THE COURSE

THE COURSE
• Notices
• Course outline
• The class
• Tim Beal's teaching and research pages
• Links
• 2000 exam paper
• Session 2 - 26 July
• Session 3 - 2 August
o First half - all students to confirm and describe subject areas for
E-Marketing briefing
o Second half - Pavla and Sandra lead discussion on Ch 3
• Session 4 - 9 August
o Be prepared to show and discuss your E-Marketing briefing
webpage
o Second assignment - formulating an Internet strategy -
preliminary statement of groups and organisation
o Karen and Luke consumer behaviour
• Session 5 - 16 August Sharne and Daniel on Individuals online
• Session 6 - 23 August
Presentations: definitions of business and marketing objectives
o Rowenna, Mary, Tim, Sharne: SwimCity
o Karen, Alex, Luke, Daniel
o Sunil, Sandra, Pavla
• Session 7- 13 September Paul Jaspers on Internet marketing and the Law
• Session 8 - 20 September Tim and Mary Services marketing online
• Session 9 - 27 September Alex and Sunil International marketing
• Session 10 - 4 October Rowenna and Sharne Marketing research
• Session 11 - 11 October: Paul Jaspers on Internet Strategy
o INTERNET MARKETING STRATEGY.doc
o INTERNET MARKETING PLAN.doc

o Paul Jaspers' internet strategy checklist
• Session 12 - Internet strategy presentations
o Rowenna, Mary, Tim, Sharne: SwimCity
o Karen, Alex, Luke, Daniel
o Sunil, Sandra, Pavla