Giáo dục thẩm mỹ cho thanh niên thông qua truyền thông đại chúng ở nước ta hiện nay tóm tắt tiếng anh

1
INTRODUCTION
1. The necessity of the thesis
Cosmetology education is one of the central issues of aesthetics as it
contributes significantly to the development and improvement of our personal
character. As a result, during his time, President Ho Chi Minh was interested in
developing the character of the Vietnamese people in all aspects: physical, moral,
intellectual and aesthetic. In particular, he was very interested in education,
especially aesthetic education for the younger generation - the future of the country.
Inheriting his ideology, during the process of leading the Vietnamese revolution, the
Communist Party of Vietnam paid great attention to the development of a wellrounded character. Our Party always establishes that the central task of our country's
culture and artistry is the contribution to the development of the character of the
Vietnamese people, to have wisdom, morality, soul, sentiment, lifestyle, a good
character and courage that are on par with the national reform, heading towards a
wealthy, strong and civilized society.
Over the past 80 years, the Party has always paid much attention to youth
work and youth development. Resolution 25-NQ / TW of The seventh plenum of
the 10th Party Central Committee affirmed that youths are the pillars, the future
leaders of the country, the assault force in the development and defense of the
Fatherland, one of the factors determining the success of the national
industrialization and modernization, international integration and socialist
development.
The youth of our country have goals and ambitions and the will to strive and
make dreams come true; they have faith, bravery, strength, and a readiness to face
whatever challenges may come their way. However, due to the psychological
factors of the age group, the impact of the market mechanism, in the process of the
formation and improvement of one’s character, a number of young people’s
perspectives on issues, how to solve issues, cultural values, ethical choices ... are
still one-sided and subjective. Young people are also sensitive and receptive to new
things, both to the positives and the negatives. Therefore, orientation and education
and particularly, aesthetic education, are essential for the youth. Through aesthetic

education, young people can understand the beauty of people and life, and learn the


2
appropriate behaviors and mannerism, to make the right choices and choose
meaningful values in life.
One of the mass media platforms that have had strong growth and a
tremendous influence on societal development, especially young people is
television. Television has shown a great role in modernizing society and
demonstrating "invisible power" in changing social relationships as well as the
ideologies, sentiments, attitudes, lifestyles of the youth. In addition to the
undeniable positive impact, the media in general and television in particular also
have had negative effects on the spiritual life of people, especially the aesthetic life
of the young generation. As a result, aesthetic education through mass media,
especially television, has become a matter not only of theoretical significance but
also of the urgent needs of today's reality.
Based on the above theoretical and practical basis, the research has chosen:
"Aesthetic education for youth through mass media in our country today" as a
doctoral thesis in the field of aesthetics.
2. Subjects and scope of the thesis
2.1 Subjects of the thesis: The subject of the thesis is the aesthetic education
for youth through mass media, with a focus on aesthetic education for youth
through television.
2.2. Scope of the thesis
- Regarding space:
+ Because young people are living, studying and working in different regions
all over the country, the thesis cannot conduct survey of aesthetic education for
youth through mass media in all localities. Instead, the focus is on young people
who are living, working and studying in Hanoi and Ho Chi Minh City. These are
quite large areas, with a high number of students and young people, thus it is highly

representative.
+ The thesis researches and evaluates the role of a few basic mass media
platforms (Internet, Newspaper, Radio, Television ...) which has an impact on the
aesthetic education of young people. Specifically, the thesis focuses on investigating
the direct impact of Television on the aesthetic education for Vietnamese youth.
- Regarding time: The thesis takes into account subjects in the period from
2010 to present days.
3. Objectives and tasks of the thesis
3.1. Objectives of the thesis


3
The thesis contributes to clarify the theoretical and practical issues of
aesthetic education for youth through mass media, especially television in Vietnam;
From there, it forecasts on trends for change and proposes some scientific
recommendations to improve the quality of aesthetic education for youth through
mass media in the following years.
3.2. Tasks of the thesis
To complete the objectives above, the tasks of the thesis are:
Firstly, systematically present the theoretical issues of aesthetic education,
the necessity of aesthetic education for young people, the role of mass media
(especially television) as modality in aesthetic education for young people today.
Secondly, analyze the effects of communication on the aesthetic life of our
youth today on both positive and negative impacts and point out some issues of
aesthetics education for youth through mass media today.
Thirdly, the thesis offers a number of solutions to improve the effectiveness
of aesthetic education for youth through mass media in our country today.
4. Theoretical basis and research methods
4.1. Theoretical basis
- The thesis is based on Marxist-Leninist theories, Ho Chi Minh’s ideologies

on mankind, based on aesthetic education, the views of the Party on the role of
aesthetic education in the development of one’s well-rounded character and the role
of mass media in the aesthetics education for character development in Vietnam
today.
- The thesis is based on the theory of aesthetics, education, age psychology ...
in the study of the interaction between aesthetic education and the subjects being
adolescents.
- The thesis inherits the results of previous studies on issues related to the
content of the thesis, especially studies that researched on the role of mass media in
aesthetic education for Vietnamese youth today.
4.2. Research Methods
- The thesis is based on the methodology of dialectical materialism and
historical materialism, the historical-logical method ... The thesis also uses methods
of analysis - synthesis, comparisons, statistics, etc. to research.
- Interdisciplinary/multidisciplinary approach: research on aesthetic education
for youth through mass media is the collection and synthesis of research results


