Quản trị dự án Bài tập quản trị dự án kinh doanh shop

TABLE OF CONTENTS
Introduction............................................................................................................................................6
For example: MY PROJECT...........................................................................................................................7
SWOT and TOWS of my Shop......................................................................................................................8
Market Research..........................................................................................................................................11
Financial plan...............................................................................................................................................14
Calculate NPV & IRR....................................................................................................................................16
Risk management........................................................................................................................................17
Conclusion...................................................................................................................................................18
References.....................................................................................................................................19

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Introduction
Today, project management is very important, it helps us to study the planning, organization and management,
monitoring the development process of the project to ensure the project is completed on time, within the
approved budget, quality assurance, achieving specific objectives of the project and the set objectives. At
Assignment 1 I introduced my project. In this Assignment 2, I will go deeper into project appraisal and see if my
project can be successful.
Project management is the application of processes, methods, knowledge, skills and experience to achieve the
project objectives.
A project is a single, fleeting effort that is made to
achieve the planned objectives, which can be determined

by

outputs, results or benefits. A project is often considered
successful if the objectives are met according to their
acceptance criteria, within a agreed period of time and
budget. An important factor that helps distinguish project

management with only "management" is that it has the
ability to deliver final and finite time, unlike management that is an ongoing process. Because of this a project
expert needs a variety of skills; usually technical skills, and certainly a good person management and business
awareness skill. (apm, n.d, viewed 20 March 2019).
Risk management is what determines the analysis to set out measures to control and control unexpected
situations that adversely affect the project. The importance of risk management is the task, which is the risk
response that improves the success of the project. Develop solutions to eliminate or minimize risks, providing a
foundation for understanding the contribution of the project in every measure of the company.
Human resources is used to describe both the people who work for a company or organization and the
department responsible for managing resources related to employees. The term human resources was first
coined in the 1960s when the value of labor relations began to garner attention and when notions such as
motivation, organizational behavior, and selection assessments began to take shape.
The due diligence process can enable you to spot potential deal breakers and supply checks that the acquisition
is the correct resolution on the proper value. Due diligence process is a radical fact-finding mission that permits
you to analyze your goal and decide whether or not the acquisition is sensible for your firm. If accomplished

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properly, the due diligence process can enable you to spot potential deal breakers/shapers and supply
assurances that the acquisition is the correct resolution on the proper value.
SWOT is one of the five steps that make up the business strategy of an enterprise, including the establishment of
corporate

mandates,

SWOT

a

nalysis,

strategic targeting, formulation of strategic
objectives and plans. Strategic, defining
strategic control mechanisms. SWOT is the
abbreviation for the first letters of the words
Strengths, Weaknesses, Opportunities and
Threats. This is a well-known model in
business analysis of business. SWOT helps
bring insights into an organization, project,
or situation so it is particularly useful in decision making, strategic planning, and planning. Let's take a look at
SWOT analysis commonly used in specific cases such as brainstorming meetings, problem solving (organizational
structure, resources, productivity, corporate culture). , Strategy development (competition, product, technology,
new market), planning, decision making, product quality assessment, competitor assessment, self development
plan.
TOWS analysis is a tool which is used to generate, compare and select strategies. Strictly speaking it is not the
same as SWOT analysis, and it is certainly not a SWOT analysis which focuses on threats and opportunities. This
is a popular misconception. TOWS may have similar roots. TOWS is a tool for strategy generation and selection;
SWOT analysis is a tool for audit and analysis. One would use a SWOT at the beginning of the planning process,
and a TOWS later as you decide upon ways forward.
For example: MY PROJECT.
The project starts on April 1, 2019 and is expected to open September 4, 2019
Project title: Business project of fashion shop.
Objectives: Short-term objectives: to build a store that sells fashion, with the aim of giving customers the latest
and most trendy products. With a moderate investment, the ability to recover capital and develop high. Build a
shop selling all kinds of fashion with products that meet the needs of customers. Long-term objectives: develop
home delivery service so that customers who don't have enough time to shop can still buy goods.

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SWOT of my Shop.
STRENGTH (S)

My shop products range from 200,000 VND to 1,000,000 VND and for ages 20 to 40 years old.
Customers not only select products that are suitable for their age but also fit their financial
capabilities. Finally, my shop has a professional and friendly staff.
Newly established shop, there are not many familiar customers and not much experience.
My shop get a good product supply and there are always products that match today's fashion.

WEAHNSSES (W)
OPPORTUNITIES (O)
THREATS (T)
TOWS of my Shop

Since my shop is located in the city center, there will be many opportunities to develop.
Must compete with other fashion shops.

