Dự án kinh doanh nhà hàng (Tiếng Anh).doc

Faculty of Tourism Food and Beverage Service Management
Au Lac Survey and Analysis
I. Operation and Theme:
1. Current operation, theme:
Au Lac House is a restaurant that belongs to Au Lac brand in Hanoi. Beside
Au Lac House, there is also Au Lac Café on Ly Thai To Street. Being different
from Au Lac Café, Au Lac House focus on serving foods as a restaurant. The main
cuisines here are Vietnamese, especially northern foods. This restaurant is one of
the fine dining restaurants in Hanoi. The target market is Western customers, the
rest includes Japanese, Singaporean and Vietnamese … Au Lac House’s theme is
inspired by the French architecture in the combination with Vietnamese way of
decoration. It makes the restaurant an antique and unique style comparing to other
restaurants in Hanoi.
2. Location and guests:
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Faculty of Tourism Food and Beverage Service Management
Au Lac Survey and Analysis
Located in the central of Hanoi, Au Lac House has many advantages to
attract guests and promote the restaurant itself. This restaurant is on 13
th
Tran Hung
Dao Street, Hoan Kiem District. It is not too far from Hoan Kiem Lake and it is
quite near some luxury hotels like Sofitel Metropole, Hilton Opera, Melia … It
takes only five to ten minutes from those hotels to come to Au Lac House, it must
be a point of vantage if the tour companies or tourists consider several restaurants.
Besides, there are some companies and office buildings nearby the restaurant.
Therefore, if these companies need a place to negotiate and discuss with their
customers or partnership, Au Lac House may be a reasonable choice. Although Au
Lac House is located in the central of the capital, it doesn’t mean that the street in
front is noisy and polluted by the motorbikes and cars. The place where Au Lac
stands is really quite and the restaurant can guarantee that any guest at any moment

will not be annoyed by the city life.
3. Decoration, color skim, lighting, music, atmosphere:
During the French domination in Hanoi, they had built a lot of villas in the
city, a lot of them were on Tran Hung Dao Street. That’s the reason why they call
this area “Hanoi’s French Quarter”. Au Lac House is not an exception, this
restaurant was a villa before being a restaurant nowadays. The villa was built in the
1930s by French people who had a very good taste in architecture. Au Lac House
owner didn’t change anything from inside to outside in order to keep the classical
style for the restaurant. From outside, it is an 2 storey villa which was painted white
and the second storey has a wide balcony. As the French built up this house, they
arranged the interior completely following up the French style. So they could feel
that they were in their house in France. In every room, there is an old fashioned
heater which aims to warm up the atmosphere and the people all over the room.
That makes the guests feel cozy while they are having their meal with others. Inside
the first storey, they made 2 places to store wines, one is a small room and one is
the stairway side.
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Faculty of Tourism Food and Beverage Service Management
Au Lac Survey and Analysis
Although the restaurant is an French inspired house, it still shows the
Vietnamese soul inside. The owner decorated his restaurant with many Vietnamese
artworks. In each room, there are always 3 or 4 pictures which exhibit the
Vietnamese people and their daily life from a long time ago. The wall inside the
house was also painted white but under the soft light from well positioned lighting
equipments, it seems to be light yellow. The purpose is to create a cozy atmosphere
around each room and in fact, the atmosphere of each room and the restaurant
overall is really warm and elegant. Besides artworks and light, Au Lac House also
uses music to entertain the customers. They doesn’t have live music, so they use
CD instead and put speakers in every room. The music is often instrumental music,
sometimes they play music with words but it is simply ballad and really gentle.

