Makeup

Bạn đang xem bản rút gọn của tài liệu. Xem và tải ngay bản đầy đủ của tài liệu tại đây (1.07 MB, 47 trang )

(1)<div class='page_container' data-page=1></div>
(2)<div class='page_container' data-page=2>

F

or years, make-up was used as a disguise to hide imperfections and

create an image of perfect beauty, as dictated by the fashion of the
era.Women gave themselves a different, more or less artificial-looking
face with which to appear in public. Make-up was a clear indication of
a person’s role, class and rank in society.

Going back to Antiquity, the eyebrows and eyelids were stained with
black pigments.

Hebrew and Egyptian men and women lined their eyes with green or
black kohl (malachite for the green and galena crystal for the

black).Women used a greasy, red-ochre based substance on
their cheeks and lips to give themselves a fresher, more
radiant appearance.

The Greeks used powders and oils, which they blended
with mineral and vegetable pigments, to create shades of
white, red or black.

A variety of other salves and unguents, made of chalk, flour
and white ceruse (a lead derivative), were also widely

employed at the time.Antimony powder, charcoal and kohl
were used on the eyelids, eyebrows and lashes.

In the Middle Ages, the Church condemned physical beauty,

preferring the inner beauty of the soul. It was said that God could not

recognize his sheep beneath thick layers of make-up.

Beauty was to return again later, with Catherine de Medicis who wore
her make-up in the Italian style.

Women suffered to be beautiful.

The skin of the face, neck and bosom was whitened with mercury
chloride which burnt the skin.The cheeks, chin and ears were
reddened to make people look healthier.

In the 17th and 18th centuries, "Les Précieuses", as high society French
ladies of the time were called, began to wear make-up. A pale complexion
was the privilege of nobility (in contrast with the brown, swarthy faces of
peasant folk). Noble women wore garnet-red, while wealthy commoners
showed a preference for paler colours. Courtesans wore a shocking shade of
vermilion called madder-red.Veins were accentuated in blue, and beauty

Nefertiti

</div>
(3)<div class='page_container' data-page=3>

With the approach of the French Revolution came the trend for a more
natural look.

In the 1830’s "Romanticism" was the fashion.Women were expected to look
diaphanous and languid and the skin very pale and heavily powdered.

The 1880’s saw the return of rouge, although applied far more discretely than in
the past.

In the puritanical 19th century, make-up was regarded as improper and as

something used solely by women of ill repute.

It was in the 1920s, with the introduction of the Garỗonne style, that
make-up really grew in popularity.Women were independent, they cut their hair, lined
their eyes with black pencil, wore rouge on their cheeks and painted their lips
bright red, with "lip stick".

Then came the 1930’s, and the creation of the very first tinted foundations
which followed the ever-changing trends of Hollywood fashion. Make-up was
becoming an increasingly sophisticated business.

The 60s were the years of cinematic glamour. The ideal woman was
refined and sophisticated and the look disciplined and constructed.

Graphic make-up enhanced the eyes and thick lines, eye-shadow and false
eye-lashes were in fashion.

The 70s was the era of techno-glamour. Pastel colors and chromatic

contrasts. A combination of Pre-Raphaelite purity and aggressive charm. A
celebration of colors, and make-up bags bursting with eye shadows,

lipsticks, blusher, mascara… The total make-up look.

Then the 80s arrived and with them, the rich, lavish look. Strong
make-up and opulent, intense colors. This was the new era of glamour, luxury,
eccentricity and the ideal woman: bronzed beauties, television stars,
body-building and the monokini. Make-up was bright, lips were glossy and

pearly… make-up became fast and compact.

The 90s was the era of inner beauty. Charm was synonymous with
personality and people were looking for character, not just beauty.
Transparent make-up and personal, individual choice was the trend…
unique, custom-made products, for an à la carte look. Unadorned colors
which followed the New Age minimalism.

The year 2000… has begun with the rekindling of an old female passion:

</div>
(4)<div class='page_container' data-page=4>

L'Occitane Make-Up Collection

Color first appeared in Provence, when millions of years ago, the angry
elements transformed the earth of the Luberon hills into a palette of reds,
yellows and browns.This was the origin of ochre, and with it came color.

Inspired by the light and colors of the Provenỗal landscape, LOccitane
Make-Up Collection offers a wide selection of shades and nuances for
women to enhance their natural beauty.

How to present the product range ?

Reminder :“Not the color, nothing but the nuance’’

A multitude of different shades and colors, created by a special light... the
light of the sun.The sun, symbol of Provence... Provence, a land of color...
the colors of make-up brought to you by L’Occitane.

“Not the color, nothing but the nuance’’

Paul Verlaine

Range structure

The complexion

The eyebrows and eyes
The lips

</div>
(5)<div class='page_container' data-page=5>

Matt, transparent, even, natural and velvety is how all women would like to
describe their skin.And this is precisely the reason why enhancing the

complexion is an important, first-stage in the art of making-up.A wide variety
of foundation textures, powders and blushers are available to help us achieve
the desired effect : concealer, liquid foundation, powder foundation, compact
powder and blush.

Whether the texture be light or creamy, comfortable or long-lasting,
foundation should always be chosen to match the skin’s natural coloring
(carnation) and be adapted to skin type (normal, dry, etc.).

What is a foundation ?

A tinted, insoluble pigment-based product designed to smooth and enhance
the carnation, conceal blemishes and accentuate or soften the features.
Foundation should always be perfectly adapted to individual skin type.
Foundation is available in the following textures :

• powder,
• compact,
• cream,
• liquid.

What is a powder ?

Powder is a light, fine-textured substance made of minute micro-particles, used
to create an even complexion and conceal imperfections. Powder enhances
and "fixes" make-up and provides a smooth, matt finish. A powder should
never change the color of a foundation. Some powders are formulated to
correct skin coloring (green powder to conceal red complexions and broken
veins).The terms best used to describe a powder are : sheer, light, invisible,
smooth, light-enhancing, satin, matt or powdered finish.

Recommendations

Some women dislike the word "foundation", which is often

associated with a covering product that "suffocates" the skin. If

this is the case, try using alternative terms such as : tinted cream

or moisturizer, which evoke a lighter texture. Prefer the use of the

terms : "velvety finish", "extra-smooth effect" or "full finish"

rather than "cover’’ or “covering".

