thảo luận nhóm TMU corporate culture’ and its influences on individuals in a company illustrate the topic with specific examples

MINISTRY OF EDUCATION AND TRAINING

THUONG MAI UNIVERSITY
**ENGLISH FACULTY**
—————    —————

PRESENTATION
‘Corporate culture’ and its influences on individuals in a company.
Illustrate the topic with specific examples.

Group: 5
Classcode: 2092ENPR4811

Ha Noi, 2020
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LIST OF MEMBERS

NAME

STUDENT
CODE

TASK
- Introduction

Bùi Thị Huyền Trang

19D170117

- Defination of
“corporate
culture”
- Influences of

Nguyễn Đặng Anh Thư

19D170116

Nguyễn Đỗ Quỳnh Dương 19D170010

Nguyễn Thị Thu Thảo

19D170111

“corporate
culture” on
individuals
- Examples
- What makes
“corporate
culture” toxic?

- Conclusion

2

SCORE

TOPIC: ‘Corporate culture’ and its influences on individuals in
a company. Illustrate the topic with specific examples.
I. INTRODUCTION
II. BODY
1. DEFINATION OF “CORPORATE CULTURE”
Corporate culture is the beliefs and ideas that a company has and the way in
which they affect how it does business and how its employees behave. If
employees share a company’s ethics, vision and other cultural elements, it can
positively affect a company’s bottom line. Companies with good corporate
culture often have high workplace morale, and highly engaged, productive staff.
 Core values: Core values of an organization are those values they hold
which from the foundation on which they perform work and conducts
ourselves.
 Beliefs: There is a essential factor for workplace relationship, it affects
employees satisfaction, retention and productivity. Beliefs create the
power in a company, it comes from the trust of each person, in leadership,
in staff, in work and in product.

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 Corporate ethics: Corporate ethics is the study of appropriate business
policies

and

practices

regarding

potentially

controversial

subjects

including corporate governance, insider trading, bribery, discrimination,
corporate social responsibility, and fiduciary responsibilities.
 Rules of behavior: That there is an obligation concerning conduct,
action, practice, or procedure; a business rule whose purpose is to shape
(govern) day-to-day business activity and prevent undesirable situations
(states) that could occur at any of various points in time.

An example of great corporate culture: That is Netflix.
Netflix’s culture is described by freedom and responsibility. For Netflix, a great
workplace consists of a ‘dream team in pursuit of ambitious common goals’
rather than cheap thrills and shiny perks. It expects its staff to strive for
excellence and work as a team to achieve the best results they can. Nonetheless,
employees love the sense of trust and flexibility that they have, as the company
encourages its staff to take the initiative and create their own work schedules.

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2.

INFLUENCES

OF

“CORPORATE

CULTURE”

ON

INDIVIDUALS IN A COMPANY
As mentioned, corporate culture is described as the set of beliefs, norms, values
and individual personalities that represent the way an organization completes
business related activities. The set of these things are different for every
company and undertaken unconditionally in the long run. What important is that
no culture is wrong or right, as long as it does not hinder development or
negatively impact on work quality. Apparently, there is an undeniable fact that
company culture has a great influence on employees.

 Influence on employee performance.
Employee performance is partially manipulated by cultures in the corporate. A
culture, which must be strong widely communicated and reinforced, lays a
prospective foundation for success. For instance, many companies these days
tend to establish a new workplace which fosters the individual's creativity by
working in pairs, groups, concentrating on the practice, decorating rooms with
bright colors and so on. In addition, unwritten rules and ways of doing things both good and bad - are ingrained in the corporate world, following unwritten
rules, despite seeming to be ridiculous at first, employees finally find it helping
them create a good habit to work better.

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 Influence on employee emotion and spirit.
The corporate culture impacts employees on emotion and spirit. A positive

company culture can ensure that employees remain satisfied with their job and
loyal to the organization. This can be extremely beneficial in a competitive
hiring environment. People are much more interested in signing in (and staying)
with a company culture that promotes flexibility, supports employee
development and offers work-life balance. There is no undue pressure that
hinders individual capacity.
Improving employee satisfaction through a strong and supportive company
culture can reduce recruiting, hiring and training expenses while improving
morale and increasing profits.

 Influence on employee engagement.
I’ve made it clear that a strong company culture has quite an impact on an
organization, as well as employee performance and satisfaction. Another issue
which is noteworthy for recruiters is the long lasting employee engagement as a
consequence of being controlled by corporate culture. In companies with good
communication practices, employees know their opinions and ideas are
welcomed. When they feel heard, they don't carry the resentment that can lead to
absenteeism, negative and termination. Cultures that bolster employee
development and growth give workers something to work toward and look

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forward to. Such cultures prevent boredom and job stagnation while keeping
things exciting and interesting.