The decoration, color, lighting, music in Au Lac House at any moment
always make the guests a warm feeling and truly relax.
4. Utensils, equipments, wares:
The utensils, equipments, wares that are being used in Au Lac House are not
so special. The most noticeable thing is that the bows, dishes and some other things
were printed with the restaurant logo on them. That will impress the customers a
lot. There are nothing made of silver or gold glided. Everything is standard but no
more. For a fine dining restaurant, those things are not quite fit. The owner should
invest more money in order to improve the quality of service.
5. Employee: Uniform or costume:
The employees in Au Lac House use different costume depending on the
different positions. The waiters, waitresses, cashiers wear white shirt and black
trousers. The supervisor of each division wear white shirt and black trousers as well
but the shirt must be stuck in the trousers. The uniform in Au Lac House is suitable
for the operation and very polite.
6. Foods and drinks:
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Faculty of Tourism Food and Beverage Service Management
Au Lac Survey and Analysis
As mentioned above, the foods in this restaurant are Vietnamese. There are
nothing but Vietnamese cuisine. It is a good thing that Au Lac House focus on one
kind of cuisine. But on the other side, this is not flexible and not so fit with the
theme. The drinks list and wines list are excellent. There are many choices for
customers. The prices for foods, drinks and wines are reasonable for a fine dining
restaurants
However, to improve the quality and quantity of foods, Au Lac House should
add some more kinds of Western cuisines, especially French cuisine. That will
definitely make the foods menu more fit with the theme that is a combination of
French style and Vietnamese style.
II. Layout and Design:

Au Lac restaurant has a romantic French architecture space. Thanks to this
architecture, Au Lac restaurant can attract many guests. Specially, foreigners make
up 80 %. They come from many countries in the world such as: French, US,
Australian, Japanese…Besides, there are also a small number of Asian guests such
as: Chinese, Singaporeans.
This restaurant is divided in 2 areas by a small yard. First area is the most
important in the restaurant where you can enjoy a nice view and it includes 2
floors. And the second area is located behind the first area and includes kitchen and
a large room.
The first area.
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Faculty of Tourism Food and Beverage Service Management
Au Lac Survey and Analysis
Guests can go on the first floor by two doors. And standing here, they can
see a bar, cashier area and a waiting area. The bar, cashier and waiting area are
separated by a beautiful flower vase. This floor is decorated very well with the
white wall, yellow blinds, and light system… And specially, there are also nice
pictures, small vase and a fire place. The rest room is arranged behind a big wall.
Go up stair, this is the place that concentrated many tables to serve. This
second floor includes three rooms with different size: a big room and two medium
rooms. The big room is divided in two parts by bamboo-plaited blinds. There are
two tables for 6 people, one table for 3 people and three tables for 2 people. Big
tables are laid in the centre of this room and other tables are arranged near the 4
corners. With this arrangement, the staff fell easier to go and serve guests.
Next to the big room, there is a VIP room with only table for 8 people. This
room is decorated by pictures, flowers and 4 lights at the 4 corners. The atmosphere
is quite and elegant. It is really suitable for the business man to meet their partner.
Besides these rooms, there is also a medium room with two tables for 5
people. This room has the same style with other rooms.
The second area.

This area is smaller than the first one and includes a kitchen and a room.
The kitchen is not laid in restaurant. It is located behind the first area. This is not
convenient for staff to serve guests. Specially, when the restaurant is crowded, it
takes more time for staff to run from this area to another one.
Next to kitchen, we come to the medium room which includes one table for 8
people and 2 tables for 4 people.

Beside two main areas, there is also a large corridor with some tables for 3 or
4 people. When guests choose these tables, they can fell more comfortable. They
can enjoy the fresh air by plans and flowers which are laid near tables.
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Faculty of Tourism Food and Beverage Service Management
Au Lac Survey and Analysis
So there is a variety of seating arrangements in Au Lac restaurant. There are
around 22 tables. The number of tables for 3 and 4 people make up 54,5%, table for
2 people is 18,2% and the number of tables for 5, 6, and 8 people make up 9,09%.
With this arrangement, it is suitable for target market of our restaurant. Because the
customer often come in groups of three and group of four. They are business man
and they choose our restaurant to invite their partner. Besides, in some special day
such as: Valentine and woman’s day, many customers come in pairs. So 18,2 % of
tables for 2 people is suitable.
The area of this restaurant is 700 m
2
with 22 tables. There is a lot of free
space for transfer. So both staff and guests fell more agreeable. The staff can serve
more fast while the customers can fell more comfortable with private space.
There is no smoking and non smoking area in Au Lac restaurant. This is
disadvantages of our restaurant. Some guests do not fell comfortable to smoke
cigarette here.
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Faculty of Tourism Food and Beverage Service Management
Au Lac Survey and Analysis
First floor
7
Faculty of Tourism Food and Beverage Service Management
Au Lac Survey and Analysis
Second floor
8