4
from many fields of science such as Sociology, Psychology, History, Cosmetology
and Aesthetics.
- The thesis uses the basic methods of Sociological Communication such as:
Document

Analysis;

Statistical

methods,

sociological

surveys

through

questionnaires, expertise methods ...
5. Resources of the thesis
- The thesis inherits the results of studies on aesthetic education for youth
and aesthetic education for youth through mass media in Vietnam today.
- The main sources of the thesis are materials obtained during the course of
studying the existing materials, sociological surveys, survey formulation, ...
Inheriting the data of scientific research topics at all levels on aesthetic education
for youth through mass media to clarify the focus of the thesis.
6. Theoretical and practical significance of the thesis
- The thesis systematically presents the basic viewpoints on aesthetic
education, aesthetic education for youth, and aesthetic education for youth through
mass media and thus, asserting the role of the mass media in the education of
aesthetics for young people in particular and the Vietnamese people in general.
- The thesis surveys and evaluates the impact of mass media on the aesthetic
life of youth; From there, it offers some recommendations for improving the
effectiveness of mass media as a method of educating aesthetics for youth in our
country today.
- The results of the thesis can be used as study materials for students
studying Marxist-Leninist philosophies and students specialized in Aesthetics, Mass
Communication, Press and Television. It can also provide the media, broadcasters
and publishers references to the issues mentioned above.
7. Structure of the thesis
In addition to the introduction, conclusion, list of published studies and
references, appendix, thesis consists of 4 chapters, 12 sections.

Chapter 1
OVERVIEW OF RESEARCH AND RELATED STUDIES
AND ISSUES FOR FURTHER RESEARCH
1.1. Research from foreign countries


5
Research on aesthetics in general and aesthetic education for young people
is a matter of deep concern by scholars and foreign aesthetic researchers. The
impact of globalization, cultural exchanges and advances has had a great impact on
all areas of social life including aesthetic life. These studies have approached
aesthetic education in general, and aesthetic education for youth through mass
media in particular.
The studies of foreign authors that are selected for the review have confirmed
the great role of aesthetics in general and aesthetic education in particular, as
aesthetics education give people the aesthetic beliefs, sentiments, ideals in one’s
life. Aesthetic education has the mission of enriching humanity, to appreciate
progress and feel the beauty of goodness and just. Some authors also discuss the
great role of mass media in the education of aesthetics because the nature of
aesthetic education through mass media is the process of propagating aesthetic
values and art forms.
Through the review of the work of foreign authors, the author of the thesis
found that foreign researchers have many ways of explaining issues concerning
aesthetic and aesthetic education, evaluate the role of art in aesthetic education and
affirm the place of aesthetic beauty in social life. Although aesthetics education has
not been studied directly through mass media, foreign scholars have provided
aesthetic knowledge as well as theoretical and methodological issues in the study of
aesthetic education today.
1.2. Research within the country
Based on the layout of the thesis, the author divides studies that are related to

the focus of thesis into three major groups:
1.2.1. Studies related to aesthetics education for Vietnamese youth today
Aesthetic education in general and aesthetic education for young people are
topics of interest to many aesthetic researchers. What researchers have in common
is the subject that needs aesthetic education: the youth. The studies analyze the
characteristics of youth, the role of aesthetic education for youth and the methods
and principles of aesthetic education for youth... In studies that are analyzed,
researchers have different approaches, different interpretations of aesthetic
education for young people. A researcher discussed aesthetic education in general,
aesthetic education for youth in particular, while another discussed aesthetics
education for young people with the formation of lifestyles, the formation of


6
character for young people ... The author has inherited the values, contributions of
the previous works on aesthetics education for young people as a theoretical basis,
methodology and basic research theories for aesthetic education in general and
aesthetic education for youth in particular.
1.2.2. Studies on the aesthetics education of the youth through mass media
Mass media plays an important role in modern socio-economic development.
The mass media is referred to as soft power, the soft power of nations. Nowadays,
many researchers are interested in mass media as tools and means of aesthetics
education for youth. The authors all affirmed that mass media has a strong influence
on the youth, manifested through "soft power" in all areas of social life including
aesthetic education. The authors pointed out both sides of mass media in aesthetics
education and have put forward some recommendations and solutions to enhance
the role of mass media in the education of young people today. Previous authors’
assessments of the double-sided impact of mass media on aesthetic education for
young people is of particular relevance to the author of this thesis.
1.3. Issues that require further study

