Lecture Contemporary strategy analysis: Concepts, techniques, applications (5th edition): Chapter 1 - Robert M. Grant

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PRESENTATION SLIDES

To accompany:

Contemporary Strategy Analysis:

Concepts, Techniques, Applications

(5

th

edition, Blackwell, 2004)

Robert M. Grant

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The Concept of Strategy

• The role of strategy in success

• A framework for strategy analysis

• The evolution of strategic management

• Corporate strategy and business strategy

• Strategy making: Design or process?

• The role of strategy

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Elements of Success

MADONNA GIAP & NORTH RICHARD WILLIAMS

VIETNAMESE MILITARY (VENUS & SERINA’S DAD) 
GOALS Single-minded quest for Reunification of Vietnam Wealth & recognition

stardom. under Communist rule.

UNDERSTANDING Identified emerging trends Intimate knowledge of terrain. Careful diagnosis of 
THE in popular culture. Understanding U.S. political the physical and

ENVIRONMENT Recognized power of sex. system. Psychological determinants
Understood showbiz of success in women’s
distribution channels. professional tennis
RESOURSE Recognized limited raw Recognized economic and Systematic developed
APPRAISAL talent. Relied on strengths military weaknesses and key skills and physical,

in self-promotion, image- political strengths. mental and social

creation, relationship attributes from an early age. 
management

IMPLEMENT- Commitment to hard work. Tight control. Long-term Careful meshing of 
ATION Disciplined, inspirational commitment. Effective roles—father, coach &

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Successful

Strategy

Long-term,

simple and

agreed

objectives

Profound

understanding of

the competitive

environment

Objective

appraisal of

resources

Common Elements in Successful Strategy

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What is Strategy?

• Distinguishing strategy from tactics:

– Strategy is the overall plan for deploying

resources to establish a favorable position.

– Tactic is a scheme for a specific maneuver.

• Characteristics of strategic decisions:

– Important.

– Involve a significant commitment of

resources.

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The Evolution of Strategic Management

DOMINANT
THEME

1950s

1960s-early 70s

Mid-70s-mid-80s Late 80s –1990s 2000s

Budgetary

Corporate

Positioning

Competitive

Strategic

planning &

planning

advantage

innovation

control

Financial

Planning

Selecting

Focusing on

Reconciling

control

growth &-

sectors/markets. sources of

size with

diversification

Positioning for

competitive

flexibility &

leadership

advantage

agility

Capital

Forecasting.

Industry analysis Resources &

Cooperative

budgeting.

Corporate

Segmentation

capabilities.

strategy.

Financial

planning.

Experience curve Shareholder

Complexity.

planning

Synergy

Portfolio analysis value.

Owning

E-commerce.

standards.

— Knowledge Management—

Coordination

Corporate

Diversification. Restructuring. Alliances &

& control by

planning depts.

Global strategies. Reengineering. networks

Budgeting

created. Rise of Matrix structures Refocusing.

Self -organiz

systems

corporate

Outsourcing.

ation

& virtual

planning

organization

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Lecture Contemporary strategy analysis: Concepts, techniques, applications (5th edition): Chapter 1 - Robert M. Grant

<b>PRESENTATION SLIDES</b>

<i><b> To accompany:</b></i>

<b> Contemporary Strategy Analysis: </b>

<i><b>Concepts, Techniques, Applications</b></i>

<b> (5</b>

<b> edition, Blackwell, 2004)</b>

<b>Robert M. Grant</b>

<b>Robert M. Grant</b>

<b>The Concept of Strategy</b>

<b>The Concept of Strategy</b>

<b>• The role of strategy in success</b>

<b>• A framework for strategy analysis</b>

<b>• The evolution of strategic management</b>

<b>• Corporate strategy and business strategy</b>

<b>• Strategy making: Design or process?</b>

<b>• The role of strategy</b>

<b>Elements of Success</b>

<b>Successful</b>

<b> Strategy</b>

<b>Long-term, </b>

<b>simple and </b>

<b>agreed </b>

<b>objectives</b>

<b>Profound </b>

<b>understanding of </b>

<b>the competitive </b>

<b>environment</b>

<b>Objective </b>

<b>appraisal of </b>

<b>resources</b>

<b>Common Elements in Successful Strategy</b>

<b>Common Elements in Successful Strategy</b>

<b>What is Strategy?</b>

<b>What is Strategy?</b>

<b>• Distinguishing strategy from tactics:</b>

<b>– Strategy is the overall plan for deploying </b>

<b>resources to establish a favorable position.</b>

<b>– Tactic is a scheme for a specific maneuver.</b>

<b>• Characteristics of strategic decisions:</b>

<b>– Important.</b>

<b>– Involve a significant commitment of </b>

<b>resources.</b>

<b>The Evolution of Strategic Management</b>

<b>The Evolution of Strategic Management</b>

<i><b>1950s</b></i>

<i><b>1960s-early 70s</b></i>

<i><b>Mid-70s-mid-80s Late 80s –1990s 2000s</b></i>

<b>Budgetary</b>

<b>Corporate</b>

<b>Positioning</b>

<b> Competitive</b>

<b>Strategic</b>

<b>planning &</b>

<b>planning</b>

<b> advantage</b>

<b>innovation</b>

<b>control</b>

<b> </b>

<b> </b>

<b>Financial</b>

<b> Planning</b>

<b>Selecting</b>

<b> Focusing on</b>

<b>Reconciling</b>

<b>control</b>

<b> growth &- </b>

<b>sectors/markets. sources of </b>

<b>size with</b>

<b>diversification </b>

<b>Positioning for</b>

<b> competitive</b>

<b>flexibility &</b>

<b>leadership</b>

<b> advantage</b>

<b>agility</b>

<b>Capital </b>

<b>Forecasting.</b>

<b>Industry analysis Resources &</b>

<b>Cooperative</b>