LV Thạc sỹ_Promoting social network site to maximize users for VTC online

2

Table of Contents
ABBREVIATIONS 4
LIST OF FIGURES AND TABLES

5

ACKNOWLEDGEMENT..........................................................................................6
EXECUTIVE SUMMARY 7
CHAPTER 1: INTRODUCTION
1.1. Rationale ............................................................................................10
1.2. Research Objectives

11

1.3. Research questions

11

1.4. Research Methodology 12
1.5. Research scope and limitations 14
1.6. Research Structure

14

CHAPTER 2: THEORETICAL BACKGROUND
2.1............................................................................ Marketing communication mix
......................................................................................................................... 15
2.2.

Targeting right people

17

2.3.

What is social media?

18

2.4.

Social media applications 18

2.5.

Social Media Participants 21

2.6.

Promotion tools

22

2.6.1. Designing an attractive website 23
2.6.2. Search engine optimization
2.6.3. E-mail marketing 23

23

3

2.6.4. Online Networking

24

2.6.5. Offline Promotion 24
CHAPTER 3 : OVERVIEW OF VTC ONLINE AND THE WEBSITE
HTTP://GO.VN
3.1.Overview of Social Media in Vietnam 26
3.2. Introduction of VTC Online and website 27
CHAPTER 4: RESEARCH FINDINGS
4.1. User profile32
4.1.1. Age

32

4.1.2. Gender 33
4.1.3. Activities of users when using Social network site
4.1.4. Users’ Knowledge

33

34

4.2. The effectiveness of promotion activities

35

4.3. VTC Online Perception about target potential customer groups of
in Viet nam
37
CHAPTER 5: CONCLUSION AND RECOMMENDATIONS
5.1. General Conclusion

39

5.2. Recommendations 40
5.2.1. Incentivize User Activity

40

5.2.2. Design a successful merger 45
5.2.3. Offline Promotion

REFERENCES

49

APPENDIXES

50

46


4

ABBREVIATIONS

- VTC Online: Vietnam Television Corporation Online

-

SNS: Social Network Site
PR: Public Relations
UGC: User Generated Content
CMS: Content management system
URL: Uniform Resource Locator
FACEBOOK.COM: The leading Social Network Site in the world
GDP: Gross Domestic Product
CF: Cross Fire


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LIST OF FIGURES AND TABLES
Figures:
F1.1. Data Process
F2.1. The tools of marketing communication mix
F2.4. Classification of social media
F2.5. Social Media Ladder
F3.1-1. Vietnam Social Networl Shares
F3.1-2. Vietnamese Internet users’ content
F3.2. Homepage of
F4.1.1. Respondents’ age
F4.1.2. Respondents’s gender
F4.1.3. Users’ activities when using SNS
F4.1.4. Users’ knowledge
Tables

T2.1. Strength and Weaknesses of major promotion elements
T4.2. Summary of VTC Online’s Promotion activities to Go.vn


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ACKNOWLEDGEMENT

First of all, I would like to thank all of the lecturers, the E-BBA program
directors and coordinators from Business School, National Economics University, who
did try their best to provide us valuable and precious knowledge. Through the courses,
I gained a lot of knowledge of economics and business administration that are very
useful for my future work and career.
I would like to express my special thanks to my thesis supervisors, Prof. Ph.D.
Vu Thanh Hung, who provided me with valuable advice, guidance and suggestions in
all the time of the research and writing of this thesis
I also would like to sincerely thank to Mr. Le Duc Thanh, team leader of Go.vn
project of VTC Online for giving me the permission of internship and conducting this
thesis, as well as providing me information to write the thesis.
I also would like to send my honest thanks to Mr. Aaron Lutkowitz for providing
me extra information and translating many difficult documents.
Last but not least, I want to express my thanks to my family and my classmates
in class E-BBA1, who gave me helpful advices, encouragement and enthusiastic
support to finish this work.