1.3.1. Overall assessment of current research
There are a lot of studies within and outside the country that examined issues
related to the content of this thesis. An overall assessment of current research can be
summed up in the following key areas:
- Studies on aesthetic education for young people: The authors point out the
important role of aesthetic education for young people. Aesthetic education is an
important way to shape and develop the character of the younger generation. At
present days, the core content of aesthetic education such as aesthetic sense,
aesthetic taste, aesthetics ability, aesthetic value ... for young people should also be
evaluated, analyzed selectively and oriented.
- Studies on aesthetic education for young people through mass media:
Documents exploring the exact topic of the thesis are very limited. However, the
authors have also initially identified the role of communication in the aesthetic
education for youth. Based on analyzing the values and limitations of previous
authors, we selectively choose suitable values that serve our research in a
comprehensive and in-depth manner.
1.3.2. Contents that require further study
Based on the selective inheritance from results of published studies, the


7
thesis has chosen: "Aesthetic education for youth through mass media in our
country today", which continues to solve the following issues:
Firstly, theoretically, the thesis presents systematically and logically
theoretical issues on aesthetic education, aesthetic education for youth and aesthetic
education for youth through mass media in Vietnam today. Following footsteps of
the forerunners, the author of the thesis is able to inherit prior research on this issue,
however, in each specific content, the author also has its own analysis and
explanation.
Secondly, practically, the thesis focuses on the following issues:

- The thesis places the issue of aesthetic education in the new socioeconomic context that most of the previous authors have not examined. It is the
context of globalization in which different countries, regions and territories,
including Vietnam, participate in cultural exchanges. Moreover, in the present stage,
the mass media has developed very strongly and globally, creating the birth of the
"media age". Mass media not only has a great influence on the development of all
aspects of social life, but also becomes one of the means of aesthetics education. In
this respect, almost all of the previous topics have yet to explore, or only explore a
limited area. Therefore, this is one of the new features of the thesis, which will
contribute to affirming the necessity of diversifying forms of aesthetic education in
our country nowadays, especially the methods of modern education, a matter of
great concern of the whole society.
- The author of the thesis approach aesthetic education with young people as
the subject. This is a special age group with high aesthetic needs, always open to the
new and different, thus the education of aesthetics for youth through mass media is
a matter of theoretical and practical significance in today’s age.
Summary of Chapter 1
There are many studies within and outside the country that explored aesthetic
education for youth. These studies have reached the position, the role of the mass
media in general and the role of mass media in the aesthetics education for youth in
particular. Previous authors also analyzed the uniqueness and superiority of
communication in aesthetic education. In today's era, with the power of
propagation, the strong impact of the media has shown that this is one of the
resources and strength in education of the young generation. Mass media is a mean


8
of education in modern societies. The authors of the studies have identified two
aspects of communication in social development and educational development,
including aesthetic education.
Although studies that directly examined the thesis topic are very limited, we have

analyzed, evaluated and pointed out new points in research and detailed problem
solving. The process of document preparation, analysis and processing of
sociological survey data, clarification of relevant issues in research is an important
foundation in order to develop and implement the thesis.
Chapter 2
THEORETICAL BASIS OF AESTHETIC EDUCATION FOR THE YOUTH
THROUGH MASS MEDIA
2.1. Education and aesthetic education
2.1.1. The concept of education
In the history of formation and development, Vietnam is one of the countries
that values the importance of education and promoting education for human
development. The thirst for knowledge, respect for teachers and importance placed
in education are cultural values in the development of the country, people and
education in Vietnam. In the present stage, education is considered as a top national
policy, and is responsible for training high-quality human resources for the period of
industrialization and modernization and international integration. Education is
fulfilling the task of "cultivating people" and training generations, "valuable"
citizens for the development of the country and people of Vietnam.
In the most general sense, education is the activity that systematically
influences the mental and physical development of a particular subject, preparing
that person the qualities to meet the requirements. Education is the social
inheritance of the next generations from previous generations, the preparation for
generations to actively participate in production and social life.
2.1.2. The concept of aesthetic education
There are many different views on aesthetic education but in the end, it can
be understood as: Aesthetic education is the process of gaining knowledge,
sentiments and the desire to build and express, to create beauty in reality, with the
aim of expanding awareness and building the emotional world, developing and