</div>
(6)<div class='page_container' data-page=6>

Concealer

wooden pencil, metal cap, 1,7 g - 0.06 oz, cardboard box

Apply in a downward direction, from the inside of

the eye, to the hollows of the wings of the nose.

Apply with tapping movements, to avoid pulling

the skin tissue.

• Beeswax :

softening

(8.6 %)

• Castor oil :

soothing, softening and

nourishing

(7.3 %).

• Rice wax :

moisturizing, softening and

invigorating

(6.8 %).

• Carnauba wax :

softening

(2.6 %).

Action

Application

Composition

Notes

The essential corrector pencil which hides all

small skin imperfections, scars, dark circles,

spots, thread veins, wrinkles and fine lines,

in a completely natural way (for the face and

body). Its soft texture is moisture resistant

and easy to apply.

Shades

See the shade chart on the lastest pages of this range.

Useful tips

• For a perfect lip contour, use around
the lips, at the corners of the mouth.
• Always use a shade lighter than your

</div>
(7)<div class='page_container' data-page=7>

Soft Touch Foundation SPF 10

glass pump-bottle, 30 ml - 1.01fl.oz, cardboard box

Use over your regular day cream. Apply in little

touches, with the fingers or a moist sponge, over

the entire face (including eyes and lips). Start on

the forehead, moving down to the nose and chin,

then blend outwards, not forgetting the neck.

Choose a color that matches your complexion and

hair color.

See Complexion tips and advice.

• Candelilla wax :

moisturizing

(1 %)

• Silk proteins :

moisturizing

(0.1 %)

• Natural sun filter : mica (4 %)

Action

Application

Composition

Notes

Perfectly combines the softness of a

foundation with the matt properties of a

powder. Evens and brightens the complexion

thanks to its light reflectors. Moisturizes,

matifies and protects from harmful external

factors (contains a natural sun filter).

</div>
(8)<div class='page_container' data-page=8>

Liquid Foundation SPF 20

30 ml - 1.01 fl.oz glass pump-bottle, cardboard box

Apply directly with the fingertips, or using a moist

make-up sponge, after the application of a day

cream to the whole face (including lips and eyes).

Begin with the forehead, working down to the

nose and chin. Blend towards the sides, including

the neck.

Choose the foundation color in harmony with the

complexion and hair color.

See Complexion tips and advice.

• Vitamin E :

antioxidising

(0.015 %).

• Algae extract :

immediate firming effect,

regulates the secretion of excess oil

(0.2 %).

• Beeswax :

softening

(0.18 %).

• Natural sun filter (SPF 20) : mica (0.7 %),

titanium dioxide (9.6 %).

Action

Application

Composition

Notes

A light, liquid foundation which

conceals imperfections and helps

balance the secretion of excess oil.

Moisturized and protected (SPF 20),

the skin appears soft, supple and

velvety smooth.

</div>
(9)<div class='page_container' data-page=9>

Notes

Composition

Fond de teint poudre SPF 15

metal compact box + sponge, 9 g - 0.32 oz, cardboard box

• Talc :

product base

(31.4 %).

• Natural sun filters : titanium

dioxide (17.3 %) and mica (20.2 %).

• Zeolite :

softening

(0.6 %).

• Seaweed extract :

immediate firming effect,

regulates the secretion of excess oil

(0.25 %).

Action

Application

This powder foundation combines

the silky effect of a powder with

the covering properties of a

foundation. It can be applied in two ways :

directly onto the skin or using a moist

make-up sponge. It gives a matt and velvety

finish. Its moisturizing formula, enriched with

UV filters (SPF 15), guarantees balanced,

non-drying protection, with a natural finish.

Apply gently with a make-up brush for a very

natural look, or with a moist make-up sponge for

a fuller finish to the whole face (including lips

and eyes). Begin with the forehead, the nose and

chin. Blend towards the sides of the face,

including the neck.

Choose the foundation color in harmony with

the complexion and hair color.

See Complexion tips and advice.

</div>
(10)<div class='page_container' data-page=10>

Notes

Composition

Compact Powder

9.6 g - 0.34 oz, metal box with sponge, cardboard box

• Talc :

product base

(78.3 %).

• Natural sun filter : mica (7.2 %).

• Corn starch :

“fixes’’ make-up

(2.6 %).

Apply with a make-up brush for a refined, soft,

matt finish without rubbing, so as not to move

tissues.

Apply with a powderpuff for a more

sophisticated effect.

Ideal for make-up touch-ups during the day, its

compact metal box is easily transportable in

the hand bag.

Choose the foundation color in harmony with

the complexion and hair colors.

Action

Application

It “fixes’’ make-up for a

long-lasting, translucent, matt

finish. Can be used after the

foundation or on its own.

</div>
(11)<div class='page_container' data-page=11>

Blusher

5 g - 0.17 oz, metal compact box, cardboard box

Using a blusher brush or a powderpuff, apply to the

cheekbones.

See drawing on how to apply blusher on the following
pages.

• Talc :

product base

(83.2 %).

• Corn starch :

"fixes" make-up

(6%).

• Natural sun filter : mica (2.3 %).

Action

Application

Composition

Notes

Final touch of the foundation

make-up, the light texture of this blusher lifts

the complexion and sets off the face for a

radiant look.

Its ultra-fine formula is easy to apply and

provides a smooth, even finish.

</div>
(12)<div class='page_container' data-page=12>

Perfumed Powder :

«Elixir de lumière»

plastic box with powder puff, 7,5 g - 0.26 oz, cardboard box

Easy to apply, using the powder puff. Can also be

applied with a powder or blusher brush, to the

parts of the face, body or hair you wish to

enhance, to give extra radiance and light.

Can be applied evenly :

•

over the entire face and body, for a luminous,

luxurious effect.

•

on the eyelids and cheeks, for a metallic

effect.

• Mica :

product base

(85.6 %).

• Aromatic composition of essences of

African flowers (1 %).

Action

Application

Composition

Notes

“

Elixir de Lumière” perfumed powder comes

in a range of shades inspired by the colors of

sun-kissed lands. It subtly enhances and

perfumes the face, décolleté, body and hair.

The powder warms the skin, giving it a

terracotta golden, pink or coppery glow, for

a truly radiant complexion.