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EXECUTIVE SUMMARY
Nowadays, within the dramatic development of technology, especially, the internet,

many enterprises have new opportunities to expand and seek new markets and also
have to change their business strategy. Therefore, they can bring more new products
and services that was never appeared in Vietnam before. One of those new things is
products and services related to social media, especially social network
services.Although social network is a quite new industry but its development is very
strong in recent 4 years. Many domestic and small companies have become big
international groups and enterprises in this period because they can follow this trend
and successful with their own strategies such as MySpace, Twitter, Facebook,
LinkedIn, etc. With much potentials and advantages of being the first in this field, those
companies are easy to become leaders in this field.
In Vietnam, comprehending the development of social network industry is the
indispensable trend. Therefore, VTC Online established one social network site at
domain name with the expectation that the web will become the centre
social network site for Vietnamese users and for global in far future and it can have
ability to replace or to compete with other competitors.
Like other big successful Social Network site in the world, Go.vn is including many
different contents for users like Social aspects, Music, Film, Education, News, etc. Up
to now, there are appropriate 5 million users have already joined and nearly 1 million
use everyday. Besides, the social network industry is still in developing stage, so the
company would have bigger opportunities to expand the website and number of users.
A main problem that VTC Online is facing at the moment is how to promote the Social
Network Site successfully and effectively. Therefore, the research problem
chose for this thesis is: “Promoting social network site to maximize users
for VTC Online”.
In order to solve the research problem, there are some research objectives:


8

-

To evaluate about the effectiveness of promotion activities that VTC Online has
done to the SNS .

-

To have the overview of SNS in Vietnam in general.

-

To understand users’ benefits for using SNS in Vietnam.

-

To make some recommendations about the future development.

Both secondary and primary data were used for this research to collect information to
clarify research objectives above. A small survey and an in-depth interview were
conducted to collect primary data for the research. A small survey was designed with a
questionare, and was answered by 200 random Internet users. An in-depth interview
was carried out with the team leader of Go.vn project of VTC Online, Mr. Le Duc
Thanh. For secondary data, few information used as e-books, internet sources and
company’s reports.
After combining and analyzing the findings and results from the in-depth interview and
the survey, the author found out some key findings as follow:
-

The Social network market in Vietnam is very active at the moment, and it is the
big opportunity for many company including VTC Online.

-

The perception of team leader of Go.vn project about the importance of promotion
activities was strong and serious.

-

Understanding clearly about the target customer groups and what kind of group that
VTC Online aims to.

-

Promotion activities and campaigns that VTC Online has already carried out to
promote the social network site were not effectively because the
company had not really focused on target customer groups when implementing
those promotion activities and campaigns.


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-

Almost Vietnamese Internet users have the demand for using social network for
many different purposes. However, VTC Online and Go.vn only started their
bussiness and focused on Education section which always have few users concern
about. Therefore, VTC Online is facing many difficulties in approaching new
customers or competing with other competitors.

-

Vietnam is still a very potential market for social network and it seems to be
possible for develop in long-term plan for VTC Online.

Based on key findings from the survey and the in-depth interview, the author proposed
some recommendations for promotion activities for the social network site
to attract more customer:
-

Enhance and deploy promotion campaigns for throughtout promotion
tools in appropriate ways.

-

Promoting the website throughtout online promotion activities which includes:
incentivize user activities, improving current online promotion activities and
innovate the website by combining different aspects.

-

Promoting the website throughtout offline promotion activities which is the
traditional activities like promote through TV, newspapers, radio or business cards,
etc.. All activities that can approach to customers without the internet.

-

Other promotion implications.


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CHAPTER 1: INTRODUCTION
1.1.

Rationale

Social network is one of the youngest trends on the Internet in Vietnam but it grew up
rapidly in the past seven years. The beginning of era of Social network in Vietnam was
Yahoo 360 Blog and MySpace in 2005 and 2006. After that, within the appearance of
Facebook, the Social network industry had a big change. Number of users of Facebook
surged in very short time led to the formation of many Social networks from Vietnam
to compete with Facebook. In 2012, there are around 30 Social networks are active in
Vietnam with approximately 25 million users.
Biggest difference between Go.vn and the other Vietnamese Social Networks is the
capital to build up the platform. Go.vn uses fully capital from Vietnamese government
and was built up individually by VTC Online. In contrast, its competitors from
Vietnam were built up by corporation capital or ownership capital. Therefore, it is big
advantages of Go.vn compare to its competitors.
According to the Index of Chinese Internet Network Information Center, in China, in
early 2012, there are about 150 million people are using two big Government Social
Networks: “Kaixin001.com” and “Renren.com”. The others, even Facebook, have
very low market shares. It proves that Government project can be successful. However,
this model in Vietnam seems to be ineffective withnumber of users of Go.vn is still
smaller than its competitors, even it has run for 2 years. Go.vn has nearly 1 million
active users and its competitors ZingMe, Yahoo 360 Plus, Facebook and Yume have
respectively 4.9 million, 4 million, 3.8 million and 2,7 million.It is the result of lacking
of creativity in VTC Online’s product. In order to compete with these alreadysuccessful social networks like ZingMe or Facebook, Go.vn needs to develop
something unique and attractive in its platform to get more users. Unfortunately, there
is very few changes in the platform of Go.vn, it is almost the same with ZingMe and a
little bit with Facebook. Therefore, Go.vn can not impress the users in the first place.
Consequently, this research concentrates on improving the content of platform of

