the video, Marco said, “This was my first visit to India and I have to say
everything about it was just spectacular and mega. Shooting this video was so much fun, with all
the exploring I saw some amazing parts of Mumbai city – in a neat BMW at that! PUMA made
it possible for me to see Mumbai in many unique ways and I am thrilled they could make this
happen. PUMA has had a long legacy with motorsports and through this video I hope to build a
real connect with motorsport fans in the country”

SHOES & ACCESSORIES february 2019

Carlton London opens Store in Mumbai

10

Leading fashion footwear and accessory brand Carlton London has
opened its first store in Mumbai at Phoenix Marketcity, Kurla. The launch of
this store marks the expansion of the brand in the Western region of India.
The new store offers a complete range of fashion footwear along with
an exclusive collection of accessories. Spread across an area of 1,200
sq ft, the store displays a wide range of footwear from party collection,
work-wear and ballerinas to premium collection for men. Being one of the
fastest growing fashion and accessory brand, Carlton London is targeting
consumers across the country.
Its Director Carl Virk said, “We are extremely delighted to announce
the launch of our first store in Mumbai. Being the fashion capital of India,
Mumbai is a key market for us and we aim to expand our retail footprints
in various parts of the country.”
“Like our other stores, the theme of the new store is inspired by rich

British architecture. With a minimalistic approach, the store has soft and
subtle lighting with elegant couches and fancy mirrors,” he added.

Offline retailers urge MPs not
to extend deadline

As the February 1 deadline for online
marketplaces to comply with the changes
in FDI guidelines approaches, offline
retailers are keeping up the pressure on the
government, urging it to not give into any
requests for an extension by Amazon and
Flipkart.
All India Mobile Retailers Association
(AIMRA), which counts 25,000 mobile retailers
as its members, has also written to members
of Lok Sabha and Rajya Sabha, accusing
Amazon India and Flipkart of indulging in
unethical and illegal practices.
The grouping had written to the
Department of Industrial Policy and Promotion
(DIPP) and commerce minister Suresh Prabhu
at an earlier date.
Smaller ecommerce marketplaces such
as Snapdeal and ShopClues, online social
commerce startups like Shop 101, and some
online-only brands have come together to
oppose any deadline extension for the large
online marketplaces.

Changes to FDI guidelines notified by the
government on December 26, 2018, restrict
marketplaces such as Flipkart and Amazon
from selling products from sellers in which
they have an equity interest. It also disallowed
marketplaces from entering into exclusive
partnerships with brands.



The Month That Was | Updates I India

Gems & jewellery sector seeks import duty cut to 4%
Still reeling under the impacts of note-ban and
GST implementation, the gems and jewellery
sector has sought a reduction in gold import
duty to 4 percent and bringing down the levy
on cut and polished diamonds and cut and
polished gemstones to 2.5 percent, apart from
relaxation in credit norms.
All-India Gems & Jewellery Domestic Council
chairman Anatha Padmanabhan in a letter
to the finance minister ahead of the interim
budget , said the 10 percent import duty on
gold was levied to curb current account deficit
when it was too high and since then it has been
contained with falling trade deficit.
He said the higher import duty on gold has
given rise to the grey market and smuggling
of the yellow metal and thus has not achieved

its intended goals.
He also called for raising the mandatory PAN
number declaration while buying gold jewellery
to Rs 5 lakh from the present Rs 2 lakh.

Since not even 50 percent of the population
do not have PAN cards, making it mandatory
for purchasing gold jewellery above Rs 2
lakh is difficult in rural areas especially as
customers are either reluctant to share or do
not have one, he added.
Meanwhile, Gem & Jewellery Export
Promotion Council chairman Pramod Kumar
Agrawal urged the government to reduce the
import duty on cut and polished diamonds
and as on the cut and polished gemstones to
2.5 percent from 7.5 percent now.
He further urged the government to
allow 5 percent of the FOB (free on board
price) value on exports of cut and polished
diamonds to be re-imported duty free in the
preceding licensing year for the exporters.
The council also urged the government
to change income tax regulations enabling
foreign mining companies to sell rough
diamonds through special notified zones.

