Lecture Essay writing & presentation skills - Lecture 25: Types of Presentations

Lecture 25

Types of
Presentations


Recap
•

Be brief

•

Use of appropriate fonts

•

Use of appropriate colors

•

Create contrast using font size, colors

•

•

Don’t Put everything you present on the
slides
Don’t use different colors / fonts on every
single slide

“We rule the world by 
our words”
–Napoleon Bonaparte


Whether in business or in your
personal life, you make dozens
of presentations everyday.
Being conscious of each type
and how they apply to you will
help you be more effective in
getting the outcomes you
desire. Lets review the types
and write notes on how each


Purpose of Presentation
– Presentations

are a powerful
way to communicate your
message to a group. They are
an opportunity to gather your
audience together to engage in
a two-way dialogue. Managers
use presentations to:

Types of Presentations
•

Major types of presentation are:
–

Solo Presentations

–

Group Presentations


Types of Presentations
•

Informative-

•

Demonstrative–

•

Business--

•

Persuasive Speeches –

•

Inspirational Speeches –


Types of Presentations
•

Informative- These are the most common
types of presentations and are
used to present research. A
student who is defending a
thesis
or a non-profit group
that did a
research
study
will
use
informative speeches to
present
their findings.


Types of Presentations
•

Demonstrative– These will show you how
to do something. In
introduction

to
communication classes,
these
speeches are
usually How to
Make
Cakes
kinds
of
speeches
and include different
pictures and steps to the
process.


Types of Presentations
•

Persuasive Speeches – This kind of
speech is
trying to change the way
you
think about a subject or issue. If
you’ve come to a health
conference you may find
yourself
listening to why you
should change
your eating
habits or stop

drinking.


Types of Presentations
•

Inspirational
Speeches
–
These
speeches are
designed to make
your
audience move. Also
considered a “motivational”
speech, this is designed to encourage
participants to go after their goals,
whatever they may be. Inspirational
speeches will tell stories and the hope is
that the audience will feel an emotional
connection to the topic.


Types of Presentations
•

Business plan or strategySketches out what an

organization plans to do next,
articulates the company's

goals.

or


Business Presentation Type
•

Sales Presentations:
–

Business development pitches in person or
over the phone, as well as attempts to sell a
product.

•

Training Sessions:
–

Communicating information for audience selfimprovement


Business Presentation Type
•

Speeches:
–

•

Talks to groups with the purpose of
entertaining or inspiring.

Meetings:
–

organizational attempts to move an effort
from Point A to Point B. This could be a phone
meeting, an in-person meeting, a video
broadcast meeting, etc.


Business Presentation Type
•

Media:
–

•

Appearances in front of reporters, cameras,
on the phone, radio interviews etc, to
communicate a message.

E- presentations:
–

Communicating or influencing via fax, e-mail,

PowerPoint, etc.


Business Presentation Type
•

Branding Messages:
–

•

Seminars:
–

•

Efforts to communicate a consistent message
about what we stand for as an organization or
as a person.
In-person training of 10 to 100 people.

One-on-One:
–

An individualized presentation opportunity,
whether in person or over the phone.


Personal Presentation Type
•

Influence or Persuasion:
–

•

Any attempt to win someone over to your
point of view.

Teaching Session
–

Opportunities to impart skills and information
to others, from Little League to Continuing
Education.


Making Presentations
That Audiences Will
Love


Use a Template
•

•

•

Use a set font and color scheme.

Different styles are disconcerting to the
audience.
You want the audience to focus on what
you present, not the way you present.


Fonts
•

•

•

Choose a clean font that is easy to read.
Roman and Gothic typefaces are easier to
read than Script or Comic.
Stick with one or two types of fonts.


Bullets
•

•

Keep each bullet to one line, two at the
most.
Limit the number of bullets in a screen to
six

Bullets & Cueing
•

Bullets allow you to “cue” the audience in
on what you are going to say.
•

•

Cues can be thought of as a brief “preview.”
This gives the audience a “framework” to build
upon.


Caps and Italics
•

•

Do not use all capital letters
–

Makes text hard to read

–

Conceals acronyms

–

Denies their use for EMPHASIS

Italics
–

Used for “quotes”

–

Used to highlight thoughts or ideas

–

Used for book, journal, or magazine titles


Colors
•

•

Reds and oranges are high-energy but
can be difficult to stay focused on.
Greens, blues, and browns are mellower,
but not as attention grabbing.


Backgrounds
•

A white on a dark background is used
for this presentation as:
–

The author assumes most users will view the
presentation on their own computer.

–

Having a darker background on a computer
screen reduces glare.

–

White on dark background should not be
used if the audience is more than 20 feet
away.