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Go.vn to attract more users. The output of this research would indicate the potential of
this platform in order to make decision in changing on the content and optimizing
promotion campaigns more effective.
1.2.

Research Objectives

In order to attract more and more users to sign up in Social Network Site (SNS) Go.vn,
the most effective and appropriate ways is promote the website. Therefore, the research
problem of the thesis is “Promoting Social Network Site to maximize
users for VTC Online”. The purpose of this research is understanding how the factors
like culture, personal, psychological and technology impact on the users attention.
Then use that understanding to adjust the content of platform to be more suitable for
users. This research focuses on over 30 million customers of the other VTC services in
general.
With the research problem mentioned above, the thesis focuses on some specific
objectives as below:
-

To evaluate about the effectiveness of promotion activities that VTC Online has
done to the SNS .

-

To have the overview of SNS in Vietnam in general.

-

To understand users’ benefits for using SNS in Vietnam.

-

To make some recommendations about the future development.

1.3.

Research questions

To make the objectives more clear, there are several questions must to be solved.
-

How does the current promotion activities running?

-

What are the aspects that affect to those activities?

-

What is the core value of those promotion activities?


12

-

What are the implications and solutions to improve the promotion programs for
VTC Online and ?

1.4.

Research Methodology

1.4.1. Research process

Topic
Primary
data

Combining
and analyzing
data

Theoretical
Background
Secondary
data
Services
Features

Finding and
Solution

Figure 1.1: Data Process
1.4.2. Data Collection
Both primary and secondary data were used in order to collect information to make

clear research objectives. A small survey and an in-depth interview with Mr. Le Duc
Thanh- Team project leader were conducted for primary data. For secondary data, few
information sources used such as text books, seminars, e-books and the other sources
in the internet.
1.4.2.1.

Secondary data


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Secondary data was necessary for developing a theoratical background of the
reasearch. Information can be collected through marketing textbooks, articles,
business magazines, and market research studies for better understanding of such
concepts as social media, social index, online services, online promotion, etc. Besides,
more source information also can be found on the internet, accessed many social
network websites to get better understanding about social media and the other
problems.

1.4.2.2.

Primary data

Primary data takes a very important role in this research. Two research methods were
used to collect primary data: qualitative (in-depth interview) and quantitative (customer
survey). The small survey was created by an appropriate numbers of questionaires and
was tested by around 200 users pick randomly for this survey. An indepth interview
was done with the team manager of sale group of VTC Online and 200 random users
are potential customers of .
1.4.2.2.1. In-depth interview

The objective of the interview with team manager is learning about promotion
activities that VTC Online has done to promote SNS and how the
company can conduct those activities. In the discussion, the team manager was asked
to talk about how VTC Online designed and implemented promotion campaigns for the
web. Promotion programs are necessary but how to deploy and implement them
effectively and successfully is the most important. The team manager also was asked
about the marketing tools were used to convey the web’s information to users. Besides,
he requested to comment about the effectiveness for the web after deploying each
promotion campaign.More information was asked in the last minutes of the interview
and targeting customer group was the biggest issue.
1.4.2.2.2. Survey


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The quantitative research method was concretized by a survey. As mentioned above, in
order to solve the research problems, it has to have some detail objectives. Moreover,
the other important thing to conduct survey successfully was choosing sample. How to
choose a random sample but that would be a good representative for target users of the
web. The sample was chose randomly from 200 internet users for the survey. All users
chose for the survey are Vietnamese and locate mainly in Hanoi because of the
limitation of time, budget and work environment.

1.5.