9
strengthening human relations for people and life. Aesthetic education contributes
to the overall development of character, positively helps to instill the advanced
ideology of current times and express the close ties between TruthfulnessGoodness-Beauty. Aesthetic education is the process of education that shapes
human their perception, evaluation, creation and action according to the laws of
beauty.
2.1.3. The content of aesthetic education
Aesthetic education is an integral part of one’s education in general. The
basic contents of aesthetic education are:
- Education of aesthetic sense for people on aesthetic sentiment, aesthetic
needs, aesthetic tastes, aesthetic ideals.
- Education of the aesthetic abilities of human beings in terms of perception,
evaluation and creation. Aesthetic education aims at enhancing the aesthetic
abilities of the subject being educated, so the aesthetic subject possess the abilities
of aesthetic appreciation, evaluation and creation.
- Education of aesthetic knowledge. Aesthetic knowledge is knowledge in the
history of aesthetics, the knowledge in appreciation, in the evaluation and creation
of the beauty of the subject.
- Education of aesthetic standards and values. It is the education of tables of
values, standards of aesthetic values in both traditions and modern days. The result
of aesthetic value education is that the subject evaluates, compares, understands
what is the fundamental value, core values and the aesthetic norms of society that an
individual must obey.
2.1.4. Some basic forms of aesthetic education
There are some basic forms of aesthetic education:
Firstly, aesthetic education through art: is a necessary way to enhance
aesthetic sentiment, enhance aesthetic tastes, orient the aesthetic ideals for people.
Aesthetic education through arts is an useful and important form of enriching and
deepening the aesthetic life of young people, enhancing their aesthetic abilities and
culture, helping them to orient towards correct and ideal aesthetic values.

Secondly, aesthetic education through setting a good example of goodnatured values: A universal, emotional and psychological form of education. Thus,
it is very effective. Examples of good people, good deeds have a strong impact on
the aesthetic life, forming a meaningful, clear, effective and educational image.


10
Good manners, good deeds motivate the younger generation to follow, encourage us
to act, and raise our enthusiasm.
Thirdly, aesthetic education through labor and social practice. Labor not only
helps people to satisfy their basic needs such as eating, drinking, housing, but also
acts as the criteria to distinguish beauty, the good and the bad, the uglies. In the
process of labor, the aesthetic senses of people arise, aesthetic tastes and the
aesthetic ideals are formed.
Fourthly, aesthetic education through Marxism - Leninism ideologies and
related sciences: It is the activity to equip Marxist knowledge, ideology and
methodology to help people improve the aesthetic life of oneself, forming the right
aesthetic value. Marx-Leninist aesthetic ideals orient the youth to forming harmony
between the individual and the society, building good sentiments, strengthening
one’s beliefs, affirming the role of beauty in the social life.
Fifthly, aesthetic education through mass media. This is a new form of
education to satisfy the aesthetic needs of the people - especially the youth. Mass
media not only helps young people to receive good cultural and spiritual values, but
also helps them to improve their aesthetic abilities. Therefore, it can be said that
mass media has become a necessary and effective means of aesthetic education in
Vietnam today.
2.2. Youth and aesthetic education for youth
2.2.1. Concept of youth
In Vietnam, according to the "Youth Law" passed by the National Assembly
on November 29, 2000: Youth are Vietnamese citizens aged 16 to 30. Young people
are the core force in building and developing the country, bringing the country out

of poverty. Thus, it can be said that youth is the most beautiful period of time in the
human life, the most wonderful and flexible unit of mankind. Young people are still
developing, trying to find out their direction in life and maturing in all aspects:
physical and mental, emotional and rational needs, ability and character, dynamic
thinking and creativity, flexible mobility on values in life to create a harmonious
development of character and personal fulfillment.
2.2.2. Aesthetic education for youth
a. Concept
Aesthetic education for youth is to educate the knowledge, the sentiments
regarding aesthetic and the desire to build and to express and create beauty in


11
reality, with the aim of expanding awareness and building the emotional world of
youth, the development and consolidation of humanitarian relations with people and
life. Aesthetic education for young people contributes to the overall development of
one’s character, it helps to spread the advanced ideas of the times and express the
close ties between Truthfulness-Goodness-Beauty. In other words, aesthetic
education for young people is the process of education for the formation of young
people to perceive, evaluate, create and act according to the laws of beauty.
b. The role of aesthetic education for youth
Aesthetic education for young people has the following basic roles:
First: to foster healthy aesthetic sentiments for youth. The aesthetic
sentiments of youth is a special state of sentiment, an element that constitutes the
emotional system of people in general and youth in particular, arising in the creation
and enjoyment of beauty. It reflects in a unique manner in one’s consciousness.
Second: to orient and enhance aesthetic taste for youth. Aesthetic taste is the
level and interest in the field of aesthetics. Aesthetics is "the universal choice of
people, the hobby in every field of each individual and the collective”. Aesthetic
taste is the way to evaluate, is the choice of the human on the beauty standard; as

well as the negative aspects of social life.
Third: to cultivate the ideal aesthetic for young people with aspirations
toward Truthfulness-Goodness-Beauty; is the unity between the symbol and the
concept of beauty in the relationship between man and man, man with nature, man
with society and man with art ...
Fourth: to enhance the capacity to enjoy, evaluate and create aesthetic for
youth. Thanks to aesthetic education, people can enhance their aesthetic abilities,
form and perfect their aesthetic values; develop the ability to feel, enjoy, evaluate,
choose and enrich their aesthetic life; At the same time consciously fight against
social evils; is resistant to the "aberration" aesthetic phenomenon that goes against
the fine customs and instead, move toward the progressive aesthetic value of
mankind.
Fifth: to educate and establish the direction of aesthetic value for youth.
Aesthetic education helps people create their artistic creativity, the desire and the
ability to bring beauty into learning, labor and one’s behavior, to have concepts,
standards, aesthetic beliefs, to develop aesthetic judgment and evaluation, shaping
one’s tastes and proper aesthetic ideals.


