01
04
OUR LOGO
BRAND APPLICATION
Here you could describe the topic of the
Here you could describe the topic of the
section
section
05
02
COLOR STANDARDS
BRAND VOICE: TONE & CHARACTER
Here you could describe the topic of the
Here you could describe the topic of the
section
section
03
TYPOGRAPHY
Here you could describe the topic of the
section
2
INTRODUCTION
Mercury is the closest planet to the Sun and the smallest one in the Solar
System—it’s only a bit larger than our Moon. The planet’s name has nothing
to do with the liquid metal since it was named after the Roman messenger
god, Mercury
3
PERSONALITY
CUTE
Jupiter is the biggest planet in
our Solar System
NAUGHTY
TASTY
Venus has a
beautiful name,
but it’s terribly
hot
4
Despite being
red, Mars is a
cold place, not
hot
LOGO
5
LOGO CONCEPT
CONCEPT
Mercury is the closest
planet to the Sun and
the smallest one in the
Solar System—it’s only
a bit larger than our
Moon. The planet’s
6
name has nothing to do
OUR CREATIVE PROCESS
7
BRAND CONSTRUCTION
Venus has a beautiful name and is the second
planet from the Sun. It’s terribly hot—even
hotter than Mercury—and its atmosphere is
5x
4x
extremely poisonous. It’s the second-brightest
natural object in the night sky after the Moon
4x
8
4x
DIMENSIONS
PRINT
Offset/Serigraphy
Venus has a beautiful name and is the second
30mm
planet from the Sun. It’s terribly hot—even
20mm
hotter than Mercury—and its atmosphere is
extremely poisonous. It’s the second-brightest
natural object in the night sky after the Moon
DIGITAL
Web/Video
160px
100px
9
CLEAR SPACE REQUIREMENTS
Venus has a beautiful name and is the second
planet from the Sun. It’s terribly hot—even
hotter than Mercury—and its atmosphere is
6x
4x
extremely poisonous. It’s the second-brightest
natural object in the night sky after the Moon
4x
10
4x
DO
●
Here you can describe the correct uses of your
logo
●
Here you can describe the correct uses of your
logo
●
Here you can describe the correct uses of your
logo
●
Here you can describe the correct uses of your
logo
11
DON’TS
●
Here you can describe the wrong uses of your
logo
●
Here you can describe the wrong uses of your
logo
●
Here you can describe the wrong uses of your
logo
●
Here you can describe the wrong uses of your
logo
12
COLOR STANDARDS
#ec7373
#4a3135
R:236, G: 115, B: 115
R:74, G: 49, B: 53
C:0, M:67, Y: 45, K:0
C:53, M:69, Y: 52, K:63
#e5bc9a
#b75b5b
R:229, G: 188, B: 154
R:183, G: 91, B: 91
C:10, M:29, Y: 41, K:1
C:22, M:71, Y: 54, K:12
13
COLOR GUIDELINES
Venus has a beautiful name and is the second planet
from the Sun. It’s terribly hot—even hotter than Mercury
—and its atmosphere is extremely poisonous. It’s the
second-brightest natural object in the night sky after the
Moon
14
TYPOGRAPHY
YANONE KAFFEESATZ
ZILLA SLAB
ABCDEFGHIJKLMN
ABCDEFGHIJKLMN
OPQRSTUVWXYZ
OPQRSTUVWXYZ
abcdefghijklmn
abcdefghijklmn
opqrstuvwxyz
1234567890
opqrstuvwxyz
1234567890
Here you can justify your typography selection
and establish the hierarchy
15
ICONOGRAPHY
17
IMAGES GUIDELINES
Venus has a beautiful name and is
the second planet from the Sun. It’s
terribly hot—even hotter than
Mercury—and its atmosphere is
extremely poisonous
18
BRAND VOICE
TONE
CHARACTER
Despite being red, Mars is a cold place, not
It’s a gas giant and the biggest planet in our
hot. It’s full of iron oxide, which gives the
Solar System. Jupiter is the fourth-brightest
planet its reddish cast
object in the sky
19
OUR TAGLINE
Venus has a beautiful name and is the second planet from the
Place your tagline here
Sun. It’s terribly hot—even hotter than Mercury—and its
atmosphere is extremely poisonous. It’s the second-brightest
natural object in the night sky after the Moon
20
THANKS!
Does anyone have any questions?
+91 620 421 838
yourcompany.com
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RESOURCE LINKS
IMAGES & PSD
Coffee Mockup with beans
Elegant young woman with dessert cup drink near smartphone table
Elegant young positive woman holding cup drink near window cafe
VECTORS
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Pack Thanksgiving
Pack Coffee Shop Icon Pack
Pack Hotel
Pack Autumn
Pack Barbecue
Pack Take Away
23
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Fonts & colors used
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Yanone Kaffeesatz
( />
Zilla Slab
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#073763
#b75b5b
#ec7373
#3d85c6
#4a3135
#00d6c0
#e5bc9a