SHOES & ACCESSORIES february 2019

Homegrown luxury jewellery brand Zoya opens outlet in Delhi

12

Located in Delhi’s iconic South Extension
neighbourhood, the new boutique of
India’s homegrown luxury brand spreads
luxuriously over 4,600 sq.ft. Designed as a
minimalist gallery of fine art, where each
piece resonates with reflections of Zoya’s
inspirations from its journey around the
world, the boutique is home to Zoya’s rare
masterpieces.
In keeping with the brand’s unwavering
focus on fine design and impeccable
craftsmanship, celebrated designer Gauri
Khan was guest of honour for the evening and
joined CEO of Titan’s Jewellery Division, CK
Venkatraman, and guests, in raising a toast to
the boutique’s many treasures.
A splendid, two-part, fashion showcase
by Zoya in collaboration with ace couturier
Monisha Jaising showcased her elegant
designs and a spectacular array of Zoya’s
collections. Embellished gowns and cocktail
dresses were paired with Zoya’s dramatic
‘6299 Hollywood Blvd.’, a collection that draws
design direction from the panache of three
iconic Hollywood eras translating the undying
glamour of film into an absolutely unique take
on jewellery.

Stark black and navy created dramatic
flair for the presentation of ‘Musee Du Luxe’ –
Museum of Luxury, a collection that looks
towards the sublime architecture, rich culture
and inherent joie de vivre of Paris, blending
a modern style palette with vintage charisma
while summery whites paired with Zoya’s Pezzo
D’Arte,a versatile line of 37 pieces inspired by
rich Italian history and style. As visionary as
art, the collection uses geometry in design, to
create an edgy fashion statement, imbued with
a distinctly modern vibe.

Zoya travels the world to seek varied
inspirations for its fine collections in the
culture and art of historic periods like
Awadh, Rajputana or the Romanov era. Iconic
destinations like Banaras, Kashmir, Italy, Paris,
Greece and Spain, are Zoya’s muse as much
as legends and myths such as those of Krsna.
Guided by a personal jewellery specialist, an
indulgent walk-through of the thoughtfullydesigned boutique is a tryst with luxury
quite unlike any other; an opportunity to be
regaled with tales of lands far and near, as the
inspiration behind every creation of Zoya is
brought vividly to life.
The showcasing of jewellery with
storytelling, visual merchandising, and varied
lighting enhances the intricacy and beauty
of each piece. Panels and partitions have

been created by local artisans to tell the Zoya
story, and clean, uncluttered lines and display
units, showcase the treasures of this exclusive
gallery of fine design.
Thoughtful touches to make the customer
feel special are a hallmark of luxury, and
the store is designed to ensure valued
guest experience the highly personalised
service Zoya is known for. Private viewing
areas with sheer curtains add softness
while allowing customers to peruse the
collections at leisure and with discretion, or
to converse intimately with Zoya’s master
designers at call to help them customize
their favourite pieces. Once seated for a
private viewing, chosen pieces of Zoya
are individually showcased with an expert
designer in attendance to fulfil bespoke
desires. All while personally-curated
gourmet hors d’oeuvres and sparkling
flutes of bubbly flow in abundant luxury.

It also sought a GST rate of 0.25 percent
on input services (at least job work services
and grading and certification services) and
extend the benefit of inverted duty structure
to such services also.
The council further called for a conducive
banking environment for the sector in terms
of relaxing credit norms for working capital

requirements.

CK Venkatraman, CEO, Jewellery Division,
Titan Company, says “Zoya is a home-grown
luxury brand, with an Indian heart and an eye
on the world. It holds a cherished spot in the
Titan story. With the aesthetic value of unique
design and refined craftsmanship becoming
sought after benchmarks of selection, we see
great potential in Zoya’s growth. Delhi has
always been a very important market for all of
Titan’s jewellery brands, and we are delighted
to offer our customers this beautiful new
space to explore Zoya’s splendid treasures.”
“Zoya’s products are very artistic. They
are thoughtfully designed and meticulously
crafted. This attention to detail and
commitment to quality is similar to my own
approach to design. I am happy to be here for
the opening of Zoya’s new boutique in Delhi,”
states Gauri Khan,