12
2.2.3. Psychological and age-related characteristics of youth for aesthetic
education
Through the study of youth, it is possible to see some common features of
youth as follows:
First; The youth is at a young age in life, thus are not aesthetically prepared
and equipped with aesthetic knowledge, as this is the growth stage where one turns
from a child into an adult, reaching their maturity both biologically and
psychologically as they experience puberty.
Second: Young people are extremely dynamic, perceptive in receiving new,
different ideas, due to being youthful, dynamic, experimental and receptive to other

cultures. This is a common trait of young people throughout times and across
nations.
Third; Young people always yearn for and desire for beauty. Most young
people have needs, desire to assert themselves and head towards a beautiful
direction in life. In the process of learning, laboring and actively working, young
people always aim to reach what is beautiful, to make life increasingly be the same
way.
Fourth; Young people need to establish their direction for aesthetics. Young
people are tend to have an outward viewpoint, preferring to accept the new, the
different of the world. Thus, in the process of accessing the new value system,
young people needs to have their direction properly established, to be educated to
suit cultural traditions.
2.2.4. The necessity of aesthetic education for youth
The necessity of aesthetic education for young people is reflected in the
following points:
First, due to the demands of the revolution and the reform process, highquality human resources are crucial, as young people are at a very important stage
in life. At this age, young people have undergone a process of forming and
developing certain aesthetic powers in order to obtain a scientific world view,
trained to fully represent a creative aesthetic subject and to have perseverance.
Second, due to opening up, integrating, absorbing the new and also due to the
development of socialism accelerating the industrialization and modernization of
the country. At present, the process of cultural exchange and integration contributes
to the development of the ethical character and aesthetic character of a modern


13
person. Therefore, there must be a harmonious combination between the traditions
and the modern to create a harmonious and sustainable development of the spiritual
life of the individual as well as of the society.
Third, due to the fact that youth life is lacking in orientation towards

sentiments, consciousness and aesthetic knowledge due to the requirements of the
new age. In today’s age, there are many great changes in which globalization and
international integration are the big trends that directly affect most countries in the
world. Aesthetic education is crucial for young people to have proper aesthetic
orientations.
Fourth: Due to the fact that education and aesthetic education for young
people through various forms of schooling are inadequate with the content and form
of aesthetic education, the tastes and orientations for aesthetic value for youth.
Therefore, diversifying the form of aesthetic education plays a very important role.
2.3. Mass media for aesthetics education for youth
2.3.1. The concept of communication and mass media
On the basis of inheriting previous views of domestic and foreign
researchers, according to the author of the thesis: Communication is an exchange of
information between people to create understanding between individuals, groups,
organizations in the social community. Mass media is a social communication and
an activity of information exchange with a widespread social influence. Mass media
has the following basic characteristics: The public that receives the information that
is the majority; The contents of messages are on general issues affecting many
people in many areas of society; The effectiveness of the communication activities
is reviewed and appreciated by many people in the society and communication
becomes a common activity of the whole society.
2.3.2. An overview of development history and types of mass media
Up until today, there has existed many types of mass media associated with
the development of human society throughout different stages of the world. The old
and new types of media intertwine, competing and complementing each other.
According to media researchers, communication in language, writing and books are
early forms of communication and have a long history of humanity. Then came
along books, newspapers, television and the internet.
2.1.3.3. Aesthetic education for youth through mass communication and
its characteristics

14
Characteristics of youth education through the mass media is expressed
through the following basic points:
Firstly, aesthetic education for youth through mass media is the directional,
proactive education of the media to influence the youth.
Secondly, the education of young people through the mass media is an
attractive form of education for young people.
Thirdly, aesthetic education for youth through mass media is a dynamic,
flexible and useful form of education for youth.
End of chapter 2
Young people are youthful, enthusiastic, idealistic individuals with many
dreams, ambition, always aspire to reach beauty, but due to limitations in
knowledge as well as earnings young people are easily lost. easy to navigate.
Therefore, educating aesthetics for youth is a very important job, contributing to the
improvement of character for youth. Along with traditional aesthetic education
methods such as labor, following role models, and through Marxism-Leninism, the
mass media in which television is becoming a viable medium in the education of
aesthetics for young people today.
Chapter 3
CURRENT SITUATION OF AESTHETIC EDUCATION FOR YOUTH
THROUGH MASS MEDIA IN VIETNAM
3.1. Factors affecting aesthetic education for Vietnamese youth nowadays
through mass media
3.1.1. The development of modern science and technology
In the early twentieth century, science and technology around the world have
leapt forward with the birth of information technology, opening up a new era for
mass media as it created the new media platforms, especially internet and online
newspaper. Thanks to advances in science and technology, almost all types of mass