Research scope and limitations

 Field Scope: There have been many problems relating to the web, environment,
policy as well as other conditions. However, the thesis analyzed research
problem based on actual problems happened to the web and the environment of

Social Media in Vietnam. The thesis focused on studying the websites
only, and some customers collected and chose in Hanoi mainly.
 Time Scope: The thesis conducted in only short time due to the change of
strategies of VTC Online in many periods of the year. Therefore, thesis will
hardly avoid potential missing may have.
 Limitations: Up to now, not much written reports and literatures to the web
as well as social media market and potentials in Vietnam.
Therefore, there are a lot of difficulities when finding information about related
problems and fields. Due to the constrains of time as well as the availability of
information related to the research problem, the thesis could not cover all
aspects.
1.6.

Research Structure

The thesis was separated into 5 chapters.
Chapter 1: Introduction


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Chapter 2: Theoretical Background
Chapter 3: Overview of VTC Online and the website
Chapter 4: Research Findings
Chapter 5: Conclusion and Recommendations


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CHAPTER 2: THEORETICAL BACKGROUND

2.1.

Marketing communication mix

Marketing communication is an audience-centered activity. Everything that people and
organizations do in the name of marketing communication should be, first and
foremost, focused on the consumers. Organizations engage with a variety of audiences
in order to pursue their marketing and business objectives. Marketing communications
provides the means by which brands and organizations are first presented to the
audiences and then to engage them over the long term. The goal is to stimulate a
succession of purchases, and the task of marketing communications is to engage
audiences to enable transactions. Marketing communications plays a vital role in the
development of brands and is the means by which products become brands, that is,
how customers can see how a product is different and understand what the brand stands
for and what its values are.
The marketing communications mix consists of a set of tools that can be used in
various combinations and different degrees of intensity in order to communicate with
the target audience. In addition to these tools of communications, there is the media, or
the means by which marketing communications messages are conveyed. There are five
principal communication tools; advertising, sales promotions, public relations, direct
marketing and personal selling.
There have been some major changes in the environment and in the way organizations
communicate with their target audiences. New technology has given rise to a raft of
different media, and people have developed a variety of ways to spend their leisure
time. The internet and digital technologies have enabled new interactive forms of
communication, in which the receiver has greater responsibility for their part in the
process. This has lead to a development of the marketing communications mix in such
way that the original emphasis on heavyweight mass communication campaigns has
given way to more direct and highly targeted communication activities using direct
marketing and the other tools of the mix. This shift has resulted in that relationships are

established by the audience, not the brand owner.


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Figure 2.1:The tools of marketing communications mix
(Source: vonbrocke.wordpress.com)
There are some strengths and weaknesses of major elements in marketing
communication mix. Therefore, the mix may use different elements in order to
continual altering and adapting to reflect changes in the market, competitions, the
product’s life cycle, the adoption if there is new strategy.
Elements
Advertising

Strengths
Efficient for reaching many
buyers
simultaneously;
effective way to create image
of brand; flexible; variety of
media to choose from

Personal Selling

Salespeople can be persuasive
and
influential;
two-way
communication allows for
questions and other feedback;

massage can be targeted to

Weaknesses
Reaches meny people who
are not potential buyers; ads
are
subject
to
much
criticism; exposure time is
usually short; people tend to
screen out ads; total cost
maybe high
Cost per contact is high;
salespeople may be hard to
recruit
and
motivate;
presentation skills may vary
among salespeople.


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Sales Promotion

Public Relations

Direct Marketing

specific individuals
Supports short-term price
reductions
designed
to
stimulate demand; variety of
sales
promotion
tools
available; effective in changing
short-term behavior; easy to
link to other communications
Total cost may be low; media
generated messages seen as
more credible than marketersponsored messages
Massages can be customized
and prepared quickly; can
facilitate a relationship with
customers.

Risks including brand-loyal
customers to stock up while
not
influencing
others;
impact may be limited to
short-term;
price-related
sales promotion may hurt
brand image; easy for

competitors to copy.
Media may not cooperate;
heavy competition for media
attention; marketer has little
control over massages.
Managing and maintaining
up to date database can be
costly; often low customer
response.

Table 2.1: Strengths and Weaknesses of major promotion elements
Source: Phillip Kotler (2002)
2.2.

Targeting right people

It is important for marketers today to stand out from all the media clutter and find their
niche. In order to do this, marketers must segment the market by defining customers
that share similar ideals. Segmenting the markets appropriately allows marketers to
reach people who can light the fuse of interest among others. This is essential to
starting trends among potential and current customers. Big trends are often started by
small groups of people that have the power to communicate with, inform and influence
one another in society.


