ADC KRONE Network News - Vol.12 No.1 - 2005

In this issue:
■
Successful PoE Deployments
■
Another Coup for CopperTen
™
■
PBE Perfection
■
High Speed Needs for Broadband 25
Vol 12 No1 2005
ONE COMPANY Endless Solutions
I
t’s hard to believe that we’ve already come full
circle to the start of another New Year, so many
changes and achievements have marked the past
12 months.
In a year dominated by the ADC acquisition of
KRONE, 2004 also saw the launch of KRONE’s
CopperTen
™
technology, the world’s first 10
gigabit UTP copper structured cabling system
covering the full 100 metre range - a year ahead
of our competitors.
In May, our ongoing commitment to
manufacturing excellence was recognised with a
swag of awards from the Central Coast
Manufacturers’ Association including the
prestigious Manufacturer of the Year award.
Other highlights include an AEEMA High

Commendation for Environmental Excellence,
Finalist in the Telstra Vendor of the Year awards
and the launch of our online training service for
installers.
The New Year also marks the start of a new era,
and you will see a transformation, with the ADC
name tied to KRONE branded products, as we
begin to offer a combined range of products and
services to the marketplace.
We are proud of the contribution that our
quality products, produced here at the Berkeley
Vale manufacturing facility, are now making as
part of the larger ADC KRONE portfolio.
As a united company we have strengthen our
capabilities. Resulting in a new entity that makes
ADC KRONE one of the most significant
infrastructure companies in the data
telecommunications market. This means that we
can better serve the needs of our customers with
greater range, reach and capacity.
We look forward to seeing you at our national
roadshow in April, where we will showcase the
combined company and portfolio to the
marketplace, for further details please see the
back page of this issue.
Thank you for your continued commitment and
support throughout 2004, we wish you all the
very best for a successful year ahead.
Bob Fitzgerald
VP Regional Director,

Indo-Pacific Region
2
❙
NETWORKnews
GREATER RANGE, REACH
AND CAPACITY!
Technical Articles
7 Patch By Exception Installations
Customer Stories
5 Syncroness Chooses
Revolutionary CopperTen...
8 PBE Proves Perfect For Innovative
Call Centre
12 Infrastructure Improves Data
Centre Reliability...
14 Broadband 25 Supports Telco’s
High Speed Plans
News
3 Promotions And New Employees
4 ADC KRONE: One Company.
Endless Solutions
16 Club KRONE Update
16 Roadshow 2005
Business Articles
10 The Five Keys To Successful PoE
Deployments
Editor: Joanna Parsons
Art Direction: Nora Collins
Website: adckrone.com.au
CONTENTS

Copyright © 2001 KRONE Australia Holdings Pty. Limited
T
he last three months have been very exciting
for the ADC KRONE sales division with new
positions being created and new staff coming on
board, as well as promotions within the team to
strengthen our position for the coming financial
year.
Firstly, Ian McCully, whilst
still continuing to perform his
duties as State Manager for
Queensland, has taken on an
additional role, at a national
level, as Distribution Manager
taking over from myself the
day to day activities with our
distribution partners.
Ian’s long-term service to KRONE and his
extensive distribution experience will be an
enhancement to achieving greater success with
our distribution partners in 2005.
Secondly, Murray Dickson,
formerly a Sales Engineer
with the Victorian Sales
Office, has been promoted to
the position of Vic/Tas State
Manager. Murray has been
with the organisation since
August
2001 and

has been a key player in the
success of the Victorian Office
to date.
Also, Adrian (Ade) Croucher,
a relatively new addition to
our NSW Office. Ade has
been appointed to the
position of NSW Sales Engineer and brings to the
organisation a wealth of experience and technical
knowledge in the data communications field. Ade
is also a CCNA (Certified CISCO Network
Administrator).
The latest addition to our
sales team is Sandro Beltrami
who commenced employment
with us on the 15 November
as Victorian Sales Executive.
Sandro has had many years
experience in this industry
and will bring to the
organisation further
knowledge and skills to assist in our success over
the coming years.
Finally, a mention to Carl
Holmes, our Western Australian
Sales Executive, who recently
won the Hagemeyer
Suppliers Rep of the Quarter
Award. This is a first for ADC
KRONE and is indicative of

