3HOWARDS MEDIA GROUP CREATIVE BRIEF FORM - WEB DEVELOPMENT

3howards
3howards3howards
3howards
MEDIA GROUP
TM
2009 PARKADE BLVD · COLUMBIA, MO 65202
ph. 573.289.8281 · fx. 801.460.3483
CONTACT NAME: ____________________________
COMPANY: __________________________________
PROJECT DESCRIPTION: ______________________
3H JOB NUMBER: ____________________________
(WILL BE ASSIGNED WHEN PROJECT QUOTE IS APPROVED)
ATTENTION: ALL INFORMATION DISCLOSED ON THIS CREATIVE BRIEF FORM WILL
BE KEPT STRICTLY CONFIDENTIAL BETWEEN 3HOWARDS MEDIA GROUP AND
THE FORE MENTIONED CLIENT.
FOR 3HOWARDS USE ONLY
3HOWARDS MEDIA GROUP CREATIVE BRIEF FORM · WEB DEVELOPMENT
PURPOSE: This is our springboard into the creative process. This internet communication clarifies direction,
outlines the target market, the key message and the desired results. We will use this form to make sure that we
are both focused and on the same page. We will refer back to it often during the creative process so please take
your time to think through the questions and answer as accurately as possible. That said, please keep your
answers brief. Hence the term “Creatice Brief.”
Once established, we go full-throttle with the creative process and start to conceptualize ideas. (Based on the
scope of the project we will establish a timeline for approvals) We continue to hone our creative thought until it
is a compelling and effective web presence for your business.
This form is part of our proven methodology. We follow this process no matter what the project, the medium
or the challenge. Adhering to this process is what equips us to produce award-winning, effective and consistent
work for you our client.
SIGNATURE: _________________________________
CLIENT NAME: DATE:
BY SIGNING YOU AGREE AND UNDERSTAND THAT THE INFORMATION

CONTAINED IN THIS FORM WILL BE USED AS A REFERENCE POINT DURING THE
CREATIVE PROCESS IN DEVELOPING YOUR ONLINE WEB PRESENCE. (OTHER INFO
MAY BE REQUEESTED TO SUPPLEMENT THIS CREATIVE BRIEF)
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WHO ARE YOU?
WHAT DO YOU DO? ____________________________________________________
___________________________________________________________________________
________________________________________________________________________
YOUR OBJECTIVES
WHERE DO YOU WANT TO GO? _________________________________________
___________________________________________________________________________
________________________________________________________________________
DESIRED RESULTS & VISION
HOW WOULD YOU LIKE TO BE PERCEIVED? ______________________________
___________________________________________________________________________
________________________________________________________________________
TARGET MARKET
WHO IS YOUR AUDIENCE? DEMOGRAPHIC? ______________________________
___________________________________________________________________________

________________________________________________________________________
COMPETITION
WHO IS YOUR PRIMARY COMPETITION? _________________________________
___________________________________________________________________________
________________________________________________________________________
SUCCESS CRITERIA
DEFINE HOW YOU WILL JUDGE A SUCCESSFUL PROJECT? _________________
___________________________________________________________________________
________________________________________________________________________
DOMAIN & HOSTING?
DO YOU CURRENTLY OWN A DOMAIN OR HAVE A HOST? _________________
___________________________________________________________________________
________________________________________________________________________
TECHNOLOGY / UPKEEP
FLASH-BASED OR STANDARD HTML? ___________________________________
WILL YOU NEED A FORM PEOPLE CAN FILL OUT AND SUBMIT? ____________
UPDATE PROBABILITY?  WEEKLY  MONTHLY  WHEN NECESSARY
PREFERENCES
NAME A WEBSITE YOU LIKE? ____________________________________________
NAME A WEBSITE YOU DON’T LIKE, WHY? _______________________________
________________________________________________________________________
E-COMMERCE CAPABILITY
DO YOU PLAN TO SELL ITEMS? __________ IF SO, HOW MANY? ____________
IF YES, DO YOU HAVE A MERCHANT ACCOUNT? _________________________
IF SO, WITH WHOM? ___________________________________________________
KEYWORDS
WHAT KEYWORDS BEST DESCRIBE YOUR BUSINESS
MARKETING REPORT
HOW WOULD YOU LIKE TO GET THE WORD OUT?
(CHECK ALL THAT INTEREST YOU)

 DEPENDABLE
 PROGRESSIVE
 TRADITIONAL
 ESTABLISHED
 EDGY
 STRONG
 ENTHUSIASTIC
 UNIQUE
 INTEGRITY
 FUN
 SERIOUS
 HI-TECH
 PRECISION
 ORIGINAL
 MAINSTREAM
 SEARCH ENGINE SUBMISSION
 DIRECT MAILING PROMO
 INDUSTRY SITE POSTINGS
 INDUSTRY TRADE AD
 E-MAIL PROMOTION
 LINK SHARING
 WORD OF MOUTH
 UPDATES TO SITE
 COLD CALLING
> TEMPLATE LAST UPDATED: 04.05.04
3HOWARDS MEDIA GROUP CREATIVE BRIEF FORM · WEB DEVELOPMENT
ORGANIZE YOUR THOUGHTS: A well-crafted website only comes about with the proper pre-project information gathered and organized. So take the
time to organize your thoughts and fill out the information below. If you are a ‘Visual Thinker ’ then we encourage you to download our ‘Site Template’ which will
give you a visual basis for writing down your information. To download this helpful resource go to our ‘Forms’ section of our website and click on the desired
form. Feel free to make as many copies of this form as needed. If you have questions, email us at

