ChoColife Marketing Plan for Xmas 2012 Happy New Year 2013

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(1)CONTENT I.. Executive Summary. II.. Situation Analysis 1. Market Summary......................................................................................1 a. b. c. d.. Market Demographics........................................................................2 Market Needs......................................................................................2 Market Trends....................................................................................3 Market Growth...................................................................................4. 2. SWOT Analysis a. b. c. d.. Strengths.............................................................................................4 Weaknesses........................................................................................5 Opportunities......................................................................................5 Threats................................................................................................5. 3. Competition.............................................................................................6 Service Offering.......................................................................................6 Keys to Success........................................................................................6 Critical Issues...........................................................................................6 III.. Marketing Strategy 1. 2. 3. 4. 5. 6. 7.. IV.. Mission...................................................................................................7 Marketing and Financial Objectives......................................................7 Target Marketing....................................................................................7 Positioning..............................................................................................7 Strategy Pyramids...................................................................................8 Marketing Mix........................................................................................9 Marketing Research..............................................................................10. Financials, Budgets, and Forecasts 1. Break-even Analysis.............................................................................11 2. Sales Forecast.......................................................................................12 3. Expense Forecast..................................................................................12. V.. Controls.

(2) 1. Implementation Milestones..................................................................13 2. Marketing organization........................................................................14 3. Contingency planning...........................................................................14. VI.. Appendix.

(3) I.. Executive Summary. ChoColife - live life boldly - brings boldly delicious drinks made from cookies, chocolate and cocoa for customers who like to experience new and creative things. Hundreds of large and small beverage shops have been opened in Go Vap District for last two years, it means that there is a potential area for the development of new drinks business forms. However, though there are many modern coffee shops for young people, there is no shop just serving cookies made from chocolate and cocoa in Go Vap district. Most of them focus only on fruit juice, milk tea, coffee or variations of coffee. Therefore, in June 22th 2012, ChoColife Take Away was opened by a group of students (Duy Anh – Thuy Quynh – Tien Thinh) in 820 Le Duc Tho, Go Vap District, HCMC. ChoColife provide customers with the most exquisite feeling of Chocolate and Cocoa. ChoColife always aim to bring our customers the sense of physical and spiritual values attached to each product. We constantly strive to bring to our clients enjoy a modern dynamic part of life along with the unique Italian culture. During the Christmas 2012 and Happy New Year 2013, ChoColife’s marketing objectives are to expand the market, attract more customers by 3 times and increase sales by 2 times. We also plan to invest 10% of estimated sales (7,000,000 VND) for marketing programs to achieve financial and market goals. To achieve profitability and market expansion as set out, we intend to conduct the series of marketing and promotional activities such as flyers, ads on social networks (Facebook, Twitter…) …We hope that this plan will be a big push for open the 2nd shop in Go Vap District for 2013-2014..

(4) II.. Situation Analysis. After 6 months of operation, ChoColife has entered the 2nd phase - product quality and customer service improvement and stability to increases sales. ChoColife realizes that marketing is now very critical to increase the number of customers, make a high profit. Especially, Christmas 2012 and Happy New Year 2013 is not only a chance but also an experimental step in expanding market, accessing to diverse customers and increasing profits for ChoColife. We are offering premium drinks with a suitable price for majority of the population in Go Vap District and meet the unique tastes, trendy for young people aged 12-30. 1.. Market Summary. We possess good information about our market and know a great deal about the common attributes of our most prized and loyal customers. We will leverage this information to better understand who we serve, their specific needs, and how we can better communicate with them during Christmas 2012 and Happy New Year 2013.. Target market 10.94% 25.00%. Individual Group Visitor 64.06%.