</div>
(13)<div class='page_container' data-page=13>

Complexion : Tips and advice

Foundation and concealer are the basic elements of

any make-up.

Foundation

• Before any demonstration

, check that your client uses a day

cream. If not, apply a day cream (moisturizing active care for

normal skin, matifying cream-gel for oily skin, etc.) over the face,

and shea butter on the lips.

•

The

color of foundation

should respect the natural complexion

and is applied to the forehead and cheeks (the face should be free

of all make-up).

• Fluid foundation

should be warmed in the palm of the hand for

easier application. Blend in well, for a transparent, even

complexion.

•

Take particular care to blend in the foundation

under the eyes

(especially in the case of small fine lines) spreading it evenly, to

avoid “clogging”. Then apply powder.

• Lighter shades

brighten the complexion and give a

sophisticated look.

Darker shades

give a healthy, sun-kissed look.

• To improve the complexion and hide skin imperfections,

without the full covering effect of a foundation, mix a small

amount of moisturizer with the foundation. Apply generously to

the face and neck, and quickly massage in. Do not apply too

much product around the eyebrows and under the eyes.

• For a perfect complexion finish

, apply small touches of fluid

foundation with a sponge applicator or with the fingers (to the

inner and outer corners of the eyes, under the arches and wings

of the nose).

• For a fresh, satin-smooth finish

, do not powder the face. The

foundation is all you need.

</div>
(14)<div class='page_container' data-page=14>

Complexion : Tips and advice

(continuation)

Concealer

•

Can be applied

before or after

foundation.

•

Used

over the eyelids

, it evens the eyelid before the application

of eye make-up.

•

Apply to the inner corner of the eye, moving down to where the

wings of the nose start and blending in well under the eye,

brightens the eyes.

Powder

•

For

women who do not wear a make-up base

, take a brush

and dust the face with a tanning powder, the “Sienna earth”

compact powder, or “Sienna” blusher, for a natural, golden glow.

Or use a powder that matches your complexion.

•

Let the foundation “settle” for two or three minutes before

applying the powder. Only apply powder to the areas which are

prone to shine, such as the chin, nose and forehead. Remove all

excess powder around the eyebrows and from fine facial hair

using the powder brush.

•

If

the face is over-powdered and “chalky”

, spray with a fine

mist of water, taking care to avoid the eyes, or with a toner if this

is in a spray format.

• To hide a double chin

, use a powder with a darker shade, for a

subtle camouflage effect.

•

To

soften and refine a wide nose with thick wings

, lightly

apply darker powder around each wing in an upwards direction.

To shorten a long nose, apply a darker shade to the end of the

nose, between the nostrils.

Blusher

</div>
(15)<div class='page_container' data-page=15>

Complexion : Tips and advice

(continuation)

An oval face

This shape does not require any particular

correction. Outline the natural contours by

applying “healthy glow” blusher to the

cheekbones. For the evening, enhance the

face by hollowing out the cheeks with a dark

blusher that matches the complexion.

A square face

Apply blusher horizontally, from the nose to

the temples. Add a darker touch at the hair

roots and on a prominent jaw bone, to round

out the face.

A round face

Blusher should lengthen and slim down the

face. Apply in a triangle starting near the

eye, and moving towards the temples. Add a

little dark blusher to the jaw bone and

</div>
(16)<div class='page_container' data-page=16>

A long face

Apply blusher horizontally and on the

cheekbones.

A triangular face, pointing

downwards

Blusher is not essential. If applied, it

should be horizontal over the

cheekbones, from the nose towards the

temples.

A hexagonal face

Make-up is applied as for a square face

i.e. blusher is horizontal, across the

face. However, to reduce the heaviness

of the lower part of the face, apply a

dark, matt blusher under the chin and

blend in over the jawbone.

Complexion : Tips and advice

</div>
(17)<div class='page_container' data-page=17>

•

Always apply blusher in

small quantities

.

•

During application, ask the client to smile, as this gives the face a

more “healthy look”. Depending on the shape of the face, the

cheekbones will be located differently. So blusher should be

applied to the “bump” of the smile.

•

You can also use

two blushers

simultaneously: a darker shade to

camouflage and a light shade to enhance and brighten.

•

If there is

excess blusher

or it is too dark or too strong, blend in

well with a brush (so the hair lies flat). If there is still too much

color, correct by applying transparent powder over the excess.

•

For a

coppery or tanned skin

(or black skin), you can use

“Sienna” blusher as a compact powder over the whole face, to

enhance its “healthy”, tanned look (acts as a sun powder). .

• Choose blusher

according to lipstick color.

•

For a

really natural blusher look

, choose a shade which closely

resembles the color of your skin when you blush.

• Brown shades

help to shape and sculpt the face.

• To soften a facial contour,

apply blusher under the chin and

move upwards.

• To reduce a prominent jawbone

, apply blusher along the

jawbone and blend in towards the cheeks.

• To hollow out the cheeks

, apply blusher under the cheekbones

and blend in towards the corners of the mouth.

Complexion : Tips and advice

</div>
(18)<div class='page_container' data-page=18>

The Eyes and Eyebrows

The eyebrows :

The eyebrows are a key feature which balance and frame the face. Ideally,
shaped like a comma, yet quite full and natural, the line of the eyebrows
forms a gentle, sweeping curve, beginning at the top of the nose and
ending on an imaginary diagonal line, which leads from the centre of the
mouth to the outside edge of the eye.The ideal distance between the
eyebrows is equivalent to the width of an eye.

Making-up the eyes begins with the application of eyebrow pencil.

Eyebrow pencil defines the line of the brows, conceals gaps, thickens thin
brows or lengthens short brows.

The eyes :

Never match blusher color with the color of the iris, to avoid “lackluster”
eyes.

Use an eyeliner, at least two shades of eye shadow and mascara as a final
touch.

Match eye shadow to the dominant color of the clothes.

</div>
(19)<div class='page_container' data-page=19>

Notes

Composition

Eyebrow Pencil

Cedar pencil with metal lid, cardboard box, 1.1 g - 0.038 oz

• Castor oil :

softening and

nourishing

(11.25 %).

• Coconut glycerides :

emollient and

moisturizing

(5 %).

• Rice wax :

homogeneity and ôslipperyằ

effect

(12.8 %).

ã Talc :

ôfixesằ make-up

(21.4 %).

