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Chapter 10
Stock Offerings and
Investor Monitoring
Financial Markets and Institutions, 7e, Jeff Madura
Copyright ©2006 by South-Western, a division of Thomson Learning. All rights reserved.
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Chapter Outline

Background on stock

Initial public offerings

Secondary stock offerings

Stock exchanges

Investor participation in the secondary market

Monitoring by investors

The corporate monitoring role

Globalization of stock markets
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Background on Stocks

A stock is a certificate representing partial ownership in a
corporation


Stock is issued by firms to obtain long-term funds

Owners of stock:

Can benefit from the growth in the value of the firm

Are susceptible to large losses

Individuals and financial institutions are common purchasers of
stock

The primary market enables corporations to issue new stock

The secondary market creates liquidity for investors who invest in
stock

Some corporations distribute earnings to investors in the form of
dividends
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Background on Stocks (cont’d)

Ownership and voting rights

The owners are permitted to vote on key matters
concerning the firm:

Election of the board of directors

Authorization to issue new shares


Approval of amendments to the corporate charter

Adoption of bylaws

Voting is often accomplished by proxy

Management typically receives the majority of the
votes and can elect its own candidates as directors
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Background on Stocks (cont’d)

Preferred stock

Preferred stock represents an equity interest in a firm that
usually does not allow for significant voting rights

A cumulative provision on most preferred stock prevents
dividends from being paid on common stock until all preferred
dividends have been paid

Preferred stock is less risky because dividends on preferred
stock can be omitted

Preferred stock is a less desirable source of funds than bonds
because:

Dividends are not tax deductible

Investors must be enticed to purchase the preferred stock since
dividends do not legally have to be paid

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Background on Stocks (cont’d)

Issuer participation in stock markets

The ownership feature attracts many investors who
want to have an equity interest but do not necessarily
want to manage their own firm

A firm issuing stock for the first time engages in an
IPO

If a firm issues additional stock after the IPO, it
engages in a secondary offering
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Initial Public Offerings

An IPO is a first-time offering of shares by a
specific firm to the public

Usually, a growing firm first obtains private
equity funding from VC firms

An IPO is used to obtain new funding and to
offer VC firms a way to cash in their investment

Many VC firms sell their shares in the secondary
market between 6 and 24 months after the IPO
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Initial Public Offerings (cont’d)


Process of going public

An investment banking firm normally serves as the lead
underwriter for the IPO

Developing a prospectus

The issuing firm develops a prospectus and files it with the SEC

The prospectus contains detailed information about the firm and
includes financial statements and a discussion of risks

The prospectus is intended to provide investors with the
information they need to decide whether to invest in the firm

Once approved by the SEC, the prospectus is sent to institutional
investors

Underwriters and managers meet with institutional investors in the
form of a “road show”
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Initial Public Offerings (cont’d)

Process of going public (cont’d)

Pricing

The offer price is determined by the lead underwriter


During the road show, the number of shares demanded at
various prices is assessed

Bookbuilding

In some countries, an auction process is used for IPOs

Transaction costs

The issuing firm typically pays 7 percent of the funds
raised

The lead underwriter typically forms a syndicate with other
firms who receive a portion of the transaction costs
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Initial Public Offerings (cont’d)

Underwriter efforts to ensure price stability

The lead underwriter’s performance can be measured by the
movement in the IPO shares following the IPO

If stocks placed by a securities firm perform poorly, investors may
no longer purchase shares underwritten by that firm

The underwriter may require a lockup provision

Prevents the original owners from selling shares for a specified
period


Prevents downward pressure

When the lockup period expires, the share price commonly
declines significantly
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Initial Public Offerings (cont’d)

Timing of IPOs

IPOs tend to occur more frequently during bullish stock
markets

Prices are typically higher

In the 2000–2001 period, many firms withdrew their IPO plans

Initial returns of IPOs

First-day return averaged about 20 percent over the last 30 years

In 1998, the mean one-day return for Internet stocks was 84
percent

Most IPO shares are offered to institutional investors

About 2 percent of IPO shares are offered as allotments to
brokerage firms
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Initial Public Offerings (cont’d)


Abuses in the IPO market

In 2003, regulators attempted to impose new
guidelines that would prevent abuses

Spinning is the process in which an investment bank
allocated IPO shares to executives requiring the help of an
investment bank

Laddering involves increasing the price above the offer
price on the first day of issue in response to substantial
demand

Excessive commissions are sometimes charged by
brokers when there is substantial demand for the IPO
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Initial Public Offerings (cont’d)

Long-term performance following IPOs

IPOs perform poorly on average over a period of a
year or longer

Many IPOs are overpriced at the time of issue

Investors may be overly optimistic about the firm

Managers may spend excessively and be less efficient with
the firm’s funds than they were before the IPO
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Secondary Stock Offerings

A secondary stock offering is:

A new stock offering by a firm whose stock is already publicly
traded

Undertaken to raise more equity to expand operations

Usually facilitated by a securities firm

In the late 1990s, the volume of publicly placed stock
increased substantially

From 2000 to 2002, the volume of publicly placed stock
declined as a result of the weak economy

Existing shareholders often have the preemptive right to
purchase newly-issued stock
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Secondary Stock Offerings (cont’d)

Shelf-registration

A corporation can fulfill SEC requirements up to two
years before issuing new securities

Allows firms quick access to funds

Potential purchasers must realize that information

disclosed in the registration is not continually updated
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Stock Exchanges

Stock trading between investors occurs on an
organized stock exchange or on the over-the-
counter (OTC) market

Organized exchanges

Includes the NYSE and AMEX

The NYSE controls 80 percent of the value of all
organized exchange transactions

There are 1,366 seats

Floor brokers and specialists are members of the NYSE
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Stock Exchanges (cont’d)

Organized exchanges (cont’d)

Trading floor

Consists of trading posts and trading booths

20 trading posts are maintained by specialists and their clerks

There are 1,500 trading booths along the perimeter of the floor

where brokers obtain orders

Listing requirements

NYSE requirements include number of shares outstanding,
minimum level of earnings, cash flow, and revenue

Minimum number of shares ensures adequate liquidity

Exchanges charge a listing fee, which depends on the size of the
firm
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Stock Exchanges (cont’d)

Over-the-counter market

Buy and sell orders are completed through a
telecommunications network

Nasdaq

The Nasdaq is an electronic quotation system that
provides immediate price quotations

Firms must meet requirements on minimum assets, capital,
and number of shareholders

Transaction costs as a percentage of the investment tend
to be higher on Nasdaq than on the NYSE

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