Nghiên cứu về Vietjet Air

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PRICE DISCRIMINATION
OF VIETJET AIR


CONTENT
CONTENT
SUMMARY THE THEORY OF
PRICE DISCRIMINATION

PRICE POLICY IN VIETJET AIR

APPLY THE PRICE DISCRIMINATION
THEORY OF VIETJET AIR


THE PRICE DISCRIMINATION
CONTENT
THEORY
Price Discrimination

For discrimination to
conditions must exist:

be

successful,

three

The firm has market power
The firm is capable of identifying
different groups of consumers
Resale of the good or service must be
prohibited


THE PRICE DISCRIMINATION
CONTENT
THEORY
Price Discrimination

Selling different units of output at different
prices is called price discrimination

First-Degree
Each
customers
gets his
individual
price

Second-Degree

Third-Degree

Different
combination
of price and
quantities

Distinguish
different
groups of
customers to
their
characteristics


THE PRICE DISCRIMINATION
CONTENT
THEORY
CANNOT observe the
willingness to pay

First-Degree
Each
customers
gets his
individual
price

CAN observe the
willingness to pay

Second-Degree

Third-Degree

Different

combination
of price and
quantities

Distinguish
different
groups of
customers to
their
characteristics


PRICE POLICY IN
VIETJETAIR

Vietjet Air has three kinds of
ticket:
 Promotion
 ECO
 SkyBoss


Promo

 Change time and day
before the flight day is
2 days
 Do not change name
 Do
not

change
itinerary
 Non-refundable tickets
 Non-refundable fee if
customers come late
 Free
7kg
carry
luggage.
www.themegallery.com


ECO

 Change time and day
before the flight day is
2 days
 Do
not
change
itinerary
 Non-refundable tickets
 Non-refundable fee if
customers come late
 Free
7kg
carry
luggage.

SkyBoss
 Change time and day before
the flight day is 1 days
 The best seats.
 Free using VIP waiting room
 Priority check-in procedures
 Free meals and drinks on
flights
 Free 30kg carry luggage.
 Private car transfer to the
aircraft
without
using
telescopic
 Tickets may be reserved up
to 90 days with the rates
specified.


APPLY THE PRICE DISCRIMINATION
CONTENT
THEORY
OF VIETJETAIR
Price Discrimination

In domestic airlines market, there are three
Airline companies:
 Vietnam Airlines

 Jetstar Pacific Airlines

 Vietjet Air

Vietjet Air has market power.


APPLY THE PRICE DISCRIMINATION
THEORY OF VIETJETAIR
 Change time and day
before the flight day
is 2 days
 Do not change name
 Do
not
change
itinerary
 Non-refundable
tickets
 Non-refundable fee if
customers come late
 Free
7kg
carry
luggage.
Promo

 Change time and day before
the flight day is 1 days
 The best seats.
 Free using VIP waiting room
 Priority check-in procedures

 Free meals and drinks on
flights
 Free 30kg carry luggage.
 Private car transfer to the
aircraft
without
using
telescopic
 Tickets may be reserved up
to 90 days with the rates
specified.
SkyBoss


APPLY THE PRICE DISCRIMINATION
THEORY OF VIETJETAIR
 Change time and day  Change time and day before
the flight day is 1 days
before the flight day
 The best seats.
is 2 days
 Free using VIP waiting room
 Do
not
change  Priority check-in procedures
 Free meals and drinks on
itinerary
flights
 Non-refundable
 Free 30kg carry luggage.

tickets
 Non-refundable fee if  Private car transfer to the
aircraft
without
using
customers come late
telescopic
 Free
7kg
carry
 Tickets may be reserved up
luggage.
to 90 days with the rates
specified.
ECO
SkyBoss


APPLY THE PRICE DISCRIMINATION
CONTENT
THEORY
OF VIETJETAIR
 Second-degree price discrimination
between Skyboss and ECO/Promo
tickets


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