(5) a.. Market Demographics. Geography. Demography. XomMoi Market, Go Vap District (including 2 parallel Le DucTho and Thong Nhat streets which intersect in Xom Moi market). Behavior factor. 55% female, 45% male. Like: new tastes and forms, dynamic and youthful style take away.. 143 ha geographic area is in need of our products. The age from 10 to 30. Interest in health and product quality. Total targeted area population is estimated at 80,000. Major for students, office worker. Diversity in the selection, reasonable prices. There are 19 churches, 5 schools and 2 markets with a population of 21,000 in a 2 km radius.(Appendix-p16,17). Drink an average of 2-3 cups of cookies per person per week. b.. -. Market Needs. Selection: A wide choice with 7 flavor (Almond, Caramel, Cinnamon, Choco Milano, Irish cream, Hazelnut, Tiramisu) and 7 taste (Black Current, Blue Berry, Blue Curacao, Kiwi, Mint, Green Apple, Raspberry) Accessibility: Customer observes directly the process of making products. Time serving less than 3min/product. Opening from 8am to 10pm on weekdays and from 9a.m to 24p.m on occasion. Customer service: Customers will be completely satisfied with the service policy of the shop. Competitive pricing: This is ChoColife‘s competitive advantage. The price are suitable for major of population (14 000 - 22 000 VND). All products/services will be competitively priced relative to the Comparable high-end coffee shop.. c.. Market Trends.

(6) Recently, the number of carbonated drinks is declining than the number of products derived from nature. Therefore, it is considered an advantage in proactive and approaching the trend for ChoColife. Besides, young people want to try on new things but they still concern with the value of health. ChoColife’s selected varied menu, which is no gas, less fat and sweet, will be suitable for trend. -. Food quality: The preference for high-quality ingredients is increasing as customers are learning to appreciate the qualitative differences.. -. Presentation/appearance: As presentation of an element of the culinary experience becomes more pervasive. They like combination with many eyecatching accessories with the criteria: Each product is the work of art. Health consciousness: Customers increasingly interested in health and smarter in consume. Therefore, the priority of using natural product is the current trend. Selection: People are demanding a larger selection; they are no longer accepting a limited menu.. -. d.. Market Growth. Previously Vietnam carbonated beverage market is considered as the most attractive region in Southeast Asia with the billions of per year. However, since 2010, the beverage derived from nature and no gas strongly increases. This change may be due to a few different factors. Firstly, it can be drinks conscious. According to recommendation from nutrient experts, carbonated drinks often related to diseases such as obesity, impaired nutrition, osteoporosis... Therefore, customers have turned into using the natural origin products. Another factor is that foreign culture. The young people are influenced to Western style and culture, so they are excited to enjoy their products.. -. 2. SWOT Analysis: a. Strengths Small scale operation (S: 30m2, 2 managers, 6 employees)  easy to control and manage. Small capital (80 million), continuous capital turnover, capital recovery in 1 year. Location:  Nearly 18 churches, 5 schools (appendix), supermarkets and populated area. Moreover, we can cooperate with the neighbor food store.  The shop is on major road, easy to recognize with nice, eye-catching decoration  Especially, located in the Xom Moi residential area with 90% Catholichigh density of church and decorate magnificently in Christmas famous sights of Christmas for visitors..

(7) -. -. -. -. Product:  Products are new to Xom Moi area  no direct competitors.  Products are natural origin, food safety. The raw materials are supplied by prestige supplier.  Diversity with more than 20 new flavors to provide many choices for customers.  Flexible price from 14,000-22,000 VND.  Our products are made quickly within 3 minutes with visual processing to customer trust in the quality of the product. Staffs:  Being family members, friends, so they are enthusiastic and responsible.  Workforce: young, creative, dynamic and understand customers’ tastes. ChoColife has a good relationship with suppliers buying cheap raw materials and having stable sources. b. Weaknesses Small scale operation  the shop has not any branches and reputation in the marketCustomer is limited in this area, revenue is not high. The shop’s space is small Small capital  limit on marketing budget. There are just 3 blenders  not enough capacity in rush hours. New product is unfamiliar thing to customers. Most of staff is students, so their work time is limited and changeable. c. Opportunities HCM weather has a long dry, hot season demand is high and regular. The youth always want to try on new products, fashion, trendy Customers, nowadays, are interested in their health, food safety  using natural origin product is increasing highly. Christmas holiday is held gorgeously attract many visitors. d. Threats In Vietnam’s beverage market, there are many famous brands such as: Tan Hiep Phat, Pepsi, Coca Cola… with strongly competition. There are many competitors with large capital, long term operation and more experience such as: Effoc, Passio Café, and Sidewalk… Having many indirect competitors around (coffee, milk tea, fruit juice…) In the rainy season, the consumption of product is low. At the present, the economy is down people tends to reduce spending. In the future, there will have more competitors who can provide the same product with same business model..