our ongoing commitment to
the Western Australian
marketplace. Congratulations Carl.
The last 12 months was one of the most
competitive and price eroding times and ADC
KRONE, has remained strong through this time
and increased our market share over our
competition.
We are also expecting some significant wins in
the carrier market over the coming 12 months.
We’re looking forward to another successful
year together in 2005.
■
NETWORKnews
❙
3
PROMOTIONS AND
NEW EMPLOYEES
Trevor Kleinert,
RCDD/NTS Specialist,
National Sales Director
ROADSHOW 2005
SEE BACK PAGE FOR DETAILS
S
ince the purchase of KRONE has been
announced we have been asked questions like
these “...how will ADC and KRONE be combined
as new entity?” “...how will the KRONE brand be
retained in the new go-to-market approach?”
and “...what will be the logo that will tie the

combination together?”
In this edition of Network News I would like to
share our new go to market approach for
Australia as well as globally.
THE RESEARCH
Knowing that the KRONE brand was one of KRONE’s
most valuable assets, ADC employed one of the
most prestigious brand strategy agencies globally –
FutureBrand, to develop the guidelines for the “new
ADC” brand architecture and to identify the most
benefitial use of the KRONE brand.
In a truly global effort, Futurebrand - together
with a joint ADC and KRONE team from around
the globe – questioned existing and potential
customers, partners and ADC and KRONE
employees from all over the world through:
■
Customer interviews
■
Customer and prospects e-survey
■
Selected employee and senior
management interviews
■
Employee e-survey
THE FINDINGS
The Research revealed that in the markets we
serve KRONE was the most valuable brand
globally, whereas ADC ranked fourth.
As expected, most of the strength of the ADC

brand stems from the Americas, whereas KRONE
has a clear brand leadership position in Europe,
Asia and Indo Pacific.
Not surprisingly the most important purchasing
drivers identified where – in that order:
■
Quality of products
■
Service & Support and
■
Ease of Installation
Interestingly this matched well with the
perceived strengths of both brands. ADC is most
strongly associated with high quality while KRONE
is strongly associated with both outstanding
service and support and high quality products.
This puts us into a very strong position
THE NEW LOOK AND FEEL
The new brand architecture will facilitate ADC’s
strategy to become a global leader in network
infrastructure, establishing the company as the
brand leader in the markets the company
serves, enabling ADC to operate as one
company, while leveraging the equity of the
KRONE brand.
In the Americas the combined entity will go to
market as ADC, as the research has clearly shown
that it is one of the strongest brands in that
market. However, the KRONE brand will continue
to be strongly associated with the legacy KRONE

products (For example KRONE modules will
always remain KRONE modules).
Outside of the Americas - in IndoPacific, Europe
and Asia – we will go to market as with a
combined ADC KRONE brand leveraging the
brand strength of the KRONE.
GO AUSSIE GO!
For Australia, the migration to ADC KRONE has
already started. You will see the ADC Logo
becoming part of our building signage at our
head office in Berkeley Vale and the sales offices
across Australia.
The changes we are planning will not impact the
way we do business and your complete
satisfaction will remain our priority. Our customers
can look forward to an enhanced portfolio that
combines the complete range of ADC KRONE
products
■
4
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NETWORKnews
ADC KRONE: ONE COMPANY.
ENDLESS SOLUTIONS
Moving forward as a combined entity.
Carsten Quiram,
Marketing Director,
Indo Pacific Region
The research revealed
that KRONE was the most

valuable brand
in our market . . .
D
esigning leading-edge products with leading-
edge tools; there is hardly a more precise
statement to illustrate why Syncroness has
emerged as a global player in new product
development. It also explains why the firm chose
ADC to provide high-performance cabling
infrastructure for its new corporate headquarters
in Westminster, Colorado.
“Our business is totally dependant upon our
number one tool - computer power,” said Jörg
Lorsheider, Syncroness’ director of business
development and sales. “Our network has to be
operational at peak proficiency 100 percent of
the time and that means it needs to work quickly.
When we considered the available choices for
high-performance Ethernet cabling, we found
that ADC’s new CopperTen system has
capabilities far beyond anything else on the
market.”
Syncroness employs more than 30 mechanical
engineers who use the most advanced computer-
aided design (CAD) software to invent or improve
a wide variety of products; from golf clubs to
exercise machines, medical devices to products
used in space exploration. With offices in Irvine,
California and Kuala Lumpur, Malaysia,
Syncroness engineers create and share immense