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The Month That Was | Updates I India

US Expresses concern as India’s e-commerce FDI rules affect Amazon, Walmart

The United States government is concerned
about India’s revised e-commerce regulations
and has told officials in New Delhi the policy will
hinder the Indian investment plans of Amazon.
com and Walmart Inc, according to familiar
sources. The tussle marks the latest in a number
of US protests over Indian government policies
which impact American companies and comes
at a time when the two countries are trying to
iron out other trade irritants. In 2017, the US
lodged a written protest against India’s decision
to cap medical device prices, which upset
American companies.
India’s e-commerce investment rules, which
kick in from February 1, ban companies from
selling products via firms in which they have
an equity interest and also bar them from
making deals with sellers to sell exclusively
on their platforms. The policy has dealt a blow
to Walmart, which just last year invested $16
billion in buying 77 percent of India’s Flipkart,
and Amazon, as it would force them to change

their business structures in the country and
raise their operational costs.
A US government official earlier this month
told Indian officials to protect Walmart and
Flipkart’s investments in the country. The US
government cited “good relations” between
the two countries and stressed that American
companies should be given concessions in
the larger interest of bilateral trade.
But Indian Prime Minister Narendra Modi
is unlikely to delay the revised rules or
amend them in any meaningful way as he is
seeking the support of the tens of millions of
small retailers and traders in India ahead of
a general election that must be held by May.
The small firms see Walmart and Amazon as a
threat to their businesses.
An Indian industry source said Walmart,
Amazon and lobbying groups were
coordinating efforts with the Office of the
United States Trade Representative (USTR)
and the local embassy to express their

discontent about the policy. The USTR did
not respond to a request for comment.
The US Embassy in New Delhi, and Indian
trade ministry spokeswoman Monideepa
Mukherjee, declined to comment.
India’s small traders and shopkeepers
had for years complained that e-commerce

companies were engaging in predatory
pricing and hurting the businesses of
brick-and-mortar retailers. They alleged
that the online retailers used their control
over inventory from their affiliates to create
an unfair marketplace that allowed them to
sell some products at lower prices. Such
arrangements would be barred under the
new policy. “We are disappointed more than
surprised. It makes it harder to plan things,” a
US-based Walmart source told Reuters.
The Confederation of All India Traders,
which has supported tougher scrutiny
of large e-commerce players, said the
companies were acting “desperate” by
pressurizing the Indian government.
“Any deferment or change (in the policy)
will adversely affect millions of small
businesses,” said the group’s secretary
general, Praveen Khandelwal.
At stake are big ticket investments. When
Walmart bought Flipkart last year, it said
the decision underscored its “long-term
commitment to India”.
Amazon has committed to investing $5.5
billion in the country and Modi has in recent
years met its founder Jeff Bezos multiple
times. In 2017, Bezos said he was “excited to
keep investing and growing” in the country.
That investment climate has turned sour with

sudden policy changes.

SHOES & ACCESSORIES february 2019

Flipkart warns of major customer disruption if new e-commerce norms not delayed

14

Walmart Inc’s online retailer Flipkart has
told the Indian government the company
faces the risk of “significant customer
disruption” if the implementation of new
curbs for e-commerce is not delayed by six
months, a source said.
India’s new foreign investment restrictions
will, from Feb 1, bar e-commerce companies
from selling products from firms in which they
have an equity interest and also ban them
from reaching deals with sellers to only sell on
one platform.
In a letter to India’s industries department
earlier this month, Flipkart Chief Executive
Kalyan Krishnamurthy said the rules required
the company to assess “all elements” of its
business operations.
“Redesigning numerous elements of our
technology systems to ensure that we can
validate and evidence our compliance, in
such a compressed period of time, has
caused us to divert significant resources,”