Action

Application

Used to shape, smooth

and conceal imperfections of the

eyebrow.

First, brush eyebrows to put them in their

place. Then, apply the pencil on the eyebrow

to finish off its natural shape, or over the entire

length of the eyebrows, if necessary.

Apply it by small touches, imitating the

eyebrows drawing.

Shades

See the shade chart on the lastest pages of this range.

Useful tip

</div>
(20)<div class='page_container' data-page=20>

Composition

Eye Pencil

cedar pencil with lid, cardboard box, 1.1 g - 0.038 oz

• Castor oil :

softening, nourishing and

soothing

(16.5 %).

• Coconut glycerides :

moisturizing and

emollient

(14 %).

• Rice wax :

moisturizing and softening

(7.9 %).

• Vitamin E :

antioxidizing

(1 %).

Apply at the base of the lashes, from the outside

edge of the eye, towards the inside. For a more

natural effect, blend with a sponge applicator.

Can also be applied to the lower lids and inside

edges of the eyes.

Action

Application

Notes

Its lead provides a

precise drawing and

underlining of the edge of the upper

and/or lower eyelid. It emphasizes the

look.

Shades

See the shade chart on the lastest pages of this range.

Useful tip

</div>
(21)<div class='page_container' data-page=21>

Notes

Eyeshadow

metallic case, cardboard box, 3 g - 0.10 oz

First apply a bit of powder on the eyelid to

«fix» make-up.

Then, apply with a finger, a make-up brush or

sponge applicator.

See drawings on how to apply eyeshadows on the
following pages.

• Talc :

product base

(65.3 %).

• Natural sun filter : mica (9.7%).

• Maize beard :

silky texture

(9.6 %).

Action

Application

Composition

An ultra-fine, divinely silky

texture which deepens,

accentuates the eyes and catches

the light perfectly.

</div>
(22)<div class='page_container' data-page=22>

Notes

Composition

6.5 ml - 0.22 fl.oz baton format, cardboard box

• Paraffin :

emollient

(14.8 %).

• Beeswax :

softening

(4.5%).

• Carnauba wax :

softening

(3.4 %).

• Senegalese acacia wax :

softening, emollient

and antioxidizing

(2.3 %).

•

Moisturizing

agent (0.9 %).

• Pro-vitamin B :

fortifying, sheathing

(0.3 %).

• Vitamin E :

antioxidizing

(0.015 %).

Apply to the top lashes, from the outside to the

inside edge of the eyes, using an upward-sweeping

motion to curl the lashes.

Avoid mascara on bottom lashes if you have circles

under your eyes or puffy lower eyelid. Always

remove excess product from the brush before

applying.

Action

Application

A finishing touch which thickens

the lashes and accentuates the eyes.

It sets off the eye color and

magnifies the eye. Sheaths, fortifies

protects and thickens the lashes.

Volume Mascara

Shades

See the shade chart on the lastest pages of this range.

Useful Tip

</div>
(23)<div class='page_container' data-page=23>

Notes

6.5 ml - 0.22 fl.oz baton format, cardboard box

Apply to the top lashes, from the outside to the

inside edge of the eyes using an

upward-sweeping motion to curl the lashes.

Avoid mascara on bottom lashes if you have

circles under your eyes or puffy lower eyelid.

Always remove extra product from the brush

before apply.

• Beeswax :

softening

(20 %).

• Carnauba wax :

softening

(2.5 %).

• Bitter orange extract :

softening and

anti-inflammatory

(0.2 %).

• Vitamin E :

antioxidizing

(0.015 %).

Action

Application

Composition

A waterproof,

vitamin E enriched mascara which

immediately accentuates the eyes.

Fortifies, lengthens and protects the lashes

for a long-lasting, natural look.

Waterproof Mascara

</div>
(24)<div class='page_container' data-page=24>

Eyes : Tips and advice

Eyeshadows

• Use eyeshadow alone or by combining a light shade with a dark
shade.

• Apply eyeshadow with a brush, starting with the lighter shade. Always
blend in well after application.

• Dark and pearly eyeshadow can be applied more evenly with a
sponge applicator.

• To avoid eye shadow from forming “wrinkles” (a ripple effect),
powder around the eye contour with loose powder or colorless
compact powder (or the same shade) to fix it in place.

• To correct badly applied eyeshadow, dip a cotton bud in your

foundation and gently apply around the eyelids.

• For sparkling eyes, choose pure, refreshing shades, such as beige,
iridescent colors, lilacs or purplish-reds.

• When using an pastel eyeshadow, give eyes more emphasis by
lining eyes with an eye pencil and/or mascara, to avoid overpowering
other eye make-up.

• Make-up should melt and blend into the face. So avoid applying too
much make-up around the eyes.

• Lightly powder under the eyes, to fix “wandering” particles of

eyeshadow. When eyes are made up, blend in the eyeshadow with a few
brushstrokes (the brush you usually use).

• Dark shades mark or hollow out features, while light shades enhance
and brighten eyes. Take care with bright, seductive shades, as these tend
to focus attention on the eyes and rarely give a natural look.

</div>
(25)<div class='page_container' data-page=25>

Eyes too close together

To move the eyes apart, use a light eye

shadow in the inner corner of the eye

and then apply a darker shade, starting

from the middle of the eye and

blending outwards. On the same area, line the hollow of the eye

orbit with an eye pencil. Then blend in. Pluck the area where the

eyebrows start, to increase the widening effect.

Eyes too far apart

To bring eyes closer together, apply the

eye pencil, moving from the outer

corner to the inner corner, while

spreading out towards the nose. Blend

in. Blend in a dark eye shadow in the

inner corner of the eye. Apply a light-colored, bright eye shadow

under the outer eyebrow arch. The eyebrows can be brought closer

together using a pencil.

Eyes which are too “straight”

Often a feature of long faces. With a

brush, apply a very dark eye shadow

horizontally along the edges of the

eyelashes, moving up a little towards

the outer edges of the face. Using an eye shadow, bring the eyes

outwards towards the temples. Shape the eyebrows so they slightly

arch upwards, then move down over two-thirds of the eye.

Round or protruding eyes

To open up the eyes, blend in a dark

eye shadow over the moving part of

the eyelid by spreading outwards,

avoiding the inner corner which should

stay light in color. Darken below the

eyebrows in the outer corner, with a

bright eye shadow. Pluck eyebrows, shaping them upwards if

possible.