media are equipped with modern technological means, creating a strong appeal to
the public. With the characteristics of liking new things, the ability to grasp and
learn technology quickly, young people are the most popular class of technology
achievements. As a result, advances in communication technology have had a
certain impact on the education of young people.
3.1.2. Globalization and international integration


15
Globalization and international integration have greatly influenced the
development of mass media such as: globalization has narrowed the gap in distance
and time in receiving information from people and nations around the world;
Globalization has promoted the process of modernization, diversification of media
types and formats; creating a large environment for people to learn and exchange
information through mass media. Globalization and international integration are
also one of the factors that influence the education of Vietnamese youth through the
mass media.
3.1.3. The reform process of the country
In the reform process of the country, including the reform of the Party's
awareness about the aesthetic education for people in general and for youth in
particular, there has been a great impact on the education of Vietnamese youth of
today. In addition to traditional education methods such as through school, through
labor, through art, the Party has focused on promoting the strengths of modern
cultural formats such as mass media.
3.1.4. Impact of the process of national industrialization and modernization
The process of national industrialization and modernization in general and the
industrialization and modernization of mass media in particular have had a
profound impact on the education of aesthetics for youth. Mass media is a form of
education that is new, highly applicable, using modern equipment, which has a
direct impact on the youth's aesthetic life thus making it influential to their aesthetic

life.
3.1.5. The way of building, developing culture and people for sustainable
development of the country
In the current development path of Vietnam, the Party attaches great
importance to the role of culture, attaching economic development to the
development of culture, society and education. Culture is seen as the destination of
social development, the highest goal that the country's development needs to
address. Culture is associated with development and culture is the innermost force
for the development of the country and the people of Vietnam.
3.1.6. The impact of ethics and lifestyle on the aesthetic education for
Vietnamese youth through mass media
In recent years, the recession of ideology, morals and lifestyles of the
Vietnamese people in general and the contingent of officials and party members in


16
particular has become one of the hot topics that are reflected on the daily through
mass media. It not only causes distrust for the people, especially the youth class for
the moral values and good lifestyle of the nation, but it also influences the direction
of youth values. A significant number of young people feel confused, disoriented in
determining their values in life; even following unhealthy, unethical lifestyles that
are spread on mass media.
3.2. Aesthetic education for young people through television in Vietnam
today
3.2.1. The positive aspects of mass media in general and television in
particular in aesthetic education for Vietnamese youth today
3.2.1.1. Television as a mean of aesthetic education aesthetic for youth
Firstly, television contributes to foster the good sentiments of young people.
TV programs have a positive effect in contributing to the empowerment of young
people, such as fostering their interest in and sharing of social and political issues

both domestically and internationally, especially the difficulties and misfortunes of
the community; to build up the patriotism for the nation, the pride of the national
revolutionary tradition ... These are wholesome sentiments, contributing
significantly to enriching and deepening the sentimental life of the youth, help them
to always choose wholesome, pure sentiments.
Secondly, television contributes to enhance the aesthetics of youth, helping
them make the right aesthetic choices. Programs on current events help young
people learn how to communicate fluently using standard, suitable language. Sports
programs help young people understand both the difficulties, challenges and the
glory that sport brings about. Entertainment programs, advertisements help enrich
cultural life for young people.
Thirdly, television contributes to enhancing the aesthetic ideal of youth. TV
shows in the past have made it easier for young people to find joy, comfort and to
ease the stress from studies, work and life. It but also contribute to improving the
aesthetic value of the youth in aspects as aesthetic sentiments, aesthetic tastes and
aesthetic ideals.
3.2.1.2. Television with the formation and development of aesthetic ability for
youth


17
Television contains a variety of rich and diverse channels, which in turns have
an impact on the aesthetic of youth. Due to the diversity and abundance of
information, due to the special technical and technological capabilities, it can be
said that television contains a certain degree of all forms of aesthetic education.
Thus, it has a role in shaping and developing the elements, forms of aesthetic
awareness as well as the capacity to create, appreciate and enjoy the aesthetics of
youth.
3.2.1.3. Television with the education of aesthetic value and the formation of
character for youth.