Internal Factors

S

W

SO

WO

External Factors

O

Promoting

strong

points

to

seize Mobilize capital. New businesses often lack

opportunities such as with quality products, capital, so my shop always needs the
SHOP
reasonable prices, business space and support of agencies, suppliers, investors
convenient transportation plus marketing and especially the support of customers to
capabilities, enthusiastic and happy staff will increase the feasibility of the project,
attract many customers potential.

Planning

T

Marketing

ST

increase capacity. mobilize capital sources

Operations

and business partners.
WT

Take advantage in the competitive process. Learn to get more experience. In the
Resource
Based on the advantagesMarketing
compared
Shopeconomy,
opening the business
planto current market
allocation
competitors, my shop's employees have environment is always dynamic, with many
many skills and are always enthusiastic at potential risks, strong competition of the
work.
Blueprint
preparation

Needs
specification

market makes me more mature in the way
Operation plan
of doing business as well as strengthening
the experience.

Budget
Work breakdownpreparation
structure

Resource
scheduling

Shop registration

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Organizational structure

SHOP OWNER

ACCOUNTANT

MANAGE

MARKETING
STAFF

CASHIER

SALES CLERK

Gantt chart

Market Research
15

GUARD


This survey helped me better understand the current market and it helped me to know what customer needs
are.
In today's society, fashion is an indispensable thing for each of us. And below is the market survey results related
to people's fashion needs and related to my business project. I created common questions and surveyed more
than 50 people live in different districts ( district 1, 3, 5, 10, 11, GoVap, etc.) We can see that the number of
female customers has a higher demand for fashion shopping than male customers. Female customers account
for 58.3% and male customers
account

for

41.7%.

Besides,

customers aged between 20 and 30
account for the majority. So if my
shop imports female fashion items
from the age of 20 to 30, it will sell
more and get higher profits.

Next, according to my survey
results, people often go shopping
once a week or twice a week, most
of them go shopping on weekends,
especially

in

their

Moreover,

people

free
like

time.
to

go

shopping with family and friends. The rest often go shopping alone, and few people go shopping with their
boyfriends / girlfriends.

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Based on the survey
results, it can be seen
that the amount of
money people spend
on shopping ranges
from 200,000 VND to
1,000,000 VND. Some

people want to spend
less than VND 200,000 on shopping. Perhaps these people are students aged 20 or younger. They have not
worked and do not have much money. Finally, The fashion that people like to wear the most is fashion according
to the current trend and office fashion. Some people want to wear dynamic fashion and fashion to party.
Through the above survey, I think that if I sell fashion items between the ages of 20 and 40 and cost between
VND 200,000 and VND 1,000,000, I will sell more products. Besides, most people when shopping want clear
advice, and my shop's sales staff are very friendly people. Customers need advice on any item, the employees
will enthusiastic consultants. With such things, I believe my project will be successful. After my project is

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successful, I will try to develop it by importing more new items, having more delivery services and expanding
more branches.

Financial plan
Estimates of items and capital sources
No.
1
2

Total initial investment cost
Bank loan
Equity capital
TOTAL

Into money
60.000.000
500.000.000
560.000.000

Since the initial capital is not enough, it is necessary to borrow more capital from TP bank with an interest rate
of 10% 1 year and the payment time is within 3 years. Shop will pay a fixed amount:

X= = 24.126.888VND
(M= 60.000.000VND, r=10%)
Bank repayment plan
Unit:VND
YEARS Debt Balance At The
Beginning Of The Period

Refund In The Period
Loan Interest The Payment Refund

The The Period
Original Capital

%
1
2
3

60.000.000
6.000.000
41.873.112
4.187.311
21.933.535
2.193.354
Capital use structure (Unit:VND)
No.

1
2
3
4
5
6
7

Debt Balance At The End Of

24.126.888
24.126.888
24.126.888

Investments

18.126.888
19.939.577
21.933.535

Quantity
10
100
40
10
1 Set
5
2

Hanging cabinets

Hanger
Mannequin
Coat Stand
Sofa Set
Mirror
Loudspeaker
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Price
650.000
35.000
10.000
250.000
11.000.000
300.000
800.000

41.873.112
21.933.535
0

Into money
6.500.000
3.500.000
400.000
2.500.000
11.000.000
1.500.000
1.600.000

8
9
10
11
12
13

Computer
Cash register
Light system
Deposit of premises
Clothes
Advertising costs/Marketing