Krishnamurthy wrote in the letter. The new
curbs were only announced on Dec. 26.
He also said the regulations could cause
“significant customer disruption” if the
deadline for compliance wasn’t extended. He
asked for a six-month delay.
Indian officials have said the government is
unlikely to change the policy’s implementation
date. The industries department declined to
comment for this article.
Industry sources have said the new policy
would raise compliance costs and force
Amazon and Flipkart to review their business
arrangements in the country.
Flipkart and Amazon have both started
working on approaching thousands of sellers
on their platforms to ensure the companies
comply with the regulations, three sources
aware of the matter said, even as they seek a
deadline extension.
Flipkart, in its letter, said the group has more
than 80,000 employees and contractors and

the number of shipments and packages which
move daily were between 500,000 and 600,000.
The new policy “imposes several
new conditions, which we believe could
potentially have undesirable impacts on the
continued growth of e-commerce in India”,

Krishnamurthy wrote.
The company added that it wanted to work
with the federal government to promote “progrowth policies” which can help develop the
e-commerce sector. Before the policy change,
Morgan Stanley estimated India’s e-commerce
market would grow 30 per cent a year to $200
billion in the 10 years up to 2027.



The Month That Was | Updates I India

Red Chief Gives Royal Enfield Motorcycle to Lucky Customers

Red Chief, one of the leading genuine leather
brands from Leayan Global Pvt. Ltd., awarded
Royal Enfield Motorcycle to its lucky customers
at a grand ceremony at Hotel Taj, Gurugram.
Speaking on the occasion, Manoj
Gyanchandani, Managing Director said,“We
are a highly customer-centric brand and
customers always remain at forefront while
formulating any business strategy. In order
to maximize returns to our loyal customers
and keep them surprisingly happy, we keep
conducting contests and quizzes on various
occasions, which customers appreciate and
keep them delighted while shopping from
Red Chief.”

“Mega lucky draw contests were organized
last month at our 5 brand exclusive stores for
participants from over 122 cities and the lucky
winners announced,” Raman Kumar (Vice
President –Retail) added.
Apart from Royal Enfield motorcycle, the
company also gave 140 home theatres to
lucky winners across the country.
Red Chief is well known for genuine high
quality footwear range,which is available
at over 5000 multi-branded outlets spread
across the length and breadth of the country.
It also operates more than 140 companyowned exclusive stores and all leading e –
commerce platforms.

SHOES & ACCESSORIES february 2019

Myntra revenue shrunk by 80% in FY18

16

Myntra Designs Pvt. Ltd, the holding company
of online fashion retailer Myntra, reported a
net loss of `151.20 crore in 2017-18 (FY18)—a
76% drop from `627.70 crore loss reported
in FY17.
Myntra also posted an 80% drop in revenue
FY18 as a big chunk of its sales were moved to
a new entity that was formed after its acquisition
of rival Jabong in 2016. The revenue slump was

also attributed to reduction in dependence on a
few large sellers.
According to the RoC documents filed in
December, Vector E-Commerce, Myntra’s
largest seller until early- to mid-2017, saw its
revenue fall by over 90% in the year ended 31
March 2018.
Total expenses reduced significantly during
FY18 due to a fall in purchase of stock and
reduction of inventory, the RoC documents
showed. Myntra’s total expenses stood at `926
crore in FY18 compared to `2,667 crore in the
year-ago period.
Large online retailers, such as Walmartcontrolled Flipkart and Amazon India, have
been gradually reducing their dependence
on a few large sellers since FDI regulations in

2016 mandated e-commerce marketplaces
were not allowed to get more than 25% of
their overall sales from one single seller entity.
Since then, e-commerce firms have created
complex structures to get around those
regulations.
Flipkart-owned Myntra is betting heavily on
it’s three-year-old private label business for
higher margins. It is also planning to expand
its offline presence from 12 stores to 200 in
the next two years.
Myntra’s private label business accounts
for more than 25% of its business and boasts

of brands such as Roadster, HRX and Moda
Rapido, among others.