Eyes : Tips and advice

</div>
(26)<div class='page_container' data-page=26>

Deep-set eyes

Apply a light eye shadow on the

moving part of the eye, to give volume.

Then reduce the arch of the eyebrow

using a dark pink or orange-colored eye

shadow. Reshape the eye orbit using a

medium shade and blend in. Line eyes with a fine eye pencil.

Lightly pluck eyebrows to widen the eyes and reshape by drawing

them upwards.

Almond and slanting eyes

With almond eyes, emphasize the eye

shape by drawing the eye pencil in an

upwards direction. Apply eye shadow,

moving in the direction of the temples.

Using an eye pencil, line the inner edge

of the eye. Slanting eyes require the same type of make-up, but

with greater blending. Dividing the eyelid into two equal parts,

apply a light shade to the area nearest the nose and a darker shade

to the other, blending in well.

Eyes that slope downwards

Blend in a dark eye shadow from the middle of the moving part of

the eyelid, and up towards the eyebrow. Apply a light shade to the

inner corner. Line the eye with a pencil, starting from the middle of

the eye and getting thicker and moving up towards the eyebrow (to

raise the eye).

Eyes : Tips and advice

</div>
(27)<div class='page_container' data-page=27>

Mascara

• Mascara is essential for enhancing the eyes, even if lashes are very long
and thick. If this is the case, only apply to the tips.

• Apply with the eye half-closed by looking downwards and pulling
lightly on the upper part of the eye.

• If there is excess mascara, hold a tissue between the upper and lower
lashes and blink several times. You can also use an eyebrow brush.

• If the eyebrows are very light, color the hairs with mascara, which

acts as a dye.

Eyebrow pencil

• Always sharpen your pencil before use.

• To give a natural look to eyebrows with excess make-up, wipe a
cotton bud over the eyebrow.

• In the case of bushy eyebrows, shape and neaten with an eyebrow
brush moistened with hair spray.

• To hide slight skin imperfections, such as spots which are forming or
have appeared (impossible to conceal), it is better to transform them
into beauty spots using a dark brown eyebrow or eyeliner pencil.

Eyeliner pencil

• If the pencil is too dry and sticks to the skin, you can soften the point
by gently turning it on the back of the hand.

• To fix the pencil, lightly powder around the edge of the lashes using a
brush.

Eyes : Tips and advice

</div>
(28)<div class='page_container' data-page=28>

Lips

Lipstick is the final touch to any make-up and brings radiance

to the face. In addition, it protects lips against the harmful

effects of the sun and cold weather.

Depending on the chosen color, you can give facial make-up a

sophisticated look (red, garnet-red, all deep colors) or natural

look (beige, light pink, transparent, all light colors).

Choose a lipstick shade that harmonizes with the other colors

and style of your chosen make-up. Light make-up needs a

darker shade and a golden-colored make-up, a lighter, luminous

shade.

Always prepare the lips first, by applying foundation and

powder before lipstick.

Lips can be reshaped with a lip liner pencil, taking care to

outline right to the corners of the mouth. Using a pencil

allows you to easily correct any mistakes - simply remove any

unwanted pencil lines with a cotton bud soaked in make-up

remover.

</div>
(29)<div class='page_container' data-page=29>

Notes

Composition

Lip Pencil

1.1 g - 0.058 oz cedar pencil with metal lid, cardboard box

• Palm oil :

nourishing, emollient and

anti-ageing

(24.9 %).

ã Talc :

ôfixesằ make-up

(21.8 %).

ã Beeswax :

softening

(4.02 %).

• Vitamin E :

antioxidizing

(1 %).

• Coconut glycerides :

moisturizing and

emollient

(18.05 %).

Action

Application

Prevents lipstick from «bleeding». Does

not dry lips and provides a natural

finish.

Apply directly to the lip contour before using

lipstick.

See drawings on the following pages.

</div>
(30)<div class='page_container' data-page=30>

Notes

Lipstick

metal, 4.5 g - 0.16 oz lipstick, box packaging

Apply the lipstick using a lipstick brush after

drawing-in the lip contour using a lip pencil.

Remove any excess lipstick with a paper tissue,

then powder for a long-lasting hold.

• Lanolin-free.

• Candellila wax :

nourishing and

emollient

(9.35 %).

• Beeswax :

softening

(3.5 %).

• Vitamin E :

antioxidizing

(1 %).

• Vitamin A :

anti-ageing

(0.25 %).

• Shea butter :

softening, nourishing and

antioxidizing

(0.1 %).

• Natural UVA-UVB sun filters : mica (1.1 %),

titanium dioxide (1.9 %).

Action

Application

Composition

It provides lip sensuality.

Extremely comfortable to wear,

it leaves the lips looking soft

and supple with its vitamin E and beeswax

enriched formula.

It nourishes, moisturizes and protects

them against the harmful effects of

UVA-UVB rays.

</div>
(31)<div class='page_container' data-page=31>

Lipstick pencil

wooden pencil, 1,7 g - 0.06 oz, carboard box

Apply directly to lips and the lip contour.

• Castor oil :

nourishing and

soothing

(10.7 %)

• Beeswax :

softening

(8.6 %)

• Candellila wax :

emollient and

moisturizing

(1.4 %)

• Rice wax :

moisturizing and

softening

(1.2 %).

• Vitamin E :

antioxidizing

(1 %).

Action

Application

Composition

Notes

Shapes the lip contour and colors lips like a

real lipstick. It moisturizes, softens and

protects and gives perfect hold.

</div>
(32)<div class='page_container' data-page=32>

Lip Gloss

metal box, 4,5 g - 0.16 oz, stick , cardboard box

Apply the lip gloss with a brush after lining the lips

with a pencil (optional). Can also be used over

lipstick for fuller, seductive lips.

• Paraffin :

emollient

(14.3 %).

• Candellila wax :

emollient and

moisturizing

(10.1 %).

• Vitamin E :

antioxidizing

(0.04 %).

• Talc :

absorbent

(4 %).

• Natural sun filter : titanium dioxide (2.2 %).

Action

Application

Composition

Notes

Lightly colors the lips with a transparent,

glossy finish. Its rich, lightweight texture

glides onto the lips to give a natural,

luminous finish. Nourishes and protects

lips.