HOMEPAGE
WHAT INFO GOES HERE? _____________________________________________________________________________________________________________________________
NAV CATEGORIES
LIST CATEGORY TITLES, BRIEF DESCRIPTION AND SUB SECTIONS.
NO._____________ NAV Category Name: __________________________________
Description: ____________________________________________________________
______________________________________________________________________
SUB SECTIONS
LIST POSSIBLE SECTIONS WITHIN THIS CATEGORY.
A. ________________________ D. ________________________
B. ________________________ E. ________________________
C. ________________________ F. ________________________
SUB SECTIONS IN CATEGORY
NAV CATEGORIES
LIST CATEGORY TITLES, BRIEF DESCRIPTION AND SUB SECTIONS.
NO._____________ NAV Category Name: __________________________________
Description: ____________________________________________________________
______________________________________________________________________
SUB SECTIONS
LIST POSSIBLE SECTIONS WITHIN THIS CATEGORY.
A. ________________________ D. ________________________
B. ________________________ E. ________________________
C. ________________________ F. ________________________
SUB SECTIONS IN CATEGORY
NAV CATEGORIES
LIST CATEGORY TITLES, BRIEF DESCRIPTION AND SUB SECTIONS.
NO._____________ NAV Category Name: __________________________________
Description: ____________________________________________________________
______________________________________________________________________
SUB SECTIONS

LIST POSSIBLE SECTIONS WITHIN THIS CATEGORY.
A. ________________________ D. ________________________
B. ________________________ E. ________________________
C. ________________________ F. ________________________
SUB SECTIONS IN CATEGORY
NAV CATEGORIES
LIST CATEGORY TITLES, BRIEF DESCRIPTION AND SUB SECTIONS.
NO._____________ NAV Category Name: __________________________________
Description: ____________________________________________________________
______________________________________________________________________
SUB SECTIONS
LIST POSSIBLE SECTIONS WITHIN THIS CATEGORY.
A. ________________________ D. ________________________
B. ________________________ E. ________________________
C. ________________________ F. ________________________
SUB SECTIONS IN CATEGORY
NAV CATEGORIES
LIST CATEGORY TITLES, BRIEF DESCRIPTION AND SUB SECTIONS.
NO._____________ NAV Category Name: __________________________________
Description: ____________________________________________________________
______________________________________________________________________
SUB SECTIONS
LIST POSSIBLE SECTIONS WITHIN THIS CATEGORY.
A. ________________________ D. ________________________
B. ________________________ E. ________________________
C. ________________________ F. ________________________
SUB SECTIONS IN CATEGORY
NAV CATEGORIES
LIST CATEGORY TITLES, BRIEF DESCRIPTION AND SUB SECTIONS.
NO._____________ NAV Category Name: __________________________________

Description: ____________________________________________________________
______________________________________________________________________
SUB SECTIONS
LIST POSSIBLE SECTIONS WITHIN THIS CATEGORY.
A. ________________________ D. ________________________
B. ________________________ E. ________________________
C. ________________________ F. ________________________
SUB SECTIONS IN CATEGORY
WHAT FLASH PLAYER / PLATFORM
VERSION OF PLAYER AND PLATFORM YOU ARE TARGETING?
PLAYER VERSION:
 5 & ABOVE
 6 & ABOVE
 7 & ABOVE
PLATFORMS:
 Windows 98
 Windows 2000
 Windows XP
3HOWARDS MEDIA GROUP CREATIVE BRIEF FORM · WEB DEVELOPMENT
ANY OTHER THOUGHTS: Use this form to elaborate on any additional information you feel is needed for this project. If your project deals with Flash-based
interactive work and you have no need for a full blown web project then use this page to suplly us with any additional information (other than what is listed
below) needed to produce it.
ADDITIONAL INPUT
ANY OTHER THOUGHTS WE SHOULD KNOW ABOUT?
____________________________________________________________________________________________________________________________________________
____________________________________________________________________________________________________________________________________________
____________________________________________________________________________________________________________________________________________
____________________________________________________________________________________________________________________________________________
____________________________________________________________________________________________________________________________________________
FLASH FILE SPECS

DETAILS.
Sizing: W ______pixels H ______pixels
Frame Rate: ______________ Target File Size: _____________ k
Custom Color Library: Yes _________ will provide No ______ open
FLASH INTERACTIVE
WHAT TYPE OF FLASH APP DO YOU NEED?
(CHECK ALL THAT APPLY)
 NAV SYSTEM
 GUI DESIGN
 GAME
 CD-ROM
 MAP
 INTRO/SPLASH
 ANIMATION
 BANNER AD
 FORM
 PRE-LOADER
 OTHER: ____________
______________________
 MAC OSX & Below
 Linux
 Other: _____________________
VISUAL CUES
USE THIS SPACE TO SKETCH A CONCEPT IDEA.
(THIS IS AN OPTION)
ADDITIONAL INPUT
ANY OTHER THOUGHTS WE SHOULD KNOW ABOUT?
____________________________________________________________________________________________________________________________________________
____________________________________________________________________________________________________________________________________________
____________________________________________________________________________________________________________________________________________

____________________________________________________________________________________________________________________________________________
____________________________________________________________________________________________________________________________________________
____________________________________________________________________________________________________________________________________________
____________________________________________________________________________________________________________________________________________
____________________________________________________________________________________________________________________________________________
____________________________________________________________________________________________________________________________________________
____________________________________________________________________________________________________________________________________________
Once this form has been completed please fax to Matthew and Emma Walker at 801.460.3483. If you have any questions please
feel free to contact us at or by telephone at 573.289.9281.