Myntra-Jabong gets new
head for fashion and
lifestyle

Flipkart has promoted Rishi Vasudev, its
fashion department head, to give him
additional responsibility of the fashion
and lifestyle categories of its fashion
portals Myntra and Jabong, according to
a reliable source.
The development comes just a week
after the e-commerce major named
Amar Nagaram as head of MyntraJabong, following the resignation of
Ananth Narayanan as its CEO.
“Amar will head product, tech and
customer experience, Rishi will head
fashion and lifestyle at Myntra and
Jabong,” said the source.
Both Nagaram and Vasudev will report
to Flipkart CEO Kalyan Krishnamurthy.
Earlier this month, Vasudev was
promoted as senior vice president.
Vasudev, a former CEO of Calvin Klein
in India, is the third Flipkart executive
who has been parachuted to Myntra and
Jabong since US retail giant Walmart
completed its $16 billion acquisition of

Flipkart in August last year.
Flipkart had in November moved
Ayyappan R to head category
management at Myntra. Ayyappan was
previously heading the mobile phone
category at Flipkart and is credited
with making Flipkart the leader in that
category.



The Month That Was | Updates I International

Clarks to shut UK manufacturing Unit
Footwear brand Clarks has announced its UK
factory could close. The firm opened a new
manufacturing unit in 2017, featuring “robotassisted” technology, at its headquarters in
Street, Somerset.
Up to 300,000 pairs a year of the footwear
firm’s desert boots were to be made at
the facility, creating up to 80 technical and
managerial jobs.
But the firm is now consulting on its closure
after those targets were not met.
“Despite best efforts, we have
determined that the levels of production

and cost targets we hoped for will not be
reached in the short to medium term,”
Clarks said in a statement.

They are now “proposing to cease
production and close the facility” and staff are
subject to a 30-day consultation process.
“We have a strong duty of care to all our
employees and will ensure they are actively
supported throughout the process,” they
added.
The company started making shoes in the
county in 1825 but production was moved
from to the Far East in 2005.

Nike unveils self-lacing Adapt BB Shoes

Global sportswear giant Nike took a step
farther—your shoes will automatically loosen
or tighten when you step into them, and then
adapt based on your activity. The Nike Adapt
BB shoes are controlled by the touch of a
button or a smartphone app.
“We picked basketball as the first sport
for Nike Adapt intentionally because of the
demands that athletes put on their shoes,”

Eric Avar, Nike VP creative director of
innovation, said in a statement.
Using a custom motor and gear train, “Adapt”
technology enables the shoe to be automatically
adjusted to the foot. The app allows the player
to load in different fit preferences—for example,
game play versus a timeout.

Nike says it plans to bring the system to
shoes for other sports.

SHOES & ACCESSORIES february 2019

Dr. Martens and Sex Pistols Collaborate for boots and shoes

18

Dr. Martens has announced the launch of
a new range of boots and shoes designed
in collaboration with Sex Pistols. The iconic
footwear brand has teamed with up the band
to produce the new line, inspired by the
distinctive album artwork designed for the
punks by Jamie Reid.
The designs feature lyrics from the
Pistols’ ‘Pretty Vacant’, including “I wanna

be me” down the heel of one pair of boots,
which also has the live image of bassist
Sid Vicious on the side. A pair of shoes
also feature the words “boredom” and
“nowhere”. You can see some images of the
new line below.
In a press release, Dr. Martens said: “This
is a band that so perfectly captured and
channelled the essence of the non-conformist
Docs spirit. And just as Docs were adopted by
subcultures, we continue to be influenced by

them – a fact which gives even more meaning
to this collaboration.”
The Dr. Martens x Sex Pistols collection
includes a 1490 10-eye boot, 1460 8-eye boot,
1925 steel toe, Pressler canvas lace-up and
Toomey canvas slip-on, plus other clothing
and accessories. They will be available from
February 1.