Due to its nature, television can provide a wide variety of information knowledge that is richer than any other form of media or education. The
information on television has the content and language of expression that are
appropriate to the level of access of all classes of youth. What is remarkable in the
impact of television on our intelligence is that, the information from television is
taught in our spare time. In addition, this reception is the reception of freedom, the
receptive impulse from the inner needs, the need for entertainment and the desire to
expand, improve one’s understanding. Thanks to the entertainment function, the
knowledge that is broadcast on television is taught naturally and easily.
3.2.2. Some existing limitations in mass media in general and television in
particular in the education of aesthetics for youth
Due to the impact of the market economy, some programs in mass media tend
to follow the trend of profitable, unfair competition, distancing away from the
principles and purpose of their activities. Some media rely too much on its
expressive form, tending to move from massification to personalization when
discussing the privacy of individuals, especially celebrities, using scandals as the
main topic. This has had a great impact on the education of young people. A number
of young people are more likely to be influenced by pragmatic lifestyles with an
overload of indulgences, valuing surface appearances, fame, glamor, easy choices
and opportunistic in personal life.
There are many television programs that are too lenient in stage costumes
policies, the use of language of actors, singers, presenters, models which heavily
affect the aesthetics of youth, influencing young people to follow shocking fashion
trends, language choices that go against cultural values. Vietnam television has a
increasing trend of commercialization. Its manifestation is the advent of a large


18
number o TV commercials, including those shown on the "golden hour". Repeated
advertising programs lead to boredom. Many advertising images are dishonest,
displaying vulgar content, habits that greatly impact on the education of young

people.
Vietnamese television also tends to be "foreign-oriented". The manifestation
of this trend is the emergence of many foreign copyright programs, especially
entertainment programs and feature films. The international cooperation on
television is an indispensable trend, however, this trend is somewhat excessive in
our country. That leads to the paradox that there is a portion of young Vietnamese
that prefer what is "foreign" to what is "domestic", preferring international music,
than traditional, national music; enjoying foreign films more than feature films in
Vietnam ...
3.3. Main reasons for the achievements and limitations in aesthetic
education for young people in Vietnam through mass media in general and
television in particular.
3.3.1. Main reasons for the achievements
Firstly, the initiative of the subjects in the aesthetic education for youth. Those
subjects are the Party, the State and the media management agencies.
Secondly, the increasing popularity of television for young people. Television
is one of the most entertaining mass media platform for young people. Television
programs have widespread influences, daily appearances and meaningful impacts.
TV shows, especially entertainment programs, feature films have become a daily
topics of interest for everyone, especially young people.
Thirdly, the content of youth education through television is rich, diverse, with
new forms of expression that are suitable for young people.
3.3.2. Main reasons for the limitations
Firstly, due to the lax management and ineffectiveness of the State and media
agencies on television, the quality and effectiveness of many television programs
are still low.
Secondly, due to the trend of commercialization, some television programs fail
to follow their original purpose and principles, instead focusing only on economic
profit. The most obvious manifestations of this trend are the programs featuring
entertainment music, commercials, feature films ....

19
Thirdly, due to limited capacity of young people, barriers for young people to
choose and evaluate positive aspects as well as limitations of television in particular
and mass media in general. The youth receive information in a passive manner, and
are not immune to television’s negative aspects, thus leading to aesthetic deviations.
3.4. A number of issues raised for aesthetic education for the youth
through mass media today
Firstly, the contradictions between the increasing developmental rate of mass
media as well as television with the capacity of the State administration for the mass
media in our country today.
Secondly, the contradictions between the need to improve the effectiveness of
aesthetic education for young people through mass media and the remaining
limitations of our social status quo.
Thirdly, the contradictions between the educational and commercial nature of
mass media as well as television in aesthetic education for young people.
Fourthly, the contradictions between traditional and modern values are
reflected in the mass media in the aesthetic education for our youth.
End of chapter 3
Mass media has a positive impact on aesthetic education for young people.
Mass media not only helps young people develop a rich cultural life, a healthy
spirit, release stress but also contribute to improving the life and aesthetic value for
the youth. These advantages are due to the right orientation of the Party, of the
youth television agencies, the youth work as well as the enhancement of the
responsibility of the mass media in the education of aesthetics, lifestyle for youth;
Due to the increasing popularity of television with young people ...
Besides the advantages in educating aesthetics for youth, the mass media also
has some unbalanced and distorted restrictions in its programs and contents;
Broadcasting too many commercialized programs, preferring "foreign-oriented"

contents which lead to deviations in behavior and direction in life, The limitations
stem from the lax and ineffective management of the State and the media, from the
increasingly commercialized trend of mass media, from the limited aesthetic ability
of young people.
Chapter 4