</div>
(33)<div class='page_container' data-page=33>

Lips : Tips and advice

Application of lip pencil

• For perfect application of a lip pencil, follow this order :

• A lip pencil gives lips a sharper make-up result.You can also reshape
lips and prevent lipsticks from ôbleedingằ.

ã In case of fine lines, smile widely when lining lips for a clearer
contour.

• The color of the liner should harmonize with the color of the lipstick
or be a shade darker.

Application of lipstick, lipstick pencil, lip Gloss

• Apply lipstick with a brush from the middle of the mouth, moving
outwards.

• Lip Gloss can be applied directly to the middle of the lips, for fuller,
more seductive lips.

• For improved hold, apply a little foundation before applying the
lipstick pencil.

• After applying lipstick, gently dab with a tissue to absorb any excess.
• If lipstick is too dark, liven up the color with a lip gloss or lighter

lipstick, and dab lips with a tissue to prevent make-up looking too
«thick».

3 3

4
4

2 1 2

</div>
(34)<div class='page_container' data-page=34>

Correcting lips

Lips too thick

Apply a little foundation aver the mouth. Draw a
pencil line inside the lips’natural outline.The

mouth will appear smaller if the lip pencil and
color blend in towards the corners. Use more
subtle colors and avoid lip gloss.

Lips too thin or too flat

Using a light-colored pencil, draw a line just

beyond the natural border of your lips. Fill in lips
with a lip pencil, lipstick pencil or lip gloss.The
lipstick can be lighter than the pencil. In this way,
the mouth will appear fuller.

Corners of the mouth droop

Hide the corners of the mouth with a little foundation or concealer stick.
Draw a line, moving upwards at the corners of the

mouth. Round out the lower lip and reshape the
upper lip with fine corners that move up towards
the edges.Then, fill in lips, following the pencil
lines.

Irregular shaped or asymmatrical lips

Rebalance lips by reshaping the mouth with a
pencil, according to its size. If it is too thick,
reduce the side which is too thick and if it is too
thin, incresase the volume of the thinner part. Or
you can cheat by using two different colors. Use a

darker lip pencil and lipstick for the thicker lip and a slightly lighter shade
for the thinner lip.

Lips : Tips and advice

</div>
(35)<div class='page_container' data-page=35>

Minimal make-up

5-minute make-up

The minimum time required to look presentable at home or outdoors:
1 - Start with the concealer stick. A small stroke applied to each area to be

corrected and covered is enough - dark circles, inner corner of the eye
and small skin imperfections - then blend in with the finger.

2 - Apply the compact powder foundation (with the powder brush). To
brighten the complexion, apply a little blusher or “Sienna earth” tanning
powder on the cheeks and upper eyelids. If no foundation is used,
simply cover red areas of the nose and chin.

3 - Apply a coat of brown or black mascara.

4 - Apply a lip gloss, choosing a color that harmonizes with the rest of
your make-up.

10 minute make-up

It is the time needed to be perfectly groomed every day. The difference
between this and the 5 minute make-up is the extra time required to apply

make-up to the eyes and lips with more care.

1 - Start with the concealer stick. A small stroke applied to each area to
be corrected and covered is enough - dark circles, inner corner of the
eye and other small skin imperfections. Blend in well with the fingers.
2 - Apply foundation for an even, luminous complexion. Blend in well.
3 - Fix the concealer and foundation with a loose or compact powder.
4 - Draw in or shape eyebrows with an eyebrow pencil (natural colors

such as brown, etc.).

5 - Apply a light eye shadow over the eyelids and blend in well, starting
from the edges of the lashes. Apply a medium color eye shadow to the
outer corner of the moving part of the eyelid.

6 - Draw a line along the lashes with an eyeliner pencil (black or brown).
Blend in well with a brush, to soften the line (you may use a very dark
eye shadow instead of a pencil line).

7 - Apply one or two coats of mascara (brown, black, etc.).
8 - Apply blusher.

</div>
(36)<div class='page_container' data-page=36>

Differents types of beauty

Black women

Black or mixed race skin can sometimes be oily. To achieve good make-up
hold, avoid using a foundation which is too oily and fix and matify make-up

with a compact powder.

• Choose a foundation which is slightly lighter than the complexion, with a
hint of apricot. If a very dark skin has no major imperfections, simply
apply powder over the face (a very dark shade).

• To give relief, hollow out the cheeks and wings of the nose with a dark
brown blusher, if the skin is light enough. However, if the complexion is
very dark, apply a light blusher over the cheekbones near the eyes and
on the bridge of the nose.

• Give maximum emphasis to eyes, eyebrows and cheekbones and soften
the appearance of full lips.

• Enhance eyes by lining them along the base of the upper lashes and
inside the lower eyelid. Use a strong, sufficiently dark color over the
moving part of the eyelid, to avoid the eyes from appearing too round.
The eye hollow is not prominent and can be emphasized with a black

pencil while the area under the eyebrow should be lightened.

• The cheekbones are emphasized with a strong colored blusher near the
eyes. Dark red colors darken white skin, but bring brightness to black
skin.

• If your lips are full and if you want to reduce them, they can be covered
with foundation and reshaped in a subtle, natural way, using a dark
brown pencil. Choose a browny-red shade which softens the strong
curve of the lips and brings radiance. Use a fuschia or orange shade on
the lips, which harmonizes with the clothes.

</div>
(37)<div class='page_container' data-page=37>

Differents types of beauty

(continuation)

• The colors which best suit dark skin are deep reds, browny-reds and all
shades of brown.

Asiatic women

The Asian woman is blessed with a natural grace and sophistication. This
refinement can be emphasized.

• Brighten the complexion with a light, luminous foundation. Avoid ochre
and pink shades.

• Powder should be porcelain or colorless.

• Apply blusher high on the cheekbones, towards the temples and only on
the lower cheek for a particular “fashion” look, as this tends to widen the
face. The blusher should harmonize with the other colors and a pinky
shade is preferable. Stronger pinks are suitable for medium to dark skin
and light pinks for paler skin. Hollow out the cheeks by applying

“Sienna” blusher to the outer edges in a vertical direction.
• If you want to reduce the size of your nose, it can be refined

with a bistre colored make-up, applied from the eyebrows and moving

down along the wings of the nose. Enhance the nose with a white line
along the bridge of the nose to its end, to bring it forward.