(8)  Competitive advantage -. -. Place: Xom Moi area is famous for a series of caves and street decorations beautifully in Christmas, where attracts a record number of visitors with more than 30,000 visitors in 2011 (except resident) in the period from 15/12/201015/1/2011. This is considered as a huge competitive advantage of ChoColife at Christmas 2012 Direct competitor: No Productivity: The serving ability is up to 180cups/day, with 40 cups in rush hours. Equipment: modern blender system, large capacity, and added 2 blenders and 1 Capuchin machine.. 3. Competition: At present, ChoColife has no direct competitor. However, we must face to many indirect competitor who serve drinks such as milk tea, beverage, coffee, sugarcane juice, fruit juice ... This is a big issue to have to compete fiercely with their flexibility and low price for us. Serving offering: ChoColife has created fantastic taste with chocolate and Cocoa that are differentiated to competitors in local. The shop serves fresh and exquisite drinks that customers can enjoy the quality as well as services we provide. The following are characteristics of the product: - All ingredients are imported and controlled tightly. - The products have many flavors. - Products presented beautiful, attractive, and creative. Besides, we also have a good service with the staff youthful, enthusiastic, always trying to satisfy customers and create a welcoming environment. Keys to success: ChoColife will take advantage of its location in Christmas season. - There are the crowded area with many churches and schools. - Attract more customers by public activities (group dance; giving sample, gift cards…) - Make customers feel excited and satisfied with our promotion programs. Critical issues: ChoColife have just recently transferred to the 2nd stage operation. Therefore, its critical issues are continues to innovate products with new and unique flavors, expand at a reasonable rate because of limited capital. Besides, we will continue to build brand awareness which drive customer know and buy our product more..

(9) III. Marketing strategy ChoColife evaluate Christmas 2012 and New Year 2013 season is an opportunity to expand the market and create a reputation for our brand. Therefore, we will conduct the series of marketing and promotional activities during the period of 15/12-15/1/2013.. 1. Mission ChoColife’s mission is to provide the customers the best products, and give them the pleasure when enjoying and involving in Christmas atmosphere. We exist to bring the customer new experience. Product and service quality will exceed the expectations of our customers. 2. Marketing Objectives a. Maintain the existing customers. b. Raise the amount of customer by 3 times c. Expanding the reputation of ChoColife to open second shop in 2013-2014.  Financial Objectives a. Revenue: Increase sales by 2 times (equivalent to VND 72,000,000 for the period of 15/12/2012 to 15/01/2013) b. Cost: Maintain the variable costs associated with food production c. Promotion: Take up the marketing budget 10% of sales; specially, priority in use non-cash methods d. Profit: 40% sale 3. Target Marketing ChoColife define target marketing are: a. Individuals (The youth): students, local office workers: tend to take away b. Groups: a group of people, either friend or family: tend to enjoy at the shop c. Visitors: couples, groups of friends from other areas: tend to take away or at shop 4. Positioning: ChoColife serve mainly the chocolate and Cocoa products. ChoColife will position itself as an upscale, reasonably priced and trendy style. ChoColife’s positioning will leverage their competitive edge:.

(10) - Product: A diversity choices. The product will have the freshest ingredients. The product will also be developed to enhance presentation, everything will be aesthetically pleasing - Customer Service: make sure that customer come the shop with satisfaction by customer service. 1. Employees are trained to connect with customers and focus on “customer intimacy”. 2. Employees always greet customers with a smile and an enthusiastic that welcome customers into the coffee shop. 3. Employees always try to remember customers’ names and orders if they are frequent customer 5. Strategy pyramids Strategy: The ChoColife’s goals are to retain existing customers, attract new customers, and increase double the revenue. The marketing strategy will create customer awareness regarding their services offered, develop that customer base, and work toward building customer loyalty and referrals. Tactics: The message of ChoColife is that ChoColife offers the freshest, most creative, health conscious, reasonably priced, cookies shop in Xom Moi Market and related areas. This message will be communicated through a variety of methods. 1. Facebook, Twitter: The information on promotions, new products, and game are conducted through Facebook in order to connect to customers effectively. Especially during the Christmas season, this is the least expensive advertising channels to store 2. Word – of – mouth. 3. Flyer. Program: -. -. We will conduct a series of marketing and promotional programs in Christmas 2012 and Happy New Year 2013, such as:  Equip new machine, serve new product to serve in this Christmas, create Christmas atmosphere in the shop, and give small gifts (souvenirs) for customers… When carrying out this program, we planed to spend a budget of 7,000,000VND (6,836,000 VND) in 4 weeks (15/12/2012-15/1/2013) Estimated revenue reach 72,000,000VND and an expected customer return after holiday by 30%.