Adidas Soccer Celebrates 70th
Anniversary with New COPA70

Adidas Soccer has revealed the new COPA70,
a celebration of the first ever COPA first
created in 1982. To celebrate 70 years of the
brand (established in 1949), adidas has paid
homage to a classic and timeless silhouette
while also introducing a modern twist with the
use of Primeknit.
The COPA70 is a living embodiment
of the adidas principle of ‘authenticity to
progression’. The boot, which has a silhouette
that celebrates the past while also including
modern technology, represents the evolution
of the adidas football brand over the last
seventy years.
The design, which is directly based on
the 1982 original, brings to life the interplay
between past and present. Primeknit is used
on the outside of the boot to represent where

adidas are today, whereas the leather is used
as lining to show where it all started from in
football. Red studs have been included as a
reference to the look which was developed
in the 1970s. Similarly, the lifestyle sneaker
editions also feature a red island on the
outsole. An original bluebird logo on the
tongue of the boot and shoe is another nod to
the iconic 1982 COPA . The boot is also sold
in special packaging and can be purchased
with either the modern style short laces or
the more retro long laces.
Coming in a firm ground (FG) boot version
and two trainer editions, the latest COPA is
being taken from stadium to street with this
modern Primeknit version.



The Month That Was | Updates I International

Porsche and Puma Team Up for Men’s Spring Collection

Puma has announced a long-term partnership with luxury car-maker Porsche for a line of
high-end men’s sportswear, footwear and accessories set to launch in March. The collaboration
blends Porsche Design’s functional design approach with the athletic brand’s performance
technologies.
The Porsche Design Performance Collection incorporates Puma’s advanced cushioning
systems, seam-sealing knits, lightweight fabrics and ergonomic expertise.
According to Bjørn Gulden, CEO of Puma, “We are really excited to start working with such

a renowned partner like Porsche Design. Their active lifestyle heritage fits perfectly with our
ambition to bring the track to the street and merge sport innovation with lifestyle products. With
our long legacy in motorsport, we will be working with Porsche Design to innovate footwear and
apparel styles of high quality and technical engineering.”
Jan Becker, CEO of Porsche Design Group added, “With Puma, we’ve found a strong partner,
sharing the same values related to technological innovation, design and top-quality products.
We’re very excited to kick off this partnership and lift the Porsche Design Performance Collection
to new heights over the following years. The spring ’19 season of the new Porsche Design
Performance Collection is just the starting point of this valued partnership.”
The collection rounds out Porsche’s current product offering, which goes beyond cars to
encompass timepieces, eyewear, luggage, electronics and a concise shoe assortment that
includes a penny moc and athletic styles.

SHOES & ACCESSORIES february 2019

Foot Locker Invests $2 Mn in Pensole Footwear Design Academy

20

Foot Locker has made a $2 million strategic
investment in Pensole Inc., which operates the
Pensole Footwear Design Academy, founded
by former Jordan design director D’Wayne
Edwards.
The investment deepens Foot Locker’s
long-standing partnership with Pensole and
extends the companies’ relationship across
all aspects of the design process. It will also
give Foot Locker and its vendor partners
new access to collaborative design and

manufacturing talent.
Edwards, who has worked in the athletic
industry for three decades, created a pipeline
of new designers through the academy
that offers free tuition and a learn-by-doing
curriculum that teaches students the entire
footwear and apparel process, from product
inspiration and concept development to
manufacturing and branding.
“My relationship with Foot Locker goes back
over 30 years, from consumer to designer to
educator and now partner,” said Edwards. “I
am excited to deepen our relationship with
Foot Locker so we can empower consumers
to create their future through innovative
educational programs. It has always been our
joint mission to foster the next generation of
emerging footwear and apparel design talent,
and I am confident that our collaboration
will contribute to the continued growth of
the academy, success of our students and
accelerated innovation in the footwear industry.”
Together, Foot Locker, its vendor partners
and Pensole will collaborate on new
educational programs and the design and
manufacturing of exclusive products for the
Foot Locker family of brands.
Foot Locker first supported Edwards and his
vision for Pensole in 2015 through an annual
master class design competition, “Fueling the

Future of Footwear.” Thirty students who have
gone through the Foot Locker and Pensole
Master classes are working in the industry. Foot
Locker has also sold three styles created from
the class globally.
“Through this investment, we are excited
to extend our partnership with Pensole, an
organization that shares our deep commitment
to fostering education and driving design
innovation and excellence in the industry,”
said Richard Johnson, chairman and CEO of
Foot Locker. “Pensole’s position as a leading
footwear design academy will enable Foot
Locker to deepen our relationships with
our vendor partners and leverage the next
generation of talent across our brand partners
for exclusive consumer-facing concepts. We
look forward to working closely with D’Wayne
and Pensole’s talented students and world-class
faculty as together we design and produce the
footwear of tomorrow.”