• For a natural make-up look, apply a light color over the whole eyelid.
Then apply a medium color from the base of the lashes which covers

two-thirds of the eyelid.

• If there are sufficient lashes, apply 2-3 coats of mascara. If lashes are
slightly longer, they can be curled.

• The lip contour is outlined with a dark red pencil, with carefully defined
corners. The lipstick color should harmonize with eye make-up and
clothes. Most shades of red can be used for this type of face. Pale colors
are particularly suitable. Reddy-browns or dark reds are more attractive
than orangey-reds.

</div>
(38)<div class='page_container' data-page=38>

Differents types of beauty

(continuation)

• To open up and emphasize the eyes, line the eyes with an eyeliner
pencil. The line should simply follow the shape of the eye. A thick line
is drawn over the upper eyelid to cover it. The line should be invisible
when the eye is open. The lower line is very fine, oblique under the line
of the lower lashes and should leave the eyes at their outer edge, to
enlarge the eyes as much as possible. A light pencil can be applied
inside this line, to the inner edge of the eye. A dark make-up is applied

above the eyelid fold and blended in a circular movement towards the
eyebrow.

Latin women

For a natural looking complexion, choose a yellow/orange shade of

foundation (such as bronze ochre). Take care with pink or overly orange
shades of foundation. Avoid using browns as this drains and dulls the face.
The same rules apply when choosing a powder. It is important to add a
touch of highly colored blusher to the cheekbones. Shades of pink and
not oranges or reds, are most suitable.

• For eye make-up, add touches of color here and there rather than all
over. Avoid old-fashioned colors such as fuschia. Choose richer, darker
colors such as purplish-reds, plum, deep pink and pink, terracotta

browns and purples, midnight blue and green. Pearly white, gray-brown
and sandy shades will dull the eyes.

• Dark colored lipstick will always give lips a natural, harmonious look.
Softer tones such as pinky-beige and neutral brown, are also suitable.
However, colors which are too bright, such as oranges and coral pinks,
should be avoided.

• Eyes well-defined with a black liner always give a seductive look.

However, take care not to apply too much make-up to the mouth, or you
will end up with an overpowering “evening” or “haute couture” look.
• Never darken or lighten thick eyebrows. It is best to leave them as they

</div>
(39)<div class='page_container' data-page=39>

The storage of make-up

Approximately twelve months.

Concealer

Water-based, it will last up to twelve months.
Oil-based, it will keep for approximately eighteen
months.

Approximately twelve months.

Foundation

Powder

Blusher

Approximately twelve months.

From the opening of the product :

Eye pencil

Eye shadow

Mascara

Lipstick

Clean every week and replace it every month.

Approximately twelve months.

Lip pencil

Replace after three to four months.

Approximately twelve months.

Make-up brush

Sponge

Depending on the quality, it can last from three to
five years (if cleaned every 2-3 days).

</div>
(40)<div class='page_container' data-page=40>

Notes

Accessories

A full-headed brush for the even application
of powder. Beech handle with brass ferrule
and soft goat hair bristles.

Powder

brush

For the precise application of blusher
powder. Gently caresses the skin and

removes excess make-up for a smooth, even
finish. Linden handle with brass ferrule and
goat hair.

Practical, small and cleverly designed, this
retractable brush is the perfect accessory for
any trip. It brushes away excess powder while
helping even out facial powder.

Blusher

brush

Travel Blusher

brush

Travel

lipbrush

A practical, retractable lipbrush, for all
occasions, designed with fine yet firm
bristles for a perfectly precise result.

Linden handle with brass ferrule and
marten hair bristles.

These elegant, refined products are

</div>
(41)<div class='page_container' data-page=41>

Notes

Accessories

(continuation)

Eyebrow

brush

Rechargeable

sponge

applicator

Eyeshadow

brush

Designed for two, different applications.
A brush side for grooming, and a comb side
for separating the hair of the brows after
the application of make-up.

Linden handle with brass ferrule and
synthetic fibre bristles.

A clever, rechargeable sponge applicator
for the application and blending of

eyeshadow and eye pencil.

Linden handle and synthetic sponge
applicator.

Refill packets of 10 refills also available.

Ideal for the subtle and precise application of
eyeshadow. It can also be used to soften and
blend colours.

</div>
(42)<div class='page_container' data-page=42>

Essential accessories

For a perfect appearance, which means the

difference between an untidy and a sophisticated
make-up look, it is important to use quality

accessories which are suited to your particular
beauty type.

These absorb any excess product and can also fix
make-up after application.

Use to remove the majority of your make-up (in the case
of mistakes) after dampening with water. Can also be
used to evenly apply foundation when soaked in water
and squeezed.

Used to remove excess make-up, particularly from the
corner of the eye, eyelids and lips etc. Make-up can be
removed more easily by first moistening the cotton bud
with a toning lotion, make-up remover or foundation.

Can be used to apply foundation to parts of the face
which are difficult to reach. This is important for

achieving a perfect, smooth and even complexion.

These help you achieve a perfect powder application,
which stays in place.

Essential for easier, more even application of eye shadow,
blusher, lipstick and powder.

These are used to neaten and shape eyebrows and
separate lashes stuck together with mascara.

Tissues

Cotton

wool pad

Cotton bud

Sponges

Powder puff

Make-up brush

</div>
(43)<div class='page_container' data-page=43>

Essential accessories

(continuation)

Applicators, often made of sponge, can be used to apply
and blend in eyeshadow.

These come in all sizes to suit different sizes of pencil. A
well-sharpened pencil is essential for achieving a clear,
precise line.

Important for a perfect make-up finish. The hairs should
be plucked from the roots, without pinching the skin.

Curls the lashes of the upper eyelid outwards, which

opens up the eye. Particularly useful for Asian eyes, which
have very straight lashes.

Looking after your accessories

Always take good care of accessories, keeping them clean
and in good condition. Wash eyebrow/eyelash brushes,
make-up brushes, sponges and powder puffs in warm,
soapy water and leave them out to dry. Natural hair
brushes should occasionally be washed in alcohol or
special products, to disinfect them and remove all traces
of oil.

