Extra 06 26 08

Before&After

®

© BAmagazine.com

Extra 06.26.08

U X

The expressive edge

On a vertical brochure cover, the edge separating photo from text is normally
horizontal. But some photos and topics suggest expressive variations:

Angled

Curvy

aromatherapy
Essential฀oils.

Horizontal

1-800-123-4567
www.aromatherapy.net

Studio G
ANDERSON
GRANT
INTERIOR

PHOTOGRAPHY
2416 WASHINGTON STREET
LOFT 26
SANTA CRUZ
CALIFORNIA 95060
1-800-555-5555
WWW.STGPHOTO.ORG

Design like a lazy person (article 0671)
showed that two simple zones—photo
and text—are all it takes to make a handsome, easy-to-repeat brochure cover.

CITY OF BLUE HAVEN

BUILDING
INSPECTION
DEPARTMENT
2007–2008

Creative cropping
As a rule, you want to use
a straight, horizontal edge
between photo and text.
Why? Because it’s invisible;
it stays off stage and lets
the photo do the talking. It’s
also easy. But some subjects
suggest a variation. Here,
the angled and curvy edges
convey both the character of

the images and the theme of
the brochures. Key is to add
meaning; don’t just do this
gratuituously.
For more, see article 0671.

www.bluehaven.ca.gov/building

Extra 06.26.08