Millennials Aren’t Afraid to
Invest in the Stock, Study

Millennials are often perceived as wary
of the stock market, however, a new study
from financial services firm MagnifyMoney
suggests that they’re not opposed to

investment.
Analyzing 20 years of workplace
savings account data from the Federal
Reserve’s Survey of Consumer Finances,
the company found that millennials were
the only demographic that set aside more
than 60 percent of retirement accounts —
including IRAs and 401(k) plans — to stocks,
compared with 53 percent of Generation
Xers and 52.3 percent of baby boomers.
That means millennials now have 8
percentage points more of their retirement
funds invested in stocks than baby boomers,
marking the widest divide since 2001.
(Although individual investors’ exposure to
equities has slackened over the past couple
decades, the study determined that all
generations in 1998 had a mean of at least
60 percent of their workplace retirement
savings in stocks.)
“Younger workers are advised to be more
aggressive investors,” read the study. “With
decades left to save and weather market ups
and downs, they can afford to front-load risk
— and reward — today. Older generations,
on the other hand, are advised to allocate
retirement funds to less volatile assets as they
get closer to retirement age.”
The study comes as the stock market
continues to fluctuate, partly due to the

partial government shutdown (now in its 27th
day), Washington’s ongoing trade war with
Beijing and concerns over how a slowdown
in China would affect the global economy.


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The Month That Was | Updates I International

Rick Owens Teams Up With Meghan Markle-Favorite Eco Sneaker
Brand Veja

Rick Owens has joined forces with sustainable
Parisian sneaker label Veja and premiered
a new co-designed 100 percent vegan
performance runner on his fall ’19 runway
during Paris Fashion Week Men’s.
Owens, is, after all, known for his
environmentally conscious approach to
fashion.
“It was the most environmentally friendly

sportswear company I could find,” the
designer stated in his show notes. “I
have absolutely no authority to promote
sustainability, but I do endorse the idea of
thoughtful living and planning for the future
with kindness in mind. We all gotta start
somewhere.”
Veja sneakers are made from sustainable

leather, organic cotton and wild rubber
from the Amazonian forest. The company
works closely with cooperatives of small
producers in Brazil, endeavoring to support
local communities while using upcycled and
sustainably produced materials.
The sneaker label, which was created
by Sébastien Kopp and FrançoisGhislain Morillion, has a strong following
(celebrity fans include Emily Ratajkowski,
Emma Watson, Chloe Grace Moretz and
Eddie Redmayne).
But its most high-profile celebrity sighting
was when Meghan Markle sported a pair
of V-10 white Veja low-top sneakers for an
Invictus Games sailing event in Sydney during
the royal tour of Australia in October.

Dior to Stage Cruise Show in
Morocco's Marrakech

Dior is putting the warm weather back into the

cruise season, with plans to stage its resort
show this year in Marrakech on April 29, 2019.
The French fashion house is taking no
risks after its last cruise show in Chantilly,
near Paris, was marred by traffic jams and
torrential rains. The display in Morocco will
mark the first time Dior will stage a major
event in the country.
Marrakech is most closely associated with
the late couturier Yves Saint Laurent, who
considered Morocco his second home and
designed some of his premiere collections
there. The Yves Saint Laurent Museum, opened
in 2017, and the neighboring Majorelle Garden
have become major tourist attractions.
The timing of the show places Dior in pole
position, with Chanel set to show its cruise
collection at the Grand Palais in Paris on
May 3. It also signals a move back toward
diverse locations after last year’s unusual
concentration of shows in France, which saw
Dior, Louis Vuitton and Gucci all showing
within the same week.