Make-up

applicators

Pencil

sharpeners

Tweezers

Lash curler

</div>
(44)<div class='page_container' data-page=44>

Make-Up : Useful Sales Techniques

The "Open-Question" approach :

“Are you familiar with L’Occitane Make-Up Products ?’’, “Do you know
our make-up range ?’’ (if she does, ask her which product she knows and
offer her complementary products. Otherwise, give useful tips and

technique).

“What style of make-up do you feel suits you best ?’’
“What colours do you prefer ?’’.

“How much time do you spend putting on your make-up ?’’

If she shows any signs of objection, reformulate the question or ask a
new question :

“I don’t have the time to put on make-up !’’

“Of course, I quite understand, but how much time do you have?’’ or “I
don’t know which products to choose.’’ (meaning “show me’’)

“What product do you use at the moment’’ or “What are your most
attractive features ?’’

Whatever the situation, you must always remember to reformulate

your question or ask a new question before making a suggestion.
If your customer doesn’t want a full demonstration, try the

products out on her hand, explaining product formula and effect as you
go. Tell her that our products are not tested on animals and explain her
the easy-to-apply and play sides of make-up (talk about colours, trends and
feminity) Settle an appointment when she can come back, at a quiet

moment, and be made-up.

Make sure you offer her a product sample pack (includes a make-up
brush and sponge applicator) and a brochure.

To end the conversation, suggest a positive alternative... this
technique is redoubtable !

“Do you prefer the Agate or Alexandrite lipstick ?’’

</div>
(45)<div class='page_container' data-page=45>

Shade chart

Natural Ochre

Soft Beige Natural Beige Bronze Ochre

Rosy Ochre

Ivory Beige Natural Bronze Golden Bronze Rose Beige

Soft Amber Natural Ochre Golden Sand

Pure Porcelain Rose Veil Dune Sienna

Copper

Soft Pink Sunny Gold TerraCotta

Blush

Perfumed Powder
Compact powder

Powder foundation
Liquid foundation
Soft touch foundation
Concealer

Foundation

Natural Ivory

</div>
(46)<div class='page_container' data-page=46>

Shade chart

(continuation)

Pear Grey Burnt Sienna Graphite Black

French Blue Cobalt Burnt Earth Crystal Rose

Slate Grey Antic Lavender Jet Black

Rose Quartz Slate Azural Brown Amber Willow Green

Cornaline Plum-Opal Hansa-Yellow

Moss Agate

Moon Pearl

Soft Sand Saphirre

Indigo Smoke

Burnt Earth

French Blue Jet Black Ebony

Crystal Primrose Carnation Glaze

Rock Rose

Eyebrows and eyes

Eyebrow pencil

Eye pencil

Eyeshadow

</div>
(47)<div class='page_container' data-page=47>

Shade chart

(continuation)

Burn Jasper

Sandstone TerraCotta Plum Balma Brown

Natural Opaline Venetian Red

Andalousite

Fire Opal

Amethyste
Apricot Agathe

Cameo

Desert Rose

Bohemian Garnet

Rose quartz
Frosted Umber

Coral

Tephra

Golden Agathe Amber

Crystal Beige

Gypsum Copper Topaz Copper Topaz Golden Frost

Aventurine Heliodore Moonstone Geranium velvet

Lips

Lip pencil

Lipstick

Lipstick pencil

</div>

Makeup

F

<b>L'Occitane Make-Up Collection</b>

<b>“Not the color, nothing but the nuance’’</b>

<i>Paul Verlaine </i>

<b>Range structure</b>

<b>Recommendations </b>

<b>Some women dislike the word "foundation", which is often</b>

<b>associated with a covering product that "suffocates" the skin. If</b>

<b>this is the case, try using alternative terms such as : tinted cream</b>

<b>or moisturizer, which evoke a lighter texture. Prefer the use of the</b>

<b>terms : "velvety finish", "extra-smooth effect" or "full finish"</b>

<b>rather than "cover’’ or “covering".</b>

<b>Concealer</b>

Apply in a downward direction, from the inside of

the eye, to the hollows of the wings of the nose.

Apply with tapping movements, to avoid pulling

the skin tissue.

<b>• Beeswax : </b>

<i>softening</i>

<b>(8.6 %)</b>

<b>• Castor oil : </b>

<i>soothing, softening and </i>

<i>nourishing</i>

<b>(7.3 %).</b>

<b>• Rice wax : </b>

<i>moisturizing, softening and </i>

<i>invigorating</i>

<b>(6.8 %).</b>

<b>• Carnauba wax : </b>

<i>softening</i>

<b>(2.6 %).</b>

<b>Action</b>

<b>Application</b>

<b>Composition</b>

<b>Notes</b>

<b>The essential corrector pencil which hides all</b>

<b>small skin imperfections, scars, dark circles,</b>

<b>spots, thread veins, wrinkles and fine lines,</b>

<b>in a completely natural way (for the face and</b>

<b>body). Its soft texture is moisture resistant</b>

<b>and easy to apply. </b>

<b>Shades</b>

<b>Useful tips</b>

<b>Soft Touch Foundation SPF 10</b>

Use over your regular day cream. Apply in little

touches, with the fingers or a moist sponge, over

the entire face (including eyes and lips). Start on

the forehead, moving down to the nose and chin,

then blend outwards, not forgetting the neck.

Choose a color that matches your complexion and

hair color.

<b>• Candelilla wax : </b>

<i>moisturizing</i>

<b>(1 %)</b>

<b>• Silk proteins :</b>

<i>moisturizing</i>

<b>(0.1 %)</b>

<b>• Natural sun filter : mica (4 %)</b>

<b>Action</b>

<b>Application</b>

<b>Composition</b>

<b>Notes</b>

<b>Perfectly combines the softness of a</b>

<b>foundation with the matt properties of a</b>

<b>powder. Evens and brightens the complexion</b>

<b>thanks to its light reflectors. Moisturizes,</b>

<b>matifies and protects from harmful external</b>

<b>factors (contains a natural sun filter). </b>

<b>Liquid Foundation SPF 20 </b>

Apply directly with the fingertips, or using a moist

make-up sponge, after the application of a day

cream to the whole face (including lips and eyes).

Begin with the forehead, working down to the

nose and chin. Blend towards the sides, including

the neck.

Choose the foundation color in harmony with the

complexion and hair color.

<b>• Vitamin E : </b>

<i>antioxidising</i>