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The people that are capable of starting or ending trends are categorized as connectors,
mavens, or salespeople. It is vital for marketers to understand and pay attention to
them. Connectors are a special group of people that have a gift of bringing people and

ideas together and connecting them. Mavens are the ones that essentially soak up
information. They want to know the best deal and tell everyone about it. They are
credited with having the ability to start word-of-mouth trends because of their charisma
and social skills. Salespeople are individuals that have the ability to convince and sell
people new ideas. They are often identified by their ability to persuade others. Mavens
and salespeople have the unique ability to influence a customer in the decision-making
process. All three of these groups of people have the ability to produce a high return on
investment. Not only does targeting the right group of people save companies
expenses, but it may also dramatically improve their marketing productivity.
2.3.

What is social media?

Social media is best defined in context of the previous industrial media paradigm.
Traditional media, such as television, newspapers, radio, and magazines, are one way,
static broadcast technologies. If you disagree with something you read in the
newspaper, you cannot send the editorial staff instant feedback. New web technologies
have made it easy for anyone to create – and most importantly – distribute their own
content. Social media allows customers to interact with companies instead of only
being passive targets of corporations’ marketing messages. With social media,
businesses can focus on consumers, respond to their needs and create ongoing
dialogue. Social media marketing allows companies to create new connections with
customers and communicate with them, instead of sending one-way messages to
people. Social media is based on a natural, authentic conversation between people
about a subject of mutual interest.
2.4.

Social media applications

Classification of social media applications was made based on social presence/media

richness and selfpresentation/self-disclosure.


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Figure 2.4: Classification of social media by social presence/media richness and
selfpresentation/self-disclosure.
(Source: Kaplan & Haenlein, 2010)

2.4.1.

Collaborative projects

Collaborative projects enable the joint and simultaneous creation of content by many
endusers and are, in this sense, probably the most democratic manifestation of content.
The main idea underlying collaborative projects is that the joint effort of many users’
leads to a better outcome than any user could achieve individually, an example of a
collaborative project site is Wikipedia. From a corporate perspective, firms must be
aware that collaborative projects are trending toward becoming the main source of
information for many consumers.
2.4.2.

Blogs

A blog is a type of content management system (CMS) that makes it easy for anyone to
publish short articles called posts. They are wide open and ready to interact with all
kinds of people. Blogs let customers know what your business is about, and they create
a space for customers to tell you exactly what they are thinking about. Every company
with a website should have a blog that speaks to its current and potential customers as
real people. Blogs are not the right place for corporate-speak press releases; they

should be conversational in tone. Blogs also enable executives to improve the


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transparency of their companies. Listening to customers’ blogs is an important part of
growing a business, because it gives your business a window into what the customers
think about the company.
Twitteris a microblog, which is a form of blogging that limits the size of each post;
Twitter updates can contain only 140 characters. Twitter was originally intended as a
way for people to answer the question “What are you doing?”. Although some people
post real-time updates about their lives, it can be very useful for marketers to tweet
about new content, offers, and news, as well as respond to questions from other users.
Most companies should be on Twitter; it is easy, cost-effective, requires very little
investment of time, and can quickly prove worthwhile in increased buzz, sales, and
consumer insight.
2.4.3.

Content communities

The main objective of content communities is the sharing of media content between
users. Content communities exist for a wide range of different media types, including
text, photos, videos and PowerPoint presentations. The multimedia content that is
created is called User Generated Content (UGC).
YouTubeis an example of a content community.It is a video sharing service. The
principle of YouTube is really simple; you upload videos and share with other people.
YouTube enables you to upload a video and then, put the URL as a link on your
website to send people to the video. You can also use the “embedding” code to make
the video appear on your own website or blog. Doing so is free and it will make your
site look very professional. If you also allow people to embed your video you will

create viral marketing and people will help you spread the word. Signing up to
YouTube you get your own YouTube channel on which you can constantly update
people interested in your business. Watching a video online is a large commitment of
attention, because of this, shorter is better. In addition your videos must be very
engaging. You must strive to keep your audience engaged the entire time they are
watching your videos. YouTubers are very sensitive to product pitches, so the
contribution also has to be as noncommercial as possible.


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2.4.4.