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(12) 6. Marketing Mix -. Product: In this season, ChoColife will launch:  4 new products: Macadamia chocolate, Matcha ice blended, Mexican hot chocolate, Pretty – Nutty Cocoa.  4 special products served the Christmas holiday: Couple Cookies, Couple Chocolate IB, Couple Diamond White Chocolate, and Couple Cappuccino.  Added 5 flavor: C’oconut, C’herry, Desert Pear, Hibuscus, and A’cai.. -. -. -. Place: Our locations are extremely conducive for individuals that are on the go or contemplate the street. ChoColife conduct direct channel to control and improve easily. In addition, we also carry out home delivery program to make customers closer and satisfy their “laziness needs” Home delivery program:  In a radius of 500m / free for orders of ≥2  In a radius of 2000m / take 10 000 VND for orders of ≥2 Price: Following the discount program:  For children (under 10 years): 10%/product.  For Couple products: 10%/bill.  For groups (3-5 persons): 10%/bill.  For groups (6-10 persons): 20%/bill. Promotion:  Organizing “Quảng Cáo cùng ChoColife” Contest on Christmas and Happy New Year on Facebook  Posting up YouTube and Facebook  Organizing “ Đuổi hình bắt chữ” quiz weekly in Facebook with related ChoColife - Christmas & Happy New Year topic in November, December 2012  Organizing “Ấn tượng cùng ChoColife” contest on Christmas 2012.  Take photos directly for customers on Christmas 2012.  Issuing 4000 leaflets & same price vouchers.  Releasing 1000 loyalty cards for customers.  Giving 200 small gifts in 6 days, 20 small gifts/day for first 20 customers.  Christmas hats for staffs.  Shop decoration..

(13) 7. Marketing Research During the initial phases of the marketing plan development, 2 groups (include 6 people) were held to gain insight into a variety of patrons of ChoColife. These provided useful insight into the customer’s preferences and tastes on Christmas 2012 and Happy New Year 2013. An additional source of market research that is ChoColife has a GENIE notebook including several open ended questions that allows the customer to freely suggest what they expect ChoColife will do on Christmas 2012. Moreover, ChoColife also conduct Customer Survey (Appendix- p18) for who enjoy cookies at shop (Appendix) then we statistic the activities that customer interests the most and perform. Beside, through Facebook and Email, ChoColife also post and send the interesting test to find out the preferences and taste of customers in the Christmas 2012, and attract more potential customers. The last source of market research is competitive analysis/appreciation. ChoColife will collect information from competitor by continually note nearby coffee shops, pearl milk tea shops... to get timely information regarding other competitor activities..

(14) IV.. Financials, Budgets, and Forecasts. This section will offer a financial overview of ChoColife as it relates to the marketing activities. ChoColife will address Break-even Analysis, sales forecasts, expense forecasts, and how those link to the marketing strategy. 1. Break-even Analysis. Fix cost Rent House Employees Using electric & water Other expenses Monthly Expenses: Added expenses in Noel: Total PC: Variable cost Ingredients: 8,766 VND Other expenses: 234 VND Total VC 9,000 VND (Appendix-p20). 5,000,000 VND 5,000,000 VND 600,000 VND 500,000 VND 11,100,000 VND 10,836,000 VND 21,936,000 VND. (Note: 10,836,000 VND = 4,000,000 VND (Employees expenses) + 6,836,000 VND (Marketing expenses). Q=. FC 21,936,000 = =1,994 units 2 000 units P−VC 20,000−9,000.