amounts of data among themselves and their
clients around the world.
“We operate a variety of different CAD systems
that require us to transfer multi-megabit files all
over the place,” said Lorscheider. “In fact, we
generate 25 gigs of new or revised data each
week and, for a business of this size, that’s a lot
of data. That’s more than a lot of big companies
generate.”
Syncroness also utilise complex simulation
software to perform fluid dynamics computations
and structural and thermal analyses on products.
These processes rely on distributed computing to
combine the resources of several separate
processors while consuming large amounts of
bandwidth in order to solve problems. “We share
information over tens of thousands of miles -
between the United States and Malaysia. We
certainly don’t want to create a bottleneck here in
our own office.”
Syncroness evaluated optical fibre in its quest to
provide the “biggest pipe” for its network. 10-
gigabit Ethernet performance was mandatory, yet
the cost of fibre optics proved prohibitive. “With
fibre, the expense is in the electronics,” said
David Yanish, of ADC’s global product
management group. “It’s necessary to invest in
complex hardware that converts electrical data
into photons (light) in order to send the
information over fibre optic cable, then additional

hardware to reconvert that information back into
electrons at the other end. That makes fibre
about six times more expensive than unshielded
twisted pair (UTP) cable. So, with a 10-gigabit
NETWORKnews
❙
5
SYNCRONESS CHOOSES REVOLUTIONARY
COPPERTEN
TM
FOR NEW HEADQUARTERS
...we found that ADC’s new
CopperTen system has
capabilities far beyond
anything else on the market.
Syncroness engineers
utilise advanced
computer-aided
design (CAD)
software.
standard on the horizon, we went to work
developing a completely new copper solution -
CopperTen.”
10 GIGABITS AND BEYOND
For years, the industry predicted a shift toward a
fibre-based cabling structure within buildings.
But, as the need for a 10G Base-T standard
emerged, ADC’s KRONE development team
invested in breakthrough design and
manufacturing technologies, creating CopperTen,

a complete end-to-end cabling system that
delivers a solution more cost effective and easier
to install than shielded and fibre optic cabling
systems. CopperTen is the industry’s first
augmented Category 6 UTP cabling system and it
is guaranteed to enable 10-gigabit transmission
to be implemented to the full 100 metres
required for structured cabling systems. “In fact,
we can guarantee 18 gigabits per second of
channel capacity, and right now, no one else can
do that,” said Yanish.
“Cat 6 was supposed to be the next solution.
While it did produce more bandwidth, or pipe
size, it couldn’t support 10-gig Ethernet.
CopperTen does; it provides a ten-fold increase in
the transmission of large amounts of data as
measured by Shannon’s Capacity*, while
extending bandwidth to enable a capacity greater
than 18 gigabits per second up to 625 MHz. And
CopperTen does all this while eliminating alien
crosstalk.”
Alien crosstalk is signal noise generated from
adjacent cables. It has plagued high-capacity
copper cable designs for years. ADC combats
alien crosstalk with its patent-pending oblique
elliptical star filler, which never allows bordering
conductors to touch or get too close to one
another. This design, combined with the
company’s unique cable manufacturing process,
oscillate the cable pairs off-centre, isolating each

connector from the other.
“These components and designs working in
unison result in remarkable advantages that put
CopperTen in a league by itself, representing the
next generation of cabling technology.”
AN INVESTMENT IN TODAY - AND
TOMORROW
CopperTen re-establishes copper as the better
priced solution for “future-proofing” Local Area
Networks for the next protocols. This first-of-a-
kind product allows a confident reach to the next
level of transmission performance.
“As standards are changing, we have to stay
current and competitive,” said Lorsheider. “We
have to be ready for the future by investing in the
best products for our infrastructure, such as
CopperTen. We get paid by the hour, and the
more work we can produce during that hour, the
more value our customers receive while we
remain competitive. We expect this network
system to last and are pleased we won’t have to
rewire in five years.”
SYNCHRONICITY
Like all business success stories, this one
celebrates relationships between partners who
recognise the important role each plays in
reaching their individual goals. When it was time
to name their corporation, the five owners of
Syncroness chose a name that promoted their
formula for successful relationships. Says

Lorsheider, “The name describes our ability to
“synchronise” our capabilities and talents with
the needs of our customers; to harmonise our
bases of knowledge. That is the relationship we
form with our customers and the kind of
relationship ADC has formed with us.”
■
*Shannon’s Capacity formula is: Q = B log2 (1+S) concerning a
communications channel: the formula that relates bandwidth in
Hertz, to information carrying capacity in bits per second. Where
Q is the information carrying capacity (ICC), B is the bandwidth
and S is the signal-to-noise ratio. This expression shows that the
ICC is proportional to the bandwidth, but is not identical to it.
6
❙
NETWORKnews
“We have to be ready for the future by
investing in the best products for our
infrastructure, such as CopperTen.
CopperTen Patch
Panel (US version)