Social network sites

Social networking sites are applications that enable users to connect with each other.
Users create personal information profiles, invite friends and colleagues to have access
to those profiles, and send e-mails and instant messages to each other. These personal
profiles can include any type of information, such as photos, video, audio files, and
blogs. Social networking sites are a hot topic for marketers right now, as they present a
number of opportunities for interacting with customers, including via plug-in
applications, groups and fan pages. The building blocks of a social network are user
pages, known as profiles. The profile page includes different information about the
person. Profiles are for real people, and companies use specific pages or groups for
their company information. Customizing the different pages and profiles is a good way
of reflecting your personality and brand.
nd Facebook are examples of a social networking site. was
possibly the site that got social networking moving. It has more or less coincided with
the social media revolution and is today the largest social network site to date in terms
of numbers. allows businesses to create public profiles that have many of

the same features as a user’s profile. Users can connect with a page and become fans.
Pages can have public messaging walls, events, photos, and custom applications.
2.5.

Social Media Participants

According to Forrester Research Inc in 2009, They grouped consumers into six
different categories of participation – and participation at one level may or may not
overlap with participation at other levels. The different categories were Inactives
(neither create nor use social content of any kind), Spectators (consume social content),
Joiners (connect in social networks), Collectors (organize content for themselves or
others), Critics (respond to content from others) and Creators (make the social content
consumed by others).


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Figure 2.5: Social Media Ladder
(Source: Forrester Research Inc, 2009)
These groups make up the ecosystem that forms the groundswell of social media
participation. By understanding where the company’s customer’s fall within the ladder
the company can determine which strategies to use in order to reach those customers.
2.6.

Promotion tools


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2.6.1.

Designing an attractive website

Designing an attractive website is an important skill for marketers. Even marketers
who outcomes this task should be knowledgeable about good site design principles.
One site is built, to encourage repeat visits, the company must pay particular attention
to context and content factors.
A key challenge is to designe a site that is attractive on first viewing, interesting
enough to encourage repeat visits, and achieves the company’s objectives. Early textbased websites have increasingly been replaced by sophisticated sites that provide text,
sound and animation. An effevtive sites fearture specific design elements that they call
the 6Cs:
- Context: Layout and design
- Content: Text, pictures, sound and video on the site.
- Community: How the site enable user to user communication.
- Customization: Site’s ability to tailor itself to different users or to allow users to
personalize the site.
- Communication: How the site enables site to user, user to site or two-way
communication.
- Connection: Degree to which the site linked to other sites.
2.6.2.

Search engine optimization

Search engines draw huge traffic. Making sure the website is the key word optimized
and submitting it to search engine does not cost the company anything and could result
in some traffic coming way but there is no guarantee. What many find effective is pay
for placement advertising with search engines. This will obviously cost money, but the
plans are typically flexible enough to meet budgets large and small.
2.6.3.

E-mail marketing

One way to get customers to the website is to get permission to send them e-mail
messages or newsletters that include special offers, new services and other relevant and
useful information. Marketers can use some Publisher Software to design newsletter to
save on design costs. The company do need to get permission before sending out email and do need to provide useful , revelant information.


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Email marketing is directly marketing a commercial message to a group of people
using email. In its broadest sense, every email sent to a potential or current customer
could be considered email marketing. It usually involves using email to send ads,
request business, or solicit sales or donations, and is meant to build loyalty, trust, or
brand awareness. Email marketing can be done to either cold lists or current customer
database. Broadly, the term is usually used to refer to:
 Sending email messages with the purpose of enhancing the relationship of a
merchant with its current or previous customers, to encourage customer loyalty and
repeat business,
 Sending email messages with the purpose of acquiring new customers or
convincing current customers to purchase something immediately,
 Adding advertisements to email messages sent by the company to customers.
2.6.4.

Online networking

The web is full of user groups, special interest communities and other gathering places.
If appropriate with company’s product or service line, get involved in some of these
groups. The offer expertise on relevant subjects. This can be effective backdoor
advertising that put the company in contact with potential customers. Promoting

expertise can also promoting website.

2.6.5.

Offline promotion

Although the internet offers so many posibillities, there are still people who do not
know how to use it effectively. There are also potential clients that simply do not like
to search. Others do not have time to. Thus, it is very important for the bussiness that
the company promote website both online and offline.


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Start by inserting company’s URL in all bussiness stationery: bussiness cards,
bussiness letters, envelopes, company leaflets and brochures, promotional cards etc.
More information can get into more potential customers.
This tool is become very important for every firm today because not like online
promotion, offline tools can appear every where and anytime in real life. That means
the use of offline promotion tools bring to the company bigger opportunities to expand
the influence and get more customers.