(15) VND 60,000,000 VND 40,000,000 VND 20,000,000 VND 0 0. 500. 1000. 1500. 2000. 2500. 3000. 3500. 4000. 4500. (VND 20,000,000) (VND 40,000,000) (VND 60,000,000). The Break-even Analysis indicates that 2000 Units will be needed to reach the breakeven point.. 2. Sales Forecast Christmas 2012 and Happy New Year 2013 are a big chance for ChoColife. Therefore, according to estimate, from15/12/2012-15/1/2013, we will sell a minimum of 3,900 Units with key stages are 23/12-26/12 and 30/12/2012-4/1/2013. Normal days: 150 units/ day 75 units/day Hot days: 180 units/days (Increasing 40%) 105 units/day. 6-8/12 17-22/12 27-29/12 23-26/12 30/12-4/1. 12 days. 1050 units. 10 days. 1800 units. 5/1-14/1. 9 days 31 days. 1050 units 3900. 3. Expense Forecast Marketing expenses are to be budgeted at approximately 10% total sales.. ChoColife Marketing Expense Budget Decorating: - Decorating shop - Christmas hats (10). 1,500,000 VND 150,000 VND. u nits.

(16) Total decorating: Prints: - 4000 leaflets - 1000 loyalty cards - 500 surveys Total prints: Gifts: - Advertisement Contest - “Đuổi hình bắt chữ” Game - “Ấn tượng ChoColife” Contest - Small tree gifts Total Gifts: Dance Team Reserved cost Total expenses:. 1,650,000 VND 1,200,000 VND 300,000 VND 30,000 VND 1,530,000 VND 550,000 VND 300,000 VND 350,000 VND 360,000 VND 1,560,000 VND 150,000 VND 2,000,000 VND 6,890,000 VND.

(17) V.. Controls. The following will enable us to keep on track. If we fail in two of these areas, we will re-evaluate our business model: -. The number of cups to be achieved according to plan (3 level-page 12) The number of existing customers and new customers attracting by ChoColife according to plan Profit up to 100%. 1. Implementation Milestones The following milestones identify the key marketing programs. It is important to accomplish each one on time and on budget.. G 1. G 2. Activities. Time. “Quảng Cáo cùng ChoColife” Contest in Christmas on Facebook. From Sep. 1 to Nov. 30th/2012. Posting clip of the winner in YouTube & Facebook.. Begin Dec. 1/2012. “Đuổi hình bắt chữ” game. From Nov. 01 to Dec. 31th/2012. 300,000 VND. Mr. D. Anh. From Dec. 15th/2012 to. 350,000 VND. Mr. D. Anh. “Ấn tượng cùng ChoColife” Contest in Christmas.. Jan. 5/2013. Budget 550,000 VND. Leader Mr. D. Anh Mr. D. Anh. Taking photos directly for customers at ChoColife on Christmas Send to Facebook. Begin Dec. 15/2012 to Jan. 9/2013. Mr. D. Anh. Posting promotional information on Facebook. Begin Nov. 15/2012. Mr. D. Anh. 500 surveys. Begin Nov. 1 – 15th/2012. 4000 leaflets & same price vouchers Releasing 1000 loyalty cards. 1: Dec. 3/2012 (for 3 days: Dec. 7,8,9/2012) 2: Jan. 2/2013 (for 2 days: Jan. 5,6/2013) Begin Dec. 01/2012. 30,000 VND. Miss Quynh. 1,200,000 VND. Miss Quynh. 300,000. Miss Quynh.

(18) Giving 200 small gifts in 10 days, 20 small gifts/day for first 20 customers Flash-mob dancing (30’) in 3 special days on 18h (7 members) G 3. Shop decoration.. Christmas hat for staffs. From Dec. 22th/2012 to Jan. 2/2013. 360,000 VND. Miss Quynh. Dec 24th, 25th/2012. 150,000 VND. Miss Han. Dec.10/2012. 1,500,000 VND. Miss Thuan. Begin Dec. 22th /2012. 150,000 VND. Miss Thuan. Jan1/2013. 4,890,000 VND. 2. Marketing Organization Thuy Quynh Luong, the owner, is the one primarily responsible for marketing activities. This is in addition to her other responsibilities, and she does depend on some outside resources for designing and hiring. 3. Contingency Planning Difficulties and risks: -. Natural disasters (storms, heavy rain, etc.) A entry by a new direct competitor Overload in rush hours. Slow sale resulting less-than-projected cash flow. Unexpected and excessive cost increases compared to the forecasted sales. Worst case risks may include: -. Closing the shop Using saving money to pay unexpected loan.