SHOES & ACCESSORIES february 2019

British Fashion Council Calls for 2nd Brexit Referendum

22

The British Fashion
Council is backing a call
for The People’s Vote,
which would see the
U.K. hold a public vote
on the final Brexit deal.
Their cry came just hours after British Prime
Minister Theresa May’s proposed deal was
roundly defeated in Parliament. May faces a
no-confidence vote in her government.
The BFC said it cannot emphasize strongly
enough that a no-deal Brexit “is a scenario
that should be avoided at all costs. The
ongoing uncertainty and confusion that
leaving without a deal creates will have
a negative impact on our industry, where
investment is already impacted from the
uncertainty being faced.”
The organization argued that a no-deal
situation will result in no transition period after
March 29, when the U.K. is due to leave the
European Union.

”With an industry that is predominantly
small and medium-sized enterprises, we
would struggle to cope with the trade realities
that it would bring.
“In light of the above, and the industry’s
preference to remain, based on all polls preand post-referendum, we are supporting the
call for The People’s Vote as the preferred

current option to minimize the impact to
industry based on there being no valid deal
on the table,” the group said.
The BFC said it would continue to work
with government and designer businesses to
navigate “these difficult times” and consider
all options put forward.
The call for a public vote on the final Brexit
deal was started by the campaign group
People’s Vote in 2018. The group is led by
Chuka Umunna, the British Labour politician
and member of Parliament.
After Parliament shot down Theresa May’s
proposed deal by an overwhelming defeat.

As Profit Drops 32%, H&M
Reins Back Discounts

Hennes & Mauritz AB reported a 32 percent
decline in fourth-quarter profit as the
company continued to invest in an overhaul,
noting it is seeing improvements from the
efforts and has reined back on discounting.
Profit for the quarter was $390 million,
down for the period at the company, while
operating profit stood at a 10 percent decline.
“It has been a challenging year for H&M
group and the industry, but after a difficult
first half, there are signs the company’s
transformation efforts are beginning to take

effect,” CEO Karl-Johan Persson said in a
statement.


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Retail Updates | Sq. Ft.

TBZ-The Original woos Bengaluru
TBZ-The Original’s first ever store in Karnataka, expanding its southern footprint.

SHOES & ACCESSORIES february 2019

T

24

BZ-The Original continues its
march across India with the
addition of its first-ever store
in the state of Karnataka and
the City located at Bangalore
Phoenix Market City Mall. For connoisseurs
and Jewellery lovers in Bengaluru, the new
fashion destination will be TBZ The Original
Bangalore. The first store in Bengaluru is
also the 41st TBZ-The Original store across
29 cities in India.
Raashi Zaveri, Director, Tribhovandas
Bhimji Zaveri Ltd., said, “Just as Bengaluru
is a melting pot of cosmopolitan culture
and interesting influences, TBZ-The
Original new collections are inspired
by our customers and cater to today’s
modern day woman. We intend to provide
the City’s fashionistas with the best design
and in-store experience. As a part of our
new product range, the designs will cater
to every woman who wears jewellery to
complete her look and not necessarily only
for occasions.”
TBZ-The Original, Bengaluru offers a
wide array of innovative, fantastic and

attractive jewellery designs with an added
attraction of custom-made products.
The showroom showcases a vast range
of contemporary and modern jewellery
collection and a mix of gold, diamond
and precious stones studded jewellery
for discerning customers. It provides the
same standardized shopping experience
to customers as other company-owned
stores.
TBZ’s enduring collection of
aesthetically designed pieces epitomizes
the spirit of femininity. Its trendy
traditional as well as contemporary

classic collections are trendsetters
setting benchmarks of excellence. The
exquisite gold and diamond jewellery
collection comprises of a thoughtfully
curated assortment starting with
mesmerizing modern-day rings, beautiful
bangles and Kangans, attentiongrabbing necklaces with intricate work
for every occasion; amongst other
categories.
Fabulous jewellery designs at
surprisingly affordable prices are a treat
for early birds visiting the stores.
Tribhovandas Bhimji Zaveri Limited (
TBZ Ltd. or TBZ-The Original)is India’s

renowned and trusted jewellery retailer
with a legacy of more than 154 years.
The company began its journey in 1864
opening its flagship store in Zaveri Bazar,
Mumbai. The company has transformed
itself from a one store family-owned
business in 1864 to a professional
organisation spearheaded by the 5th
generation, expanding its presence
and reach across India with 41 stores
operating in 29 cities.


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