Company culture is more important than ever.
In today’s highly competitive business environment, everything from sales to
recruiting becomes more challenging. One way to make it all easier is by being a
company that people want to do business with and work for. Smart organizations

know that a strong, positive company culture is one of their most important
assets.

3. EXAMPLES OF SUCCESS COMPANIES THANKS TO
CORPORATE CULTURE
 VINGROUP
Vingroup brings together the most capable Vietnamese and international
professionals who possess intellect and discipline, talent and determination,
patriotism and ethnic pride, charity, good intentions, and intense work ethics.
Vingroup is one of the biggest private conglomerate in Asia with a market
capitalization value of around US $16 billion. As a multi-sector corporation,
Vingroup focuses on three main areas:

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- Technology
- Industrials
- Property - Services.
Vingroup continues to pioneer and lead consumer trends in each of its businesses
introducing Vietnamese consumers to a brand new, modern life-style with
international-standard products and services. Vingroup has created a respected,
well-recognized Vietnamese brand and is proud to be one of the nation's leading
private enterprises.
Why does Vingroup have such success and that employees have such a good
work ethic? Which not only thanks to a good leader, but also the corporate
culture. We will base on some individual aspect of the corporate culture to show
that:

 Employee performance

Innovation must be constant and continuous to accomplish the goals of "Best
People - Best Products & Services - Best Life - Best Society". With each passing
day, all across Vietnam, day and night, rain or shine, projects bearing the
Vingroup brand continue to rise. This non-stop effort is to ensure sustained
development of the Group and bring future generations a better life.

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Moreover, the Group applies its determination and passion not only in the
workplace but also in its cultural and community activities. To promote the
"Healthy Body - Happy Spirit – Nimble Mind" campaign, each Friday afternoon
the company organizes a "Healthy Living Festival" where employees participate
in active entertainment activities such as Flashmob dancing and intramural
sports such as volleyball, soccer, and tennis.
Thus, employees can both work in a serious environment and play comfortably,
which will help employees' performance better.

 Employee happiness
Thanks to those collective activities, each Vingroup employee becomes closer
together. Furthermore, they have enjoyed the privilege of salaries, bonuses, fair
treatment, and good leaders.
Therefore, they always feel happy and excited about their work.

 Employee engagement


Communication: Vingroup has good communication practices,
employees know their opinions and ideas are welcomed. Therefore, despite
they have under pressure in the working, they always give opinions and

creative thoughts themselves.

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

Safety: No matter how much they work, Vingroup also puts safety as one
of the top criteria. They always concern about the health of their
employees and the employees also try to work to avoid excessive
conflicts.



Collaboration: In Vingroup, the employees are always cooperating with
each other to work in groups, both promoting cohesion and improving
working efficiency.



Growth: Thanks to the above cultures, Vingroup is increasingly
developing in both Vietnam and the international market. That not only
marks the milestone of Vingroup but also can confirm Vietnam's position
in the international competitive market.

 OTHERS:
Big companies like Apple, Facebook, Twitter... also thanks to the corporate
culture that they put a ding in the universe.

4. WHAT MAKES CULTURE TOXIC?

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Promoting the values you want in your organization doesn't guarantee they'll be
adopted. In any organization, there are multiple influences on people's behavior.
In some organizations, those influences push culture to the dark side.
Poor communication. If managers don't talk openly to their staff, or if employees
can't share their thoughts with management, that leads to a breakdown in trust.
A toxic employee who backstabs or bullies colleagues can erode organizational
culture. If management doesn't rein the employee in, other employees may
assume the company will tolerate them behaving the same way.
Prioritizing profit above everything else encourages employees to cut ethical
corners to suit the bottom line.
Setting employees competing against each other works against building a
cooperative culture.
Micromanagement. If employees feel they're under constant scrutiny, they
stress out.
Resistance to change makes it harder to fight the negative impact of
organizational culture.
If managers or other workers don't perform to the company's standards,
employees will realize how much they can get away with.

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Lack of engagement. If the company shows no interest in employees, that makes
it harder for them to care.

A negative culture has the opposite effect:

An organizational culture that doesn't value quality work gives the employees no
reason to strive for quality.
A culture that tolerates bad behavior gives other employees license to behave the
same way.
Unhealthy organizational culture leaves employees feeling miserable, with
decreased motivation to commit to their job.
An unpleasant culture can increase employee turnover because nobody wants to
stick around where they're miserable. If the culture becomes known outside the
company, it may become harder to attract new recruits too.

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