(19) APPENDIX 1. Income Statement of ChoColife (2012). ChoColife Income Statement (2012) INCOME Total Revenues Cost of Goods Sold Gross Profit. October. September. August. 36,300,000 VND 2,300,000 VND 34,000,000 VND. 30,000,000 VND 1,600,000 VND 28,400,000 VND. 28,575,000 VND 1,540,000 VND 26,035,000 VND. 5,000,000 VND 5,000,000 VND 505,000 VND 2,350,000 VND 12,855,000 VND 21,145,000 VND. 5,000,000 VND 5,000,000 VND 450,000 VND 1,990,000 VND 12,440,000 VND 15,960,000 VND. 5,000,000 VND 5,000,000 VND 425,000 VND 1,890,000 VND 12,315,000 VND 13,720,000 VND. EXPENSES Employees Rent house Electric and Water Using Other expenses Total Expenses NET PROFIT. 2. Map & Address:.

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(21) Church & Parish 1. Khu Lo Duc Parish 2. Tan Hung Parish 3. Trung Bac Parish 4. Hoang Mai Parish. 657/, Le Duc Tho St., Ward. 16, Go Vap Dist. 2/43, Le Duc Tho St.,, Ward. 15, Go Vap Dist. 20/358-18/358, Le Duc Tho St., Ward. 15, Go Vap Dist. 22/438, Le Duc Tho St., Ward. 15, Go Vap Dist.. 5. Nu Vuong Hoa Binh Parish. 62/3, Le Duc Tho St., Ward. 13, Go Vap Dist.. 6. Ha Dong Church. 530, Thong Nhat St., Ward. 16, Go Vap Dist.. 7. Ha Noi Parish. 49/7, Thong Nhat St., Ward. 13, Go Vap Dist.. 8. Bac Dung Church. 31/330, Thong Nhat St., Ward. 10, Go Vap Dist.. 9. Duc Me Man Coi Church. 48/16, Thong Nhat St., Ward. 13, Go Vap Dist.. 10. Thai Binh Parish. 521, Thong Nhat St., Ward. 13, Go Vap Dist.. 11. Duc Me Hang Cuu Giup Parish. 5/82, No. 2 St., Ward. 15, Go Vap Dist.. 12. Chinh Trang Parish - Duc Me Hang Cuu Giup Parish. 5/82, Le Duc Tho St., Ward. 15, Go Vap Dist.. 13. Tu Dinh Parish. 20/233a, Thong Nhat St., Ward. 15, Go Vap Dist.. 14. Lang Son Parish. 25/2-25/3, Le Duc Tho St., Ward. 16, Go Vap Dist.. 15. Lam Son Parish. 106/124, Le Duc Tho St., Ward. 13, Go Vap Dist.. 16. An Nhon Parish. 15/173 Le Hoang Phai St., Ward. 17, Go Vap Dist.. Schools 1. Nguyen Trung Truc High School 2. Ly Tu Trong School 3. Phan Tay Ho School 4. Nguyen Du School 5. Hong Bang University Markets 4. Xom Moi Market 5. An Nhon Market Children’s Park Go Vap Children’s Park. 9/168 Le Duc Tho St., Ward 15, Go Vap Dist. 578 Le Duc Tho St., Ward 16, Go Vap Dist. 37/8 Thong Nhat St., Ward 16, Go Vap Dist. 38/1 Thong Nhat St., Ward 11, Go Vap Dist. 1B/25 Thong Nhat St., Ward 16, Go Vap Dist.. 4/2 Thong Nhat St., Ward 16, Go Vap Dist. 6 Le Duc Tho, Ward 17, Go Vap Dist. 450/19 Le Duc Tho St., Ward 16, Go Vap Dist..

(22) 3. Survey.          CUSTOMER OPINION SURVEY. CHRISTMAS 2012. . 1. What is your favorite promotion:  Souvenirs.  The same prices Cards.  Discounts products’ prices.  Loyalty Cards.  VIP Cards.. 3. What is your favorite gift from us:  The pretty Christmas Hats.  The impressive Greetings Cards.  Gifts for keys, phones.  Small Santa Claus.  Christmas gloves.. 2. On Christmas holiday, ChoColife should decorate:  The cave with gifts.  The Noel tree with gifts.  The Santa Claus.  The reindeer car with gifts.  The big mistletoe.. 4. If ChoColife had home delivery program, would you use our service?  Yes.  No. Hotline: 0933257125 Facebook: http://facebook/ChoColifeVN. We acknowledge and heighten your participations. We hope to receive your supports in the near future as well as your comments and suggestions about our products and services. Sincerely Yours.  .  Note: Size -. Survey: 1/2 A4 (print in 1 side) Leaflet: ¼ A4 (print in 2 sides).