20
THE MAJOR TRENDS AND SOLUTIONS TO IMPROVE THE
EFFICIENCY OF AESTHETIC EDUCATION FOR THE VIETNAMESE
YOUTH THROUGH MASS MEDIA
4.1. Some main trends of aesthetic education for Vietnamese youth in
mass media in the coming time
From the analysis of the actual development of aesthetic education for
Vietnamese youth through mass media, the author of the thesis provides basic
forecasts as follows:
Firstly, the revolution in science, technology and globalization has a
profound impact on young people's aesthetic education through mass media.
Secondly, the Party and the State continue to strengthen the direction,
management and oversight of aesthetic education for youth through mass media.
Thirdly, the demand for aesthetic education for youth through mass media is
increasing.
4.2. Some main solutions to improve the efficiency of aesthetic education
for Vietnamese youth through mass media
4.2.1. Solutions on strengthening the leadership of the Party; management
of the State on the aesthetic education for youth through mass media
Firstly, continue to strengthen the orientation and leadership of the Party
towards education for youth in general and aesthetic education for youth in
particular through mass media.
Secondly, it is necessary to strengthen the management and inspection of the

State as well as of the media management agencies for the education for youth
through mass media.
Thirdly, improve legal documents on state management of mass media
4.2.2. Solutions on social responsibility, ethics, capacity of artists and
media personnel
Firstly, promote propaganda and educate to improve professionalism, sense
of responsibility and capacity of practical activities of communication staff and
television artists.
Secondly, control and minimize the trend of commercialization of television.


21
Thirdly, develop television programs with content that ensure diversity,
goodness, aiming at the comprehensive development of people.
4.2.3. Solutions on the reform of the content and methods of aesthetics
education for youth through mass media
Firstly, enhance the aesthetic capacity of youth through the reform of
content, programs and forms of aesthetic education in schools.
Secondly, enhance the aesthetic capacity of youth through the diversification
of forms of aesthetic education.
Thirdly, enhance the aesthetic capacity of youth through the harmonious
combination of aesthetic education and moral education.
Fourthly, to bring into full play the role of socio-political organizations,
especially the socio-political organizations of the youth such as the Ho Chi Minh
Communist Youth Union and the Vietnamese Students' Union in the implementation
of aesthetic education for youth.
Fifthly, enhance the aesthetic capacity of young people through the
integration of family, school and society in aesthetic education for youth.
Sixthly, enhance the aesthetic capacity of youth by arranging, balancing and
rearranging contents and programs on mass media; strengthen programs with

educational content, including aesthetic education.
4.2.4. Solutions for young people and youth organizations in receiving
aesthetic value through mass media
Firstly, young people need to have aesthetic awareness in receiving content
and programs through mass media to improve their aesthetic life and contribute to
the improvement of their personality.
Secondly, young people must have certain knowledge about aesthetics. This
knowledge is not natural, but it is the result of the learning process, the
accumulation of knowledge.
Thirdly, young people lack perseverance, courage and the willpower to
choose the aesthetic value for themselves.
End of chapter 4
Based on the analysis of positive values as well as some remaining
limitations of the media in the education of aesthetics for young people, we have
provided some basic forecasts about the changing trends of education aesthetics for
youth through mass media. From the above basic practices and trends, we also


22
propose some basic solutions to enhance the role of aesthetic education for
Vietnamese youth in the mass media in the coming time.


23
CONCLUSION
Aesthetic education is one of the basic and important educational contents for
everybody, especially young people - the age group with an abundance in health and
knowledge, with many dreams, ambition and ideals but also a vulnerable stage
where one is susceptible to choosing the wrong paths in life. With the policy of
comprehensive development of people, especially young people - the future owners

of the nation , in recent years, the Party and State have paid great attention to the
comprehensive education, such as the intellectual, ethical, lifestyles, aesthetics
education... It is the right policy that is consistent with the development trend of the
present day.
Today, the media platforms have had constant changes. In recent years, mass
media has had many positive aspects in educating aesthetics for young people such
as building up good feelings for nature and people; raising the sense of
responsibility and spirit for the social community for the youth; helping young
people to correctly identify their directions in life, to learn how to live for
themselves and their families, society, and have a diverse, wholesome personal
lifestyle. The positive aspects are the Party's proper direction on the development of
the mass media, contributing to the improvement of the life of the youth,
establishing the right direction for the comprehensive personal development of
people and the increasing attraction of mass media to the youth of our country. In
addition, the media also has certain limitations in educating aesthetics for youth.
The underlying cause of these limitations is the poor management of the State and
other regulators in the development of the mass media; due to the trend of
commercialization becomes more and more dominant in the mass media; due to the
generally low aesthetic qualities of young people in our country.
In order to improve the efficiency of the mass media in educating the
aesthetics of our youth in the coming time, it is necessary to continue to enhance the
leadership of the Party, strengthen the management of the State with the influence
of mass media with aesthetic education for youth; to raise the aesthetic capacity of
youths through schools, families and socio-political organizations; In particular, the
youth themselves have to constantly learn to equip themselves with aesthetic
knowledge, actively training, living and studying, working according to the right
values and for a greater purpose.


24

‘