1
1
1 Set
6 months
100
1 times

12.000.000
8.000.000
1.600.000
30.000.000
450.000
6.000.000

TOTAL

12.000.000
8.000.000
1.600.000
180.000.000
45.000.000
6.000.000
279.600.000

SALARY OF EMPLOYEES

Manage
Accountant and Cashier
Marketing Staff
Sales Clerk
Guard

Quantity
1
1
2
4
2
TOTAL

Salary
8.000.000
7.000.000
5.000.000
4.000.000

3.000.000

Into money
8.000.000
7.000.000
10.000.000
16.000.000
6.000.000
47.000.000

VND revenue / day
6.500.000
10.400.000
13.000.000

VND revenue / year
2.372.500.000
3.796.250.000
4.745.000.000

REVENUE (Average price 650.000 VND a product)
Time
First year
Second year
Third year
COST (Unit:VND)

Average selling quantity
10
16

20

Cost
First year
Salary of employees
564.000.000
Electricity
10.000.000
Products
450.000.000
Advertising costs
4.000.000
Premises costs
360.000.000
Interest on bank loans
18.126.888
TOTAL
1.406.126.888
Depreciation of fixed assets: the initial investment value is

Second year
Third year
564.000.000
624.000.000
10.500.000
11.000.000
450.500.000
470.000.000
4.000.000
4.000.000

360.000.000
360.000.000
19.939.577
21.933.535
1.408.939.577
1.490.933.535
279.600.000 VND, estimated residual value after

three years is 30%
PROFIT
CIT (Corporate income tax): 25%
Time
First year
Second year
Third year

Net revenue
2.372.500.000
3.796.250.000
4.745.000.000

Cost
1.406.126.888
1.408.939.577
1.490.933.535
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Profit before tax
966.373.112
2.387.310.423

3.254.066.465

Profit after tax
724.779.834
1.790.482.817
2.440.549.849


Year
0
1
2
Cash flow in
0
2.372.500.000
3.796.250.000
Value of liquidation
83.880.000
Cash flow out
279.600.000
1.647.720.166
2.005.767.183
total cost
1.406.126.888
1.408.939.577
CIT 25%
241.593.278
596.827.606
Net cash flow
-279.600.000

724.779.834
1.790.482.817
Value of liquidation = 279.600.000*30% = 83.880.000 VND

3
4.745.000.000
2.304.450.151
1.490.933.535
813.516.616
2.440.549.849

Calculate NPV & IRR
Net Present Value ( NPV)
I: Initial Investment
r: The Discount Rate
CF: Net Cash Inflow-Outflows During A Single Period.
Get The Discount Rate is 10% per year

If...

It means...

Then...

NPV > 0

the investment would add value
to the firm

the project may be accepted

NPV < 0

the investment would subtract
value from the firm
the investment would neither
gain nor lose value for the firm

the project may be rejected

NPV = 0

We should be indifferent in the decision whether to accept or reject the
project. This project adds no monetary value. Decision should be based
on other criteria, e.g., strategic positioning or other factors not
explicitly included in the calculation.

NPV = -279.600.000 + + +
= 3.692.649.847 > 0
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=> THE PROJECT MAY BE ACCEPTED

Internal Rate of Return (IRR)
Calculate IRR through NPV, give NPV = 0, calculate r in NPV formula, r is IRR, we have IRR = r when:
-279.600.000 +

+ + =0

=> IRR = 3,46
We can see the actual rate of return of the IRR project > 10% => THE PROJECT MAY BE ACCEPTED

Profitability Index (PI)
PI = = = 14,21 > 1 => THE PROJECT MAY BE ACCEPTED

Risk management
Possible risks: Currently, there are many different fashion shops, so I will have a lot of competitors and there will
be many risks. Besides, indirectly affected by changes in natural conditions (rain, storm, etc.), shortcomings in
evaluation , damaged materials in transportation transfer, storage. Market prices fluctuate leading to the price of
products will increase.
Some risk remedies: My shop will always have new items compared to other shop, so it will attract how many
customers and can reduce the risk.Keep track of relevant information sources. I will always pay attention to the
development direction of competitors as well as the needs of customers. And finally is risk mitigation planning.
Risk prevention plan is implemented separately according to business requirements and business characteristics.
Restoring the system requires compliance with the investment plan and the specific requirements of the
business. Risk mitigation plans are implemented, screened, and continuously updated.
Conclusion
In short, in order to have a successful project, I need to know how to spend capital and make a reasonable
financial plan. Besides, knowing how to manage risk also helps my project succeed.

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References
Apm, n.d, viewed 20 March 2019 from />
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