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(24) 4. Leaflet.. Only 15.000.000 VND. for any drinks. Noel 2012 ChoColife – live life boldly. A Healthy – Vital – Emotional – Happy Life. ChoColife 820 Le Duc Tho St., Ward 15, Go Vap Dist., HCMC.. Hotline: 0933257125 Facebook: http://facebook/ChoColifeVN.

(25) 5. Cost of good MATERIAL. PRICE. ML/ 1 UNIT. TOTAL. 3 pest. 2,143 VND. OREO cake 10.000 VND/14 pest Black ChoColate 125 000 VND/ 1000 gr (1000 gr  2400ml). 30 ml. 1,563 VND. Rich's 20.000 VND / box 454gr. 30 ml. 1,322 VND. 45 ml. 1,058 VND. 30 ml. 250 VND. Fesh Vinamilk 23.500 VND / box 1000ml Bien Hoa Sugar 20.000 VNĐ/ 1000 gr (1000 gr  2400 ml) + + + +. 1 logo 1 plastic cup & lid 1 plastic bag 1 straw. : 200 VND : 550 VND : 40 VND : 60 VND. 850 VND. Material for whipping cream: Topping base Rich's. 60.000 VNĐ/ 1 box - 907gr Material for whipping cream: isi gas 100 000 VND/ 1box – 10 bottles Whipping cream. 6. Menu. Net: 1000ml/ 40 units - 2 isi gas: 20,000 VND - 1 Rich’s (454gr): 22,000 VND - Topping base (550gr): 37,000 VND TOTAL. 20 ml. 1,580 VND. 160 ml. 8,766 VND.

(26) Product. No W. Cream. W. Cream. COCOA Hot Cocoa. 15,000 VND. 18,000 VND. Flavored Hot Cocoa. 18,000 VND. 21,000 VND. Traditional Hot Cocoa. 19,000 VND. 22,000 VND. Hot Cocoa & Marshmallow. 19,000 VND. 22,000 VND. Iced Cocoa. 15,000 VND. 18,000 VND. Cocoa IB. 16,000 VND. 19,000 VND. Flavored Cocoa IB. 19,000 VND. 22,000 VND. Pretty – Nutty Cocoa.. 19,000 VND. 22,000 VND. Matcha IB. 18,000 VND. 21,000 VND. Hot Chocolate. 16,000 VND. 19,000 VND. Flavored Hot Chocolate. 19,000 VND. 22,000 VND. White Hot Chocolate. 18,000 VND. 21,000 VND. Mexican Hot Chocolate. 19,000 VND. 22,000 VND. Chocolate IB. 16,000 VND. 19,000 VND. Flavored Chocolate IB. 19,000 VND. 22,000 VND. Berry Chocolate. 18,000 VND. 21,000 VND. Diamond White Chocolate. 19,000 VND. 22,000 VND. Macadamia chocolate. 19,000 VND. 22,000 VND. Cookies. 16,000 VND. 19,000 VND. Flavored Cookies. 19,000 VND. 22,000 VND. Berry Cookies. 19,000 VND. 22,000 VND. Coffee Cookies. 18,000 VND. 21,000 VND. IB: Ice Blended CHOCOLATE.

(27) COFFEE Iced Cappuccino. 15,000 VND. 18,000 VND. Latte. 15,000 VND. 18,000 VND. Flavored Latte. 18,000 VND. 22,000 VND. Coffee IB. 16,000 VND. 19,000 VND. Flavored Coffee IB. 19,000 VND. 22,000 VND. Mocha. 16,000 VND. 19,000 VND. Flavored MoCha. 19,000 VND. 22,000 VND. ITALIAN SODA Black Currant. 14,000 VND. Blue Berry. 14,000 VND. Blue Curacao. 14,000 VND. Kiwi. 14,000 VND. Mint. 14,000 VND. Green Apple. 14,000 VND. Raspberry. 14,000 VND.

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ChoColife Marketing Plan for Xmas 2012 Happy New Year 2013

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